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Victoria (Host)
The Birch show so this Victoria's Secret fashion show is tonight, right?
David
Yeah, 10 o' clock CBS tonight.
Victoria (Host)
CBS tonight. And I'm not exactly sure where to go with this, but like who watches it? I think the ratings are pretty good on it every year. But I mean, are these like fraternity dudes that sit down or is this like who's watching that thing tonight?
Jen
Didn't this thing start on the Internet and it got such good, you know, good viewing ratings that it now is televised. So it started out online only. So I don't know because I have never seen it.
Victoria (Host)
I mean either.
Burt
Not once it pay per view. I remember watch. It's one of those things that Jessica will put on and then I'll pretend not to watch. I can't believe you're watching this.
Victoria (Host)
You got to be. That's a really tricky situation tonight. If you're watching with your wife or your girlfriend, like, you can't be too invested in the show or she's going to be in. She's going to be insulted.
David
Like, there's a potential to get really insecure if you were way over the top into it.
Burt
Yeah, well, I don't think.
David
I think your wife would be like,
Burt
all right, I'm not throwing my stuff down and sitting crisscross applesauce on the floor like it's Saturday morning cartoons. But I think because of what it is, because it's the Victoria's Secret fashion show, at least with Jessica, like, there's an acknowledgement that those women are flawless. So you're allowed to watch that.
Jen
There are things that you'll say that women will absorb that you don't know they're absorbing. You know what I mean? Like what Jen's saying is, you better
Victoria (Host)
sit there in silence. Don't even. Don't. I mean, you gotta really monitor, if you're a guy, monitor your breathing.
Jen
Yes, absolutely.
David
If I were you, I would pretend I was on your BlackBerry or reading the magazine or doing something else, and then kind of every once in a while, like, take a look, check it out. If she says anything, then you can comment. But if you comment on your own, I think it's gonna hurt her feelings. It wouldn't mind.
Burt
Anyway, there is a. I'll address that part second. But first, I want to tell you about this thing I came across.
Caller - Male Advice
I'm lying.
Burt
Yesterday.
Victoria (Host)
Hey, Brittany. Hold on one sec, okay?
Caller - Female Friend Group
Okay.
Victoria (Host)
Just launched into a two pronged story. We may be here a while.
Burt
It was a thing that you rig up to your laptop. Like, you use your. It was for a Mac, but you use your little webcam thing on your Mac or whatever. And it was instructions on how to turn the webcam so that it was pointed at the tv and then watch like you're basically watching, but then replay whatever's on the webcam on your computer screen so you could pretend to not be watching. So you could sit in the same room while it's on with your wife or girlfriend and pretend like you're answering emails, meanwhile, you're watching the whole thing.
Victoria (Host)
How offended would she be up in
Burt
the corner of the screen?
Victoria (Host)
And if you're a guy, I mean, you can't be in your living room watching that alone when your wife or girlfriend walks in the room.
Jen
No, no, no.
Victoria (Host)
She has to initiate the set tonight. Right. Because you can't volunteer for that. Yeah, speak.
Burt
A reminder. Oh, don't forget that fashion show. What is it? The.
Jen
You can't even do that.
Victoria (Host)
That's entirely be her idea.
Sherwin Williams Advertiser
Absolutely.
Burt
You can just turn it on the channel and hide the remote.
Victoria (Host)
Hey, Brittany. Good Morning. You're on Q100.
Caller - Female Watches Show with Dad
Good morning, guys.
Caller - Male Advice
Hi.
Caller - Female Watches Show with Dad
Yeah, I was just listening. And I watch the fashion show every year.
Stephanie
I love it.
Caller - Female Watches Show with Dad
The whole. The whole wings and I don't know, everything's just so pretty. And I actually end up watching it with my dad.
David
With your dad?
Caller - Female Watches Show with Dad
Yeah.
Victoria (Host)
That's kind of creepy, isn't it?
Caller - Female Watches Show with Dad
Well, kind of. I don't know.
Burt
Isn't that, like, taking your dad?
Caller - Female Watches Show with Dad
And I walked in, I was like, what are you watching? Like, I'm watching the Victoria's Secret fashion show.
Stephanie
I was like,
Caller - Female Watches Show with Dad
I'll sit down and watch, I guess.
Victoria (Host)
And then you got roped in. You've been watching it every year since.
Stephanie
I have.
Caller - Female Watches Show with Dad
And actually, my son's 3 years old, and when I was in the hospital after I had him, it was on tv. And I remember watching it then while I was in the hospital after I had my son.
