Personal Brand: Why You NEED One, How to Start and What to AVOID with Ange Simson

Summary

Podcast Summary: The Balance Theory – "Personal Brand: Why You NEED One, How to Start and What to AVOID with Ange Simson"

Episode Information:

• Title: Personal Brand: Why You NEED One, How to Start and What to AVOID with Ange Simson
• Host: Erika De Pellegrin
• Guest: Ange Simson, Business Mentor and Speaker
• Release Date: June 22, 2025

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Introduction

In this insightful episode of The Balance Theory, host Erika De Pellegrin welcomes back Ange Simson, a seasoned business mentor and speaker specializing in helping women strategize and monetize their content. The discussion centers around the significance of personal branding, debunking common misconceptions, and providing actionable strategies to build a meaningful and effective personal brand without succumbing to overwhelm or guilt.

The Importance of Personal Branding

Ange starts by sharing her controversial belief that everyone should cultivate a personal brand. She emphasizes that personal branding is not merely about being oneself but about amplifying the aspects of one’s identity that resonate with the intended audience.

Ange Simson [00:04]: “It's not about being someone else. It's about amplifying the parts of you that your audience wants to see. It's being influential instead of trying to be an influencer.”

Erika echoes this sentiment, acknowledging her own struggles with personal branding and highlighting its necessity in today’s digital landscape.

Misconceptions About Personal Branding

The conversation delves into common misconceptions, particularly the oversimplification of personal branding as just "being yourself." Ange clarifies that effective branding involves intentionality and selective sharing, ensuring that personal aspects that don’t align with one’s professional goals remain private.

Ange Simson [05:53]: “It's being influential instead of trying to be an influencer. It's about being intentional about what parts you want to share.”

Erika shares her initial misunderstanding of personal branding, equating it with a chaotic portrayal of one's life. Ange reassures that a strong personal brand can be strategically curated without the need to expose every facet of one's life.

Practical Steps to Building a Personal Brand

Ange outlines practical steps for individuals new to personal branding:

1. Identify Brand Values: Determine what you want your brand to stand for by distinguishing between personal and brand values.

2. Define Brand Pillars: Establish core areas of focus that align with your skills and passions, allowing flexibility for future growth.

3. Content Strategy: Utilize various content forms (e.g., reels, carousels, stories) to convey your message consistently without feeling repetitive.

Ange Simson [11:05]: “You want to think of your brand values, your personal brand values. What do I want to keep sacred to me? What do I want to share?”

Erika emphasizes the importance of consistent planning and avoiding content fatigue by reusing and repurposing content effectively.

Ange Simson [16:32]: “I think a lot of people forget to repurpose their content. You don't have to keep creating new stuff; reuse what you have.”

Content Planning and Consistency Without Exhaustion

The episode explores methodologies to maintain a consistent online presence without experiencing burnout. Ange recommends:

• Daily Content Capture: Taking photos and videos organically throughout the day to minimize the need for constant content creation.

• Strategic Posting: Reviewing and selecting content that aligns with brand values in the afternoon when energy levels are lower, ensuring posts are intentional.

Ange Simson [17:53]: “I kind of go later in the day and I post it all later. I don't do anything in real time, and then I reuse content over and over again.”

Erika admits to feeling overwhelmed by the idea of diversified content but finds reassurance in Ange’s approach of strategic repurposing.

Growth Without Chasing Virality

Addressing the pressure to go viral, Ange advises focusing on strong, consistent messaging tailored to a specific audience rather than chasing fleeting trends.

Ange Simson [19:11]: “My personal opinion around growing on social media is not about trying to go viral. It's about really strong messaging.”

She shares her experience of shifting focus from broad, trend-driven content to targeted messaging, resulting in more authentic growth and engagement.

Financial Abundance and Spirituality

A significant portion of the discussion tackles the stigma surrounding the pursuit of financial abundance alongside spirituality. Ange confidently asserts that wealth and spirituality are not mutually exclusive and advocates for redefining wealth as a means to serve and give back.

Ange Simson [39:10]: “It is spiritual AF to be wealthy. Consistently putting yourself in a place of suffering if you don’t need to be there is not spiritual.”

Erika reflects on her journey to reconcile financial success with spiritual values, emphasizing that changing the narrative around money can lead to a healthier relationship with wealth.

Erika De Pellegrin [41:04]: “It's a story you tell yourself. What do you define abundance as? Does it mean greed? Or does it mean contributing more?”

Mindset and Storytelling

Both hosts highlight the power of mindset and the stories we tell ourselves in shaping our personal and professional lives. Ange discusses her transformation from internalizing negative labels to fostering self-belief and resilience.

Ange Simson [37:59]: “You can use it [negative stories] to fuel you, or you can use it to bring you down.”

Erika adds that reprogramming limiting beliefs is crucial, especially as one steps into new roles like motherhood, ensuring that these narratives positively influence both personal growth and the upbringing of children.

Elevating Self and Business

Ange emphasizes that elevating one’s personal life is intrinsically linked to elevating one’s business. She advocates for intentional changes in personal habits and environments to support business growth.

Ange Simson [26:03]: “Holding more requires looking at parts of your life where you’re settling, maybe your environment doesn’t align, and making necessary changes.”

Erika concurs, illustrating how aligning personal routines and relationships with business aspirations can streamline the path to achieving higher milestones.

Balancing Life Without the Hustle Culture

The episode concludes with a powerful discussion on maintaining balance and avoiding the toxic hustle culture. Ange and Erika agree that prioritizing health, relationships, and personal fulfillment leads to more sustainable success compared to relentless hustle.

Erika De Pellegrin [30:28]: “We don’t have to choose between our health and being successful. It’s not a trade-off if you’re not doing the hustle and nothing but the hustle.”

Ange reinforces this by advocating for working smarter, not harder, and choosing challenges that align with personal well-being rather than societal expectations.

Ange Simson [31:21]: “Choose your hard. I’d rather focus on challenges that align with my values than work in a way that drains my soul.”

Conclusion

This episode of The Balance Theory offers a comprehensive exploration of personal branding, emphasizing the importance of intentionality, mindset, and balance. Ange Simson provides actionable strategies for building a personal brand that aligns with one’s values and goals, while also addressing deeper issues around financial abundance and spirituality. Erika De Pellegrin and Ange highlight that true success lies in harmonizing personal well-being with professional aspirations, moving away from the exhausting hustle culture toward a more balanced and fulfilling approach to life and work.

