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- [00:00]
A
The other day, I was playing, playing golf and got paired with Quentin Tarantino's lawyer. And I'm like, in what world I have anything to, like, Quentin to do with this person?
- [00:11]
B
Yeah, and. And you've got four hours with them. It was crazy. When I was in the Middle east not too long ago, Like, I can understand why these top brands are putting so much resources towards Asia and the Middle East. Like, they, they have money. Like, the world has changed. Like, the middle class has rised everywhere. Like, it's just complicated. That's why I go to Korea every year for, like, branding and beauty. Like, I can't be that. I can't be the best if I'm not seeing where the trends are starting, because they're not starting here anymore.
- [00:40]
A
What a brand, what a brand, what.
- [00:41]
B
A brand what a mighty good brand again now. What a brand, what a brand, what.
- [00:47]
A
A brand what a mighty good.
- [00:49]
B
Honestly, I'm just so excited to celebrate you. Like, what a fucking accomplishment. Do you have a YouTube presence? Is that what you're known for?
- [00:57]
A
No, I am not. I am not. It's funny because I have gone back and forth about, I don't know, as you, as, you know, like, if you want to do YouTube, you really need.
- [01:08]
B
To go, dude, it's a beast, man. All in. It's so annoying.
- [01:12]
A
I don't have, like, any desire to be, like, play nine holes with me. And no shade to those that do. I think it's incredible. I have so many friends that are huge youtubers and I just frankly don't have the bandwidth to do it well, you know, so I'm like, if I don't want to do it, if I'm not going to do it well, and I'm not going to try to become.
- [01:32]
B
A YouTuber, then what's the point?
- [01:35]
A
What's the point? And there's certain things, like, I do have, like, a YouTube channel and I have put stuff up on there, especially because Instagram, it's just. That is one of the issues is that because I feel like on Instagram, if it's not 90 seconds or less, like, good luck, it's not going to.
- [01:55]
B
Get out there unless it's, like, really good educational content that you've like. Or you're like Candace Owens and, you know, you've got like a. A solid controversy that, like, people are, like, hooked in on. No, I know, I know.
- [02:05]
A
Weird side note, I know Candace Owens and I really, I know her when she used to be, like, a huge liberal.
- [02:13]
B
No way.
- [02:14]
A
Yeah, it was very. I she is.
- [02:17]
B
So you see a coat. Totally different side because.
- [02:20]
A
Oh, it's so bizarre. Me and my other friend who knew her, we like, now we're over the shock. But when at first we're like, what the. Like, it was like, literally, I've got. I went to a Beyonce concert with this chick. Like, I, I'm like, I was like, no way. And now I'm like, what happened? It's crazy.
- [02:41]
B
But, but what it shows you though is like how if you pivot, fill a void, like how big you can be. Like, it, it's a, it's an interesting move, but I digress. I mean, she, she wins the over 90 second hooking people in.
- [02:59]
A
Yeah.
- [02:59]
B
So.
- [02:59]
A
Yes. Yeah, that's a good.
- [03:01]
B
But you bring up an interesting point. So you like, to you. YouTubing in golf is having people watch like the game talk, like following nine holes. Like, is that. That's the strategy to you?
- [03:14]
A
That is. I mean, there's definitely a different way you could go about it, for sure. And I would say my. So I host a show for Golf Digest called On the Tee where we play. I play three holes of the celebrity and interview them. And those are between 20 and 30 minutes. So I kind of. My YouTube strategy is almost like to go through Golf Digest to create content because I again, I just don't, I just don't have enough content to put out because I know in order to do that you need to be really consistent and I just don't. But most of the big YouTubers in the golf space are putting out videos multiple times a week and they are normally like, play a hole with me or multiple may play around with me or I challenged another YouTuber to a big match. And so watch this four hour video of us playing golf. And that's just again, no shade towards them. It's just not anything that.
- [04:15]
B
I know what you want. But that, that kind of, I guess answers my questions because my experience through getting to know your brand is you to me are very much like this personality that is your. What I thought was so interesting about this whole past weekend is that you're noticing there's kind of. They're broadening the base of interest and I feel like you're doing a really good job of. I like to golf, but I'm not typecast golfer. Do you know what I mean? Like, I casually like to golf. So I like your content because to me it's like funny, it's fun, but you're actually like, you do golfing content for a brand.
- [04:51]
A
Yeah, yeah. Yeah, I think for me, intentionally tried to, like, brand myself or I've looked at myself, like, okay, like, where can I give the highest contribution? And for me, that's not necessarily as, like, a creator or an influencer. Like, I really kind of try to see myself as a host, if you will. So.
- [05:16]
B
Yeah, yeah, yeah.
- [05:17]
A
Like, the YouTube stuff came in with. With the Masters, which was awesome. And also a lot of stuff that I'm doing right now too. Like, when I work with brands, like, yeah, sure, I'm an ambassador, but honestly, the. Where I provide the most value for them is consulting. Like, whether it's with Nike Golf and helping them figure out, like, who they should be gifting product to in the golf space or LA Golf producing their latest commercial with my production company. Like, that's honestly where I honestly find the most joy in it as well, as opposed to just like, hey, post this video and here's a couple thousand bucks. And again, nothing wrong with that, but I just not.
- [05:54]
B
Joy of life.
- [05:55]
A
Yeah. I just not, Not. Not my cup of tea, really, so. And it's taken a lot, But.
- [06:01]
B
But what's interesting about what even what you're saying, do you agree that golf is in this weird. So, like, it's such a legacy sport. I feel like there's. There's such a. A almost backwards way of thinking. Is that controversial to say?
- [06:15]
A
And no, I. I think it's. It's very traditional. It. It's kind of like one of the last places where, like, blatant sexism is kind of just accepted as well.
- [06:29]
B
Yeah, yeah, yeah, yeah, yeah.
- [06:31]
A
Hey, women can only play at, like, this time of day, or women can't go in this clubhouse. And it is one of those things that's kind of just like, oh, well, that's just the way it is. That's tradition. That's golf. And listen, I. I love certain things about golf that have, you know, that have stood the test of time. Like, I don't mind a certain type of dress code. I don't mind that, you know, maybe some courses, you can't play music. Although I do like music on the golf course, but I don't mind those certain rules. But when it comes to. There are some things that do need to evolve and do need to change. And I think the idea of what a golf. A golfer and also a golf fan and someone that consumes golf content, I think that's really, really changing. And I. Yeah. Why a show like Mornings at the Masters works so well was because most of the time when it comes to Golf shows, they are on linear television. They are very kind of serious. Sometimes I'm like, what are we talking?
