Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Jason Willis-Lee.

Jason Willis-Lee is a medical communications specialist with 26 years’ connecting patients, clinicians and researchers through clear, compassionate scientific communication.

He translates Spanish and French medical reports into accessible English and has built an engaged professional community through his niche podcast Freelancer Training on How to Find Direct Clients, where he helps freelance translators transition from low-paying agency work to premium direct relationships.

His approach focuses on premium pricing strategies, B2B relationship development, and helping freelancers escape the "race to the bottom" by targeting specialized pharmaceutical markets rather than merely competing on price.

Timestamps

01:37 – 03:00: How Jason got into translation
03:04 – 03:17: What is linguistic validation?
03:24 - 03:52: How Jason stays up to date with the medical field
09:26 – 15:36: Using AI in medicine
16:16 - 19:02: The process of writing a book
19:51 - 21:27: Why small businesses need to stand out in the market
21:58 – 25:20: The challenges of having a sustainable business
26:12 - 29:59: Why business owners should attend conferences
30:19 - 35:50: Life as an expat business owner
38:26 – 41:17: How to be more creative

Useful Links

Visit Jason’s translation website
Visit Jason’s website for translation business owners
Connect with Jason on LinkedIn: https://www.linkedin.com/in/entrepreneurialtranslator/
Buy Jason’s book
Follow Jason on Instagram
Follow Jason on X
Like Jason on Facebook
Follow Jason on TikTok
Listen to Jason’s podcast
Business coach: Tony Robbins
Author: Ryan Levesque
Marketing conference: Atomicon
Interview with Susanna Reay
International Society for Quality of Life Research: ISOQOL
International Society for Pharmaceutical Pharmacoeconomic Outcomes: ISPOR
Marketing conference: Atomicon: https://atomic.site/atomicon/
AI tool: Claude
AI tool: MindStudio
Interview with Susanna Reay: https://gudrunlauret.com/podcast-better-business-sparkle/