← The Art of the Brand
The Art of the Brand
You’re Not Stuck—You’re Just Not Posting: The Unfiltered Truth About Personal Branding with Courtney Johnson
00:50:52
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- [00:00]
Courtney Johnson
If you work in social media, marketing, sales, anything, start to become conscious of your own behavior. That is the most important thing you can do.
- [00:07]
Unknown Speaker
Sometimes you want the comments that don't agree with you because that means your video is reaching a strong number of people.
- [00:13]
Courtney Johnson
Yeah. Oh, my gosh. I cannot agree with that enough. I think the more trolls, the better. I love a troll. Marketing leaders are not trusting their young employees that are tapped in, and they're just putting so much like micromanagement over something they don't understand, and it's really fucking up social strategies.
- [00:31]
Unknown Speaker
I think they took out what made the algorithm super proprietary because it sorts more similar to like, IG and Facebook than how scary good TikTok was. Like, it's scary. It knew me at a scary level.
- [00:46]
Courtney Johnson
Like, I need someone that knows all the tools and can teach me a thing or two.
- [00:51]
Unknown Speaker
No, I didn't. Yeah, I need, like, I need resident Gen Zs that are, like, showing up, living on their phones. Like, if you don't live on your phone. And I know more about the. Like, I'm like, that's a good problem.
- [01:01]
Courtney Johnson
What a brand, what a brand, what.
- [01:03]
Unknown Speaker
A brand, what a mighty good brand say it again now. What a brand, what a brand, what a brand, what a mighty good brand. So, Courtney, introduce yourself. Who are you? What do you do? Why should people care?
- [01:17]
Courtney Johnson
Yes. Hello, everyone. I'm Courtney. I help people build their personal brands, specifically overcome mindset issues that come around. Personal brand. So you want to build your personal brand, but you're feeling weird, you're feeling cringe. You. You kind of know tactically how to do it, but you don't know how to overcome those emotions. Maybe you don't even know the emotions are blocking you. That's what I help with. And I'm a content creator. I create content around entrepreneurship, career, and marketing.
- [01:41]
Unknown Speaker
You really do all the things. It's actually kind of funny. It's like I feel like we are each other's alter ego. I actually found you because so many people tag us saying we're like two blondes on the Internet telling you to get your shit together and start creating content. It is like, it's eerie. Awesome. How did you start this? How'd you get into this?
- [02:01]
Courtney Johnson
Yeah, I actually had a job that required us to post on LinkedIn every day, and I hated it at the time. Yeah, but this was like, 2018 maybe. And I am so thankful for that because. Because I had to post on LinkedIn every day. I really grew my personal brand and I was a content creator. On LinkedIn first. Then I started rolling out personal brand strategies to my social media management clients. And, and basically I would put 90% of the effort and budget into the company brand, the company email, the company, Instagram, whatever and like 10% of the effort and budget into the personal brand of like a founder or a leader. And every single time, without fail, the 10% of budget and energy that went into the personal brand superseded the 90% of budget and energy going into the company brand. So I realized how valuable personal brands are and I, yeah, I just wanted to go on my own and execute cause I was frustrated with corporate marketing world.
- [02:59]
Unknown Speaker
I think you would even like to break that down further so you were given like a larger pie while you were working at an agency or was this when you were on your own?
- [03:07]
Courtney Johnson
So when I was working at agencies I was a social media lead for every agency I worked at. So I like ran the social media services department. So I would create strategies for each, each client. And yeah, it's just like such a nice little trick to pull out and be like, oh yeah, I do have, do you have a founder? Do you have a CEO? Do you have someone that we can share their personal brand? And it's like a slam dunk every time. It always works and it always works quickly.
- [03:30]
Unknown Speaker
It's interesting because like from our standpoint it's like obvious. Like when you're in socials and you consume socials and you study socials, like the socials that you follow are like a person. Like how often are you like oh, faceless graphics with no so what? Like I want to follow that. Like that's why I show up online.
- [03:47]
Courtney Johnson
Yeah, it's silly. Like you literally never. But I ever, I don't know, I just feel like especially like CMOs are so removed from what it actually is to be a person on the Internet. Like CMOs think that people are going to be so fucking excited about your boring ass new product update webinar. Like no one gives a fuck. Like literally nobody cares. And it does seem obvious, but it's not obvious to most brands. Like it just is not obvious because I think we're so unconscious about our own behavior that, that we can't even self reflect and be like, oh, who do I follow? Why do I follow them? Why am I consuming this content? I think that takes a level of awareness that most people just don't have.
- [04:28]
Unknown Speaker
The, the CMO issue though is like actually to me it's like it's actually an, a separate serious problem and it's that like CMOs are like typically have an MBA or are rewarded for like bean counting or having skill sets in math. Like to excel in the digital world you have to have creative. Not that math isn't like, I mean I don't have math, but I mean I could be biased, but it's not that like math is excels in what you require in order to get your brand to stand out. Like you require that creativity. And there's so many CMOs that are making such flawed decision making for a business when they don't even use socials. Like I feel like so many of the DMs I get is like we're working with X said massive brand. It was a huge deal for our agency. The person that's in charge on their side doesn't even use socials. It is telling us what to do for social. Literally this morning, last example, literally this morning my operations manager got off the call with one of our clients and he's like, well, you know, I don't know if I should pay this upcoming invoice because you guys didn't even put a logo on every single one of our social media posts. Where do you begin? What are like the fundamental takeaways that you can give to business owners that are like this is either what to do or absolutely not to do? Because I know it's a loaded question.
- [05:45]
Courtney Johnson
No. Yeah. Well, first I'll share my. My recent CMO story. I was consulting for a. I'm not going to say who it is, but it is a unicorn startup. This is a $17 billion valuation young tech company, super amazing. And anyways, it's a great product, it's a great company, very successful. The CMO told me to my face, Courtney, social media is a trend. Like social media as a whole, he thinks is like a trend that's passing.
- [06:14]
Unknown Speaker
But then what's like, what's the alternative?
- [06:17]
Courtney Johnson
The alternative is emails about webinars that no one gives a fuck about anyways.
- [06:24]
Unknown Speaker
Might be onto something. He must have millions of followers that depend on him for business advice and he must be leading the charge when it comes to digital trends.
