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From the time we're little girls, we're taught that romantic love is something we should aspire to. That when we grow up, we have to find Mr. Right and marry him for love. And if we don't marry for love, we're shallow, demanding, gold diggers.

The real gold diggers are men who sell the myth of romantic love, because they have nothing else to offer.

In this episode, we'll map out romantic love to the 4 rungs of the marketing funnel (awareness, consideration, conversion, loyalty) and discuss how love has been used as a recruitment strategy by the patriarchy.

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🎙️ About the podcast: The patriarchy is starting to crumble, but sadly it probably won't be fully dismantled in our lifetime. In this podcast, I help women exploit the system's loopholes while finding the hidden ways the patriarchy conditions us to leak our power. Because guess what? Power isn't given, it's either taken or created. And it's time to take back the power the patriarchy stole from us.

👸 About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: neeki@biggestbaddie.com
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Smart women can’t afford to romanticize love