For listeners looking to refine their personal brand or embark on this journey, Ange Simson’s insights provide both inspiration and practical steps to create a brand that not only opens doors but also stays true to one’s authentic self.

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Key Quotes:

• Ange Simson [00:04]: “It's not about being someone else. It's about amplifying the parts of you that your audience wants to see. It's being influential instead of trying to be an influencer.”

• Ange Simson [05:53]: “It's being influential instead of trying to be an influencer. It's about being intentional about what parts you want to share.”

• Ange Simson [17:53]: “I kind of go later in the day and I post it all later. I don't do anything in real time, and then I reuse content over and over again.”

• Ange Simson [19:11]: “My personal opinion around growing on social media is not about trying to go viral. It's about really strong messaging.”

• Ange Simson [39:10]: “It is spiritual AF to be wealthy. Consistently putting yourself in a place of suffering if you don’t need to be there is not spiritual.”

• Ange Simson [37:59]: “You can use it [negative stories] to fuel you, or you can use it to bring you down.”

• Ange Simson [26:03]: “Holding more requires looking at parts of your life where you’re settling, maybe your environment doesn’t align, and making necessary changes.”

• Erika De Pellegrin [30:28]: “We don’t have to choose between our health and being successful. It’s not a trade-off if you’re not doing the hustle and nothing but the hustle.”

• Ange Simson [31:21]: “Choose your hard. I’d rather focus on challenges that align with my values than work in a way that drains my soul.”

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Knowledge cutoff: 2023-10

Transcript

[A]

I have a controversial belief that I think everyone should have a personal brand.

[B]

Is having a personal brand as simple as just being yourself?

[A]

It's really oversimplifying it. It's not about being someone else. It's about amplifying the parts of you that your audience wants to see. It's being influential instead of trying to be an influencer.

[B]

Today's guest is a business mentor and speaker helping women strategize and monetize their content. We dive into personal brands, leadership and self belief. Joining me for a second time on the podcast is Ang Simp. I feel I am so multifaceted that I don't know how to show up. What's the difference between branding yourself and boxing yourself in?

[A]

If you think that it's going to box you in, it's because you believe that you can't be flexible with it.

[B]

I feel there is shame around wanting to be someone who's spiritual and wealthy. What advice do you have for people wanting to embrace both?

[A]

It's all on the stories you tell yourself. But I don't actually believe that it's very spiritual to be consistently putting yourself in a place of suffering if you don't need to be there. If I want to have a $5 million company and I want to have a beautiful house and travel the world and have these incredible experiences, how is that not spiritual? If anyone's sitting out there feeling like they need to be the broke healer in order to do good work in the world, go and find evidence that that's not true.

[B]

All right, balancers, I'm back in the Pivotal Conversation Studios here on the Gold coast, and today joining me is actually someone who's already been on the podcast, but you were like a guest in my first two years, like a real OG guest when we're still back on Zoom. So it's actually very nice to have you back on the show here in person joining me today.

[A]

Angie, it's so good to see you in person. I was wondering how long ago that was. It feels like 2022.

[B]

I had a look this morning, so good.

[A]

You've grown so much.

[B]

I know it's been a big evolution since then, as have you, and I'm really excited to get up to speed and also chat about all the things that you're doing at the moment, which I feel have come at a time. I was just telling you about how I've been thinking about my personal brand and in general branding. I find for me personally, it's not something that comes naturally and it's this, like, block in my mind. And I think that for everybody listening, whether you have a career, whether you have a business, whether you want to do either of those things, like, knowing how to show up online is a necessary skill in today's world. Right.

[A]

And it's like what we were saying before. I feel like we, for the last 10 years, have been raised in this real world where social media is about showcasing your whole life and acting like an influencer, like a Kardashian, I suppose, on Instagram. But I really feel like when you get more intentional about your personal brand, it's just as much about what you don't share as what you do share. And I think people are just catching up to that now, because when you think about, oh, my gosh, building a personal brand, it's like you said before, feels exhausting. Like, I don't want to show everything. And so I think, you know, for me, a big passion of mine is educating women that you can have a really strong personal brand that brings you opportunities, but you don't have to sacrifice showing it all and being glued to your phone 24 7.

[B]

You know, there's definitely two misconceptions I have which I'm fully prepared to be shattered today.

[A]

Okay, good.

[B]

So for someone listening. Right. Like, just to set the stage.

[A]

Yeah.

[B]

What is a personal brand valuable for?

[A]

Everything. I mean, I. The only examples I can give are ones that I've seen from myself and from clients. But, you know, I've been really intentional about my personal brand ever since I started on social media. And it has changed and evolved, but it seems like I was on a TV commercial, and I'm not an actress in any way. I was on the morning show. I've been on the COVID of a magazine. I'm being flown to Costa Rica next month to speak at a women's retreat, and then I'm being flown to New York to work with a brand that I've worked with for a couple of years. And all of these opportunities and being on amazing podcasts like this, they've actually come from my personal brand because it is. We're in that world of no longer. Who do you know, but. Well, who knows your name? Like, who knows who you are in this world right now? And I think if you can be intentional about your personal brand, any opportunity can come your way. So speaking, writing a book, you know, appearances, working with brands and companies that you like. It does come a lot easier when you have a brand and a presence. And it's not random and messy, but it's really intentional towards who you want to speak to, you know?

[B]

So would you say then that for people who don't have those goals, right, to do all those things, to partner, to speak, to be seen, then it's maybe not as important?

[A]

Again, depends on what you want to create. I have a controversial belief that I think everyone should have a personal brand because we don't know what life is going to throw at us. We don't know what direction we're going to go in. And so, you know, for me, when I got married, I thought I was going to be a Pilates mum and have my kids and go to lunch and do all the things, but realistically, I had a big drive and passion that I wanted to work, so I didn't really go down that path. And I think to myself, you know, I could have for a period of time, but having the brand that I have, even though in the beginning it was a little bit sloppy and a little bit messy, it has given me the opportunity that if tomorrow I said, all right, I want to put more into speaking, I want to speak around the world, I could do that. If I wanted to write a book, I know I've got an audience that will buy it. So it's. It's kind of giving yourself this option of, like, if there were things outside of speaking, book writing, you know, coaching, if there were opportunities where having an audience would be really beneficial, you've got that when you have a personal brand.

