← The Art of Sales with Art Sobczak
The Art of Sales with Art Sobczak
323 The Real Reason Sales Training Doesn't Work (And What Does)
00:11:39
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- [00:02]
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You are listening to the art of sales. Everyone sells every day. And this is your source for conversational real world sales and prospecting methods that you are comfortable using and that get results. You'll help people buy instead of pushing them into being sold. Here's your host, Art Sobchak.
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If you listened to last Week's episode number 322, you know I teased something that's coming. Well, it's here today. But before I tell you what it is, I need to tell you why I created it because the why matters more than the what. And if the why resonates with you, you'll know immediately if this is for you. So last week I talked about the gap between what you know and who you want to become and how we fail and fall to the level of our conditioning, not to our intentions. Because we all have good intentions, right? We all want good things. Now here's what I did not say that gap is expensive. Every day you don't make the calls, that's costing you opportunities. Every conversation where you revert to permission begging costs you your credibility. Every time you hit send for an email instead of picking up the phone to dial, it costs you momentum. Every day you live as the person who has not reached their potential is another day lost. And on a personal note, this really hits home for me since just in the past two months I lost a best friend and a family member. Tomorrow is not guaranteed. So you already know this. You're not confused. You're not inexperienced. You've read the books, you've taken the courses. You know what you should be doing. But knowing and doing are separated by one thing. Identity. You haven't yet become the person who does these things naturally, without overthinking, without hesitation, without needing to psych yourself up like it's a sporting event. And you can't become that person through more information. You become that person through daily practice, daily feedback, daily identity conditioning. So here's why. That webinar or video that you watched last month didn't change anything for you. No repetition. You watched it once. Okay, maybe you took notes and then life happened. There's no feedback. Nobody told you your tone was flat or your opening was weak or you were talking too fast. There was no accountability. Nobody checked in whether you actually implemented anything. And there was no identity shift. You learned information, but you didn't become different. It's like watching a YouTube tutorial of playing the piano and then expecting to step on stage at Carnegie Hall. Musicians don't get good by watching videos. They Practice daily with a teacher, listening and correcting. Athletes don't get better by reading about technique. They drill daily with a coach, adjusting their mechanics. If just consuming content and wanting to be better worked, I'd be a par golfer. I'm not. I feel good when I make par 1 par anyway. Sales should be no different. But for most salespeople, there's no daily practice, no daily feedback, no daily coaching. Just make more calls and hope that somehow confidence magically appears. So today I'm launching what I couldn't stop talking about last week. It's the smart calling, prospecting and sales app for B2B professionals. And yeah, I know. App makes it sound like something you download for $2.99 to track your steps every day. This is nothing like that. This is daily coaching, personalized to you, your industry, your experience level, your specific challenges. Every single day you're going to get a lesson or a drill based on where you are. You're going to practice and get instant feedback. You're going to get tone and delivery coaching based on what you say and how you say it. You're going to get rejection proof mindset conditioning. You're going to have accountability that keeps you consistent and all of it in just 10 to 15 minutes a day on the days that you choose. It's like having me with you every morning before that first call, sharpening your words, strengthening your confidence and reinforcing your identity as someone who belongs in the conversation. Not once a month. Not when you feel inspired every single day. Because that's how identity shifts happen. Through repetition, through reinforcement, through becoming the person who can't not take action. And I've got to tell you, before this program was cleared to be released, the learning platform that I've partnered with, which is studio.com who has millions of users worldwide, well, they insisted I go through all of the lessons myself and as a student to make sure that we and they got it just right. And I am blown away every time I go through a lesson. Not by the material I created that you will receive, which of course I feel is the best out there, but by the coaching and feedback that the app provides on the work that you do. It evaluates every exercise, every opening voicemail question, close response to resistance. Really every part of the call. Everything you create, although I trained it, some of the responses are even better than what I am thinking in the moment. And you get all of this every single day. Now here's what I'm going to break every online marketing rule there is. There's no countdown timer saying you only have 22 hours left. There's no early bird discount. There's no bonus stack of 20 bonuses worth $8,459. There's no the first 100 people are going to get this. Why? Because you don't need more stuff. You need transformation. If you're waiting for a Black Friday deal or some other kind of sale, well, this isn't for you. That's totally fine. I'm not looking for deal seekers. I'm looking for transformation seekers. People who recognize the gap between what they know and who they want to become and they're finally ready to close that gap. People who are willing to invest 10 to 15 minutes a day into becoming different. The investment is under $50 a month. That's less than most people spend on two lunches. But really, if. If you're thinking about the price instead of, am I ready to become the person I know I can be, you're probably not my customer. This probably isn't right for you. So are you ready to go take a look at this and get involved? So if you are, go to studio.comart again, studio.comart it's live right now. If it resonates with you, join. If it doesn't, hey, keep listening to my podcast. Either way, I'm good. I wish you the best. But I'll say this waiting is already costing you. Last week, I shared this quote of the day. Amateurs practice until they get it right. Professionals practice until they can't get it wrong. And that's what this is for. Not to give you more information you already have, but to help you practice until you can't get it wrong. Until opening a call feels natural, until handling resistance is automatic, until confidence isn't something you have to build up to and manufacture. Because it's just who you are now. And that's the gap we're going to be closing between what you know and who you've become. So again, Details are@studio.com art all right. Hey, you know what time it is? The art of the sales. That's right. It's time for this week's quote of the day. Today's quote comes from Confucius. And Confucius said, knowledge without practice is useless. Practice without knowledge is dangerous. And we're going to give you both the knowledge and the practice so that you can become that person that you deserve to be. So again, right now, go to studio.comart I will see you on the inside. Thank you so much for investing your valuable sales time with me today. Until next time, go out and make it your best sales day ever. Imarts upcheck.