- [06:37]
Courtney Johnson
Yeah, it's frustrating. But as far as what not to do, if you work in social media, marketing, sales, anything, start to become conscious of your own behavior. That is the most important thing you can do. Start to become conscious of why am I following this person, why am I sending this, why am I signing up for this webinar, why am I subscribed to this email? If you can just bring those things to consciousness and Start to be a conscious consumer, you're going to be able to identify those patterns, pull them out, and then use them in your own strategy. So you might start to notice, wow. I'm following and consuming a lot of things with humor. That's really common to me. Okay, how can I incorporate humor into my strategy? Interesting. I am really consuming a lot of things around tips and advice, like really specific, actionable tutorials. Can I incorporate that into my own socials? Just becoming aware of your own behavior is the missing link.
- [07:27]
Unknown Speaker
That's what I say all the time, is like, we consume socials, we don't study socials. And it sounds like such a simple thing to say, but, like, the moment you stop being, like, almost like an ambient observer, like, there's something to socials that is so mindless, like, that's why it's so addictive. But the moment you become, like, when was the last time you actually actively, like, studied something? Like, like you were in school? Like, what. What would be the outsized impact of if you just spent a week studying socials and actually studying why you liked a piece of content that you actually, like, hit, like on or hit saved on or hit DM on. Like, it's actually so val to you, and we don't do that enough.
- [08:03]
Courtney Johnson
It is crazy. I do think there still is this idea of social media as being, like, silly and frivolous and like, something that doesn't really matter, which I don't know how that's still in the zeitgeist. But for a lot of professionals, that is, like, how they think about social as. As still.
- [08:19]
Unknown Speaker
It's an age thing though. And I think that's what makes this whole, like, social conversation so confusing is like, I often have this conversation the most with people who've done something successful in their lives, but it just hasn't translated into the digital world. You know, like, they're 40, they're 50, they're 60, and they're like, you know, I know that it's a big thing, but, like, is it for me. And I think it comes down to, like, their own behaviors, how they use it, and if they see influencers, especially if they have kids, what those rather influence creators, like, what those creators look like. Because it's really hard to see yourself if your kids are following whoever the, like, cool person is of the moment. I wish I had more young people in my life. I could, I could pull that out, but you know what I mean? Like, I feel like it's harder to see yourself in it. And then that was the conversation we had yesterday is like, who is the influencer? Who has influence in your industry? And outside of being in like real estate or like a medical spas, like if you're like in window cleaning, like, who has influence in your industry? Sometimes it's hard to kind of pinpoint where to go because oftentimes, like, there's really no one killing it.
- [09:25]
Courtney Johnson
Yeah. Which I think is a great opportunity because a lot of those spaces are wide open. Like, you can step in and be that person. But I would encourage people to think about like not only on social, but like social adjacent things. Like what podcasts do you Listen to, what YouTube videos do you watch? Like, once you start to identify, like, you can break it down and implement that on, on your own even.
- [09:47]
Unknown Speaker
What I feel like I learned from you is you have no ego in like truly just being you. Like the content you put out, it's like it's, it's literally in the most like, cool way all over. Like, you do like creator tips, you like really small business tips, you do like, like money hacking tips. Like, you just kind of share everything. And what is your approach to planning? Like, how do you test things? Like, I feel like whenever I see your content, like, wow, Courtney's trying something different. This is interesting. I back it. But it's so unique to you. Like, what is your mindset with being a creator?
- [10:21]
Courtney Johnson
Yeah, I am a super disorganized person, so I don't have like a strategy spreadsheet. I don't have planning. All I do is I force myself to post every day. And that could be something repurposed. That could be something that's just like an idea I come up with that could be me like at the very end of the day being like, fuck, I got to post something. So I'm just going to, you know, take a video like while I'm in the bath or something. Like, I just have to post every single day. And then periodically, usually once a month, I go back, I look at the outliers, I look at the top performers posts, and then I notice patterns in them. Interesting. In these top performing posts, I'm talking about this topic. I am, you know, doing a talking head and it has a green screen. So I identify whatever elements are working well. And then I just try to continue to refine those and the topics too. I'll be like, okay, these are my two top performing topics this month. I'm gonna incorporate that into my next month. So it's really just like throwing things against the wall, forcing myself to post once a day, even if it's bad, even if it sucks. Looking at the outliers and then identifying the patterns and repeating those patterns as much as I can in future posts. So it creates, like, a positive, positive loop that makes my content consistently get better and better.
- [11:30]
Unknown Speaker
Oh, it's a great feedback. And is your. When you do your monthly assessment, like, is it a formal thing that you schedule out or is this just something that you're like is like, eh, you know, three weeks. Like, where is your head at that from? Like, they're looking back.
- [11:44]
Courtney Johnson
Yeah, it's not formal, although I would like to formalize it a little bit more. But it's usually just a feeling of like, okay, it's been like a few. A few weeks. Let's. Let's look back. And oftentimes I will just recreate the exact same videos. Like, I repurpose over and over and over. If there's a video that performs well, if it gets over a hundred thousand views, I will rerecord it five different with five different hooks. I will rerecord on different days in different outfits. I will say that same script I'll incorporate on my podcast. I'll incorporate it on a zoom. I'll like, say it over and over again and just have literally, like dozens and dozens of different versions of the same thing. I don't believe in, like, coming up with new ideas all the time. I think we all have sort of our message that we need to get out. Yeah, yeah, like, say it over and over. Like, it's not about figuring out 100 posts to make. It's like, how do you say the same one or two things 100 ways each?
- [12:38]
Unknown Speaker
That's such an approachable way of saying it. Okay, so I've got some other great questions for your ease of approach. Do you edit your own content?
- [12:46]
Courtney Johnson
Mostly, yeah. I do have some help that does, like, nice branding and makes my cover photos. But as far as, like, the raw editing, just chopping it together, that's me.
- [12:55]
Unknown Speaker
And you're doing that every day.
- [12:56]
Courtney Johnson
Every day. Yeah. But sometimes my posts are really easy. Like, sometimes I'm just downloading an old post. Sometimes I'm pulling a clip from my podcast. Sometimes I'm just putting text over B roll.
- [13:05]
Unknown Speaker
Like, usually it takes me to super approachable. Like, that's what I love about your content too. It's like, it's not. It's not overwhelming. And I think that's like, what comes across when you look at creators. It's like, often, but by the time you kind of reach them, like, they've reached a tipping point where they've, like, figured it out. Like, they've gone through. Unless you're like, someone that's, like, really, like, deep in, like, it, you know, going every day, you'll find the up and comers, but, like, for the most part, you like, like Wishbone Kitchen. The girls were talking about it this week, and I'm like, I just, like, saw Wishbone Kitchen on some random post, like, a few weeks ago, and I felt like the old, like, hag and the team. Because I'm like, who is Wishbo Kitchen? And I'm like. But you often kind of meet, find people once they're, like, bigger. So that's what makes it feel unapproachable, is that you see and they've got, like, video editors and they've got, like, teams behind them. But, like, you are proof that you're super successful. You run your own agency, and you're still editing your own content every day.