- [07:37]
B
Like, are we talking about too serious? That's why I thought you said. Yeah.
- [07:41]
A
Why is it so serious? And so I think.
- [07:43]
B
And quiet, like whispering. Always whispery.
- [07:45]
A
Very whispery. Very whispery. So, yeah, I think it's just really changed like the. And I. And I think a really big part of that too is a lot of big celebrities have taken an interest in golf, especially since COVID because there's nothing else to do. So kind of everybody flocked towards.
- [08:02]
B
Oh, really interesting. So it's become a. I mean, I know that it became like one of the biggest pastimes during COVID because it was outdoors, but I didn't realize there was like a flock from a celebrity.
- [08:13]
A
Oh, yeah. Oh, yeah. So many.
- [08:15]
B
Other than Pianca Chopra talks about. About. She's now a golf. A golf widow because Nick Jonas is always golfing. So I guess I do kind of.
- [08:21]
A
Know that his brothers to DJ Khaled to.
- [08:25]
B
Oh, yeah, DJ Khaled's really is pushing into this space. Drake's a big golfer. Just. You know, you're right, you're right. It's kind of been this like, whisper into.
- [08:34]
A
Yeah, yeah, yeah, yeah, yeah.
- [08:36]
B
But do you think because you and your co host. What was his name?
- [08:40]
A
Roger.
- [08:42]
B
You and Roger, to me, really represent a push to the audience becoming younger.
- [08:47]
A
Yeah, no, for sure. I think the idea of, I think having Roger and I as hosts, as well as putting it out on YouTube, which traditionally reaches a younger demo, especially in golf, because you look at golf creators and their audiences, they are traditionally younger Gen Z viewers. So I think they're able to.
- [09:13]
B
Interesting. On YouTube. It's interesting.
- [09:15]
A
Yeah. So I think being able to have the show on the platform with younger hosts, the guests that we had as well, I mean, ranging from Gabby golf girl to Michelle we west, who again, is the traditional golfer, would know Michelle and have a lot of respect for Michelle, but so would the younger audience because Michelle is somebody that really led the charge and still does for the lpga. So I think it was a great balance of not only the distribution platform, the host, the guests, the vibe of the content. Like that was kind of a perfect storm in that it resulted in some really high viewership, I think higher than anybody was thinking, which is really cool.
- [10:03]
B
That was going to be my next question. Like, did it perform? Did it? Did it?
- [10:06]
A
Yeah, it did. It crushed a lot of the clips. Did really well too, which was great.
- [10:10]
B
I love the clips. I Love the way that they covered content this year. To me, it was like the first in. My parents been watching the Masters since obviously before I was here, but it's always been such a thing. But I feel like this year I really got to know the brand. Like, I really got to know the story because of the way that they broke through on socials, but with such a preservation to storytelling, like, it didn't feel like they were losing their brand. It was just a different way to experience the brand.
- [10:36]
A
Yeah, you know, for sure, for sure. I mean, they. They are masters on branding and consistency of branding across all platforms, but, like, preserving the. Preserving the brand, but delivering it in a. In a different way that resonates with multiple demographics and doing that across channels. And I think the YouTube show is a great example of that. You know, Whether it's Instagram, TikTok, obviously you've got the broadcast on CBS. Like, they're. They preserve the tradition of the event and the prestige of the event, but they're able to tweak it in ways that make it make sense for who's ever watching and wherever they're watching it.
- [11:23]
B
Which is cool because it's such a hard decision as technology evolves to decide, okay, you know, cameras are okay, but phones are not, you know, like. And it's okay for us to be updating several times, like, how they decide. This kind of preservation of brands in an evolving world is fascinating.
- [11:42]
A
Yeah, no, for sure. It's really, really interesting. I mean, they've got an incredible team that. That does that. And it was really, really cool to be able to, like, kind of see it up close and personal, too.
- [11:52]
B
I do think the YouTube stuff is interesting. So when you're. So you work for Golf Digest as one of their broadcasters and the medium has become YouTube.
- [12:04]
A
Yeah.
- [12:04]
B
So. Or is it on TV?
- [12:06]
A
So it. So Golf Digest is owned by Warner Brothers Discovery. So some of the stuff that I work for them on goes on. Formerly known as HBO Max. Now it's called Max. Or it goes on GolfDigest.com or it goes on YouTube sort of a lot of times it goes on all three of them. So the show that I host for them is called on the Tee, which, you know, I interview celebrity, play three holes with them, and. And yeah, that's done really well. We've done it with everybody from DJ Khaled to Kygo to Nate Bargetzi, who's about to host the. Is he hosting the Emmys? Yeah. So we've done it with probably 20, 25 big name celebrities now, which is so fun. And that was a. I think we've done that now for, like, two or three years. And it's cool. It's been really, really fun. But, yeah, that's something that goes out on you. Oh, we did it with. Our most recent episode was with Tom Holland, Spider Man. That was pretty cool. Yeah, so that was really fun, too.
- [13:03]
B
I've heard he's lovely.
- [13:05]
A
He's amazing. I mean, it was funny when we were doing the interview, I would ask him a question, and then he would ask me a question. I'm like, no, no, stop asking me questions. We have a finite amount of time to talk, and I need to get your answers. It's not about my answers. So he was. He was amazing.
- [13:22]
B
So, so conscientious. That's so. So sweet. It. Do they have to be able to golf to golf with you? Is that like the. The bar?
- [13:32]
A
Well, it's sort of because the interview is about, like, their love of the game and why they. Why they play. Um, you know, and what it. What it does for them, in a sense. Is it a escape from their day to day? Is it meditative? Do they enjoy the competition? And so while they definitely don't need to be a good golfer, I mean, there's a lot of people that, like, you know, like, man, I wish, like, Tina Fey played golf, because I would love to. Even if she didn't figure out a way how to. How to have her on. On the tee and just be like.
- [14:05]
B
That'D be kind of a riot. It's. You're. You're kind of doing the, like, car karaoke, but, like, the golf version.
- [14:12]
A
Yeah, yeah, yeah. For. For sure.
- [14:13]
B
How did you get into tv?