[B]

Yeah, yeah. Is having a personal brand as simple as just being yourself, or is that really oversimplifying it?

[A]

It's. It's really oversimplifying it. It's really oversimplifying it. Because, yes, we want to be ourselves, but, you know, if I show up on social media as the very multifaceted human that I am, you know, who I am as a mom is different to who I am as CEO. Ange is who, you know, different to who I am as a fiance, as my partner's lover, as all of those things. And so to kind of just be like, just be yourself is almost like handing someone a microphone and saying, say something iconic. Like, there's so many different parts to us. So I think it's being intentional about what parts you want to share. You know, if I just wanted to be me, that changes on a daily basis. I could be an activewear with a top knot. I could be again, CEO Ange. But I want to show up for the audience that I want to attract. And so it's not about being someone Else, it's about amplifying the parts of you that your audience wants to see or needs to see, to trust you to be the person to take them on that journey.

[B]

See, because this is something I genuinely struggle with. I was just sharing with you before. I feel I haven't really put much intention behind my personal brand, which is, to me, like my personal Instagram. Right. I've put a lot of work behind the podcast branding and that as its own Persona. But actually building out my personal brand is. Is not something I've really done strategically, shall we say. And the sticking point for me has been I feel I am so multifaceted that I don't know how to show up, and it feels really difficult for me to maybe choose or pick an angle. And is that because I maybe haven't sat and thought about what I want out of having a personal brand? Like, is that the starting point? Is that how you, like, coach people?

[A]

Definitely. You know, like, I. A big passion around relationships and especially raising children. Like I said, I've got four daughters. And so for me, it's really important that, you know, we're very conscious around how we're parenting. We're very conscious in our relationship because we're a blended family, and that's a huge part of my life. But I actually don't share it on social media because I don't have any intention of being a parenting coach, a relationship coach. I don't want to be, you know, put in any type of spotlight for those things. Right. And so while it's a part of my life, it's not a part that I ever really want to leverage or monetize. Right.

[B]

So you purely look at your personal brand as like a. Almost like a business. Right. So it's very angled and strategic. It's not just like, you've just made me think, maybe my hurdle has been that I've been looking at my personal Instagram is like, I just share my life here.

[A]

Yeah.

[B]

You know, there's been no direction or. Yeah. Strategy with it.

[A]

Yeah. It's like it's being influential instead of trying to be an influencer. Right. And so it's thinking, again, what do I want to share, but what do I actually want to keep sacred to me? And so for me, things like my family are very sacred. Things like my children and my relationship are very sacred to me. And while maybe in the future I may want to speak of those things, I highly doubt it. But if I did want to, I could always find a way to weave it in. But Right now, it's not an interest for me, so I just, I don't share that stuff. And my kids are also of an age where they don't necessarily want to be shown on social media. They want to have the choice of what's posted about them. So I don't post them because they don't want to be posted.

[B]

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[A]

Yeah, I always say you want to think of your brand values, your personal brand values. So, you know, I've mentioned my personal values. Like I said, my. My health, my family, my relationship. You know, things like that are my personal values. My brand values don't necessarily showcase all my personal values. Right. I choose intentionally what are my brand values? And again, that's having the conversation with yourself of what do I want to keep sacred to me? What do I want to not share, but what do I really want to share? What do I want to be known for? What would I talk for hours about? Where do I feel like I have really unique skills that I could utilize to help other people in the world right now? Right. And so thinking of those things and my brand pillars, while I don't teach health and wellness now, I do weave that into what I do still because I'm passionate about it. And my brand has been built with the background of health. So if I ever wanted to pivot back in, I sort of keep that there. But it's, again, very strategic and intentional. Right.

[B]

How do you know, though? Like, what's the difference between branding yourself and boxing yourself in? Because I kind of feel like if I'm picking one thing and I'm showing that one thing, I'm like, boxing myself into, this is my identity or this is what I stand for right now.

[A]

I wouldn't pick. Freaks me out totally. I wouldn't pick one. First and foremost, like I said, you know, with health, I still speak into health, even though I don't teach it, coach around it, anything like that. I also obviously speak into business, and then I speak into mindset. So they're sort of the three things that I really focus on now. If you think that it's going to box you in, it's because you believe that you can't be flexible with it. So, again, strategy. Totally. So if I. I'm trying to think of a good example, but, you know, if next week I said I wanted to become a relationship coach or something like that, you know, I could figure out a strategy to start weaving that into my content and my brand so that when I did release something, it made sense.

[B]

Right.

[A]

So there's never, like, okay, well, I'm stuck here now. Right. But it's more about building trust and attracting the audience you want with a vision for the future that you have. But knowing it can always change. You're allowed to.

[B]

Yeah. I haven't really thought about it in this way where it's kind of like you're just building a foundation and it's just like showcasing something specific about your life, but that's still aligned, true to your values. But it's not. It doesn't have to be everything.

[A]

Yeah.

[B]

In a way that will potentially lend itself to opportunities. Because I know first and foremost, like, if you just put yourself in certain situations or just put things out there, like, you honestly never know what comes back. So I'm a bit big advocate for that. And it doesn't. I don't even need to think twice about the benefits of doing something like this. It's just more the. The strategy that. And I think for me, it's more like I'm not trying to sell anything. I'm not trying to, like, convert leads or anything like that. For me, it's more like I just want to maybe share my story.

[A]

Yeah.

[B]

But then one thing I always think about is not having, like, trying to diversify my content, like, not trying to say the same thing over and over.

[A]

Yeah.

[B]

Why do we feel like we need to reinvent the wheel with every bit of content? Because it's bloody exhausting.

[A]

I say the same thing in 50 different ways over and over and over.

[B]

How? Share. Tell me.

