Trademarks are one of the most misunderstood and most overlooked parts of building a business.

Most business owners assume that if they’ve registered their business name, bought the domain, or secured their social handles… they’re protected.

They’re not.

In this episode, I’m joined by trademark attorney Joey Vitale to break down the three biggest mistakes business owners make when it comes to trademarking and what those mistakes can actually cost you.

Because this isn’t just about legal technicalities. It’s about protecting the brand you’re working so hard to build. Inside this conversation, we cover:

The false sense of security most business owners are operating under
What a trademark actually protects (and what it doesn’t)
The costly mistake of waiting “until you’re bigger”
Why DIY trademarking can backfire and when it might make sense
What to do now to make sure your business name is actually yours

Whether you’re just getting started or you’ve been in business for years, this episode will help you think differently about your brand, not just as a name, but as an asset worth protecting.

Connect with Joey: www.indielaw.com

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