- [14:16]
A
So I start my. I always had a. I always had a. A want to do TV and to be on camera and my first job after. So I played college golf and then I turned pro for a little while, and then ultimately, yeah, ultimately I decided that I wanted to get into the media side of golf instead of playing. So got my first job at Golf Digest, social media coordinator there and, you know, would just kind of raise my hand for any opportunity that would come through that would be potentially, you know, basically anything that would, you know, me interviewing a player or me interviewing a celebrity, I would just be like, hey, can I do it? Can I do it? And then went and worked at the PGA Tour for a little while, which was really awesome. Another great experience being a digital producer for them. And then I went back to Golf Digest and started hosting more and more on camera. Stuff. And then my first live television thing was, funnily enough, three years ago with Roger Steele, who I hosted mornings at the Masters with. So, yeah, it's been kind of just like a slow and steady progression to this point. But honestly, whether it's linear television or social or digital, like, I. It's really.
- [15:40]
B
All of.
- [15:40]
A
It's really fun, and it's all. It's all kind of blending together now as well. Like, in terms of totally. There's a lot of, like, things on social or totally digital that'll get more eyeballs than linear television. So, yeah, that was kind of how I got into it, was through Golf Digest and then kind of just like, raising my hand for anything that would come up. And. Yeah, now we're to hear, which is cool.
- [16:05]
B
What would be your. What would be your dream? Like, what would. What's the. What's the one we're pegging for?
- [16:11]
A
Ooh, that's a great question. I definitely want to, you know, I want to continue to. To host. I really enjoy, like, studio shows, so I'd love to host some sort of studio show. And honestly, I've really enjoyed this production company that we started, myself and my business partner, Andrew Wanta, because as much as I do love hosting and being on camera, I honestly, I think my favorite part of it is just working with a team and having. And seeing it through to execution and watching it come to life. So sometimes a lot of projects that I've worked on and I had a really great time doing, I'm like, I'm not even on camera. It's just fun to be on a team and kind of get the creative juices flowing and again, watch it come to life. So that's kind of what I'm working towards is having, you know, being able to be a host and be on camera, but then also get my fill of just, like, the overall creative process. And I think that's why I moved out here to LA about almost five years ago now, was because I just wanted to be around really creative people, whether they worked in golf or not. Now, luckily, having moved out here, I found so many amazing directors, actors, comedians, cinematographers that do love golf and want to work on golf projects, which is really, really fun. So. So, yeah, I'd say that's kind of the. When I was younger, I used to have, like, a very clear picture of what success was, and now it's not so much a picture, it's more of, like, a feeling, if that makes any sense. Yeah, like, it's not. And so. And Honestly, I think too, when. When you get to a certain point and there's a lot of opportunities, which, which is so amazing and I'm so grateful. But it's like, all right, but like, which ones light me up inside? Like, which ones am I really excited to do? You know, sometimes that might be an on camera thing and sometimes it might not be. And there are a lot of on camera things that, that I've had the opportunity to do where I'm like, meh, boring. You know, but. And it's. But then other things where it's like, oh, no, you just get to be a part of a team. And you know, I think about the, you know, my partnership with topgolf and working on something called like the sure Thing Club, which was like the sickest party that we. That we threw to celebrate the launch of the sure Thing Club. And that was so much fun and really, really cool to be on a team like that. So. And I found that just as rewarding, if not more rewarding than most, like, or than some shows that I. The host.
- [18:49]
B
Totally. Yeah, totally.
- [18:50]
A
Just kind of like, I think going towards what fulfills you and sometimes it might look a lot different than you thought it did, honestly.
- [18:59]
B
Well, also, too, when, when you're a kid, you know, with what our childhood look like, like, TV was the pinnacle, but it's now such an interesting time because, like, YouTube broadcast can get more, more than streamed news on TV. Right? Like, it's such a cool time to be in the game. Especially brands are evolving and have no idea how to transition from traditional to digital. And to be able to be at the center point is probably the greatest joy because it's like, it's so interesting.
- [19:31]
A
Yeah. I mean, I remember growing up and watching this show on Golf Channel called the Morning Drive. And I was like, one day I'm gonna host the Morning Drive. Like, I want to be on the Morning Drive. And now the Morning Drive doesn't even exist, you know, like, sure, Golf Channel has other shows, but to your point, it's that. That's not really it. Like, I think it's just so important to be flexible in terms of what your dreams are. Because, like, if my dream was to still host the Morning Drive, like, that would not be possible because it literally is not a thing.
- [20:03]
B
Yeah, yeah, yeah. But also so limiting for Joy because, like, you effectively done that in spades, you know? So it's like you need to keep having those, those moments. It's so crazy that you have always loved golf. Like, have you just. You just Golf has always been it. I mean, how often does that happen when your family is in something and you're so. Also so passionate about it?
- [20:25]
A
Yeah, you know, I. It definitely was not always the case. I think when I was younger, I. I definitely tried to keep it at an arm's length with my mom playing and my dad playing, my brother's playing. I was like, all right, this is a lot of golf. 10. Yeah. But when I was about 12 or 13 was when I started sort of being like, oh, okay, that looks kind of fun. And I'm a very all or nothing person, for better or for worse. So ultimately, when I was like, I think I was 13 was when I was like, okay, I'm gonna be a professional golfer. And so I just started put all my attention towards golf, and I knew that if I wanted to play in college, I needed to get a lot better. So I went to a school called IMG Academy.
- [21:11]
B
Oh, yeah, that's like the sports school, right?
- [21:13]
A
Yes, exactly. So I went to school half the day, and then, you know, played golf half the day. And that enabled me to get a lot better. And, you know, those. That three years that I went from 10th grade to my senior of high school to. In order to play in college. But no, definitely did not always love golf. I think I always joke that I love golf. Like, I love my parents. Like, I don't know, life without it, it's given me everything. And I, you know, wouldn't be here today without it. But I love entertainment and comedy and content creation. Like, I love my husband. You know, it's just like a different type of love. And so I realized over time, and there were times too, where I was like, oh, maybe I don't want to work in golf. That I just think it is really the most amazing game. It shows you so much about yourself. And also, there's no other game that, you know, going back to the amount of people that are interested in golf. I mean, the other day I was playing golf and got paired with Quentin Tarantino's lawyer. And I'm like, in what world I have anything to, like, Quentin Tarantino to.
- [22:25]
B
Do with this person? Yeah. And you've got four hours with them.
- [22:28]
A
Yeah. So, like, what the hell are we going to talk about? And. And ultimately, like, you just create these amazing relationships and friendships because you have this common love for this, like, crazy game. So I am. Yeah. So to answer your question, no, it was not something that I immediately was like, love this game, but ultimately just came to have such an appreciation for it. And so pairing that with, like, my love of entertainment, I've kind of realized was, like, the best.
