and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Brogan.

Louise is the CEO of Louise Brogan Ltd, helping entrepreneurs and small business owners leverage LinkedIn to raise their profile and generate leads and sales and author of Raise Your Visibility on LinkedIn, an easy-to-read guide on how to leverage LinkedIn to raise your profile and build a network of value.

As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 110,000 subscribers, she shares actionable tips for growing businesses online.

Timestamps

02:15 - 05:54: Louise’s background and how she became self-employed
06:57 – 09:00: How to build the network you want on LinkedIn
09:35 - 11:08: The benefits of posting regularly on LinkedIn
11:29- 13:25: Why your ideal customer is probably on LinkedIn
14:13 - 17:59: Why a strong network is made up of past colleagues and current connections
18:18 – 21:37: Louise’s experience of writing her book
22:49 – 26:18: The COPE methodology for content creation
27:01 - 33:11: Why video podcasts don’t always work
40:09 -42:15: How to be more creative

Useful Links

Visit Louise’s website
Connect with Louise on LinkedIn
Subscribe to Louise’s YouTube channel
Buy Louise’s book
Find out more about Louise’s conference
Visual Communications Specialist: Gina Smith
Author and Publisher: Alison Jones
Podcast and video editing software: Descript
Podcast and video editing software: Riverside
AI tool: Claude
Graphic designer: Jill Pryor
Author and marketing expert: Amy Porterfield
Video growth expert: Justin Brown: https://primalvideo.com/
Business coach: Jerry Potter
Author and marketing expert: Mike Stelzner