- [14:03]
Courtney Johnson
Yeah, it's just my. It's the most important thing. Like, I need to stay close to it because it's the most important thing. But, yeah, I'm really happy that it's reflected that it's approachable because that is my goal. Like, people will come to me with strategy questions. People will come to me with, like, where do I start, my positioning, my messaging? And I literally will not answer until they have posts. Like, I'm like, it doesn't fucking matter what day of the week you're posting and what time of the day you're posting if you don't have any content. I'm not going to tell you how to position your content if you don't have a single piece of content. Now if you have a hundred posts, yeah, you can come to me and I can look at your analytics and we can kind of strategize together. But that's why I try to make it approachable, because I think it's. It's like, working out. Like, yeah, you could have, like, a whole training plan on running a marathon, but if you're, like, obese, like, you got to start by just walking half a mile a day, right? Like, you need to start somewhere. It's a muscle, it's a skill that you build and then you can strategize and refine.
- [14:56]
Unknown Speaker
Do you find that people are coming to you asking for you to, like, build them up? Like, that's kind of where I struggle is, like, I find there's, like, people that reach out that think it's like, like you can, you can hire someone to like, make you famous. Right? And that kind of goes to your point. It's like you can't really, we can't really do anything unless you're doing the content.
- [15:16]
Courtney Johnson
Like, you have to be, you have.
- [15:17]
Unknown Speaker
To be an active participant in this.
- [15:20]
Courtney Johnson
Ask.
- [15:21]
Unknown Speaker
Do you find you get that? And if so, how do you approach that?
- [15:25]
Courtney Johnson
Yeah, if somebody comes in there, like, look, I want to delegate all of social. I don't even want to touch it. I'm like, fine, great. But you're going to have to have a long form piece of content that we're pulling everything else from. So, yeah, maybe you never have to log into your Instagram account. That's fine if you don't want to do that. But you better have a big budget because we need to have production. We need to have some sort of like, YouTube channel podcast that needs to be pillar content if you want smaller content to go out. So it is possible. It just is going to cost you more. And if you're not willing to be in the creative, then I'm like, not interested in working with you.
- [15:58]
Unknown Speaker
No, I think that's, I mean, that's a perfect answer, but I think more like when someone is coming on and they're like, hey, Courtney, like, I want, I want what you have, but I want it in my industry. Like, is your approach to then help them make pillars and start creating content similar to yours? Like, is that your strategy in working with you?
- [16:17]
Courtney Johnson
No, my, My strategy is to first get them in the habit. So we meet every single day. I give them a content prompt, they create content, they get in the habit of building, and then after a few weeks, I'll do a strategy for them, but they have to, like, prove to me that they can post consistently and that they have the muscle of it. Because I just get so tired of like, wasting my time with people who, like, you give. And I've been here, I've. I've paid people for a strategy and not executed on it because of my own fear of being seen. But it's just that nothing matters un. Overcoming the fear of being seen. You have the habit and you have a strong foundation. That's why I start with like, mindset and habit first and then I move to strategy. It's too often strategy can be really overwhelming to start with for one person.
- [16:57]
Unknown Speaker
Yeah, that's like, brilliant. And that's exactly like, that's. But like, you're giving them hooks, you're actually meeting them in like, what they're filming it while you're on the call.
- [17:05]
Courtney Johnson
Yeah.
- [17:07]
Unknown Speaker
Whoa. That's a huge value service. Who do you like to work with the most? Because we've got lots of listeners, so maybe we got some like Courtney Johnson clients.
- [17:16]
Courtney Johnson
Yeah, I mean I love to work with people. People who like have their own thing or want to have their own thing. Right. Like maybe you have a full time job but you're freelancing on the side. Maybe you've gone fully on your own. That's a lot more helpful because it's really hard to get people like excited and passionate posting about the job they hate. So yeah, if you have your own thing, that that's helpful. And yeah, I really like working with people that, you know, have the skills, they're smart and successful. They just have some mindset issues. Right. Like they feel cringe, they feel weird. They don't want to be made fun of. They don't want, you know, people to talk shit about them. And I love guiding people through those, through those struggles.
- [17:54]
Unknown Speaker
Okay, cool. I mean I hope we can get like, that's a really cool value service like every day with like a hook. 15 minutes. Okay, question. What are your thoughts on TikTok since after the ban? On a personal note, I'm like, what the fuck? Like my engagement and my view count has gone way down. Does my content suck or are you noticing the same thing?
- [18:14]
Courtney Johnson
I. My views have definitely gone down on TikTok, but anytime my views go down, down, I have a little trick. I just repost my most viral videos and then.
- [18:24]
Unknown Speaker
And they're not performing.
- [18:25]
Courtney Johnson
Honestly, it's hard. Like the algorithm definitely did change. There definitely is some sort of update or something. It's hard. It's like a big fucking mystery. You know, I got some insight that.
- [18:36]
Unknown Speaker
They reset it and like, especially like, because, so because I'm in Canada and you're in the U.S. i think they took out what made the algorithm super proprietary because it sorts more similar to like IG and Facebook than how scary good TikTok was. Like, it's scary. It knew me at a scary level.
- [18:58]
Courtney Johnson
Yeah, I, it's interesting. I definitely have seen a bit of a change, but I'm like, what do we, what do you do about it? You know, so what, like, okay, we just gotta keep showing up and keep posting.
- [19:07]
Unknown Speaker
I know, I know. I just wanted to like one TikToker to another, just see if you're not crazy. And that's the thing that makes all of this so frustrating is that like we're all just like trying, trying to figure it out, you know, like no one really knows what they're doing. What is your craziest story of without naming them? Like, huge brand where you're like, oh my God, this is so crazy to work with you. And then you're like, you come in and you're like, what? I have so many of those where it's ruined.
- [19:35]
Courtney Johnson
Oh my gosh, I have, yeah. Literally so many. I mean, I think a big frustration is when I go into big corporations and there's just so much approval processes that it just sucks any life out of the post. That really annoys me. But there's a brand that I did like paid collaboration with recently and I've been using this as an app. I've been using this app for like probably like seven years. Like it isn't. It is an app I've been using forever and I, I wanted to incorporate that in my content. Like, look like this is. I literally have the email for my sign up date. I love them. I use them all the time. Like, I want to talk about the fact that I've been using y' all consistently and paying for this tool for seven years. That's how like, like brand loyal I am. And they're like, no, no, sorry. That actually doesn't fit with like the script or the, the talking points we prepped and unless it's in these set talking points, we can't talk about it. And it's like little things like that. It's like, are you kidding me? But because it doesn't. Oh, it's not like it's against the rules. It's not in this framework. Like you suck the life out of your content, you know, but that's also.