- [22:57]
B
No, you. You haven't figured out. You have it literally figured out. Like, it's amazing.
- [23:02]
A
Like, figure it out. But I'm. I'm trying. I'm. I'm trying, but it's just such a.
- [23:08]
B
Cool. Because it. I mean, I love it, too. I. I picked up the game four years ago now, maybe, maybe five, because I feel like I don't even know how much time has lapsed since COVID but it was a little bit before COVID and I really wish I did it sooner. Also, from. From the scholarship perspective, like, it's such an untapped way of getting a different education and getting into a different pool of people. Like, it's. The reason I love it the most is it's really the only game that you can go out with your partner and, like, truly beat them. I go, like, you know, like, it's. It's hard to beat a guy in tennis. You know, it's hard to, like. But, like, in golf, like, if you. If you're showing up strong on your short game, like, you can really smoke up.
- [23:53]
A
Oh, absolutely. I mean, I kick my husband's ass all the time.
- [23:56]
B
I believe it. Yeah, you're a different beast. I mean, you're a different beast.
- [23:59]
A
But to your point, I mean, you can also. What's nice about golf, too. It's like, you've got the handicap system, so maybe you're.
- [24:08]
B
It's set up to motivate you. Even though it's so hard, it's like. It. It's great.
- [24:14]
A
Yeah, no, it's. It's. It's seriously such a. Such a fun game. And I mean, my. I always laugh, especially when I talk to women. You're like, oh, my gosh. Like, I have to tell you, like, I love golf, but I'm not very good. And they say it, like, as if they're embarrassed, and I'm like, literally, who is good? Like, most people are not good at golf.
- [24:33]
B
Yeah.
- [24:33]
A
Yeah, they are good at golf. They've spent an inordinate amount of time on their golf games. And most young women, unless they played in college, have had the time.
- [24:46]
B
Are not exceptional. Yeah.
- [24:48]
A
Focusing on their careers or their families or whatever else. So I think that that's just a really important thing to keep in mind is to just enjoy the journey and realize that, like, literally no one is good. And if you are playing with someone who is good, that they have been in your shoes, because there is literally no way to just be good at golf out of the gate. Like, it's totally. So know that like whoever you're playing with has been in your shoes and is not judging you at all. The only, the only reason I would ever judge someone who's a beginner is just if they don't have the self awareness that like just pick up the ball and let's move. And maybe you don't have the awareness and maybe I tell you that and then we're good to go, you know, which is totally fine. So that's like, listen, as long as you keep up and you, you know, hey, I'm going to sit out this hole or hey, I'm going to, you know, I've hit the ball seven times so I'm gonna just throw it on the green. Like as long as you just keep up, then that's literally fine. It doesn't matter because I, I really enjoy playing with golf, playing golf with people of any level. As long as you just like have a good attitude. Like don't make it weird if you're not playing well. Like just, you're not a pro. So don't, you know, like, why would.
- [26:02]
B
You be a pro?
- [26:02]
A
Yeah, slam your club or start, you know, cursing a ton. But yeah, as long as you're chill about it and keep up, I really don't care what level anybody's at, you.
- [26:13]
B
Know, but it's also, it's the, it's the coolness of the sport is that it's a culture. Like you feel, you, you feel a pressure, you feel an allure to be good. But it's also because of the culture, it is hard to learn, especially for women. Right. Because there is an intimidation of like not don't play slow. And like it's hard to practice in a playing environment without being able to because majority of the game you're really not like swinging. You know, like, it's such a fast moment of like swing, walk, walk, walk, walk, walk.
- [26:44]
A
Oh my God. I know. It is, it is. I mean, what do they say? I think like in a five hour round of golf you generally only are like have the club in your hand for like 27 minutes of that time. So it's something like that. I could be butchering that, but I think around that.
- [27:01]
B
No, it's something to that effect. Yeah, it's amount of time is walk, walk. Wait, wait, wait, wait, wait. Waffle, waffle.
- [27:06]
A
Yeah, exactly. So going back to like the fact that you can really build relationships and, and friendships during that time because what the Hell else are you going to do? You know, just when you're competing it's a little different. But I mean when I was competing I was definitely a chatterbox. I was talking.
- [27:22]
B
You'd be the best golf partner. When I'm coming out to la, I'm golfing with you being any the other reason too. While we wrap up our, our segment of why we love golf. I what I love the most about it is wherever I go in the world, it's such a unique way of getting to know that part of the world because you're outside for four hours and like the golf courses in every single place are so different from like the flora, the fauna to like you kind of get to know that part of the world in a different way than like going to the mall or like going to the restaurant. It's like cool way to see the world.
- [27:58]
A
Yeah, I definitely, I mean I think of some of the cool places that I've had the opportunities to play golf. I mean you think of like the home of golf, St. Andrews. I mean the, the I think it's like it's closed one day a week and like dogs just roam around. Like I wish, I wish America would, would be a little bit more dog friendly when it comes to their golf courses or I played golf in China and because cool. They're the, you know, they don't have like land. I mean land everywhere is a, is a, you know, valuable commodity but in China it really is valuable commodity and so they have less golf courses than like the demand for golf is so high but the amount of tee times they have, they just can't make enough tee time. So what they did the golf course when I played, they light it up. So it's open 247 and so a round of golf at 10:00 at night because again they're booked six months in advance. Yeah. 3:00pm like there's just, you need more tea times than that to accommodate everybody they want to play. So that was kind of wild. But again just goes back to your point of like how different golf is everywhere you go. It's like same same but different if that makes any sense.
- [29:14]
B
Like you're still totally, totally trying to.
- [29:16]
A
Get into the hole but.
- [29:18]
B
But it changes.
- [29:20]
A
Yeah, I haven't played golf in Korea yet.
- [29:23]
B
You got to get there the fashion.
- [29:25]
A
Oh, oh my God. No, I saw, I have, I went to Korea on a girls trip with Michelle. We west, my friend Jihe Lee and Kira K. Dixon. We did a four day girls trip and we did not even go to or we did not even go to play golf. And it's amazing how golf is just such a big part of the culture there.
- [29:43]
B
Huge.
- [29:44]
A
Yeah. My friend Jihe explained it. Like, going to the golf there, going golfing there, or playing golf is like going to the gym in America. Like, that's how common it is. And just.
- [29:54]
B
Yeah, yeah.
- [29:55]
A
So I mean, golf shops in every corner, simulators everywhere. And so I definitely want to get back there and. And play some.