Victoria (Host)
So you would think, like, women that just delivered a baby would be least apt to watch a show like that because, you know, you're not feeling all that confident about your body.
Burt
You watch Heidi Klum, though, for motivation.
Victoria (Host)
That's not motivation. She's doing more harm than she's doing good.
Jen
Yes. Anybody in the spotlight that loses baby weight so fast is. It frustrates me that women in the regular world think, wow, they've done something special. And it's like, well, if I had a nutritionist and I had a workout guy and I wasn't going to work during the day, then, yeah, I could lose that too, in three months.
Burt
I think it's positive energy. I think it's. Hey, it can be done. Hey, look at what's within your reach.
Victoria (Host)
You know, I think if you're a woman, would you rather watch it with your dad or with your husband?
Burt
Never your dad.
David
It doesn't sound like a father daughter bond.
Jen
Oh, my God.
Burt
Come here, honey. Sit on my lap. We're gonna watch a special TV show.
Jen
Jeff, shut up.
Victoria (Host)
It's a new tradition. Good morning, Stephanie. You're on Q100.
Stephanie
Hi. Hey, guys. How are you doing today?
David
Good.
Victoria (Host)
How are you?
Stephanie
Good. Okay. So my husband and I watch it every year.
Victoria (Host)
Really?
David
You don't get offended at all?
Stephanie
I don't get offended. And get this. I'm Actually overweight. I'm overweight, probably by about 30 pounds. I feel great about my body because my husband lets me know so that I should be. But that's not the point. I love the show. He loves the show. But guess I get a new bra every year because of it.
Victoria (Host)
See, there's always intent with a woman that's right there.
Stephanie
Like, I don't get, like, the diamond gem one, but I get a new bra every year, and it's one of their new lines. And that's the ticket.
Jen
And those are expensive bribery. That's the way to get you to watch it is to promise, honey, I promise you I will buy you a Victoria.
Victoria (Host)
That's what they're hoping for.
Stephanie
Absolutely. But I also get to see, like. I don't know, it sometimes helps. You guys were talking the other day about how you compare butts or whatever at the. At the mall. Well, this is my chance to see exactly, like. So which model does he love? Like, he's always responding to a certain model. And thank God it's usually one that's brunette with long hair. Because I have brunette hair and it's long. So things like that. Like, I get to compare and say, okay, so that's the girl that he likes. That's the one I want to look like.
Victoria (Host)
Okay, I want to. I want guys to listen to what she's saying very, very closely here, because you can learn a lot from what Stephanie's saying. Because Stephanie is saying when she asks her husband, while they're watching, which Victoria's Secret model is the hottest. Guys, listen to this. Find the one that most closely resembles what your wife looks like, and that's the one you say verbally, out loud. That one. And she'll pick up on the cue. That's an important lesson right there.
David
That's a good lesson.
Victoria (Host)
That's a real good lesson right there.
Jen
If you say anything at all.
David
So no brunettes, Burt.
Victoria (Host)
No.
David
No pointing out any brunettes for you.
Victoria (Host)
I don't. Well, A, I'll be sleeping by 10 o' clock tonight, but B, that is certainly not something that Stacy and I would sit down and watch together.
David
She wouldn't do that. I bet she would.
Victoria (Host)
I don't think she would right now. No, I don't think she would. Good morning, David. You're on Q100.
Burt
And if she did hide the golf club.
Jen
Hidden meaning.
Burt
All right.
Victoria (Host)
Hey, David.
Jen
And moving on.
Burt
Awkward moment. Awkward moment.
Victoria (Host)
Want to ask more questions?
David
But I'm not going to.
Victoria (Host)
I'd appreciate you don't.
Burt
And everybody Make a noise. And we're back to the show.
David
Hong Kong.
Jen
Don't look in front of the eye. Don't look in front of the eye.
Victoria (Host)
Well, there's a good reason, but I just don't. I wouldn't. I wouldn't publicly say it unless she knew I was gonna say, we're making noises.
Burt
Making noises. Making noises.
Jen
Don't look for the eye.
Victoria (Host)
Hey, David.
Caller - Male Advice
Good morning. Hey, good morning, guys.
Victoria (Host)
Hey, what's up?
Caller - Male Advice
I got a quick tip for the guys who. Who would like to watch this with their girlfriends. They know they're gonna be in the room. You gotta approach it the same way that women approach watching, you know, a football game, any kind of sports. You know, men's sports where they're sweating, the bodies are showing off. You have to make subtle comments to let them know that you're interested but that you're not, you know, totally into it and totally enthralled with it. You know, you've had this in your planner for weeks now. Same way that women watch football. They're not watching football for the actual competition. And, you know, they don't know the stats and all that stuff.