- [20:33]
Unknown Speaker
Like just someone that like should be fired. Like, that's like a lower rung person. That's just like you are an idiot and you just cost the company. Like an opportunity cost that is unquantifiable. That's what whenever I do like partnership, I'm like, look, my rules, my script, my community, you're paying to tap into this. Like, I'm going to tell you what is going to work because you're paying me for this to work. So let me. And if that's all the parameters, I wish you the best, I wish you well, I wish you a great life. To me, it was a really hard thing to overcome for like doing paid partnerships because I'm like, I'm actually not in it for that. Like, like, what does it cost to ruin the community that you worked so Hard to make for what, 1800 bucks? What is it worth to, like, sell out? And I, I just think that more. That is a great point. That when brands do that, it's a no, no for me. So no thanks. Goodbye.
- [21:21]
Courtney Johnson
It's crazy. Yeah. But I mean, in general, I just. I think that marketing leaders are not trusting their young employees that are tapped in, and they're just putting so much like micromanagement over something they don't understand. And it's really fucking up social strategies and it, like, it doesn't work. And it really frustrates me because there's so many talented people that are probably feeling so frustrated. And I worry that young people coming up in the social media industry are going to be like, their creativity can be beaten out of them. I don't want that. But I see it happening.
- [21:52]
Unknown Speaker
I wonder if that's the future of it. I feel like we're at this weird time because, like, people who have, like, really, like, the solid, serious jobs at the top grew up without phones. You know, like, that was what made. When I. I think maybe I'm a few years older than you, but when I got into kind of marketing, I was kind of that perfect, like, age. Cause I was, like, old enough that you could, like, trust to pay, like, good money with, but I was young enough that I, like, knew a phone and this was like 10 years ago. So, you know, like, it was like, okay, she's, she's, you know, she's not 17. You know, we can give her, like, we can give her a few thousand bucks per month, but, like, she definitely knows the phone. And I feel like that as we kind of keep. As we keep getting older and we're at, you know, our group ends up being like the older end of the millennials. They kind of grew up with phones, too. So I wonder, I wonder if that's where it's going to go, because I think that that's the biggest disconnect. But maybe you're also right, too. Maybe the MBAs are going to kill the creativity.
- [22:47]
Courtney Johnson
I mean, I think that there is this other group of people that either aren't going to school or they're just going straight into social media and they're doing great. Like, those are the people that are performing. I just really think that school, I mean, I went to school and it can kill. Yeah, don't let it kill your creativity.
- [23:02]
Unknown Speaker
I don't know if I would go to school again.
- [23:04]
Courtney Johnson
I wouldn't.
- [23:05]
Unknown Speaker
I don't.
- [23:06]
Courtney Johnson
Fuck, no.
- [23:07]
Unknown Speaker
Especially with the whole, like, this, like, chatgpt divide. Like, it's a really confusing time that like half the schools are okay with it and then half the schools are completely against it. Like, I think it would be a really interesting like Harvard study for like tracking where those people go in life when they like grew with it versus grew without it.
- [23:28]
Courtney Johnson
Yeah, I mean, it's here. It's inevitable. You might as well learn to leverage it. You might as well learn the tools because the people in the schools who have like AI banned, they're, they're not going to learn shit like you have. I think it's a required skill that you, that you have knowledge of AI.
- [23:44]
Unknown Speaker
You know what's crazy is we just hired this a new, a new team member and she comes from like one of the like biggest agencies, full stop. And I'm like, and how much like a chatgpt were you using at work? Like, did they condone it? Like, she's like, oh yeah, absolutely not. They're like, she was like, it was like an affirable offense to be using it. And like this is like the agency, like the agency that gets all of the huge RFP contracts. And I'm like, whoa. Like, to me that's like you're no longer in the game. Like, how are you going to be able to maintain that with the cost of labor when like boutique firms can like outpace you by using AI?
- [24:25]
Courtney Johnson
That's crazy. But it doesn't surprise me.
- [24:28]
Unknown Speaker
No, it doesn't. It's actually, for me it's like, actually it's become a, like a, like a hiring job requirement. Which I think might be a bit controversial, but like it, it's completely transformed my concept of time. Like for a brand core, for example, or like a social strategy. Like it was very reasonable for it to take like two days, two full time, like full time days before. Now I'm like, if you tell me you need two days to do it, like I can't afford you because now everything costs 1111 x. Yeah, it's wild.
- [24:59]
Courtney Johnson
I mean, I also would not hire someone that, that wasn't using it. Hell no. No. Like, I need someone that knows all the tools and can teach me a thing or two.
- [25:09]
Unknown Speaker
No, I didn't. I need like, I need resident Gen Zs that are like showing up, living on their phones. Like if you don't live on your phone and I know more about the phone, like, I'm like, that's a problem. What is your approach? Like, are you using different AI programs? Like, I love just like asking like what the program workflow is. Have you heard of Floralx, by the way? I want to tell you about this one. I can give you something if you're gonna give us some. So Flux Laura. And it's like you basically upload like five or six different photos of your face and then it can make expressions for you. So it can make thumb. It'll generate AI versions of yourself, which is like super helpful for thumbnails, because thumbnails, you're like, it's all about clickbait. Like, it's getting someone to click on it so they can make expressions for you. Maybe I'll use Flex Laura for this podcast cover for YouTube.
- [25:58]
Courtney Johnson
So we're both like, oh, I'm not on YouTube. Well, I am on YouTube. I post my podcast on YouTube. But I would like to get better at YouTube and optimize my thumbnails. So I'm going to use that.
- [26:06]
Unknown Speaker
Oh, what AI? Not ChatGPT. What AI programs are you using that you can't live without?
- [26:09]
Courtney Johnson
Claude is definitely the best one, the one that I use the most.
- [26:12]
Unknown Speaker
Creative writing. Creative writing. French press.
- [26:16]
Courtney Johnson
So good for writing. I use ChatGPT a lot as well. And then Perplexity. Do you use Perplexity? No, it's great. It's like if ChatGPT was better at searching the Internet, but also gets searched through YouTube videos and PDF and it's just really good at search. So yeah, Perplexity is great, but perplexity Claude. ChatGPT is my most used AI tool. And then Opus Clip, I guess you would consider that an AI tool because they have some AI features.