- [30:04]
B
Dude, you gotta. But like, how? Like, did you see the golf floor at the department stores?
- [30:08]
A
Oh yeah. Oh yeah. Really cool. The issue is I wear like a triple XL and everything in Korea because.
- [30:15]
B
You'Re probably like 5 11, so like, you don't exist over there.
- [30:19]
A
This is not gonna fit me.
- [30:21]
B
I'm like, though because I'm 5 4, so I'm. I'm the biggest human there. But I still fit into their clothing.
- [30:27]
A
They're so cute. So it's so, so cool. The Korean stuff's awesome.
- [30:31]
B
And Japan. Oh my goodness. The thing that's cool about the Japanese and the Korean golfing is like the culture of the ceremony for getting ready and for getting unready. So like going into like their onsens, like, every single golf course has like the hot springs. Like, it's a decked out spot. Yeah. Like, when you go for dinner, it's not expensive, but it's like seven course meals. Like, everything is very ceremonial. And because golf is such a ceremony, they take it super serious that they already have a ceremonial culture. So like laid on top of it, it's like such a wicked experience. You go for like an hour long spa after your round of golf. Like, what a great way to wind down.
- [31:13]
A
Yeah. That's awesome. I did not know that. That's really cool.
- [31:16]
B
It's literally next level. Like, honestly, 10 out of 10, like just golfing in Japan and Korea, like, just there's no point of golfing anywhere else.
- [31:23]
A
Yeah. I love it. That's awesome.
- [31:25]
B
Maybe at Augusta national, but like, did you get to do a round?
- [31:31]
A
I did not, no. Maybe one day, but no. A friend of mine did win the media lottery though, and. Oh, that's cool to talk to her about it. But she wrote about it for the Athletic. She's a writer for the Athletic. And she was so excited when she got the news. So I'm really, really excited to. To hear how it went. And then it was really funny. Another friend of mine got to play as well, and I ran into her in the airport and we were talking for like 30 minutes. We were on the same flight to Atlanta talking to her for, like, 30 minutes, and then she just goes, yeah. And then I played this morning. And I go, I'm sorry, what? I was like, you played where this morning? She's like, oh, I got. I played Augusta Nashville this morning. And I'm like, we've been talking for 30 minutes, and you were now mentioning this, but she said she got around in three and a half hours, and it was just like the most amazing experience. Experience. And now I'm very, very excited for the. The My friends that got to play. It's so cool.
- [32:31]
B
I was gonna do a little prayer for you at the end of this conversation. I'm just gonna put that energy out there for you. I want nothing but that for you. So for a plug for Better Content Co, what do you guys specialize in? What is your secret sauce? What is it that you guys do?
- [32:48]
A
Yeah. So we founded Better Content Co officially in January. So. January, yeah. We're about four. Almost four months in, and it's been awesome. And what we say we do is we make bold golf content that is designed to entertain and connect with a modern golf audience. So that's what we boiled it down to. And what we mean by bold is gen. It's, you know, whether it's social, whether it's digital, whether it's commercials. My business partner Andrew is a brilliant producer. He produced Tosh Point O. He was at Comedy Central for 10 years. He just got nominated for an Emmy for his TGL Rory documentary that he's been working on. So he's, I feel so, you know, lucky to. To have him as a partner. But when we say bold, what we mean in. Is basically things that'll make you pay attention and involve content is generally pretty much the same. Always festival, it's generally like a tour player on a fairway looking at the hole. Then it cuts the ball slowly moving through the air. Then it cuts to a crowd clapping, and then it's like, brand name. And so we're like, let's shake it up a little bit. Especially with a modern golf audience that. With. With it being so saturated now and so many brands trying to get into the space, you do need to have something that is going to make people stop and go, oh, shit, that's cool. So that's what we kind of specialize in. A lot of the times we do that through comedy doesn't have to be funny. So that's why we use the word bold instead of comedic, because we do. We do have a very strong Propensity, though, to lean towards comedic because people like to be entertained and comedy is a great way to do that. So we have a really incredible group of writers and comedians in LA that we work with. We have a meeting, you know, once a week for two hours, where we all bring in ideas and, you know, whether it's things that could be used for brand campaigns or just something that we think would be fun to make for ourselves, we, you know, we do that on a weekly basis. And, yeah, it's been really great. We've got. We've got another TV commercial here that we're shooting in June for a brand working on a couple social campaigns. And, yeah, it's been really fun. I think, again, going back to how awesome Andrew is, he really brings us amazing production expertise. And then I sort of bring the very heavy golf background. And I think combined that with the. With the team that we've built, we really do feel like we have kind of this secret sauce and we can help. Can help brands make noise in the golf space. And we're also working on some, like, really cool shows as well. We signed a development deal with Pro Shop, which is a production company in the golf space. They produced Full Swing. Their chad mom, who is the head of Pro Shop, is the EP on Happy. An EP on Happy Gilmore, too. So we are working with them on a project.
- [35:59]
B
Oh, they're coming up with a second one. Sorry, did they come out? What's the second one? They're coming out.
- [36:04]
A
I think it comes out in a couple weeks. Happy Gilmore, too.
- [36:07]
B
And it's Adam Sandler.
- [36:08]
A
Yep. Yeah. Yeah, that'll be really cool. I'm super excited for them and I can't wait to watch it. There's a lot of professional golf cameos in it, so I'm pumped for that.
- [36:19]
B
I am, too. I wonder if it's going to be as good because, like, Happy Gilmore was like, it's iconic. It's.
- [36:26]
A
Oh, for sure, for sure. It'll definitely be interesting, I think. I mean, purely for the cameos itself. I think it'll be so entertaining. I think Travis Kelsey's in it.
- [36:35]
B
Oh, interesting.
- [36:36]
A
Yeah. So it's going to be great. It's going to be really great. But. But, yeah, it's been awesome and we've gotten really great responses from the golf community and just, you know, trying to continue to get the word out that. That we are kind of, you know, we've built this incredible team and we're doing some. Some cool stuff.
- [36:56]
B
Who do you think needs your services the most?
- [36:58]
A
Oh, that's a great question. Who needs our services the most? Probably like the endemic golf brands, like the big. The big golf brands that have been doing it the same way for a very long time. So. So we'll see. We'll see. We've got, we've got a couple of meetings set up, which is great, but I'm excited for, I'm just really excited for some of these show concepts that we've had. We've had a couple of great meetings in L. A pretty recently. So. Yeah, as much as I love like branded content and commercials and stuff, I selfishly am pumped for the shows.