Jen
I mean, that's not accurate.
Caller - Male Advice
There are some. There are some. Men select you. And I completely appreciate that. But most women are watching it to look at the guys packages.
Jen
To look at the guy's packages.
Victoria (Host)
If you get past the second argument, I think his first point is really valid. That if you're a guy and you're watching it tonight, you're allowed to enjoy it. Just don't let her know you're enjoying it.
David
Yeah.
Jen
And because you have to also, especially if you're in a relationship in which she complains about how you don't seem interested in things that you're doing together anyway. Like if you seem bored with her throughout the day and then you turn on this Victoria's Secret thing and then you're all enthusiastic, you ain't having sex for a long time. This is where you should be consistent. Seem bored with it, but enjoy it internally.
Victoria (Host)
Hey, Hannah. Good morning. You're on Q100.
Caller - Female Friend Group
Good morning. I wanted to say that I watch it every year with my friends because it's so much fun. It's just a performance. It's kind of campy with all the costumes. And then don't forget you have the musical performances at the end.
Victoria (Host)
Oh, I forgot. Black Eyed Peas are on this thing tonight.
Hers Weight Loss Advertiser
Right.
Burt
That's why I'd be watching.
Caller - Female Friend Group
And then this year, it's the Black Eyed Peas, but it's just fun. The costumes are humongous and it's totally unrealistic. I mean, I don't watch it to emulate them, but it's just good entertainment.
Victoria (Host)
That's the way to get into it tonight is go, hey, there's a Black Eyed Pea. A live Black Eyed Peas concert on TV tonight. Do you want to watch? And then you turn it on and there's all these Victoria's Secret models, and you're like, where is this damn concert?
Burt
You gotta start loving Black Eyed Peas. Like, you gotta come home wearing a Black Eyed Peas concert T shirt. Where'd you get that? Well, don't you remember when I traveled to the Black Eyed Peas show? I was on Rohan for three weeks.
Jen
Man, you guys couldn't pull off acting like that. Who knew?
Victoria (Host)
Good morning, Andrew. You're part of the Burt show.
Caller - Andrew
Hey, guys. I was actually told last week when the catalog came in the mail that were watching it by my wife. She's like, heidi Klum just had that baby. I want to see how she looks.
Victoria (Host)
And you're like, okay, now is she. Is she hoping that Heidi Klum does or does not look good?
Caller - Female Friend Group
Well, she.
Caller - Andrew
She watches. I mean, we watch Bravo all the time and all those shows, so she knows what she looks like already, but she's just, I'm listening.
Jen
I'm like, okay, it's on Lifetime now.
Victoria (Host)
Did you sort of like, mentally high five yourself when she made that suggestion to you?
Caller - Andrew
I've done that many times in my life with her, so this is just one of the many. But yeah, it was totally. I was like, darn. But it makes up for me sitting through four seasons of Dancing with the Stars now.
Victoria (Host)
So here's your payoff.
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Victoria (Host)
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Burt
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Victoria (Host)
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The Bert Show – Vault: Who are the people watching the Victoria Secret Fashion Show?
Date: May 21, 2026
In this episode, The Bert Show cast dives into a playful and candid discussion around the annual Victoria’s Secret Fashion Show. The team sets out to answer a tongue-in-cheek but relatable question: “Who actually watches the Victoria’s Secret Fashion Show?” The hosts explore the varied motivations and social dynamics behind tuning in, especially amongst couples, families, and friend groups. As listeners chime in, the conversation turns both insightful and hilarious, offering a real peek at how people view this made-for-TV spectacle.
Curiosity About the Audience
Men Pretending Not to Watch
Dangerous Territory For Guys
Stealth Watching
Women Must Initiate
Caller: Watching With Dad
Body Image & Expectations
Caller Stephanie: Positive Body Image
Host Advice: Choose the Model That Looks Like Your Partner
Caller: Compare to Women Watching Sports
Jen’s Warning
On Male Viewing:
On Women’s Silent Observations:
On Relationship Tactics:
On Body Image Pressure:
On Marital Balance:
On Practical Relationship Advice:
The tone throughout is light, humorous, self-aware, and sometimes gently irreverent. The hosts and callers riff off one another, using honest anecdotes and playful jabs, providing a funny yet insightful look into relationship dynamics, body image, and the real reasons people tune into the spectacle of the Victoria’s Secret Fashion Show.