- [26:43]
Unknown Speaker
We were using Opus Clip, but we actually moved to the Riverside AI. Riverside AI is as good or better, and for Riverside is just. It's also really good. I've had a bunch of clients use Riverside for. When they're doing like their own talking head style. I haven't done this myself yet, but they give really positive feedback because Forever side has like an in app, like editing, almost like a cap cut, but it'll take out like the ums, the ahs, the dead space. Like it will do an AI kind of edit for you. And it also has like an Opus Clip function where like it will basically take the best clips that are optimized for socials.
- [27:20]
Courtney Johnson
Wow, I'm gonna try that. I haven't tried that yet.
- [27:22]
Unknown Speaker
Also autopod, have you used autopod? Autopod is for long form. So for your podcast. I do not edit my own videos and I do not plan to start, but it's not my skill set. I'm good at writing, but I'm not good at video editing anything. More time on the phone, I like start to like, I get like. But autopod is what my team uses because it streamlines the long form editing for YouTube.
- [27:49]
Courtney Johnson
Okay, cool. I'm gonna try it.
- [27:51]
Unknown Speaker
So, Yeah, I mean, YouTube for me is something that I'm really wanting to focus more on because I find there's just something so scary about the fleetingness of the short form. The short form medium. I think it's. I don't think, I don't know if it's necessarily going anywhere, but I just feel like I should have something like backed in for a community. Was really interesting. Do you know who Dan Roto is? He's a YouTuber. He like, you know, he's got his own like loyal religious fan base. And I interviewed him and he was like talking about how like the thing is that's the craziest with TikTok and Instagram is like, you could have a ton of followers but you seldom get stopped because people don't feel like they actually really know you. Whereas YouTube, they're more like they're actually fans. Because YouTube, you seldom just aimlessly scroll. You usually go for your channels, your account. So you kind of get more of that loyal tribe in a longer form format than fleeting kind of videos where people recognize you. Would you agree with that?
- [28:54]
Courtney Johnson
Yeah, for sure. I mean, just in the content that I consume, definitely the people that I watch on YouTube or even listen to podcasts have a bigger top of mind awareness in my mind. So yeah, this is encouraging me to do more long form.
- [29:09]
Unknown Speaker
Have you ever stopped a TikToker?
- [29:11]
Courtney Johnson
No, never. Have you?
- [29:12]
Unknown Speaker
How often have you been stopped?
- [29:13]
Courtney Johnson
Not that much. No, like same maybe like 10 times. I don't know.
- [29:19]
Unknown Speaker
Usually I'll get like attitude when the CEO brings me in. They're like, yeah, we know who you are. And I'm like, oh, but it's never like a. Oh my gosh. No, it's like, oh, yeah, we know who you are. You know you're coming for our job.
- [29:33]
Courtney Johnson
And I'm like, people. Yeah, people. I think I can not attitude. But it's not like, oh my gosh, I'm so excited to see you. It's like, wait, do you post like career stuff or something? And I'm like, yeah, that's me, that's me.
- [29:48]
Unknown Speaker
You know what really got me? And this is like, we're really taken a turn here. But I, I'm dying to ask you, can you please explain more on your adhd medication with your. Your shrooms, your. Your micro dosing.
- [30:00]
Courtney Johnson
Shrooms.
- [30:00]
Unknown Speaker
Is this working? Is this a daily thing? Can you give me more information?
- [30:03]
Courtney Johnson
Yeah. So I basically, I was taking Vyvanse for, like, six years, and it really fucked up a lot of parts of my body, and I was definitely reliant and dependent on it, and that's no bueno. And then I was like, all right, I want to get pregnant in the future, and I don't want to be reliant on, like, stimulant medication. So a friend of mine was doing, like, microdose psilocybin. Yeah. On the daily. As a substitute for ADHD medicine. So I started doing it, and it works great. Like, it's. It's like not bull. You know how some things are like. Like lion's mane and it's like kind of. It's like whatever. Like, this is not. No, no, no, no, no.
- [30:42]
Unknown Speaker
This is not by substitute.
- [30:45]
Courtney Johnson
No. Yeah, you feel the. The psilocybin, for sure. It's a great tool to use in your work. I cannot recommend it enough. Like, it. Change the game.
- [30:54]
Unknown Speaker
Is it. Are you creative? Are you focused? Like, what. What is the. What is. What is it?
- [31:01]
Courtney Johnson
Way more creative. Way more focus. Way more like creative problem solving. So I always joke that, like, fiveans made me, like, horny for a spreadsheet. Like, I would really want to be, like, organizing something. No, no, not with mushrooms. That's more like creative. However, when I started taking it, it made me hate the, like, psilocybin made me hate the spreadsheet work and the email work so much that it was like my breaking point of I'm like, I'm finally hiring a fractional coo. And I wouldn't have done that if I was taking byvance because I would have been in the spreadsheets anyways. So. Yeah, I mean, it really depends on your intention, but focus, creativity, all of that is definitely boosted.
- [31:43]
Unknown Speaker
Interesting. And so. So finance doesn't allow you to get pregnant.
- [31:46]
Courtney Johnson
You can't. Oh, you know, you can get pregnant on it, but you can't take it while you're pregnant.
- [31:50]
Unknown Speaker
Oh, so because you had been taking it since whatever, like, high school or university. Okay, that's fair, that's fair, that's fair. It's very addictive. But I also think too, that, like, addictive in the. In a. Not in, like a. Okay, that requires some explanation. It's to me, as someone that is like a productivity addict, it's addictive to be so productive. It's not addictive. Like, like, cocaine is addictive, but it's from a habit forming. It's addictive to be able to get as much done because it's just disproportionate for, like, it's literally limitless.
- [32:23]
Courtney Johnson
Especially. It's like, literally that. Yeah, that's how it feels. And I think it's a tool. Like, it's a tool that, like, I'm not entirely off it. I'll. I'll maybe take, like, one every other week. Like, it is a tool. I'm definitely not, like, being, like, don't do it at all. I think it's great. If I had not had that as a tool, I probably would have turned to, like, I don't know, something way worse or, like smoking or nicotine or drinking or something else. Because when I started getting on it, like, I was not in a great place. So it definitely, like, saved my life. But, yeah, I mean, it's a. They're all. These are all tools.