- [37:35]
B
Well, honestly, especially if they do them on like a streaming channel. There hasn't been a solid golf show in ever, like on a streaming channel.
- [37:43]
A
And it's funny because there are quite a few being trotted out at the moment. I mean, you literally. The trailer just dropped for this new Apple show called Stick that Owen Wilson is the star of. Interesting down and out pro that's mentoring a young prodigy. So that one's coming out soon. There's also murmurings of Will Ferrell working on a golf show. So there's definitely some in the works, that's for sure.
- [38:13]
B
Well, it shows you that it's a moment for golf, right? Like, like it's time to have. Because the cultural zeitgeist is there. I think actually that's probably a bang on role for Owen Wilson. He's probably like an alcoholic. Like he's probably like.
- [38:27]
A
Yeah, I know he's been working really hard on his game.
- [38:30]
B
I mean, in the show, like for sure.
- [38:34]
A
No, no, but I just said that he's been working because I mean, if he's playing a tour pro, like he needs to be able to swing a golf club well. So I know he's been working really, really hard. UGP Urban Golf Performance, which is a place that has a couple locations in, in California. I think they have one in Austin as well. But just like state of the art Golf Performance center, he's been spending a lot of time there, like grinding on his game. So I'm excited to see, you know, how his swing is looking and how the show ends up.
- [39:04]
B
Oh my gosh. Okay, last question. Do you. What are your thoughts on this indoor golf tournament that's going on the weekends? What is it called? The one that Tiger woods is running?
- [39:16]
A
Oh, tgl. Tgl, yeah. No, I think TGL is awesome. I have a lot of friends that are, that have been working, I mean, for years on putting this thing together. And I think the first season went incredibly well.
- [39:33]
B
It was so popular.
- [39:35]
A
Yeah, really popular. I mean, again, it just goes back to like packaging golf in a different way. You know, I think actually one of my first ever meetings with tgl, one of the execs said something and I was like, oh, that's cool. He's like, we don't. We're not looking to change golf. We're not looking to like change the game in any way. We're just looking to package it differently so we can reach different audiences. And I thought that was cool because golf generally, especially the most entertaining golf, the, the golf that, you know, when stakes, when like things are on the line and the stakes are high, generally it's happening on like a Sunday afternoon now. I don't know, like the average person, like, that's a weekend and maybe they want to be like outside or like doing other stuff. Not necessarily like sitting on their couch, tuning in to golf. So I think being able to change the stakes.
- [40:28]
B
Interesting.
- [40:29]
A
Yeah. So I think being able to kind of get to the end, like get to the point quicker on a Tuesday evening, packaging it in, like, I think it's like two hours or two and a half hour show and, and just getting just like a, a payoff quicker as opposed to again this drawn out four day tournament style. Okay, who was leading? And now they're not. And they missed the cut. And now it's this, you know, it's like, it's like, hey, let's tell a story in a concise amount of time and in a really neat venue. Roger Steele actually is the host, the emcee in the stadium. So I got to go do an event. I've watched it on TV now a couple times and I got to go to one TGL competition in person. I mean, the stadium is really, really cool. Sofi center and. Yeah. So I think, yeah. Were there things that they need to improve upon? Yes, but I think that's unfortunately part of whether it's doing anything live in front of people. Like you kind of just gotta like go and then tweak as you go. Totally, totally 100 perfect out of the gate. So for example, they, they have this thing called the, the hammer where you throw the hammer and then I'm going to get this completely wrong, but basically you throw the hammer and that ups the stakes and makes the hole or the shot like worth more points. And they ultimately the hammer was not being traded back and forth enough. Like the teams were like hogging the hammer, if you will. And we're just holding it for the whole match. And so they, you know, tweaked in real time, like in that they've said, okay, after a certain match, they made it. They put in a rule in place that then made the hammer so it would go. Go back and forth a little interesting.
- [42:21]
B
To make it more lively.
- [42:22]
A
Yeah, yeah, exactly. So. And that's the kind of stuff, again, you're not going to know until you turn on the machine and say, hey, this needs to be tweaked. So I think they did a fantastic job. I'm super, super excited to see what, what happens in season two.
- [42:36]
B
Well, it's really interesting because you've, you've opened it up to actually being almost like a. The, like American Ninja Warrior, like those kinds, like they kind of ified that to golf, but I didn't really think about that because initially I was like, this is such a great way based on Tiger's injuries, to, to experience his play because he doesn't have to walk the full 18. That's why he really likes it.
- [42:59]
A
Right. It's easier on his body scenario for him. Absolutely. Yeah. Yeah, for sure. Especially, yeah. With his injuries. And I, I think honestly. And the reason they put it right there in Palm Beach Gardens is because all the golfers generally live right there. So. Yeah, that, that's a really good point in terms of. It's a dream scenario for Tiger. He can roll out of bed and walk into the walk in.
- [43:23]
B
And that's why I thought people really loved it because I mean, like, he's the go, you know, like, so they love watching it. But I didn't really realize that they, they've really kind of taken even almost kind of like not this, but like this like kind of squid games ass like the lights, the feel like something to that style of show. Not obviously the premise of it of like knocking people out, but just kind of how there's like so much going on in a different way.
- [43:51]
A
Yeah.
- [43:52]
B
Action hammer.
- [43:53]
A
Yeah, no, for sure. It's definitely different. And I think that just goes back to, you know, what they said about packaging golf a different way. It's still trying to get the ball in the hole, but it's again, you're hitting into a giant like movie theater sized screen and then you're going over. Once you get within 50 yards, you're going over to this putting green that depending on the green that you're playing to like, it changes. There's like things underneath the green that move it.
- [44:20]
B
Cool.
- [44:22]
A
And it also swivels. So there's, it's really Amazing. The technology is awesome, and it's going to be cool to see how it.
- [44:30]
B
Continues to evolve, how it evolves over time. I know you gotta fly. Is it controversial if I ask you about live golf versus pga? Should we pass on that for next time?
- [44:41]
A
No, we can talk about that for sure.
- [44:43]
B
What's your opinions on the. On the LIV golf scenario?
