The Bert Show — Vault: Bert's Ego Gets Massively Bruised

Original Air Date: February 13, 2026

Episode Overview

In this episode, Bert Weiss shares a hilarious yet vulnerable story about his ego taking a hit after a seemingly exciting brush with national television attention turns unexpectedly sour. The cast — including Bert, Chris Martin, various co-hosts, and special guest Rich Eldridge (columnist for AJC’s “Peach Buzz”) — delve into Bert’s reaction when a friendly media mention spirals into a mini public roast, and the group offers plenty of laughs, gentle ribbing, and surprising introspection about dealing with bruised egos and misunderstandings in the spotlight.

Key Discussion Points & Insights

1. Regis Philbin’s Shoutout & Throat Remedies

[02:01-03:08]

• The episode opens with a playful recap: Bert shares how Regis Philbin mentioned him and his go-to throat care tip (the herbal tea Throat Coat) on national TV.

• The team jokes about the dubious flavor but reliable results of the tea.

• This small moment of recognition is noted as a “coup” for Bert in the radio community.

  “It’s quite a coup right there.” — Bert Weiss [03:10]

2. Bert’s Anticipation and Disappointment

[03:10-06:08]

• Bert describes eagerly reaching out to Rich Eldridge, expecting coverage in the “Peach Buzz” column.

• After texting and emailing Rich for attention, Bert is eventually included in the column, but with a sarcastic jab at his ego.

• The team rib Bert for his eagerness and thin skin as the realization hits.

  “Your feelings are hurt. The way you’re talking is...” — Co-host [03:29]

  “There’s something desperately wrong with my relationship with Rich...” — Bert Weiss [05:33]

3. Reading the “Peach Buzz” Roast

[06:08-07:08]

• Bert recounts the column's dismissive line, making his moment of victory bittersweet.

• The crew laughs at his emotional rollercoaster and Bert’s visible crestfallenness.

  “So I’m reading the article...and I get to the last line. And I'm like, what? Wtf?” — Bert Weiss [06:23–06:35]

4. On-Air Confrontation with Rich Eldridge

[07:08-13:46]

• Bert calls Rich live to hash out their “relationship.”

• Rich warmly teases Bert, blaming the issue on Bert’s ego and assuring him the coverage wasn’t personal.

• Rich invites Bert to “step back” and see how morning radio hosts often overestimate their newsworthiness, poking fun at industry ego.

• The conversation turns into a friendly therapy session, complete with jokes about bathroom habits and playful admissions of over-the-top communication.

  “Bert, it’s not you. It’s your ego.” — Rich Eldridge [07:54]

  “We are gonna step away from the situation. We’re gonna gain some perspective.” — Rich Eldridge [08:36]

  “Do you think that maybe this is the most important thing in the universe?” — Rich Eldridge [10:12]

  “I just wanted to hurt the ego.” — Rich Eldridge [13:27]

5. Making Up and Ribbing Continues

[12:43-13:46]

• Mutual affections are reaffirmed; Rich humorously clarifies he holds hands with “everybody” in Atlanta morning radio, not just Bert.
• The show ends with jokes about radio rivalries, a Coke commercial metaphor, and Rich’s last zinger about intentionally bruising Bert’s ego (not his heart).

Notable Quotes & Memorable Moments

• On Getting Mentioned by Regis:

  “If he said your name on that television… Are you kidding me?... I’ve already got him mentioning my name during the interview as my ring back.” — Chris Martin [05:21–05:30]

• On Bert’s Media Obsession:

  “I just think it’s funny… because I want that boom. Right on the nose. Bam.” — Chris Martin [04:59–05:04]

• Rich Eldridge’s Philosophy:

  “I have to deal with a lot of morning show personalities. And they all think that every single thing that happens during the course of their four or five hours on the air every morning is column worthy.” — Rich Eldridge [10:48]

• The Gentle Takedown:

  “I just wanted to hurt the ego.” — Rich Eldridge [13:27]

• Bert’s Defeated Sign-off:

  “Well, you did that successfully. If your mission… was to hurt me, you hurt me, Rich Eldridge. You hurt me to the core.” — Bert Weiss [13:31]

Timestamps for Key Segments

• [02:01-03:08]: Regis Philbin’s “Throat Coat” shoutout and Bert’s pride
• [03:10-06:08]: Bert’s anticipation, outreach to Rich, and reading the column
• [06:08-07:08]: The “Peach Buzz” roast line and Bert’s crushed hopes
• [07:08-13:46]: On-air call with Rich Eldridge, ego therapy, and affectionate ribbing
• [13:04-13:46]: Making up, more radio/industry jokes, and final jabs

Tone & Takeaways

The episode is a classic Bert Show blend of self-deprecating humor, quick banter, and group therapy for on-air personalities' fragile egos. Through playful teasing and honest exchanges, the conversation underscores both the competitiveness of morning radio and the importance of laughing at yourself — especially when your “big moment” veers off-script.

If you missed the episode, expect plenty of laughs and a lighthearted look at how friendships (and egos) are tested when your 15 minutes of fame come with an inside joke.