- [32:58]
Unknown Speaker
No, they're all tools. I just thought that was a really interesting take that you put on social. But that also shows you too, right? It's like, you know, I hope we didn't lose everybody for that turn. But what I do think that that illustrates is I think I might have saw you do that video, like, once. And I had got to be like, six or seven months ago. I don't remember how long ago you posted it, but it shows you, like, you don't know what's going to stick with people and what's going to stand out. And, like, you would have never gotten that feedback or you would have never known that that was something that I was, like, interested in having a conversation on if not for one, you posting it. And two, allowing the kind of the network effect and the Internet, like, do its thing. Like, you just. You connect with people and you don't realize in which way you connect. But, like, I love creators that you're not even. Just, like, you're not in one box. Like, you're not saying the same shit every week. Like, you're a dynamic living being that exists on the Internet. Like, I feel like I know you and it's like you're online and, like, but until now, I didn't actually really know you other than I do know that you've got someone named Camille that works in your office. Because, like, every once in a while you'll give me, like, I'll get a CC on what's going on at Courtney Johnson's agency.
- [34:00]
Courtney Johnson
But, oh, oops, did I accidentally email.
- [34:04]
Unknown Speaker
You I now realize that there's a Camille there because I remember a few months ago, I was like, interesting question, Courtney. I don't know how to quite answer this right now, but I. It's just. Anyways. But yeah, so that just shows you, though, you don't know what people are going to connect with.
- [34:18]
Courtney Johnson
Oh, my gosh. Yeah, please post everything like I tell people. Like, literally post everything you're obsessed with, even if you think it's so. Like, I'll give an example. I had a client who was building her personal brand around marketing. She's a marketer and she also has like this gaming YouTube channel where she, like, live streams and gaming games. And I'm like, you need to start posting about that on your LinkedIn. Like, yes, you're posting about marketing, but post about gaming. That's so cool. Like one that you built a great YouTube following too. They have this passion. Well, guess what? Immediately after she started posting that she's a gamer, she started getting hit up by all these gaming companies for marketing consulting because they need somebody that's in the gaming culture. So it's like, those things are what's going to differentiate you. That nonprofit that you volunteer for, that weird hobby that you have, that interesting background that you had, the career you switch from, like, your story and the things that you're obsessed with is what sets you apart from every other. Every other person that's like, just siloing themselves. So this is why I don't like niches. Like, I honestly get really annoyed when people are like, what's your niche? And, like, asking for one thing or trying to pick one thing. And I'm like, yeah, that's great. You can definitely have like a main bucket of something you talk about. But if you're just being like, I'm only going to talk about, I don't know, data analytics and absolutely nothing else. Nobody's going to follow you. Nobody's going to care because why should they? Like, great, they can learn about data analytics. They're gonna. They. They would rather learn about data analytics from someone that they relate to in a certain way or someone that's funny or somebody that also has a similar story to them or somebody that also has this other interest. Like, we wanna see people as multifaceted, not just, like one thing. Totally.
- [35:50]
Unknown Speaker
And I. I mean, it makes me think of the guy that started Moz. What is his name?
- [35:54]
Courtney Johnson
I know who you're talking about.
- [35:54]
Unknown Speaker
Exactly. No, so the, like, the guy who started MA is like, pretty, pretty big name. Like, he's Pretty comparable. It's interesting. He's a Gary V, et cetera. But what's interesting is, like, because he was so niched down on like, SEO specifics, you never know what piece of content is going to be the piece of content that like, gets them to call or gets them to remember you. But it's like being consistent and showing up but, like, being you. Because, like, that's what's memorable is just being you.
- [36:26]
Courtney Johnson
Yeah. I don't know if you have the same experience, but I actually find that my highest converting posts tend to be like, really low performing. Like, it tends to have like, yeah, barely any views and comments. But that's when people want to reach out and like, book.
- [36:38]
Unknown Speaker
Yes. Well, I actually had a breakthrough on this. I was like, really? When you're. You should create content, like in the funnel. Like, the content that does the best by like, all metrics, like views, saves, dms are like the videos on like, Lululemon, Apple, you know, like, it's the ones that like, everybody and their mother has an opinion on. And actually when I was speaking with Oren on a podcast, he's no, he's like, no. He's like, that's like a thing. He's like, that's why I do videos on, like, our place plans pants. He's like, I don't give a fuck about our place pants. But like, he goes like, but everybody on the Internet wants to talk about, you know, all clad versus pans. Because, like, they have an opinion on it. And like, that's like, what opens you up to more people. And then it's like, it's really bringing people down the funnel. So the, like, more specific, niched in the sense that, like, it's tailored to our audience. Like the founders, like, the, you know, the CMOs that's going to disproportionately have less numbers than like, anyone in the. Their mother who wants to like, get in on the Samsung versus Apple debate. Which is like, the funniest thing is, like, when I do those videos, unless it's about Taylor Swift, they are going. They're having a fight with each other. The Taylor Swift one. They all hate me, but they're. Yeah, I know. I entered into the no no land and I was like, you know, does Taylor Swift even have a brand? And then people were like, oh, my God, it's in her music. You have to listen to all five of her albums to get to know her. And I'm like, oh, okay. Thanks, guys.
- [38:04]
Courtney Johnson
The Swifties are aggressive. That's.
- [38:05]
Unknown Speaker
It was A moment. It was a moment. Now I like, fear when I see girls like, at like, workout classes and they're like, wearing Swift shirts. I'm like, they're for sure One of the 5,000 comments that told me to go die in a hole.
- [38:17]
Courtney Johnson
Yeah, there's some. Yeah, but. But I'm sure you got a lot of views on that. But I actually have a. A tip. Yeah. Anytime you want to get more followers, you just need to leverage the brand affinity of a celebrity or a major brand. Like, I had a client, client who's a therapist, and she made a video saying, you know, if you work with me, here's how it onboard you as a therapy client. Boring. Nobody cares. Well, she made the exact same video. If Britney Spears was my client, here's how I would onboard her as her therapist. Now, she would not onboard you or Britney Spears any different. She has the same onboarding process. But just the fact that she said Britney Spears, like, blew her the fuck up. Yeah, yeah.
- [38:58]
Unknown Speaker
And what it. And what were the comments?
- [39:00]
Courtney Johnson
The comments were just like, oh, yeah, Britney Spears needs that or something. I don't know. They were like. Or people being like, leave Britney alone. Why do you ought to bring Britney?
- [39:07]
Unknown Speaker
It doesn't.
