3: Vault: New Listeners Give Their Honest Review Of Our Show

Summary

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The Bert Show Episode Summary

Podcast: The Bert Show
Episode: Vault: New Listeners Give Their Honest Review Of Our Show
Date: February 10, 2026

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Main Theme & Purpose

This episode is dedicated to gathering honest, unfiltered feedback from new listeners of The Bert Show. The hosts (Bert, Kristin, Abby, Cassie, Tommy, and others) invite first-time callers to share their candid impressions—what they enjoy, what doesn’t resonate, and how The Bert Show stands out (or doesn’t) compared to other morning radio options. Their goal is to ensure they're connecting with new audience members amid changing signals and a fresh TV commercial campaign, while staying authentic and entertaining.

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Key Discussion Points & Insights

The Importance of Listener Feedback

• Bert opens by highlighting that while they conduct market research and value long-time listeners, there’s nothing like raw, real feedback from newcomers to the show.
  • Quote: “We want you to be honest with us...You might say, you know what? You’re just not for me. Which is fine, but we just want to find out why, right?” — Bert (01:04)

Experiences from New Listeners

1. Angela’s Story (02:04–05:06)

• Angela is a newspaper employee in Athens. She started listening only due to persistent recommendations from her longtime friend, who listens at Waffle House.
  • Switching Stations: Formerly a Star 94 listener—switched after it went away.
  • Listener Loyalty via Friends: Word-of-mouth, not advertising, was pivotal.
  • First Impressions: Adds The Bert Show to her presets for morning entertainment.
  • Playful Banter: Friendly ribbing about waking up early and inside jokes about working hours and salaries.
  • Notable Quote: “She knows about every one of y’all, because she was explaining to me, and I thought she was saying bird, but I understand. It’s Bert, right?” — Angela (03:16)
  • Memorable Moment: Hosts joke about who wakes up earliest and never sleeping. (04:19–04:41)

2. Noel, the 12-Year-Old Listener (05:36–06:58)

• Noel switches due to family recommendations after being dissatisfied with another station.
  • Impression: “Y’all are awesome. Y’all are funny. You actually play good stuff and you’re just interesting. But like, there’s nothing wrong. There’s nothing bad to say to you guys. Cause y’all are amazing.” (06:01)
  • Honeymoon Phase: Hosts tease that the real test is whether she’ll stick around.
  • Notable Quote: “We’re BFFs right now.” — Bert (06:28)
  • Wakeup Routine: She wakes naturally for school and doesn’t need an alarm.

3. Michelle, Two-Week Listener (07:20–09:15)

• Found the show recently; enthusiastic about its variety and personalities.
  • Voice Fascination: Loves the “deep voice”—resulting in a comic exchange between hosts trying to claim the compliment.
  • Job Conflict: Sometimes late for her sheriff’s department job because she can’t listen at work.
  • Notable Quote: “I’m so angry that I can’t get you guys at work. So I’ll be late for work sometime.” — Michelle (08:31)
  • Host Response: “Well, it’s definitely time to get a new job, don’t you think?” — Bert (08:35)
  • Former Station: Listened to V103; prefers The Bert Show for wider music variety.

4. Jonathan, Third-Day Listener (09:36–12:01)

• The new TV commercial caught his eye; previously associated them with different genres.
  • Relatability: “You guys’ TV and I was like, they’re just normal like me. And I feel like I can relate.” (09:54)
  • Girlfriend Influence: Girlfriend is a long-time listener, now teasing him for switching over.
  • Constructive Critique: While he enjoys the entertainment news, he wishes for some less “TMZ”-style content—maybe some conversational political/news topics for balance.
  • Notable Quote: “Sometimes we all get caught up in the social aspect, the TMZ and all of that... maybe some outside of entertainment news would be great.” — Jonathan (10:58)
  • Host’s Humor: Hosts joke about the importance of covering celebrity content over politics, then agree to follow up for more feedback.

