Vault: Bert's Ego Gets Massively Bruised

Summary

The Bert Show — Vault: Bert's Ego Gets Massively Bruised

Original Air Date: February 13, 2026

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Episode Overview

In this episode, Bert Weiss shares a hilarious yet vulnerable story about his ego taking a hit after a seemingly exciting brush with national television attention turns unexpectedly sour. The cast — including Bert, Chris Martin, various co-hosts, and special guest Rich Eldridge (columnist for AJC’s “Peach Buzz”) — delve into Bert’s reaction when a friendly media mention spirals into a mini public roast, and the group offers plenty of laughs, gentle ribbing, and surprising introspection about dealing with bruised egos and misunderstandings in the spotlight.

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Key Discussion Points & Insights

1. Regis Philbin’s Shoutout & Throat Remedies

[02:01-03:08]

• The episode opens with a playful recap: Bert shares how Regis Philbin mentioned him and his go-to throat care tip (the herbal tea Throat Coat) on national TV.

• The team jokes about the dubious flavor but reliable results of the tea.

• This small moment of recognition is noted as a “coup” for Bert in the radio community.

  “It’s quite a coup right there.” — Bert Weiss [03:10]

2. Bert’s Anticipation and Disappointment

[03:10-06:08]

• Bert describes eagerly reaching out to Rich Eldridge, expecting coverage in the “Peach Buzz” column.

• After texting and emailing Rich for attention, Bert is eventually included in the column, but with a sarcastic jab at his ego.

• The team rib Bert for his eagerness and thin skin as the realization hits.

  “Your feelings are hurt. The way you’re talking is...” — Co-host [03:29]

  “There’s something desperately wrong with my relationship with Rich...” — Bert Weiss [05:33]

3. Reading the “Peach Buzz” Roast

[06:08-07:08]

• Bert recounts the column's dismissive line, making his moment of victory bittersweet.

• The crew laughs at his emotional rollercoaster and Bert’s visible crestfallenness.

  “So I’m reading the article...and I get to the last line. And I'm like, what? Wtf?” — Bert Weiss [06:23–06:35]

4. On-Air Confrontation with Rich Eldridge

[07:08-13:46]

• Bert calls Rich live to hash out their “relationship.”

• Rich warmly teases Bert, blaming the issue on Bert’s ego and assuring him the coverage wasn’t personal.

• Rich invites Bert to “step back” and see how morning radio hosts often overestimate their newsworthiness, poking fun at industry ego.

• The conversation turns into a friendly therapy session, complete with jokes about bathroom habits and playful admissions of over-the-top communication.

  “Bert, it’s not you. It’s your ego.” — Rich Eldridge [07:54]

  “We are gonna step away from the situation. We’re gonna gain some perspective.” — Rich Eldridge [08:36]

  “Do you think that maybe this is the most important thing in the universe?” — Rich Eldridge [10:12]

  “I just wanted to hurt the ego.” — Rich Eldridge [13:27]

5. Making Up and Ribbing Continues

[12:43-13:46]

• Mutual affections are reaffirmed; Rich humorously clarifies he holds hands with “everybody” in Atlanta morning radio, not just Bert.
• The show ends with jokes about radio rivalries, a Coke commercial metaphor, and Rich’s last zinger about intentionally bruising Bert’s ego (not his heart).

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Notable Quotes & Memorable Moments

• On Getting Mentioned by Regis:

  “If he said your name on that television… Are you kidding me?... I’ve already got him mentioning my name during the interview as my ring back.” — Chris Martin [05:21–05:30]

• On Bert’s Media Obsession:

  “I just think it’s funny… because I want that boom. Right on the nose. Bam.” — Chris Martin [04:59–05:04]

• Rich Eldridge’s Philosophy:

  “I have to deal with a lot of morning show personalities. And they all think that every single thing that happens during the course of their four or five hours on the air every morning is column worthy.” — Rich Eldridge [10:48]

• The Gentle Takedown:

  “I just wanted to hurt the ego.” — Rich Eldridge [13:27]

• Bert’s Defeated Sign-off:

  “Well, you did that successfully. If your mission… was to hurt me, you hurt me, Rich Eldridge. You hurt me to the core.” — Bert Weiss [13:31]

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Timestamps for Key Segments

• [02:01-03:08]: Regis Philbin’s “Throat Coat” shoutout and Bert’s pride
• [03:10-06:08]: Bert’s anticipation, outreach to Rich, and reading the column
• [06:08-07:08]: The “Peach Buzz” roast line and Bert’s crushed hopes
• [07:08-13:46]: On-air call with Rich Eldridge, ego therapy, and affectionate ribbing
• [13:04-13:46]: Making up, more radio/industry jokes, and final jabs

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Tone & Takeaways

The episode is a classic Bert Show blend of self-deprecating humor, quick banter, and group therapy for on-air personalities' fragile egos. Through playful teasing and honest exchanges, the conversation underscores both the competitiveness of morning radio and the importance of laughing at yourself — especially when your “big moment” veers off-script.