- [44:47]
A
Ooh, okay. So, you know, it's really interesting. I. I think. I mean, this is kind of every. I think this is not an original take, but LIV definitely has forced the PGA Tour to improve in various areas. I think even someone who's the, you know, largest out in terms of, like, the most outspoken person against LIV has been our master champion, Rory McElroy. And even hit. Even he has said that, like, it has. Fourth PGA Tour to make some really necessary changes. I have not been to a live event yet. I would like to go to one just to see what it's like. I've had a lot of. And they said it's so much fun. I think what's really cool, like, Liv's doing a lot of things that are really great. I like the party atmosphere. It feels very like WM Phoenix Open to me. I don't think that should be the case. Like, I don't think that's gonna. That would work at, like, a Memorial Mirfield Village situation, which is a very prestigious PG tour.
- [45:50]
B
Yeah.
- [45:51]
A
Yeah. But I like the fun that they seem that they're having out there. I think the team aspects, really cool. I, for one, would definitely be a proponent of just mixing up the formats a little bit more throughout the year for men's golf and women's golf, Frankly, I would like to see one. I'd like to see men and women's golf come together more often. I'd like to see some team events. I'd like to see more match play. I just think it can get kind of stale doing this weekend a week out, four rounds, you know, 36 holes a cut, two more rounds. It's just kind of like, all right, it's just like, round and around we go. Like, let's mix it up a little bit.
- [46:31]
B
Yeah.
- [46:32]
A
In terms of where things are going, honestly, I have no clue. It's. It's been so interesting. I mean, I talked to one person, and they're like, oh, yeah, deal between live and PGA Tour is imminent. Like, any day now. And then you talk to someone else. They're like, oh, yeah. Like, the meetings with Trump and Yasser and. And Tiger just went terribly. Like, they're never going to come to an understanding. So I'm like, I don't know. Honestly, I don't know what the. Where we're going to end up. I mean, I really, really hope, just as a golf fan, that we do figure it out soon enough, because it would be really nice to see all these guys compete, come together.
- [47:10]
B
But what would that even look like? Because, like, you don't. Unless it's like, something like a. I'm trying to compare it to, like, other sports. Like, you don't really see, like, the NHL come together with, like, the khl.
- [47:24]
A
No, you definitely don't. But I think in this case, the. They don't really have a. They would. They would have to come up with some sort of solution to where, like, maybe you'd have, like, team events for a portion of the year, and then it would move more into, like, the traditional PGA Tour schedule. So maybe, like, right now, the winter is a pretty lax time for the PGA Tour once the Tour Championship is over, which I think is in, like, August or September. So you could definitely do, like, more team events in the. In the winter time. But, yeah, I just think they don't really have a choice because the Brooks koepkas, the Bryson DeChambeau, Cameron Smith, you've got, like, a lot of really big stars on the live tour.
- [48:15]
B
Yeah.
- [48:17]
A
Hurting the.
- [48:19]
B
And you're not getting the air time. Like, I don't even see live stuff.
- [48:23]
A
Because I don't even. I think it's. Was it. Was it on? I don't even know where it was. It was on cw and now is it on? I have no idea where it is.
- [48:32]
B
I have no idea.
- [48:34]
A
And, yeah, I don't know. It's really interesting to see again, I think. I think the PGA Tour product is. Is not as exciting without those guys. But. No, but at the same time, it's not like all the viewership has gone over to the live tour. I don't think people even know where to watch it. So it would just be a win for everybody if we could just figure.
- [48:58]
B
Out something, find a way for them to come together. Yeah, I completely agree.
- [49:02]
A
To the people that I've talked to, no one knows what it's going to happen or if it's going to happen.
- [49:08]
B
It's definitely complicated because, like, really the only thing I can compare it to is kind of how the Middle east has the money to buy up the soccer players. But, like, you don't really watch, like, a game in Bahrain, you know, I mean, also, I don't really watch soccer, so, you know, like, but. But it is kind of a complicated time when a place that's not on our time zone has so much money to pay for the top athletes. It's, you know, but is. Is it just also the reality that we almost need to produce, we need to have more brands, like, more personal brands to keep telling more stories, to buy into more players. Because, like, the reality is, it was crazy when I was in the Middle east not too long ago. Like, I can understand why these top brands are putting so much resources towards Asia and the Middle East. Like, they. They have money. Like, the world has changed. Like, the middle class has rised everywhere. Like, it's just complicated.
- [50:06]
A
Yeah, no, it's. It's. It's really interesting. I feel like, you know, living in the States, we think that we're the.
- [50:12]
B
I mean, center point of the universe. Yeah.
- [50:14]
A
That's another universe in the world around us. I mean, which I guess it does to a certain extent, but at the same time, like, there's so much more. I mean, look at it.
- [50:24]
B
And it did for a long time, but it was also based. Access of. Yeah. I mean, India right now is like, I was talking to a really big PR person who does, you know, you name it. Kardashian, he said the biggest place right now is India. Like, that's like. And that's why you're seeing all these stars going to Bollywood and doing these Bollywood tours. Because, like, they're. They've. The middle class is rising by billions of people.
- [50:50]
A
Yeah.
- [50:51]
B
And like, there's so much money for these brands that have the infrastructure, the supply chain, the product. Like Louis Vuitton's. Like, fuck you, North America. Like, you don't think our product school Welch. Turkmenistan does. So we're going there for sure.
- [51:04]
A
For sure. Definitely. It's definitely a different time than it. Than it, you know, where we used to be sort of calling the shots. I mean, I guess we still are to a certain extent, but there's so much more buying power outside of America now.
- [51:20]
B
Well, maybe next time we can talk about all the brands in the live golf sphere that need better content. Cool.
- [51:25]
A
Yes, absolutely.
- [51:29]
B
With the big budgets to spend for the best.
- [51:31]
A
Exactly, exactly.
- [51:33]
B
And where are you traveling after this? Where are your stops?
- [51:35]
A
You said going, oh, my God, I'm going to Dallas tomorrow for some meetings with the PGA of America.
- [51:42]
B
Not to be confused.
- [51:43]
A
That's a different organization. It's the whole thing. And then don't get those confused, confused. It's totally fine. And then I'm going the week after, going to Charlotte for a preview show for the PGA Championship, which will be fun. And then, yeah, I think then the actual PGA Championship will be my next broadcast.
- [52:08]
B
And are you. And you're YouTubing it again? Is it mornings at the PGA?
- [52:11]
A
No, no Morning. No mornings at the PGA Championship. But no, we'll be working with Roger and I will be working with CBS again. Cool show that they do on CBS Sports Network called the Clubhouse Report. So we'll be there the whole week, I think I'm also doing something with the PG of America and T Mobile, which would be fun. There is. So there is a YouTube component to that, actually. So, yeah, it's interesting to see all the brands now looking to YouTube, which is great. So, yeah, I got. Got a couple fun things coming up.