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Notable Quotes & Memorable Moments

| Timestamp | Speaker | Quote/Moment | |-----------|------------|-------------------------------| | 01:04 | Bert | "We want you to be honest with us...Some of you guys might say, you know what? You’re just not for me. Which is fine, but we just want to find out why, right?" | | 03:16 | Angela | "She was explaining to me, and I thought she was saying bird, but I understand. It’s Bert, right?" | | 04:41 | Bert/E Crew| “None of us have gone to sleep in seven years, so waking up isn’t even an option.” | | 06:01 | Noel | "Y’all are awesome. Y’all are funny. You actually play good stuff and you’re just interesting..." | | 06:28 | Bert | “We’re BFFs right now.” | | 08:31 | Michelle | "I’m so angry that I can’t get you guys at work. So I’ll be late for work sometime." | | 09:54 | Jonathan | "You guys’ TV and I was like, they’re just normal like me. And I feel like I can relate." | | 10:58 | Jonathan | "Sometimes we all get caught up in the social aspect, the TMZ and all of that... maybe some outside of entertainment news would be great." | | 11:46 | Bert | “We got important, relevant things to talk about, like Jennifer Aniston.” |

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Timestamps for Important Segments

• Listener Homework Assignment Explanation: 01:01–01:45
• Angela’s First Impressions & Origin Story: 02:04–05:06
• Noel, Young Listener’s Perspective: 05:36–06:58
• Michelle’s Feedback and “Voice” Mystery: 07:20–09:15
• Jonathan’s Input and Topic Suggestions: 09:36–12:01

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Additional Insights & Show Tone

• The tone remains conversational, humorous, and lightly self-deprecating.
• Hosts riff off each other’s comments, including playful banter about wages, hours, and who gets up earliest—a running joke with Angela.
• Despite some zany moments, the hosts show genuine interest in adapting their show for new listeners.
• They commit to checking back in with listeners after a few days to continue collecting honest reviews, reinforcing their authentic approach.

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Conclusion:
This episode spotlights The Bert Show’s commitment to engaging with their evolving audience. The hosts blend humor with a real desire for unfiltered listener input, underscoring the role of word-of-mouth, relatability, and fresh content. Whether you’re a new or established fan, the episode showcases The Bert Show’s playful but thoughtful rapport with listeners—reminding all that honesty and good laughs are always welcome on their airwaves.

Transcript

[A]

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[B]

You know what we're trying to get out here? It's a little homework assignment for brand new bird show listeners.

[C]

Yeah. Just to tell us how we're doing.

[B]

That's it, really. I mean, because you. I mean, we've got very, very, very loyal listeners and we also do a lot of market research here. But there's nothing better than like getting our hands dirty and actually hearing it from you guys. What we're doing right, what we're doing wrong. And some of you guys are brand new. And I think when we're doing the show, we. It's just while we don't do it on purpose, I think there's just a natural kind. It's just natural to cater to the people that have been listening longer. And we gotta keep reminding ourselves, you know, we got the new TV commercial now, we got the new signal, so there are new people coming all the time. And what we wanna do is make sure that we're still making you guys happy. Also very important to make the new listeners happy. So we wanna just talk to you today, find out what you're liking. And then we're not asking you to say nice things. We want you to be honest with us. Over the next couple of days, we'll call you back and we'll find out what you guys are digging about us. Where we might have lost you. Some of you guys might say, you know what? You're just not for me. Which is fine, but we just want to find out why, right? Hey, Angela. Good Morning. You're on Q100.

[D]

Good morning.

[C]

Hi.

[B]

Good morning. How are you?

[D]

I'm doing fantastic, thank you.

[B]

How long have you been listening, Angela?

[D]

Since Monday around about 6:30 or 7, when my friend called and blasted me out for never having heard of you all.

[B]

Okay, we are really.

[C]

Tell her we said thank you.

[B]

This is the reoccurring theme that we keep hearing now, is that. I mean, I haven't heard a lot of people go, it was a TV commercial. I've heard a lot of people say it was a friend that told me, has been telling me about you guys, and I finally gave in.

[D]

We've been friends for, let's see, I'm 43, to give that away, 26 years. I've known her since I was 17. And so we pretty much have the same taste. But I work at a newspaper over in Athens, so I basically channel surf because I really can't stay focused on one thing while I'm trying to do my job. And she called me, and I forget what was going on Monday, but she insisted that I changed the channel, put it on 99.7, which is, I guess, the new one. I guess it used to be 100 something before.

[B]

Right.

[D]

And so I programmed that in. And so I now have y' all on my little button. So when y' all come on in the mornings, I flip the button over because I know I'm gonna be entertained.

[C]

Oh, well, thank you.

[B]

So far, in the very short period of time that you've been listening, we've got you right now.

[D]

Right now. Totally right now. Like, that was listening to Star 94 for the longest. I've been around Atlanta a long time. And then they went away. For whatever reason, they went away, and I just didn't have a station. But when she called me up, she worked at Waffle House. So every morning she listens to you going on. She knows about every one of y', all, because she was explaining to me, and I thought she was saying bird, but I understand. It's Bert, right? She's a bird show. I said, no, I haven't heard the bird show.

[B]

We're seven years into this, and I.

