What if everything you believed about sales was wrong?

Art Sobczak sits down with Dr. Lorenzo Bizzi, professor at Cal State Fullerton and author of Myths Versus Science of Selling, to challenge the conventional wisdom that has dominated sales training for decades.

From "always be closing" to "people buy on emotion" to "extroverts make the best salespeople" — Dr. Bizzi has spent years collecting academic research that tells a very different story. And he's not just here to tear down the myths; he's here to make you think.

In this episode, you'll discover:

Why emotional influence tactics can actually work against you — and what to lead with instead
The surprising truth about extroverts vs. introverts in sales
Why competing against your colleagues may be quietly killing your motivation
How "selling orientation" can paradoxically lower your long-term results
What truly separates B2B selling from B2C — and why most advice ignores this

Whether you're new to sales or a seasoned pro, this conversation will challenge your assumptions and sharpen how you think about every customer interaction.

Grab Dr. Bizzi's book on Amazon and visit lhttp://lorenzobizzi.com to learn more.