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The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective.

B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan.

After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make Exit Five the No. 1 community for B2B marketers over the past two years.

In the episode, you’ll also hear:

- How the B2B industry’s changing
- How Drive became one of the most talked about B2B events
- Why showing up in person might be your biggest advantage
- What live streaming could mean for B2B
- Dan’s best advice for B2B marketers

Timestamps:
0:00 - Intro
1:55 - 2 years of Exit Five & Drive
4:15 - Creating the breakout groups for year 2
6:56 - Trending topics in B2B marketing
7:04 - Exit Five is leaning into AI in marketing
7:54 - Exit Five is expanding into more events
9:09 - Dan picks his EventShark hat + receives a gift
11:08 - How does live streaming work?
12:17 - Will live streaming enter the B2B space?
13:41 - More live streaming history with Ding
16:32 - 1 tip for B2B marketers

#b2bmarketing #marketing #podcast

Live Streaming, B2B Events, and the Breakdown of Drive Year 2 w/ Exit Five’s Dan Murphy | Pod #18