Podcast
The Beacon Way
Hosted by Beacon Media + Marketing · EN
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!
27episodes
Episodes
Newest firstAll episodes
Leveraging AI for Social Media Marketing
Jan 2900:17:33Tap to summarizeIn this episode of the Beacon Way Podcast, host Adrienne Wilkerson discusses the significant impact of AI on social media marketing strategies, particularly in the mental health sector.Adrienne talks about how AI is transforming search behaviors, enabling moreconversational interactions on platforms like Instagram and TikTok. The episode covers practical tips for optimizing your online presence to match these new search patterns, including the importance of maintaining a human touch in AI-driven interactions. Key takeaways include leveraging AI for content creation, audience behavior analysis, and ethical considerations. Whether you're managing your social media in-house or through anagency, this episode provides valuable insights into integrating AI effectively while preserving the compassionate care your patients expect.
Transcribe →Ethically Promoting Your Behavioral Health Practice on Social Media
Jan 2300:19:15Tap to summarizeIn this episode of the Beacon Way podcast, host Adrienne Wilkerson explores the ethical promotion of behavioral health practices on social media. Adrian shares invaluable insights on building genuine connections online through authentic and transparent content, respecting patient privacy, and leveraging technology like AI responsibly. Learn practical tips for creating relatable and engaging content, the importance of empathetic engagement, and how to navigate the rapidly evolving AI landscape in your marketing strategy. This episode is a must-listen for behavioral health professionals looking to ethically enhance their online presence and foster meaningful connections with potential patients.
Transcribe →Transforming Patient Experiences into Advocacy
Jan 1500:19:11Tap to summarizeIn this episode of the Beacon Way Podcast, Adrienne Wilkerson discusses the critical role of internal marketing in healthcare, emphasizing how great patient experiences can lead to referrals and advocacy. She explores strategies for transforming patients into advocates, the importance of gathering feedback, and building trust within the community. The conversation also highlights the need for consistency in patient experiences and branding across multiple locations, ultimately encouraging healthcare providers to prioritize internal marketing to foster lasting relationships with patients. Takeaways Internal marketing is crucial for patient experiences. Great patient experiences lead to referrals and advocacy. Marketing should continue even after patients become clients. The patient experience is vital for building a strong reputation. Asking for feedback should be done thoughtfully and respectfully. Trust is essential in mental health and behavioral health. Consistency in patient experience is key to advocacy. Billing experiences can significantly impact patient satisfaction. Cohesive branding helps in building community trust. Internal marketing fosters relationships and encourages patient advocacy.
Transcribe →Navigating the Future of SEO + AI in 2026
Jan 900:26:52Tap to summarizeIn this episode of the Beacon Way podcast, Adrienne Wilkerson discusses the transformative impact of AI on SEO and the emergence of Generative Engine Optimization (GEO). As search behavior shifts towards AI-driven tools, traditional SEO strategies must evolve to remain effective. The conversation emphasizes the importance of structuring content for AI responses, building topical authority, and maintaining a human connection in marketing. The episode concludes with a call to adapt to these changes while focusing on meaningful connections with audiences.For more information, visit our blog: https://www.beaconmm.com/2025/12/04/the-future-of-seo-and-ai-in-2026-how-to-stay-visible-in-the-age-of-ai-search/
Transcribe →Harnessing Data for Success: Camille Espinoza Shares Insights
Jan 300:32:08Tap to summarizeIn our 100th episode of The Beacon Way Podcast, we're celebrating a milestone by digging into something that changed everything for our guest: data.Host Adrienne Wilkerson sits down with founder and clinical director of the Center for Intimacy & Relationships, Camille Espinoza, to talk about how tracking team metrics and understanding what actually drives success helped her improve client outcomes, boost team morale, and make better leadership decisions.Whether you're running a clinic, leading a creative team, or just trying to make sense of chaos—this episode will show you the power of data-informed leadership (and how to start small).Thank you for supporting The Beacon Way through 100 episodes! Here's to the next 100. 🎉
Transcribe →Finding Purpose After Tragedy: A Conversation with Jeffrey Johnston
Dec 1800:35:16Tap to summarizeIn this heart-wrenching yet inspiring episode of the Beacon Way Podcast, host Adrienne Wilkerson is joined by Jeffrey Johnston, a remarkable individual who shares his deeply personal story of loss, addiction, and finding purpose. Jeff talks about the devastating loss of his son Seth and wife Prudence and how these tragedies led to the foundation of Brightn, an AI-powered mental wellness app. Jeff's story is a poignant reminder of the power of resilience and the importance of prevention in mental health. This timely discussion is especially relevant during the holiday season, a period that often magnifies our sense of loss and grief. Join us for this incredibly moving conversation as Jeff shares his journey and how he's working to create a lasting legacy.Check out the app here: https://www.brightn.app/Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffrey-a-johnston/Subscribe to his YouTube channel: https://www.youtube.com/channel/UCmGZTTnszWNlkG0sIGcp-YQBuy his book 'This One's For You': https://www.amazon.com/This-Ones-You-Inspirational-Addiction/dp/1735680001
Transcribe →Navigating Business Complexity with Courtney De Ronde
Dec 4Tap to summarizeWelcome to another episode of The Beacon Way podcast! In this episode, host Adrienne Wilkerson is joined by Courtney De Ronde, founder and CEO of Forge Financial and Management Consulting and the creator of the Simple ScaleUp System. Courtney shares her journey from founder to CEO, discussing how successoften introduces complexity in business. She talks about her firm's evolution and the decision to split from a traditional CPA firm, focusing on financial, leadership, and management consulting. The conversation dives into the challenges of role alignment, productivity, and leveraging human intelligence within teams. Courtney offers practical insights and tools for business owners dealing with similar complexities, emphasizing the importance of understanding and aligning team strengths. LINKSTools and Assessments Mentioned:Kolbe Index (conative assessment – how people take action)🔗 https://www.kolbe.comCliftonStrengths (StrengthsFinder)🔗 https://www.gallup.com/cliftonstrengths/en/home.aspxIntegrative Enneagram (IEQ9)🔗 https://www.integrative9.comFREE Simple ScaleUp System Quiz by Forge🔗 https://assessments.forgeahead.com(Free tool to assess where complexity is coming from: leadership, finance, productivity, or team)Learn more about Forge Consulting🔗 https://forgeahead.com🔗 https://www.forgeahead.com/simple-scaleup-system/Connect with Courtney on LinkedIn! 🔗 https://www.linkedin.com/in/courtneyderonde/
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