Podcast
The Art of the Brand
Hosted by Third Eye Insights · EN
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions
about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests.
This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.
119episodes
Episodes
Newest firstAll episodes
Why Reddit Is Quietly Winning The Internet
2d ago00:39:54Summary readyFrom Reddit’s rise as the internet’s most trusted source to Google’s AI challenge and Snapchat’s billion-dollar bet on augmented reality, this episode explores the biggest shifts shaping the future of marketing.We break down why search is changing, how AI is influencing consumer decisions, why community is becoming more valuable than ever, and what founders and marketers need to do to stay ahead in the next era of branding.If you’re building a brand, this is where the future is headed.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast chapters00:00 Why Cannes Lions Matters04:37 Hyrox’s $1 Billion Opportunity08:12 Snapchat’s Biggest Bet Yet13:23 The Story Snapchat Forgot To Tell19:02 Meta vs Snapchat Glasses22:23 Why Snapchat Users Are Happier28:06 Why Reddit Is Quietly Winning The Internet31:56 Reddit’s Biggest Advantage For Brands35:06 Google’s AI Problem Explained39:32 How To Optimize Your Brand For AI43:20 Drake Sells OVO48:23 The Biggest Lesson From Cannes Lions50:57 The Strategy Mistake Most Brands Make
SummaryCannes Lions Day 1: What What The Biggest Platforms Are Doing Right
1w ago00:18:57Summary readyWhat actually happens when the biggest marketers, creators, founders and tech companies in the world all gather in one place?In this first episode of Coffee in Cannes, we're taking you behind the scenes of Cannes Lions—not to recap the biggest parties, but to unpack the conversations that actually matter.We discuss why experience has become the new marketing currency, what brands are getting wrong about TikTok Shop, why Reddit is becoming one of the most underrated platforms for consumer trust, and how AI is forcing luxury brands to rethink the value they provide.Along the way, we also explore the changing relationship between taste and technology, why software companies are reshaping the marketing industry, and what we're already seeing on the ground that could define the next decade of branding.This isn't a recap of Cannes. It's what Cannes is teaching us.
SummaryThe Luxury Brand Formula You Need to Win Ft. Countess Isabelle d’Ornano of Sisley Paris
1w ago00:58:17Summary readyLuxury brands aren’t built overnight and Sisley Paris is proof of that.In this episode, we sit down with Countess Isabelle d’Ornano to unpack how Sisley became one of the most respected beauty brands in the world through family legacy, long-term thinking, and an obsession with quality over hype. We talk about old luxury, generational brand building, why trust matters more than trends, and the mindset behind building a company that lasts for decades instead of moments. From European aristocracy to billion-dollar beauty, this is a masterclass in timeless branding.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
SummaryThe Elon Musk Lesson
2w ago01:10:16Summary readyFrom Elon Musk and SpaceX to YouTube’s takeover of Hollywood, this week’s episode explores why the brands and creators winning today are obsessed with storytelling.We break down the rise of founder-led brands, why influencer marketing is becoming less effective, how YouTube creators are outperforming traditional studios, and why platforms like Meta are betting big on episodic content.If attention is the most valuable currency in business, the brands that tell the best stories will win.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 The Branding Genius Of Donald Trump06:04 Elon Musk Becomes The First Trillionaire11:51 Why Founders Need A Personal Brand20:21 The Storytelling Problem Most Brands Have24:01 Why Great Marketing Starts With A Better Story27:02 Why Safe Brands Lose27:31 Why YouTube Is Beating Hollywood30:06 How YouTube Creators Are Making Hit Movies34:43 The Return Of Epic Storytelling39:15 Why Influencer Marketing Is Struggling43:08 Why Beauty Brands Are Blending Together44:44 The Content That Actually Makes People Feel47:14 What The Rock Understands About Branding53:10 Meta’s Big Bet On Episodic Content56:00 The Future Of Social Media Storytelling59:21 Why Breaking The Fourth Wall Works01:00:14 The NBA’s New Content Strategy01:02:27 What Brands Can Learn From The World Cup
SummaryGoogle Didn't See It Coming
3w ago01:07:02Summary readyMeta just crossed a line many advertisers never thought possible: it officially surpassed Google in ad revenue.In this weeks episode we break down why marketers are shifting budgets away from traditional search and toward platforms built for discovery, storytelling, and AI-powered targeting. We discuss Meta’s evolving ad ecosystem, the future of digital advertising, and what the shift means for brands, creators, and businesses trying to win attention online.Is this the beginning of the end for Google’s dominance, or just the next evolution of advertising?🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.00:00 Meta Glasses Are Better Than You Think16:51 Meta Just Beat Google24:12 The New Rule Of Brand Marketing30:54 Why Most People Quit Too Early33:46 Nike vs Adidas39:15 The Best World Cup Ad So Far42:50 AI Models Are Replacing Photoshoots50:13 Should We Own OpenAI?53:30 Patrick Ta’s Biggest Controversy01:00:40 Patagonia’s Brand Problem
SummaryFerrari Just Made A Huge Mistake
Jun 401:14:25Summary readyFerrari’s controversial new EV, Gucci’s Formula 1 partnership, LinkedIn’s algorithm overhaul, and Blake Lively’s brand struggles all point to the same question: what actually builds a great brand today?In this episode, we break down why luxury brands are facing an identity crisis, how creator marketing has become a $44 billion industry, why LinkedIn is rewarding expertise over reach, and what brands can learn from both success and failure in the attention economy.We also discuss the future of experiential luxury, the rise of creator-led advertising, and why the strongest brands are finding new ways to stay culturally relevant.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 Ferrari’s $640,000 EV Problem01:25 The Strange Evolution Of Sports Illustrated09:00 Why Ferrari’s EV Strategy Is So Controversial15:15 Tesla Changed Luxury Cars Forever20:38 The G-Wagon Debate24:09 The Art Of The Brand Planner Launch27:08 Gucci’s Formula 1 Bet33:46 Experience Is The New Luxury37:20 The Rise Of The Clio Creator Awards42:58 Influencer Marketing Is Now A $44 Billion Industry45:01 The Three Things Every Brand Needs49:08 Why Most Billboards Don’t Work51:52 LinkedIn’s New Algorithm Explained54:20 LinkedIn Engagement Pods Are Dead55:58 Blake Lively’s Brand Collapse58:17 The Problem With Celebrity Brands01:00:14 Why Blake Brown Failed01:03:29 Fame Is No Longer Enough To Build A Brand
SummaryThe Markup Marché is Insane with The Ordinary!