[A]

So literally, like, you know, you'll take a concept. Like, you know, for me, the concept of your. Of your brand, of your personal brand, the opportunities that it can bring. I might have, you know, 20 different ways that I can share on how that's effective. So I can talk about different opportunities that I've had from having a personal brand. I can talk about, you know, basically the structure, like we're talking about, of. Okay, here's how to decide what you do want to share and what you don't. I literally have an exercise I take people through of, like, here's exactly how to know what you do and don't want to share, like what you're going to keep sacred and what you're not going to keep sacred. But I could say the same thing. So I could talk about brand values in 20 different ways. I could share a client story. I could share my own story. I could talk about a concept. I could talk you through exactly how to do it. I could give tips on how to do it. I could, you know, I could basically just share my exact same story, but in a slightly different way. And then because of all the different types of content as well, I can repurpose. So I can do a reel and a carousel and an Instagram story and a talking head Instagram story and a live. You know, like, I can go into it in so many different ways, and in my mind, it's not repetitive. It's just building trust. Because when people hear the same thing over and over again, they're like, okay, I get it. This is the message that she's giving. You know, you think about big brands in the world, they're just saying the same thing over and over again.

[B]

Yeah.

[A]

Like, Coca Cola says the same thing. They just change the people in the ads and the way that they say it.

[B]

Yeah. So how do you then plan for that? Like, you personally. With your own personal page.

[A]

Yeah.

[B]

How? Like, what's the back end of that? Are you, like, months planned? Do you have, like, planning days? You just do it on a weekly basis. You batch record. Like, what does that actually look like? Because for me, sometimes, and I'm sure a lot of people share this sentiment, it feels, like, overwhelming. Like, it's so much work. And so, like, I've tried to do that every Sunday, and I just can't get in the swing of it, probably because I don't have my, you know, brand value set out in the strategy.

[A]

You're like, what am I actually sharing?

[B]

Like, I just like, what should I throw at the wall this week? It's open sticks. But I'm inconsistent with that, so I know I need a bit more of a plan. But on your side, what does the planning side actually look like? What's the work involved?

[A]

Yeah, first of all, don't do it on a Sunday. Energetically. Sunday is Vitality Day. It's the day of vitality. It's like, it's not a work day. Don't do it on a Sunday. But look, I think for me personally, it's a weekly thing. I like to flow with my energy. I don't want to plan a month in advance because it just doesn't work for me. But what I do is every day and in my life. You know, when I got here, I took a little video of the outside of the podcast studio. We'll get a selfie later. I am very sacred with my time, and I don't want to be face down in my phone 24 7, because that's not what I teach my students either. I'm like, that's the fastest way to ruin all your relationships and your health. So I'll take photos, videos as I go along. I'll put my phone on a windowsill and get it. You know, here's my cute Outfit and, like, do all the things, right? But I go home and in the afternoon when my energy is a little bit zapped, you know, I've been coaching. In the morning, I'll sit on the couch and I'll start writing posts out and I'll say, okay, do I want to post this? Do I not? And again, because I know my pillars and I know exactly what I do post about and what I don't. If it's a picture of my kids at the beach, it's not getting posted. But if it's a picture of my green smoothie on the sand, it's probably going to get posted. Do you know what I mean?

[B]

Right.

[A]

So I kind of go later in the day and I post it all later. I don't do anything in real time, and then I reuse content over and over and over again. And I think a lot of people forget to do this. Like, I'll post in my stories if I'm sitting and having a cup of cacao and I'm outside, I won't take a fresh photo if I've already got five in my camera roll of the exact same thing. And I'm like, I think people are, like, constantly thinking they have to create new content. And I'm like, don't you just have something you can use? Like, you don't have to keep doing it. You know what I mean?

[B]

Yeah, no, that makes sense. That's why I think it's so exhausting. So I'm like, oh, my God, how am I going to. Someone's seen this before, you know, like, is it isn't exhausting for them? Like, you think everyone's like, on to every single post. You totally sorry.

[A]

And they're like, I'm so not. Like, they're not. No one is seeing every single one of my stories. No one is seeing every single one of my posts or yours. Like, I think we think because we can see it, that people are getting sick of it in the way that we would if we were seeing it constantly. Yeah, but they're really not. The algorithm isn't pushing anyone that consistently. So, you know, reposting the same thing, it doesn't really hurt you, you know?

[B]

Yeah, that definitely makes sense.

[A]

Yeah.

[B]

Is it possible to still grow online without playing the whole algorithm viral game?

[A]

Yeah, I think it is.

[B]

Is it harder if you don't tap into that?

[A]

I think the thing is, you know, my personal opinion around growing on social media is not about trying to go viral. It's about really strong messaging. And I think this is where people go wrong, because they'll see. And I used to do this. So I used to make this mistake a lot. And I cringe looking at my old content. Like, I would see a trend and I would copy the trend, even if it was completely irrelevant to what I do. Just, like, who I am. I just jump on the bandwagon and I was like, why am I doing this? I got to a point where I remember looking back through some of my content and I was cringing. I was like, what was I doing? Like, I felt like a show pony. And then I realized that I was trying to create content to gain followers, but didn't care who the followers were. Whereas now I only create content for my dream clients and the types of people that would align with my brand. And I've grown so much faster over the last 12 months than I ever have on my time on social media. And it's literally just the messaging. It's literally just I speak directly to that one person that I really want to work with, that I really want my business, and that's it.

[B]

I feel like in the. I feel like I'm gonna have to re. Listen to this after we've recorded because I'm like, there's so many, like, self questions that you've prompted me to think about.

[A]

Yeah.

[B]

That I need to sit down and really ideate. But just some of them are like, what do I actually want out of having a person? What could I possibly get value out of now that would be useful for me? Who do I want to connect with? Because for me, it's not necessarily about a dream client at this point in my life, but like, who are the people I want to connect with and then what kind of messaging, like, aligns with them.

[A]

Yeah.

[B]

And that will then kind of see what kind of content you post. Right. Like, it's like a whole looped exercise.

[A]

Yeah, yeah. And you really do. Like, again, like you said at the start, like, you so have to be intentional about this because if you're just kind of throwing spaghetti at the wall and being like, well, we'll see what people respond to. First of all, for me, it wouldn't feel good to just be posting to see what people react to. Because I don't want to post for other people. I want to post for what lights me up and what excites me and how I know I can add value to the world. And so if I'm just posting for the algorithm for Daddy Zuck, as I call him, I feel like I don't Know, I feel dirty. I feel like this is not the way I want to do it. Whereas if I'm posting for me, for my skills and talents, for how I can add value to the world, it feels really good. Right. And so, again, it's just getting really aligned with who am I, who do I love to, you know, serve, who do I want to make an impact on in this world? You know, it's. It can be moms, it can be business women, it can be people suffering with, you know, mental health issues or physical health issues. It's like, who is. Who am I really passionate about working with, helping, speaking to and kind of going from there, you know?

