Turns out B2B content CAN go viral ⚠️

In this episode, Tas Bober (founder of The Scroll Lab) & Tim Davidson (founder of B2B Rizz) from the Notorious B2B show join Jake Clare and Ding Zheng for Ep. 5 of the pod.

They talk about what it takes to build an engaging B2B show, how to grow on LinkedIn, and get sponsors to fund the show without giving up creative control.

They also get into:

Notorious B2B’s viral clip that hit 2.9M impressions on Instagram
How they landed Exit Five as a sponsor without a pitch deck
Navigating sponsor approvals
LinkedIn content formats driving the most growth in 2026

If you're a marketer, a content creator, or just someone trying to build an audience in 2026, this is a must listen! 🎧

Timestamps:

0:00 Intro

0:31 Meet the Notorious B2B crew

1:42 What Tim & Tas learned after 53 episodes

2:10 The clip that hit 2.9M impressions

3:07 Why timely content beats evergreen

6:25 Zigging when everyone else zags

7:38 B2B edutainment explained

9:29 Be a content hoe

10:33 Try new content formats

11:27 LinkedIn vs. other platforms for building a show

12:36 Personal brand vs. company page

14:19 How often Tim posts now vs. before

15:14 Staying visible without posting

16:30 How Tas gets business from commenting on posts

17:04 LinkedIn comment impressions are wild

18:49 How the Notorious B2B landed their first sponsor

20:29 Controversial content and sponsor red tape

22:00 Creative autonomy in sponsor contracts

23:38 Repositioning the show without changing it

26:09 Making an engaging remote podcast

28:26 Tas's top content tip right now

29:14 What makes an infographic go viral

31:02 Dwell time on LinkedIn explained

33:46 Connor's B2B content tip

34:56 Tim's LinkedIn video format tip

37:56 Ding's spicy take on the either/or question

39:43 Lock in your foundation before swinging big

40:48 Don't be afraid to fail and repost

41:52 Post consistently and let the data tell you what works

44:34 Wrap-up + outro

What’s Working on LinkedIn for B2B in 2026