Research says 40% of adults and 20% of children have obesity. The US obesity treatment market is about $15 billion. The US weight loss market is about 160 billion. In this episode, the show welcomes Dr. Rekha Kumar, the Chief Medical Officer of Found, a digital health company focused on treating obesity. Dr. Kumar explains Found's unique approach, combining behavioral interventions with telehealth services to provide a comprehensive solution for patients struggling with obesity. She delves into the complexity of obesity as a heterogeneous disease, emphasizing the need for personalized care. Rekha also sheds light on the challenges in the obesity treatment market, where various options, from lifestyle changes to medications like GLP-1s, create confusion for consumers. She clarifies that there is no one-size-fits-all solution, and Found's clinical rigor and personalized approach set it apart. Finally, Rekha proudly shares impressive outcomes, with 90% of patients achieving a 10% bod...