May 3101:10:44Summary readyThe Ordinary’s Markup Marché campaign has everyone talking about how much beauty products really cost.In this episode, we break down why the campaign worked, why it also created controversy for Estée Lauder, and what it reveals about trust, pricing, and transparency in the beauty industry.We also discuss YouTube’s rise, influencer fatigue, luxury scarcity, AI-generated brand collabs, and why consumers are getting harder to fool.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 Why Influencers Are Losing Trust01:28 YouTube Is Taking Over10:51 Why Brands Need Long-Form Content15:13 The White Lotus Marketing Opportunity20:37 Why Views Don’t Matter Anymore24:07 YouTube’s Secret Advantage31:29 The Ordinary’s Markup Marché33:50 Are Beauty Markups A Scam?38:15 Luxury Shopping Gets Exposed40:50 The Psychology Of Hermès & Rolex43:34 Why Chanel Keeps Raising Prices47:11 AI Brand Collabs Are Exploding52:19 Fan Fiction For Brands56:53 The AP x Swatch Debate58:55 Hooters’ Identity Crisis01:04:55 Why Brands Lose Their Audience
SummaryWhy Most Brands Will Lose The Internet
May 2801:03:01Summary readyMost brands today don’t have a product problem. They have an attention problem.In this episode, we break down why the internet is becoming harder to win on, why “safe” brands are getting ignored, and how social media has shifted from optional marketing to mandatory infrastructure for modern business.We talk about TikTok Shop becoming a serious threat to Amazon, the rise of world-building in branding, Gucci’s latest cultural play, Drake’s album rollout strategy, and why brands now need to create moments big enough to break through the algorithm.This is a conversation about attention, culture, and the future of branding online.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 Why Most Brands Will Lose The Internet02:02 Why Business Owners Need To Invest In Social Media03:34 Business Is Warfare04:48 The Hardest Job In Marketing Right Now07:37 Why Most People Never Learn Content Creation08:34 If Your Socials Aren’t Top Notch, You’re Losing09:52 The Hailey Bieber Effect11:21 Why Older Founders Still Have An Advantage12:41 The Kevin Hart Roast & Attention Culture14:49 Why Brands Lose Their Core Audience18:09 The Skims Cocaine Shipment Story19:59 Shein Buying Everlane Explained23:54 The Rise Of “Clean” Consumerism27:59 Why Big Brands Buy Smaller Brands32:17 TikTok Shop Is Becoming The New Amazon35:17 The Problem With TikTok Live Shopping38:11 Why TikTok Shop Doesn’t Build Brands42:18 Drake’s Album Rollout & World Building48:46 Gucci’s New Strategy To Stay Relevant56:13 Aloe’s Yacht Marketing Strategy01:00:55 Creative Is The New Currency01:02:02 Why Brands Need Bigger Moments Online
SummaryWhy “Safe” Marketing Is Killing Your Brand
May 2800:55:23Summary readyEveryone is chasing followers online. But what happens when the follower count stops mattering?In this episode we talk about Instagram’s latest follower cleanup, why so many brands and creators are realizing their audience numbers were inflated, and why engagement, point of view, and actual cultural relevance matter more than vanity metrics.We also discuss the rise of the clipping economy, fake brand scandals, manufactured controversy, Spencer Pratt’s media strategy, AP’s rumored Swatch collaboration, and why the brands winning right now are the ones building worlds people actually want to be part of.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast chapters00:00 Intro01:04 Back in the studio01:35 Why Mexico City is becoming a major brand market05:58 Instagram’s follower cleanup10:12 Why followers matter less now13:46 The rise of the clipping economy23:07 Why brands need a real point of view25:57 Controversy vs. manufactured scandals32:52 Spencer Pratt and modern media strategy40:48 AP, Swatch, and luxury scarcity49:13 A24, Wild Cherry, and world-building53:30 What brands should do differently now
SummaryAI Slop Is Killing Your Brand
May 701:07:20Summary readyEveryone is fighting for attention online. But what happens when the scroll stops working?In this episode, we talk about why digital-only brands are starting to feel flat, and why real-world moments, billboards, events, activations, and collabs can make a brand feel more legitimate almost instantly.We also discuss AI-written marketing, the return of in-person experiences, beauty events, the Met Gala, Vegas nightlife, phone-free spaces, and why audiences are craving brands that feel more human, intentional, and worth talking about.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 Intro01:02 Why IRL marketing matters again05:59 The return of billboards07:57 AI-written marketing is hurting brands10:32 Protecting your brand voice16:30 The Devil Wears Prada launch strategy23:16 Ulta, Sephora, and beauty events27:48 Phone-free experiences30:08 The Met Gala and tech money39:12 Why fashion collabs work43:16 “Friend of the House” vs. ambassador47:34 John Summit and Rimowa50:59 Why Vegas is struggling57:55 Philz Coffee and brand decisions01:02:41 Cancel culture and brand courage
Summary