- [52:41]
B
Which as an aside, I don't know if you know this, but Snapchat actually pays the most now.
- [52:46]
A
Really? I didn't know that. That's cool.
- [52:48]
B
Yeah, Snapchat is actually. They're pushing hardcore. And in the Middle East, Snapchat is the number one social media platform. So it's. Yeah. And they have just.
- [52:56]
A
They're.
- [52:56]
B
They're out paying like an insane amount. Like, I mean, again, don't butcher me on the numbers, but it's something like like 10x what you're getting paid on YouTube. And like YouTube pays you the most. But Snapchat isn't as much work. So it's kind of one of those things that it's like a good thing to get ahead of opposed to behind, you know, because like, Snapchat would be a great place to like, do behind the scenes and break the news at like, a lot of these events.
- [53:19]
A
Yeah. That's so interesting. I had no idea. That's really, really cool.
- [53:23]
B
Yeah. When I was in the Middle east, it was nuts. Like, they basically, they're using Snapchat to basically provide like, customized, like, promotion. So when you're like walking around the mall, they'll be like, you know, she's. She needs a hydrating cream versus, like the next person that will walk by, an older man, maybe he needs like a relaxation scrub. So they'll like send you an offer. There's like people that sit at the front and your Snapchat, almost like an airdrop, like accepts the offers. It's crazy. And they're not using it. That's the thing that's. To our. The last point that's like, complicated is like North America was always the, like, ahead of the trends and you were always like, where things started, but now it's It. A lot of the what's happening is happening, like, in Asia first or in Dubai first. Like, that's why I go to Korea every year for, like, branding and beauty. Like, I can't be the. I can't be the best if I'm not seeing where the trends are starting, because they're not starting here anymore.
- [54:25]
A
No, I know. I mean, I really. I remember when you went to Korea because I was following your Instagram story, like, obsessively, because, like, I was like, whether it's the, you know, like, the colors, shading thing with your skin or the. The dead.
- [54:38]
B
Fake dead people that are all over.
- [54:40]
A
Yeah. Like, I'm just like, they. It's wild. Everything that they do over there. Wait, tell me more about the fake dead people. What's that?
- [54:48]
B
I. It really is what it is. Like, they have these activations. So the big thing that they're really. That they really ex. Okay, so they're executors first and foremost. Like, the Koreans execute, like, one word executors. Same with Japanese execute. But they're. What they're really the best at is doing these, like, in person experiences that are very, like, not a theme. So, like, here you would, you know, you'd go and it would be like palm trees or it'd be like, you know, like Florida. Like, it'd be like turtles. And, like, you know, like, our themes are more, like, thematic. Their themes are more like. It's. It's a sleeping human theme. So, like, it's like, themes. You. It doesn't make sense. Like, I don't know how else to explain it. So, like, a big theme I saw in stores were, like, different, like, effectively people that are, like, could be dead or could be sleeping. Like, and they look so hyper real. Like, to the point where there's like, one, they breathe. So I guess some of them aren't dead. One, they breathe. Two, they. Like, when you, like, look at the hands, like, it has like. Like, like the dots, like, where your hair would grow out. They have like. Like, blood vessels painted on. They have, like, to the point where you're like, is this gonna jump at me?
- [56:11]
A
Wow, that's wild. I had no idea and I don't know why.
- [56:15]
B
Like, they weren't wearing the product. They weren't, like, they weren't a center point to selling anything. It was just like, wow, that looks so real. That's crazy. Let me take a photo and put it on Instagram. Like, that was the only point.
- [56:31]
A
Wow, that is crazy. I had no idea. I gotta get over there and check that out.
- [56:35]
B
Honestly, there's. I mean, there's so much stuff. I mean also the other thing too though that really sucks because I'm also friends with the golf brands is that it's hard to get like a golf brand trip over there because they like sold all the licenses. So it's like, it's not like the brand you work with over there. It's like. And it's also why, which is crazy that if you actually like really analyze, it's copy and paste almost the exact same thing. So you're going to the Jalenberg store, really cute bags, these like high socks, these like skirts. You go into the next store, the Melbourne store, exact same thing, high socks, cute skirts. That it gets almost the identical product, but like with their logo pasted on it.
- [57:16]
A
Interesting. Interesting.
- [57:18]
B
It there isn't like, it's not like when you go to a mall here. Like we went to the store in one of the malls. It was the National Geographic store, but they had all of the same things as the next store. So we have winter jackets that are National Geographic. They have luggage, they have hats, they have gloves, they have running shoes. They have a whole National Geographic clothing and lifestyle line.
- [57:42]
A
Wow.
- [57:43]
B
But it's not like developed by National Geographic. Like you just, I guess go to the factory and you're like, love that sweater. Love that.
- [57:51]
A
Slap a logo on it.
- [57:52]
B
Slap a logo on it. So you're buying the brand, you're not buying the product, which is really fascinating.
- [57:58]
A
That is so interesting. Yeah, they do love a, they love a logo over there, that's for sure.
- [58:03]
B
And it's what's really, really interesting. That's why I really actually also like working with Korean brands is like, they're very good at developing the product, but they really, they. That's why they did all these license like Vice golf balls have a full clothing line in Korea.
- [58:17]
A
Wow, I didn't know that. Wow, that's amazing.
- [58:19]
B
And the clothing line is fantastic. But it's like not Vice. It's not like the Vice brand. It's, it's, it's very fascinating.
- [58:28]
A
Wow, that is so cool. That is really cool. I need to, I need to go over there again.
- [58:33]
B
Well, maybe we could do some kind of like beauty and golf collab maybe. You know what would be hilarious? Who is that woman that does the stand up comedy and she wears pxg.
- [58:44]
A
Oh, Becky Robinson.
- [58:47]
B
So we can, we can do like a housewives golf treatment. When you leave your.
- [58:53]
A
She would be all in.
- [58:55]
B
I love that PXG also sponsor her. Like, what a brilliant move.
- [59:00]
A
Yeah, they're.
- [59:00]
B
They're.
- [59:00]
A
They were really smart to do that. Yeah. Becky. Becky's incredible. I love her. She's awesome.
- [59:05]
B
She is so funny. Well, thank you so much for making time today, Halle.
- [59:09]
A
Of course. Thank you so much. This was awesome.
- [59:11]
B
Oh, where can people find you?
- [59:12]
A
Oh, yeah, you can find me on instagram @hally led. And our website for our production company is bettercontent co.com.