[D]

Still get that there's a lesbian and there's Burt, and that's as far as I got.

[B]

Okay, so she's brand new. I love this.

[E]

There's Bert, a lesbian, and there's Melissa and Jen.

[D]

Okay.

[B]

Well, here's what we would like to do with you over the next couple of days is from time to time, we just want to give you a call, A, make sure you're happy. B, were there times there? But we almost lost you. And hey, we may call you in a couple of days. And you might have said, boy, you guys came out of the shoot really fast, but I can't stand you anymore. And just tell us why.

[D]

Well, I think I can do that. Do y' all need me to give y' all a wake up call? Because I come in at 2. What time do y' all have to be up?

[B]

Don't start bragging now because we're not gonna do the show at three in the morning. That's just not gonna happen.

[E]

One, we get up at one.

[B]

One minute before you do, just so.

[D]

We can win, I'll call and wake you up if I need to. It's no problem.

[E]

We call and wake you up. We get up at midnight.

[D]

No, you don't. There's no way.

[B]

We never go to sleep.

[E]

Brooke gets up at 11.

[D]

I come in before y'. All. I get off after y' all do. What's the justice in this?

[B]

None of us have gone to sleep in seven years, so waking up isn't even an option.

[E]

And for what it's worth, we probably make more than you do.

[D]

You'd probably make a ton more than I do, I can almost guarantee it.

[B]

It's ridiculous for yourself.

[E]

Melissa has it. Melissa has a driver ATV that you wanted to work on? Yep.

[B]

Yeah, right. I sure did.

[D]

I'm considering getting me a scooter because I understand that I can actually, you know, have a little moped to do it, you know, do my job.

[B]

Those are dangerous.

[E]

We got a guy here in the building you can talk to about that.

[B]

Angela, let me put you on hold.

[C]

Okay, thanks.

[B]

Yeah. Scooter Knievel out of action.

[C]

That was not my joke. That was the inner office reply to all email.

[E]

And it was actually, you know what? Kudos to that because there's not a lot of reply to alls that generate a smile. Most of them are like, what the hell? You have no business. Didn't reply to all. But we actually had this is a phenomenon, a reply to all here in this building last week. That was funny. So let's go. Don't attempt to reply to all.

[B]

Yeah, don't try to one up each other on that. Deal.

[E]

Right.

[B]

Noel, good Morning. You're on Q100.

[F]

Hey. Well, I came from, like, all sorts of stations because irony force, like, they changed everything. So it got really bad.

[B]

Okay.

[F]

And. And my mom and my sister, they're like full on hardcore listeners. And I'd always tell them that Star 94 was boring. So they finally told me to go to Q100.

[C]

Okay.

[F]

So I'm here now. And y' all are awesome. Y' all are funny. You actually play good stuff and you're just interesting. But like, there's nothing wrong. There's nothing bad to say to you guys. Cause y' all are amazing.

[B]

Well, you have. You haven't been listening all that long. We're still in the whole like, honeymoon phase right now where we love you, you love us.

[F]

I mean, I like it now, so.

[B]

Awesome.

[C]

Well, thank you.

[B]

So we're BFS right now.

[F]

Yeah.

[B]

But let's do this in a couple of days. Let's check back with you and see if you're still liking us. And then you tell us, how old are you?

[F]

I'm 12.

[C]

Okay.

[B]

What are you doing up at 7 in the morning if you're 12 years old and you're not going to school?

[F]

I, like, normally I wake up at 6:30, so.

[C]

Really?

[B]

You just can't get out of that place? Do it on your own?

[C]

Like, you don't set an alarm, you.

[B]

Just kind of wake up?

[F]

Yeah, I really hate it.

[B]

Let me put you on hold and we'll call you back in a couple of days and you just give us an update, okay?

[F]

Okay.

[B]

All right. Thanks. And we don't gotta spend too much more time on this, but it really does help us kinda like steer where we're going with you guys.

[C]

Do you guys ever hear kids on the phone? You go, what were we just talking about?

[B]

Yes, all the time.

[C]

Yeah, when I heard that little voice, I was like, uh, oh, what have we been saying? What did I cover in the entertainment buzz? How raunchy was Jeff earlier?

[E]

I do the same thing whenever I talk to my parents. Like, hey, we were listening to you online this.

[B]

And I'm like, oh, no, you didn't hear the ninny call, did you? Hey, Michelle, you're on Q100. Good morning.

[D]

Good morning. How are you?

[B]

All good. How are you?

