In today's episode of The Be Ruthless Show, I have an incredible guest, Adam.

Adam turned his grief into a mission to support others through the pain of pet loss with compassion, community, and REAL resources.

His career has been deeply connected to veterinary medicine. He built a company that helped more than 10,000 veterinary clinics grow and strengthen their online presence. Over the years, he learned how clinics operate, what their teams carry, and how fiercely they advocate for the families they serve.

And then it became his turn.

When Baxter declined, he learned, like so many pet parents do in real time, that you can be capable and experienced and still feel completely lost when you love your pet like family.

Love, Baxter is his commitment to creating the world’s most helpful resource for pet end-of-life, senior pet care, euthanasia support, aftercare, and grief.

Not as a brand story.

But as a real response to a loss that changed his family.

➡️Learn more about Adam's mission here: https://lovebaxter.com/

🐾Join Griefhab™ April 24-25 for Sit. Stay. Heal. A weekend of animal therapy, art, writing, sound, and movement.

FREE admission, donations always welcome!

🎟️Register here: https://www.eventbrite.com/e/1984228857928?aff=oddtdtcreator

Remember,

🧩You can reach out anytime:⁠ sam@griefhab.org⁠

🧩Join the Griefhab Family: https://www.facebook.com/groups/griefhab7

🧩⁠Join Team Ruthless - for multiple support groups every week and EVERY holiday! https://samantharuth.com/team-ruthless

🧩Become a Faces of Grief - Surviving Pet Loss Author: https://samantharuth.com/apply-to-be-an-author