[B]

Yeah, that makes sense.

[A]

Yeah.

[B]

And then just one more thing that's top of mind for me is like, platforms.

[A]

Yeah.

[B]

Are you across all of them? Do you recommend picking one? Because I feel like, like something I've done in the past is post the same thing on all platforms.

[A]

Yes.

[B]

Which, you know, it probably works, but I also know there's a different audience on each platform. So would you say there's like a type of audience on TikTok versus Instagram? And you should. You don't have to be on both. Like, you should pick strategically to, like, save your energy. Like, what are your kind of thoughts around that? Yeah. Even, like, YouTube shorts.

[A]

Yeah. I literally just do Instagram and a little bit of Facebook because, again, to conserve my energy and because I get plenty of leads from there, so I'm good. But I do know TikTok is not necessarily that it's a different audience, but it's a different way that they consume content. Right. So it's like, I go to TikTok when I want to search something. TikTok's got a really good search function. So if I'm like, I'm thinking about buying a Dyson Airwrap, I'll go onto TikTok and watch all of the reviews because it's less gorgeous aesthetic audio put together, and it's more like, hey, I just bought this thing and here's how I use it. Right. Or last night I was looking for a funny reel, and when I search on Instagram, I couldn't necessarily find it, but when I went on TikTok and searched it, I found it in like two seconds. And so there's different functions, but also the type of content is quite different. And so it's asking yourself, first of all, what do I have the energy to put into? I probably do have the energy to get onto TikTok, but I just haven't been bothered yet. And again, it's like, it's a quality problem. But I'm like, I get plenty of people coming to me through Instagram. If I needed to increase where I was getting leads from, I'd start looking at other platforms. But yes, it is like you can definitely do well through just reposting to each of them. But I would say if you really wanted to leverage it, you would create the content for the audience on the platform and how they consume their.

[B]

Yeah, yeah, Interesting. And I think there is a slight difference in maybe demographic or user on both.

[A]

Yeah.

[B]

And it's just probably wrapping your head around that and. But yeah, I'd say, like, what are your thoughts on the stance of. For a personal brand, Instagram's probably fine place to start.

[A]

Yeah, I think it's a great place to start again, depending on who your audience is.

[B]

Yeah.

[A]

Like, I worked with a girl who does. She literally has like social media growth ebook guide, but she does it for Tick Tock and her audience is Tick Tock because she's young and she's fun and she's that girl. She goes on Instagram and doesn't get a whole lot. Whereas TikTok just worked really well for her because it is. It's a slightly younger audience. Right. And even the people more of my age and above, they're on there for different reasons. But we're so. I don't know, I'm like so connected to Instagram because we've had it for so long now.

[B]

You know, it's like how our parents feel about Facebook.

[A]

100 that, like, this is it. Why would you go anywhere else?

[B]

Yeah, yeah, yeah, I get it. Okay, interesting. You've given me a lot of food for thought and no doubt all the listeners as well. On. On the topic of personal branding.

[A]

Yeah.

[B]

Some days after work are for folding the laundry and replying to emails, and others are for making very important plans with your couch and a tub of Londonderry ice cream. Because balance isn't just about getting things done.

[A]

It's.

[B]

It's about knowing when to pause and create moments too. So if today's felt like a lot, consider this your sign to cancel the chores tonight and claim your moment with me. We've earned it. When I. When I reached out to. To coordinate today, I was asking you kind of like, what things are top of mind for you you've been thinking about. Because I always love not just asking you what I'm curious about and what you're doing, but also hearing, like, what things are Interesting for you at the moment.

[A]

Yeah.

[B]

And one of the things you mentioned was this concept that every business elevation requires a personal elevation.

[A]

Yeah.

[B]

So what are your thoughts around that? Is that true?

[A]

I'm like 100. It's true. In my experience.

[B]

Would you say the same for like a career elevation? Same thing?

[A]

I think so. And like, again, only can speak from my experience and that of my clients, but I see, you know, when they have a business elevation, you know, in order to hold more, it does require you to look at parts of your life where maybe you're settling, maybe your environment doesn't completely align. Maybe you're spending time with people who don't light you up or who don't support you and your bigger dreams. Maybe there are habits or rituals that you're taking part in that really just don't fit in with where you're going anymore. And I think in order to be the woman who does hold it, that sometimes needs to be some pretty big changes.

[B]

Do you think that these are always though, like, do you think it's a. If we reverse engineer it?

[A]

Yeah.

[B]

Do you think you can't have that elevation until you elevate all those things like, they would hold you back?

[A]

It'll happen organically anyway because, you know, I've found through my business, through many different iterations, there's been drop off of habits, there's been drop off of people, there's been drop off of beliefs. Like all of the things that have shifted as I've grown and sometimes as I've maybe grown a bit stagnant, I've noticed certain things come back or certain things disappear. So I think it happens naturally. But if you can intentionally look at your life and say, okay, I'm wanting to move to this next level in my business, what does that look like? And who's the woman who actually holds that? Often we find that there are things that we're doing that really don't fit in. You know, gossiping, you know, procrastinating, scrolling social media. Maybe it's drinking alcohol. Maybe it's, you know, spending time with people that don't necessarily support your dreams. It's a lot of things. And I think looking at that and saying, okay, what do I know needs to change in order to get to this next level? It can fast track the process in a big way.

[B]

Definitely.

[A]

Yeah.

[B]

I always love talking about this idea of, you know, you have, we all have goals and visions. The people that listen to this show are really, really ambitious. So we know what we want. Right. And where we want to go. And I think a big part of closing the gap between where you are now and getting there is really thinking about who is this person and what does their life look like.

[A]

Yeah.

[B]

Right. And in doing that, you not only identify, okay, what are the things that they're doing that I'm not?

[A]

Yeah.

[B]

It's also, what are the things that they've not doing that I'm currently doing?

[A]

Yeah.

[B]

And it gives you this really nice visual, like it's an exercise I tell people to do. You know, have a look at how you're spending your time now, seven days a week, mornings after work, the night times especially.

[A]

Yeah.

[B]

How you starting and finishing your day, and how would that ideal version of you in the future be doing it differently?

[A]

Yeah.