[D]

I'm wonderful. I've been listening to you for about two weeks now. And I love your station. I know you how you listen to other stations and you're like, okay, I don't like that person. No, all you guys are funny. Y' all are hilarious. And I'm not quite sure what his name is, but he has the deep voice. I love his voice.

[B]

That's Burt.

[C]

Notice how she hesitates.

[B]

Sure.

[C]

She's like, okay, whoever you are, that's definitely Bert.

[D]

It's the one that's always in the background. Like the one always in the background.

[B]

Oh, it's Carl. It is Carl. He's not in today. He's our intern.

[D]

No, it's not him, is it Jeff? It's the one who's talking right now.

[B]

Talk to her big daddy.

[C]

Oh. So do you really like Joe? Say something, Joe.

[E]

Is it me? My voice is deep?

[B]

No, no, it's not. No, it's not. It's me. It's me. You like me better.

[F]

And I'm so angry.

[D]

I'm so angry that I can't get you guys at work. So I'll be late for work sometime.

[B]

Well, it's definitely time to get a new job, don't you think?

[D]

You know what? I'm really trying. Cause I work at the sheriff's department, so I'm really trying to get a new job.

[C]

Okay, can you try to listen online? Do you are of a computer?

[D]

No, actually, because I work at the sheriff's department and they have like all computers locked down.

[B]

Well, Michelle, here's what we want to do. What were you listening to before, by the way? If you were only listening now for two weeks.

[D]

I'm sorry, say it again.

[B]

What station were you listening to before you came over to us?

[D]

I was listening to V1 of 3. And I can music better because you played varieties of everything.

[B]

Okay, well, we're glad we have you. And let's. Let's talk back in just a couple of days here and make sure that you're still happy. And if you're not, be totally honest with us, okay?

[D]

Okay, sure will.

[B]

All right, I'm gonna take one more and then we'll move on to the answer.

[E]

Thank you very much for calling.

[B]

No, thank you very much for calling. Thank you very much.

[A]

Thank you.

[B]

She likes me better so you know.

[E]

What I have in voice? I lower my voice to make up for my penis.

[B]

Good morning, Jonathan. You're on Q100.

[G]

Hi, good morning.

[B]

Good morning, sir. How are you?

[G]

New ways.

[B]

Jonathan, how long you been listening to the show?

[G]

It's my third day.

[B]

Okay, third day. And what brought you over to the Burt show? Bert Show?

[E]

The guy with the deep voice?

[B]

Yes. Not the bird guy.

[G]

The TV commercial definitely did it for me. I think I had you guys confused with 103.3 or 105.5, like a hip hop rap station. And then I saw you guys TV and I was like, they're just normal like me. And I feel like I can relate. And I turned it on one day and ever since then, my girlfriend's been ragging me about listening to you guys. She always tried to make me listen to you guys. So you guys just seem very relevant.

[B]

Don'T you hate now that she's got those bragging rights like I told you.

[E]

Tracy, by the way, is going to take that clip where he said, I liked your commercial and I thought you guys were relevant and just like me. So I came over and make that her ringtone. Commercial is her idea.

[C]

She'd be like, high five, Tracy.

[B]

Jonathan, let's do this. Let's call. Let's talk to you in a couple of days here and make sure you're still digging on us because we're only 72 hours into this. And is there anything that you've heard over, like the last three days that make you go that makes you say, well, maybe they're not for me.

[D]

I don't know.

[G]

I mean, sometimes I think sometimes we all get caught up in the social aspect, the TMZ and all of that. And so I think you guys are very intelligent and I think maybe some outside of entertainment news would be great.

[B]

Okay, well, you know, we do news also. Melissa Carter is our news director.

[G]

Right, right. But not conversational news.

[B]

I see. So like yesterday, for instance, maybe we should have talked more politics because of the whole Obama thing going on yesterday.

[D]

Yeah, not huge.

[G]

Not a huge amount, but it'd be great to kind of see where you guys.

[E]

Okay, okay, that's totally valid, but Angelina Jolie passed out, right?

[C]

She didn't. Retracted.

[E]

Why are we gonna talk about Men.

[C]

Don'T ever listen politics.

[B]

We got important, relevant things to talk about, like Jennifer Aniston.

[E]

Right.

[B]

He wants us to talk about the president.

[E]

You want us to talk about Senator John McCain when Britney Spears has shown her what he what to the paparazzi.

[G]

We can't become boring.

[D]

But I understand.

[B]

Okay.

[C]

Tatum o' Neill bought crack and cocaine in New York.

[B]

I mean, let's talk to you in a couple of days. Okay.

[D]

All right.

[B]

Thanks for the inputs. The bird show.