- [39:08]
Courtney Johnson
Like, it was just random ass comments. But the point is, like, she got so much visibility. So instead of saying, you know, here are five apps, you could say, I don't know, like, Jeff Bezos uses these five apps. Like, just the more you can bring in, it doesn't even have to be a person. It doesn't even have to be a celebrity. It can be a brand name, it can be a historical event, a historical figure, like some sort of archetype. But bringing that in is always going to boost your content.
- [39:34]
Unknown Speaker
What's a really great tip, because even as you said it, like, these are like the five apps I can't live without. These are the five apps Jeff's Beetles can't live without. Like, what's instantly more interesting is Jeff Bezos. And I think what's funny is there's so much paralyzation over this, like, potentiality of like, a cancellation mob. And, like, who's gonna, like, if people are coming to you in the comments telling you, like, does Jess Bezos even use these? Like, you're getting engagement? Like, as long as you're not spreading, like, hateful misinformation. Like, like, comments are great for engagement. That's why it's so funny. But I talk about the Taylor Swift video, like, in a funny way, because, like, the reason why that one Is so funny to me is if you went and looked at the comments, they were all negative. Like, I probably had, like. Like, you know, 20 people who were like, you go, Camille, keep doing you. But what's interesting is I got, like, 12,000 followers from that video. So, like, I got silent support. Like, a lot of people don't feel the need to express, like, hey, love this video. Keep it up. You know, like, how often do you see a video and you're, like, aligned, but you're not, like, telling the creator that they nailed it? You'll show support either through a follow or, like, you come back later. And so much of that, like, humble professional that's starting out doesn't realize that it's. Sometimes you want the comments that don't agree with you because that means your video is reaching a strong number of people.
- [40:59]
Courtney Johnson
Yeah. Oh, my gosh. I cannot agree with that enough. I think the more trolls, the better. I love a troll. Like, they just boost my videos. Like, people are getting pissed at me from a video I posted, like, two days ago. But guess what? I think it's at, like, half a million now. So I'm like, thank you so much. Thank you.
- [41:15]
Unknown Speaker
Thanks. Thanks for watching.
- [41:18]
Courtney Johnson
I love. I love a channel.
- [41:20]
Unknown Speaker
What's the video about?
- [41:21]
Courtney Johnson
I get so happy when I see them. And sometimes they're creative, you know, sometimes they've got some creative insults.
- [41:26]
Unknown Speaker
I also learned, too, from a lot of the comments. Like, I find that they're also super constructive. One of the ones that. That was my favorite is I did a video on Restoration Hardware, and I said Restoration Hardware wasn't luxury. It's premium. And because, you know, it's sold in a mall, it has a catalog, they're very open on price point. Like, they have outlet stores. Like, I just thought there was enough that it wasn't true luxury. Like, it's top of its category, but it's premium, not luxury. And it was really interesting. The first, like, 20 comments were super negative. Like, you're an idiot. You have no idea what you're talking about. A $5,000 couch, like, it's luxury. And I actually, when I googled it, like, I didn't realize afterwards, but Restoration Hardware actually considers themselves luxury. And. But what was really interesting is that the video took on its own life. And then people started arguing against each other because a lot of people were like, yeah, no, like, this is not luxury. This is premium. And then they started arguing, and some people made really good points on both sides. But that's also a great dialogue, which, like, you shouldn't be afraid to make dialogue. Like, so I find so many professionals are just so afraid to give their opinion because of, like, they fear the peer and they don't want to. Like, they don't want someone to be like, oh, no, you're wrong for X, Y and Z. But, like, for the most part, if you're like a practicing practitioner and you're going to give that person your opinion, if they come into your, like, into your office for a consultation, like, put it on the Internet and stop fear in the pier. Like, let them comment.
- [42:47]
Courtney Johnson
Exactly. Yeah. I mean, honestly, people are really, really afraid of speaking their mind, but usually that all that does is, like, push away the people that aren't right in your target audience and pull in the people that are. However, I agree with you, I don't think RH is luxury at all because they have shit craftsmanship. Like, they use, like particle board and stuff. I don't think it's luxury.
- [43:10]
Unknown Speaker
No, I don't think. And I don't think it's luxury because you call it luxury.
- [43:13]
Courtney Johnson
Yeah, true.
- [43:14]
Unknown Speaker
Like, I think that there, there needs to be some delineation on it. Okay, I want to ask you before we wrap up, I want your opinion on, like, LinkedIn. Do you think that this is, like, really something people should be focused on? Do you think it's like riding out its wave? Give me your four 1, 1.
- [43:28]
Courtney Johnson
On the platform, people absolutely should be focusing on it right now. It's like, not even in its infancy. Like, it's. It's crazy. So there's a billion active users, like 1 billion with a B. And do you know how many of those post regularly? Regularly, meaning one time per week is less than 1%. So if you can just start posting on LinkedIn one time per week, you're automatically going to rank in the top 1% of the entire platform. And these are the billion people that are, like, competing against you for your jobs, for your clients. And if you're, again, very minimal, one time per week, already in the top 1%. Now, if you have an optimized profile, if you're posting decent content that's decently optimized, if you're engaging a tiny bit, like, again, spending one hour a week on the platform, it's super easy to rank in the top fraction of 1%. So if you're actively looking for clients, if you're actively looking for speaking opportunities, podcast opportunities, book opportunities, or if you're actively looking for a job, post on LinkedIn one time a week. Like, you will be so surprised because people are looking for you. Like they're looking for a consultant, they're looking for a graphic designer, they're looking for whatever it is. Like, that literally is what LinkedIn is for. Like make it easy for them to.
- [44:37]
Unknown Speaker
Find you, I guess, because it lacks grid view and it's more like that timeline flow and figuring out like, in my experience, we did like a really heavy push on LinkedIn and I'm feeling inspired to come back to it. I found LinkedIn. LinkedIn's a longer cycle for me. Like, I find it's a lot of like, relationship building and you need to like, be more invested in like not just posting and leaving, but like being a part of the platform. Would you agree with that?
- [45:02]
Courtney Johnson
Yeah, I think that's important. But also you're gonna find that there's just, just like, like you can expect less engagement and likes and reach overall. So if you're comparing it to a platform like Instagram, you're probably gonna be like, oh, this like isn't really working or whatever because you got 40 likes and 10 comments. But in fact, 40 likes and 10 comments is like huge on LinkedIn. So yeah, it's, it's kind of tricky and a lot of people get tripped up because of the numbers, but it's really like, it's really, really effective. Also, like, it's just so big with SEO. Like LinkedIn blog are so good for SEO. They index. It's like such a great hack.
