The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.

In episode 22, we sit down with Vin Matano (our first-ever podcast guest, now making his second appearance), Founder of Creatorbuzz, a B2B influencer marketing agency that's helped brands like Demandbase, Evabot, and Storylane increase inbound leads, drive ROI, and grow their social presence through creator campaigns. While building the agency, Vin is also documenting his story on social media, turning his business journey into content.

We talked about:

How to be intentional and methodical when creating content
Props, costumes, and world-building
How Ding writes rap songs for brands
Why BTS content can outperform your main videos
The difference between true creators vs. people who just make content for business
Vin's viral LinkedIn hiring post that hit 360K impressions

If you want to stand out without just copying what everyone else is doing, listen up!

Timecodes:

0:00 Intro

2:04 How to be methodical with creative content

2:59 Vin’s viral LinkedIn post about hiring

4:29 Content hack - Start your story at the end

5:08 Using props, sets and costumes in content creation

10:56 How Ding made the Creatorbuzz song

13:05 The value of Behind the Scenes content

14:23 Buzzword Blitz

15:36 True creatives vs just marketers

#linkedin #contentcreation #b2bmarketing #marketing #marketingpodcast