[B]

And it gives you this really nice, practical roadmap of, like, how you're going to close that gap. Because often you thinking of yourself in the future and you're like, that feels so removed and so far from who I am. But when you reverse engineer it like that, it's actually just steps of cleaning up your routine. Because when you put all these things in place, you mentally elevate to a point where you, like you said, can hold space for that next evolution of that. So it's like, I don't know, I'm like a very practical person. So I like when I love talking about things like theoretically and like, the beautiful concepts that sit behind all these things. But, like, I need to make it practical for it to, like, 100. I can actually workshop this into my life.

[A]

Yeah. You know, we're not gonna get fit and healthy by, like, eating junk food and not going to the gym.

[B]

Yeah, exactly.

[A]

It's like the same in your business. Right. It's like, you're not gonna hit that next level if you're doing the habits or not doing the habits that are required for that, you know?

[B]

Yeah. And this is like a big passion of mindlessness behind the podcast. Like, the whole concept of it is balance. Right. And every guest comes in and talks about things unique and their journey that. That filters in so people can understand how to curate their own sense of balance. And I've got a formula that sits behind it. But I had a big pain point when I was kind of starting up the show where I would see people being very successful, but there was this huge toxic hustle culture where people would think I have to do work and nothing but work in order to be successful. And I genuinely had this knowing of, like, if I can be, if I can prioritize the things that make me hold my sleep, my food, my relationships. The way I show up in work is going to be optimized. Right. I don't have to work 16 hours, I can work eight in their high quality hours. And so I was really on a mission to shift the way that we look at our success to be in a position where we're like, we don't have to choose between our health and being successful. And you're not, it's not a trade off if you're not doing the Hustle and nothing but the hustle.

[A]

Yeah.

[B]

Because, you know, you see so many people achieve this amazing success. And I'm not saying you won't get there if you're doing the Hustle. Nothing but the hustle.

[A]

Yeah.

[B]

Because you do. But what do you see on the other side? You see people that the health is fragmented, the relationships are broken down, and then that's work they need to backtrack and do. And so for me, because I know those things are important, when I think about these evolutions of myself, it's these areas are always front and center for me, because it's not. You have to do the hustle, nothing but the hustle to, to elevate or grow. All these things actually are what helps you and prop you up. Build your foundation so that you can do these things, you know.

[A]

Completely agree. So on board with you on that. I think again, like you said, you could get there if you just hustle, but I don't know, do you want to?

[B]

It's. I always say it's not whether you're going to get there, it's how you're going to get there.

[A]

Yeah.

[B]

And that for me is always really important to look at. Like, how am I actually moving in the direction I want?

[A]

Is it.

[B]

Is it in this hustle way where I'm not present and I'm not nurturing the things that fill my soul, or can I actually do it in a much more intentional way?

[A]

Yeah.

[B]

And. And still achieve the same, if not better. I actually think it's a better outcome when you can prioritize these things. But you don't engineer to think that way, you know?

[A]

No. I feel like we're almost raised of like, well, if you want it, you got to work hard and you got to stay up late and wake up early and it's got it. Like, it's got to be hard. It's got to be hard. And I'm like, I don't think it has to be hard. Like, I think there's Definitely times where we've got to be smart. I think we've got to have the right mindset and be able to address our challenges in a strong way. And. But at the end of the day, I don't look at anything that I've created and think, God, that was so hard. You know, I always, you know, when people are like, this is hard. This is so challenging, I just. I need to take a week off. I'm like, I'm not on the side of the M1 doing manual labor in the middle of the night. Like, I'm not like. That, to me, is hard, right? That, like, physical labor, tiring, exhausting. I'm like, a lot of the stuff that's hard for my industry and what we do is getting out of your comfort zone and into the right mindset, you know, And I'm like, again, choose your hard. Like, I would rather this than, you know, again, like, everyone says, you know, the heart of your car declining at the grocery store, or the heart of telling your kids, you know, we're on school holidays right now. Like, telling your kids, sorry, we can't do that because we can't afford it. You know, I don't want the heart of, you know, looking at my kids and being like, we could have had this holiday, but we couldn't get the money together, or we, you know, we can't do this thing, or I can't spend time with you because I've got to go to a job that I hate. Like, that, to me, is hard. And I think when we think about the hustle, it's like, okay, no, it actually gets to be a lot easier if you're smart about it and you put your time in the right places. You don't let this thing mess you up, you know?

[B]

Yeah. And it's also like, the way we've been programmed. Like, I was the same. It's like. And I think it comes from, you know, humanity's gone through the whole industrial revolution where physical labor and time was extremely valued. The more you work, the more money you make and that kind of thing. And now we live in an era where we have the Internet and people can really optimize their time. We have AI, which helps us cut down our workload. We can work so much smarter. There are a lot of industries that are lagging and still want to be very rigid in how they do things. And, you know, I look at corporate as being one of those specifically private practice area of law and the way they kind of manage people's times and That's a whole nother podcast I need to do on its own. But it, you do have to break the chains of that because if you're like, for example, me, like I'm now moving in a direction where I'm making more money and working way less. But there was a massive guilt piece that I had to unwrap because I'd look at maybe like my parents and the hours they spend at work and maybe they've not seen that for themselves or they don't have that opportunity or they've not created that for them. It's just not in their reality at the moment.

[A]

Yeah.

[B]

So the guilt behind that and the unlearning of actually this doesn't have to be true for me was actually really difficult. Like. Yeah, because it's like programming of. No, you've just got to like put down your head and work so many hours. Like who am I to work three, four hours a day and make more than what I've ever been making?

[A]

Yeah.

[B]

You know, but I found like that mental piece I had to really undo in this, in this process. It wasn't just, oh cool, I've created like a really successful business that I've got clients. Like there was a mental acceptance that had to go on. Did you experience anything like that?