- [45:41]
Unknown Speaker
That is a great hack. But what is your, like, how do you benchmark that differentiation with clients? Like if you're helping them on Instagram and TikTok and then LinkedIn and they're getting like 10 comments or like 10 likes and you're like, hey, that's huge for LinkedIn. How are you bench, like, how are you qualifying that difference?
- [45:56]
Courtney Johnson
It's just if they're getting results, if they're getting clients, if they're getting people booking their one on one link or subscribing to their newsletter or whatever their goal is. As long as they're tracking to their goal, I don't give a fuck about them, the numbers.
- [46:08]
Unknown Speaker
And what is your top performing platform.
- [46:10]
Courtney Johnson
Based on conversion right now? Is Instagram Stories.
- [46:14]
Unknown Speaker
Really?
- [46:15]
Courtney Johnson
Yeah, that's like popping right now. But I mean like my most followers is on TikTok. I've probably made the most money on LinkedIn, but right now Instagram Stories is like top of mind for me. That's been like, lots of results.
- [46:28]
Unknown Speaker
What are you doing in Instagram Stories? I don't know if I can follow you on Instagram.
- [46:31]
Courtney Johnson
Just like posting my life, posting a lot of behind the scenes and it's working.
- [46:36]
Unknown Speaker
Like it's converting business for you.
- [46:39]
Courtney Johnson
Yeah, it's converting really, really well. I think it's just because I'm posting behind the scenes of programs I'm doing and people I'm working with. So people are actually seeing the thing rather than seeing me market the thing.
- [46:50]
Unknown Speaker
True, true. Okay. I mean, that makes perfect sense. And then so LinkedIn, you made the most money. Instagram, you're doing the best right now. And TikTok, you're the most followed. Amazing. And then. Yeah, now after this conversation, you're gonna tap into YouTube.
- [47:03]
Courtney Johnson
Yeah, exactly. I also have been loving threads. I've. I've activated threads for in person events, and threads has been like the best to get people to come to in person events. I think it's because there's a lot of like, location discoverability.
- [47:16]
Unknown Speaker
So you're doing in person events?
- [47:18]
Courtney Johnson
Yeah.
- [47:18]
Unknown Speaker
What does that look like?
- [47:19]
Courtney Johnson
I do weekly in person, like guided coworking. That's kind of like guided co working, deep work and a bit of like reflection and guided networking and a little bit of coaching. So it's like spending a whole day with me in Chicago. In Austin.
- [47:32]
Unknown Speaker
Oh, in Austin. Sorry, you're in Texas. I thought you were in Chicago. So you're in Austin, Texas, and you do that in person in.
- [47:37]
Courtney Johnson
Yeah.
- [47:37]
Unknown Speaker
And it's doing well. Maybe they're getting. Showing up.
- [47:40]
Courtney Johnson
Yeah, I, I don't make money from it. I actually, I hosted at a friend's business and she gets the tickets, but I get at least one client every time, so it's worth it.
- [47:51]
Unknown Speaker
Yeah, it's right. Awesome. Well, next time in Texas, I'll have to come and, and grab you a coffee and talk mushrooms and branding.
- [47:59]
Courtney Johnson
I know. Literally. Yeah. When. When are you coming to Texas?
- [48:03]
Unknown Speaker
It's really not on the horizon right now, but I'll keep you posted because, like, as we're recording this, there is a blizzard outside, so I'm ready to get to anywhere that's not snowing. So maybe soon.
- [48:14]
Courtney Johnson
Well, south by Southwest is in like a few weeks and that's like the biggest.
- [48:19]
Unknown Speaker
It's the thing, it's gathering.
- [48:21]
Courtney Johnson
What?
- [48:21]
Unknown Speaker
Are you going?
- [48:23]
Courtney Johnson
Of course, yes, I'm going. I'm speaking, I'm activating, I'm doing all the things.
- [48:27]
Unknown Speaker
Oh my gosh. Congratulations. That's so exciting. Okay, cool. Well, that is, is. That is a. That is a very, very big deal. Like, you know, if I'm going, I'm trying to get some brands to see, like, if I can get, like, like, some tickets from a brand. Because, like, I'd prefer to go with a brand. But so far, my follow up, I mean, like, me actually asking them hasn't been good. So I'll get back on that. Where should we wrap this up? What do you think? There's, like, a core, a strong core takeaway that Courtney Johnson can give anyone that's still listening.
- [48:55]
Courtney Johnson
Yeah, my takeaway is you need to post first, get consistent and look at the overall analytics rather than getting caught up either in perfectionism or caught up in, like, one. What this one individual post is doing. Like, zoom out. Look at it as a whole. Ask yourself if you are, like, consistently creating content and consistently reviewing that content. Get out of the weeds. Like, that is the most important. When you get overwhelmed, just come back to, like, did I post today? Yes or no. That is the only metric you need to be worrying about.
- [49:27]
Unknown Speaker
That's a great tip. And where can people find you, Courtney?
- [49:30]
Courtney Johnson
Yeah, you can find me on Instagram at Courtland Johnson or Tik Tok at Courtney, period, Period Johnson. And I have all my links and offers and things there.
- [49:40]
Unknown Speaker
Okay, cool. Is your name actually Courtland?
- [49:42]
Courtney Johnson
No, it's Courtney, but that's just the Instagram handle. My middle name is Lynn.
- [49:47]
Unknown Speaker
Well, okay, perfect. So that everyone can find you. And my last question for you is, have you had anyone fake try to be you on TikTok?
- [49:54]
Courtney Johnson
Yeah, but it's like those bullshit kind of. Kind of? No one. Seriously. You know, it's like the bullshit ones that try to spam you, but not anyone that's done, like, a full takeover of my identity. Have you?
- [50:04]
Unknown Speaker
I have so many that are, like, actually taking people's money. Like, people are like, they're like, messaging me being like, hey, like, I signed up for your course and like, I paid money, but it seems like a scam. And I'm like, well, obviously you're, like, messaging me on a different platform, like, just to confirm. I'm like, obviously. But I wanted to know if that was like, a normal thing, because I. It's like TikTok is the worst. Report it.
- [50:28]
Courtney Johnson
Yeah, it does suck, but that's a huge compliment that people are scamming in your name means do you have a powerful name?
- [50:34]
Unknown Speaker
I guess so. Well, Courtney was so nice to have you on the show and thank you so much for your time. I loved chatting with you and I love when people tell me that I have. We have. We have clones of each other on the Internet, both telling them to get their shit together and start posting content.
- [50:48]
Courtney Johnson
I love it. That's creepy. Well, thank you so much.