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A
If someone's listening and they haven't been paying much attention to, let's just say their network.
B
Great.
A
Know we, you always, you always hear it's not what you know, it's who you know. I want to take it one step further because it's great. You can know a lot of people, but how do you actually leverage that network? How do you create value within that network? How do you stand out? Because you know, I can tell you now, I've had so many meetings, I don't remember what every single person does. Right. How do, how do you become a standout? So that person remembers, oh, this is Maha and she does X, Y, Z. And I'm going to remember her and call her for this thing. You know this whether you're or in business or in a career, like how do you do that?
B
I love this. So let me start with basics. First things first, I'm going to walk you through a lot of steps here. First of all, as I want you to think about you. You have to build your reputation, your relationships and network online and offline. Okay, so how are you networking online? Let's start there. Do you have a solid LinkedIn profile? LinkedIn is not a place to go for jobs. Rethink it. That is where the business community and networking takes place. I want you to have a good profile picture on your LinkedIn. That's just you, not you as somebody else. Just a very clear photo of you. That banner, that's a real estate. Use it to talk about who you are. It's a thumbnail but you can put it even slides now you can add different things put under your title. Don't just put your job title, put multiple titles, keynote speaker, podcaster, author, passionate trainer, whatever your other titles are, build that. I want people when they google you that they find what you put there. So if you want to be good at networking, I want you to. Your first step is how do you network online? You're going to start with LinkedIn. You're going to get a nice clean page. You're going to build a good profile. You're going to talk about who you are, what you love to do. You are going to spend every day, you're going to put it on your calendar. Remember we talked about our time audit? Put on your calendar 15 minutes a day. I want you to put on your calendar networking on LinkedIn. Now here's what networking on LinkedIn looks like. You're going to spend time commenting on other people's posts, high fiving people, sharing their work Engaging with other people's work, that's you showing up, networking online. You might send DMs, you might tell people you're interested in their work, that you want to meet them. Don't be one of Those people on LinkedIn who sends a message saying, I'd like to set up a networking coffee with you. Nobody has time for that at scale, right? You need to be specific. Build a relationship, follow them, understand what they talk about, see what they care about. And if you build a relationship with them over time by following them, always showing up for them online, then you're going to be listening enough to know, oh, they care about this. Oh, I saw a really interesting article. Now I'm going to DM them saying, hey, I saw you posted about this, I saw this and I thought of you. Something memorable, something to make a connection, something to have a common ground. You know, everybody's on LinkedIn gets these crazy DMs, you know, selling you stuff, you hate it, right? Don't be that person, hey, here's the.
A
Software, can we talk about it?
B
And if you do want to talk to them and you do want to have a meeting with them and you really do think you have something of value to offer them, I want you to DM them with something specific. I'd like to get 5 minutes of your time to discuss X and here is my number and email. So that tells you three things. One, you're asking for five minutes, you're giving a very specific ask. Two, you're telling them what it is exactly you want to talk to them about so that they know you're not like being vague so that they can make a decision. Three, you're giving them your number in your email first. You're not saying send me your email, you're giving them the power so that they can reach out to you or that they can contact you. You're not being pushy. So when I think about how I want you to build relationships online, it's a long game, it's a long term play of you showing up for people consistently over time. And then once you feel like you have built relationships, you've connected socially, you've commented on their post, you've engaged with their work, then you can go in and ask for something or you can ask to meet them. The second thing online that you can do if you're gonna be going to event, a lot of people go to events, say that you're gonna be in an event so that other people who might be going know that you will be there, say, hey, I'm gonna be at this event. If you're gonna be there, let me know. You're basically calling out saying, I also wanna meet you if you're there. And you'll be surprised at how many people who might be at that same event might message you. Or you can message them to see if you can meet at that event. The most important thing when building your network, especially when you're doing it offline like in real life, is, is to go prepared or to be prepared. So let's say you want to learn how to network at an event. Don't just go into the event cold. I want you to study the website. I want you to look at what talks you're gonna go to. I want you to look to see the location so you can map it out to know exactly where you need to be and what you need to do. And then I want you to make a list of the top five people you wanna meet at that event. Don't aim to collect business cards like confetti. Be intentional about what you're going to do at that event and who you need to meet now that you have a list of who you want to meet and you know exactly what you want to do when you go there. Before you go to the event, I want you to think, when someone asks me, what do I do? Or what's my story? What's my line going to be? I don't want to be making it up on the fly. I might have anxiety, I might not know what I want to talk about. I want to have a thing ready to go of what is the one thing I want people to know about me? Or what's the one thing I want them to walk away from after they meet me? Be prepared. Networking and building your relationships doesn't happen online. You can scale it online. It happens in real life. When you can look somebody in the eye, when you can tell them a story, when you can show them your warmth, when you can communicate and connect individually. That's what matters.
C
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Episode: If You Want More Opportunities in 2026, Do THIS!
Date: December 28, 2025
In this actionable and motivating episode, host Erika De Pellegrin breaks down exactly what you should be doing now to create more career and personal opportunities for yourself in 2026. The central focus is on the power of intentional networking—both online and offline—and concrete steps to ensure you truly stand out in your professional and personal circles. Drawing on her own experiences as a lawyer who overcame burnout, Erika shares practical, step-by-step advice for building a reputation, deepening relationships, and leveraging your network for long-term success.
Erika flips the classic saying, "It's not what you know, it's who you know," one step further. She raises an important question:
"How do you actually leverage that network? How do you create value within that network? How do you stand out?" (00:07)
People often attend meetings or connect with others, but rarely leave a memorable impression. Becoming the “go-to” person for certain opportunities requires intentionality.
Schedule 15 minutes every day for LinkedIn networking:
"Put on your calendar 15 minutes a day...networking on LinkedIn." (01:41)
How to actively network:
Standout DM Etiquette (02:30–03:30):
"I’d like to get 5 minutes of your time to discuss X and here is my number and email." (03:09)
Don’t network blind—go prepared:
"Don’t aim to collect business cards like confetti. Be intentional about what you’re going to do at that event and who you need to meet." (04:23)
Craft your Story:
“When someone asks me, what do I do? Or what’s my story? What's my line going to be? I want to have a thing ready to go—what’s the one thing I want people to know about me?” (04:53)
Connection Happens In-Person:
“Networking and building your relationships doesn’t happen online. You can scale it online. It happens in real life. When you can look somebody in the eye, when you can tell them a story, when you can show them your warmth, when you can communicate and connect individually. That’s what matters.” (05:38)
On LinkedIn as a strategic tool:
“LinkedIn is not a place to go for jobs. Rethink it. That is where the business community and networking takes place.” (00:51)
On the importance of sustained effort:
“It’s a long game, it’s a long-term play of you showing up for people consistently over time.” (03:49)
On intentional event networking:
“Before you go to the event, I want you to think, when someone asks me, what do I do? Or what’s my story? … Be prepared.” (04:50)
This episode is filled with actionable advice and inspiration for anyone seeking to cultivate richer opportunities in the year ahead—without sacrificing authenticity or balance.