[A]

I have been really lucky. My dad is a great business minded man and my mom is just an incredible person. I think I've always really had it modeled to me and look, no one's perfect and of course they have their stuff and I've got my stuff, but it was modeled to me a certain work ethic of like, you can figure it out, you can do anything. And you know, my dad was giving me books like Launch by Jeff Walker when I, I was just starting my business. You know, he really was a great support for me in that way. And so I've really had it modeled to me of like, you don't have to do things hard. You know, like dad lives a great life, a simple life, but a great life. And you know, my mom and her husband, they're super happy and the way that they've done business has been great. But for me it was more the self belief. I didn't finish school. I, you know, thought that I was like I said, I thought I'll get married and I'll be the Pilates mum. Because I always got told, and I very specifically got told in my math class in grade nine just before I dropped out. You're very pretty, but you're not very smart. And so I was like, oh, okay. I don't have anything to give in the world of intellect, and I don't have, you know, whatever the story was that I created for that. So for me, the unlearning has been less about what I was taught from parents or modeled from my parents, and more about the belief people had in me. Interesting sense. Yeah, yeah, yeah.

[B]

How did you overcome that? Like, I mean, it's probably not a short answer, but it just fueled me.

[A]

I was like, I'll show them. Yeah. I was so, like, I had such a strong desire for a better life than what I knew was coming for me, you know, in so many different ways. And, yeah, there's so many stories and so many ups and downs, but I knew what I'm in right now, isn't it, you know, there's more for me, but I have to create it. And often I think about Mrs. Walker. She was so cute, and she meant to bless her little soul. She was so tiny. And, you know, I think she wasn't intentionally trying to pull me down in any way. And I think that's always been my reminder is, you know, she. She was trying to be kind in the way that she knew how. But also, for anyone who did think that of me, you know, dumb, blonde, all the things that come with growing up as a blonde child, I was like, I'll show them. I'll show them. And I remember when all my friends graduated uni, and, you know, they were starting in their corporate jobs, and I was like, wow, I make more money than my friends who have been at uni for years. And I'm doing it at home with my baby in my arms, and this is really cool. And so it's always fueled me more than brought me down, but it's still, you know, you have to have those moments where, you know, when you walk into a room and you go, okay, this. I need my big girl pants on. This is not grade eight Ang, who's being told that she's not good at math. This is CEO Ange, who actually has done some really cool, you know.

[B]

Good for you. Yeah. That's amazing.

[A]

Yeah. I think we'll have a choice, right? Like, you can use it to fuel you, or you can use it to bring you down.

[B]

It'll stay stuck.

[A]

Yeah.

[B]

100.

[A]

Yeah.

[B]

Now, that's very motivating. It's great to hear. And. And we wouldn't be here had you not made that choice. So it's. It's inspiring, to say the least.

[A]

And thanks to my brand.

[B]

Absolutely. Something Else I've been thinking about is, you know, like, I can. We're both into health and wellness and I don't know if you're quite spiritual or not. Yes. Okay, you're nodding yes. So me too as well. And I feel there is this, how do I say it? Like, shame around wanting to be someone who's spiritual and wealthy. And wealthy in a monetary sense. Right. I feel there's shame attached to both. And I heard actually there were. Someone was on an Instagram live and I can't remember who it was, but she was like, she's known as like a spiritual person and constantly gets told like, you shouldn't be monetizing off this. Right. And so I feel there is this stigma around whether it's something you personally feel or not. Like, I feel generally in society there's a st. Stigma around someone who's spiritual and financially like.

[A]

Yeah.

[B]

Abundant or wanting to be financially. Abundant.

[A]

Yeah.

[B]

What advice do you have for people maybe holding that belief or that judgment and wanting to embrace both.

[A]

I'm like, it is spiritual AF to be wealthy, like in my mind. And again, it's all on the stories you tell yourself. But I don't actually believe that it's very spiritual to be consistently putting yourself in a place of suffering if you don't need to be there. You know, I'm like, why would we not figure out a way to monetize our passions and help people through what it is we can do and then make the world a better place through it? Like, that to me is the most spiritual act. I think nowhere in any type of world where you should lead with energy would it say, you'll play it down, be small, do less, have less. Like, I'm like, have as much as you want. Like, for me, I'm like, if I want to have a 5 million dollar company and I want to have a beautiful house and travel the world and have these incredible experiences, how is that not spiritual in itself? Because it's the things that my heart desires and if my heart is calling for it, why am I pushing that down in the world of. Or in the sake of. Yeah, for the sake of spirituality. Like, I just, I think it's, you know, if anyone's sitting out there feeling like they need to be the broke healer in order to do good work in the world, go and find evidence that that's not true. You know, there are so many cool people out there who are spiritual AF and doing great work in the world and they're wealthy as wearing it really.

[B]

Comes to like so many topics on this show and so many guests. Like, I keep coming back to the same thing, which is it is what you tell yourself. It's a story you tell yourself. So for example, in this instance, I think it comes down to what you tell yourself. Having financial abundance means.

[A]

Yeah.

[B]

Does that mean you think you're going to be greedy or a bad person? Because inevitably then that conflicts with someone who's spiritual. Right. So. So it's interesting to just investigate what are your definitions or meanings or stories behind these words. And yeah, and you write a new one. Like, that's literally been my life lately. It's been investigating how I think and feel about certain things and then understanding what's more true for me, what is actually showing up in my reality that's more accurate or more aligned with what I actually want. And when you realize that things around you and what you achieve and the opportunities you get are literally a byproduct of the, the stories you tell yourself, you become very conscious of the way you are talking to yourself and breaking. I mean, I'm not perfect, right? So I still have a lot of old patterns, but I recognize them and I get curious about them and I don't let them keep me where I am, if that makes sense.

[A]

100.

[B]

So I think this is like, interesting to think about if, if anyone listening, like kind of that perk their is up or they think, oh yeah, I think that they are not necessarily compatible in some way. That could be a block, right, to getting more finances like what you said.

[A]

What does it mean to be wealthy? Like, in my mind, I've, I've always had such great role models around wealthy people doing great things. And so in my mind, being wealthy is how you serve more, how you give more. You know, my mom is a really beautiful example. They live half their time here and half their time in Vanuatu. And, and they've got this photo on their fridge at home here where, you know, she's playing with all the kids on the beach that live kind of in, you know, huts around where she lives. And you know, she, in her spare time, she painted the hospital over there because they live on a small island.

[B]

The hospitals, how beautiful.

