
What if the problem isn’t the market… but how you show up in it? In this episode, Lee Barrison and his son Noah break down the reality of the 2026 real estate market - and it’s not what most agents want to hear. This isn’t a crash. It’s not a boom. It’s something most agents have never actually experienced… a normal market. And in a normal market, the truth gets exposed. With data showing that 82% of agents didn’t sell a single home last year, Lee and Noah unpack what separates the ones who last from the ones who disappear. This conversation cuts through the noise and gets back to fundamentals: prospecting, appointments, consistency, and the discipline to do the work even when it’s repetitive and uncomfortable. They also tackle one of the biggest mistakes agents make - avoiding hard conversations. In today’s market, honesty in pricing isn’t optional… it’s the difference between wasting time and actually closing deals. But this episode goes deeper than strategy. It’s about mindset...