[A]

Very basic. And you know, she goes and she takes, she does, you know, drives where she gets. She goes and buys a whole heap of sports shoes for the soccer team over there because they can't afford things like that. And I'm like, again, I've had it modeled to me so much that when you have money, you can just make the World a better place. You can make people happy. I remember she was going through customs one time, and one of the security guards recognized her because it's a small airport where she lives. He said, I really want an iPhone. And she's like, okay. So she's like, come home. And we're at the Apple Store. I'm like, what are you doing? She goes, I'm just going to buy one of the little iPhones for the security guy back home. And I'm like, okay, mom. Like, just, you know, crazy small things like that, but also the big things that she's been able to do for the community and in her life, where I'm like, well, money contributed to that, and she brings a lot of joy to a lot of people. Anyone that knows her knows she's just the most generous and kind person in the world. And I see that, you know, wealth has been a really incredible catalyst for her to do even more. So again, if your example is good and your stories are good, whereas if I was looking at someone saying, you know, they're wealthy and they used it for. For bad reasons, for bad intentions, it's easy to go and find a whole heap of evidence of that. But I'm just going to look at the things around me that prove that wealth is good, that it's clean, you know?

[B]

Yeah, it's. It. It really amplifies, like, who you are.

[A]

Yeah.

[B]

So. And there are a mixed bag of people in this world, so be mindful who you're tuning into.

[A]

Yeah. Money just makes you more of who you are.

[B]

Literally.

[A]

If you're a bit of an. You're probably gonna become more of an.

[B]

Yeah, I agree with that.

[A]

Unless you do the work.

[B]

Last question. I kind of want to circle back to what we're talking about before with the whole. When you elevate yourself and your business, but kind of weave it into a bit of a finance question. So when you're having financial elevations.

[A]

Yeah.

[B]

When you're hitting that next milestone in your business or, like, how do you prepare or make more space for that? When it feels like, I mean, maybe this is something you've more coached people on. Because it sounds like you had, like, a really beautiful foundation to kind of accept this. Maybe not. Maybe that's me assuming I. I still.

[A]

Had bad money stories. Don't worry.

[B]

Okay.

[A]

Okay.

[B]

So how did you prep for, like. Because I'm kind of going through that now. Where I've started, my business has been steady. I'm going through a little bit of a growth phase, and, you know, it's, it's not that it's uncomfortable, but it's just unfamiliar.

[A]

Yeah.

[B]

And I just wonder, is there anything practical I can be doing or strategies or just things I can be asking myself to facilitate this expansive kind of period?

[A]

Yeah. Yeah. So I've made a lot of money and I've wasted a lot of money. A lot. A couple of years ago, my cousin, her name's Betsy Westcott, she's a female finance coach, and she took me through some exercises that really helped me around the stories of money. I had experiences where when it comes, it goes quickly, or when it comes, I give it away. And there are a lot of instances where I would help someone out of a hard situation, but not in a small way, and like many thousands of dollars way, or I would find something that I needed to spend the money on that I probably didn't really need to spend it on. But I had a story that when it comes, it goes quickly. And so I was constantly finding ways to let that story be true. So she really helped me to, first of all, see the beliefs I had around money and really shift them. And then she also helped me to become good friends with money. So, you know, spending a day every month where I just, I literally go into the bank accounts, I look at where money's going, I take care of it, I have a date with my money. It's a bit like, again, corny, spiritual, woo, woo. But I'm like, if I treat it well, it treats me well. And I think that was a really big. Yeah, 100. Like, I think learning to become friends with money and not fear it anymore and not fear it disappearing and, you know, show myself that I can hold more and, and keep it, not get a lot, give a lot away, that was a really big thing for me. And so now in my mind it's like, how do I respect money? And I think first of all, money wants to move, so just holding on tight to it is not a thing. But where can I help it to circulate? Where can I help it to move? Where can I have a good relationship with it? So the dates that I have with my bank account and, you know, someone said this to me, I can't remember who it was, so I can't credit them, but they said, you know what's really interesting nowadays is once upon a time, money was cash and it was physical. Whereas now I could send you money off my phone right now. And it's almost like if you think about it, money is literally flying around us all the Time through the Internet and it's so abundant and we just have to find a way to catch it and to be able to hold it. And so now I have this belief where I'm like, money's everywhere. It's literally in the atmosphere, like floating around around, like all the time. And so that abundant mentality really helps me.

[B]

Yeah, I really like that.

[A]

Yeah.

[B]

It is a different way of looking at it.

[A]

Yeah.

[B]

And just like anything, like, you do have to really scrutinize what's the story, what's the belief here and can I write a new one? Yeah, it's just been like the moral of my life lately, every aspect, honestly, which is nice because it's like you have the power to recreate what that looks like for you.

[A]

Totally 100.

[B]

And I'm thinking about it more now as I'm stepping into, like being a mum. Like, I have to be critical of the stories I tell myself because those are going to be the stories that I tell my kids, you know, and that's going to be the beliefs they have. I mean, I'm not going to aim to be perfect and, and then be unscathed by limiting beliefs because it's impossible. But, you know, it's, it's puts more of an onus on me to, to be critical of it.

[A]

Yeah.

[B]

I feel.

[A]

Yeah, yeah. They pick it up energetically and through what we say, all the things. So I love it. It's a very lucky little baby in there.

[B]

Can't wait. Thank you so much, Angie, for coming on today. It's actually been really nice to have gone from connecting on Zoom all those years ago to now meeting. I can't believe it's the first time we're meeting in person.

[A]

I know.

[B]

It just feels like I've met you before. I know, but it's been really nice reconnecting and, and catching up and getting all those tips. Like I said, I'm really looking forward to listening back and re prompting myself. I need to do a bit of planning. So for anyone else listening, like, do the planning with me, like sit down, ask yourself the questions, follow Angie. She's always sharing such valuable stuff. She's got amazing, you know, courses and she coaches as well, so obviously there's that available. I'll put all the links in the show notes. But Ashton, thank you so much for your time. I appreciate you.

[A]

Thanks for having me. Thank you. Heather is a nurse practitioner from UnitedHealthcare.

[B]

We meet patients wherever they live.

[A]

During a house call, she found Jack had an issue. Jack's blood pressure was dangerously high.

[B]

It was 217 over 110.

[A]

So they got Jack to the hospital.

[B]

And got him the help he needed.

[A]

He had had a stent placed in his heart, preventing a massive heart attack.

[B]

If it wasn't for my guardian angel.

[A]

I wouldn't be here. Hear more stories like Jack's at unitedhealthcare.com benefits, features and or devices vary by plan. Area limitation and exclusions apply.