If you missed the episode, expect plenty of laughs and a lighthearted look at how friendships (and egos) are tested when your 15 minutes of fame come with an inside joke.

Transcript

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[Bert Weiss]

We had Regis on the show and his throat was all jacked up.

[Interviewer/Host]

Sorry about my voice. I lost it about two weeks ago and it's just getting worse. I tried Mucinex Bird. You ever lose your voice?

[Bert Weiss]

I constantly. When I go out and I tie it on the night before, I always lose My voice the next day on the end.

[Interviewer/Host]

How do you get it back? Any special recipes or anything?

[Bert Weiss]

Actually, I do have this. It's a throat tea that I use that works overnight. It's really great.

[Interviewer/Host]

Bert uses a throat tea. What's the name of this tea, Bert? We're going out to get it right now.

[Co-host/Commentator]

Is it a throat coat or something like that?

[Bert Weiss]

It is throat coat. Some Melissa with the save there. And remember the name of it because she used it after I did.

[Co-host/Commentator]

After you did. I used it when I had a cold one time. And it doesn't. It's not the best tasting tea, but it certainly works because it does coat your throat.

[Chris Martin]

I don't even have. I don't even have a sore throat. And I want to go get it.

[Bert Weiss]

So this was Regis on his show. You know, they just talk randomly in the first couple of minutes of the show.

[Interviewer/Host]

So I talked to this guy, this radio host, Burt Weiss, in Atlanta today.

[Bert Weiss]

Yes.

[Interviewer/Host]

And he tells me that he uses throat coat. Throat coat?

[Bert Weiss]

Yes, I've used throat coat. Have you? Yes.

[Interviewer/Host]

And does it work?

[Bert Weiss]

I think so.

[Interviewer/Host]

You see, I'm just wondering what is good for this thing, which was really cool.

[Co-host/Commentator]

That's fantastic. It's national television.

[Bert Weiss]

It's quite a coup right there. So Rich Eldridge, who's a friend of the bird show, he's a friend.

[Chris Martin]

Well, he's a friend of some of.

[Bert Weiss]

Ours, some of you guys. For seven years we've had this great relationship and he writes about the whole Regis thing. I text him yesterday like I normally do, and I think we have a story that's peach buzz worthy.

[Co-host/Commentator]

Your feelings are hurt. The way you're talking is.

[Bert Weiss]

I don't know where it's gone wrong with us. Like, I feel like. I feel like I do when I get in an argument with my wife and she's mad at me, but I have no idea why.

[Chris Martin]

It's probably your ego.

[Bert Weiss]

Not anymore. Because I have ego away. So Rich writes about the whole thing yesterday. And I did. I text him once yesterday. Hey, Regis said thank you to me on his show. Is it peach Buzz worthy? And I text Rich. It's the guy that writes peach buzz in the ajc. And normally Rich is very good at getting back to me. And he'll either write something like, yeah, I heard it, or he'll call me. And I didn't hear anything from him. So I emailed him the exact same line. So I text and emailed, and he covers it in the peach buzz this morning. But then he takes a swipe at me at the very end of it.

[Chris Martin]

Well, you also went to his house and left him a note on his door.

[Bert Weiss]

And I did that skywriting thing and.

[Chris Martin]

Send him some message balloons.

[Bert Weiss]

And then he takes a very hurtful swipe at me.

[Co-host/Commentator]

Smoke signals.

[Bert Weiss]

The peach buzz this morning. First of all, I'm gonna eliminate he's not a friend on my MySpace anymore. That's gonna hurt him.

[Co-host/Commentator]

His voice is about to break.

[Bert Weiss]

I need throat coat. It says we learned about the less than scintillating cycle of events. There's the first shot. There's the first one.

[Chris Martin]

Well, I mean, really. I mean, I. I do hurt for you. No, you don't.

[Rich Eldridge]

Hold on.

[Bert Weiss]

Yeah, I can see the little hurt on your face.

[Co-host/Commentator]

You love it, Jeff.

[Chris Martin]

I just think it's funny.

[Co-host/Commentator]

Better him than me is what you're saying.

[Chris Martin]

Because I want that boom. Right on the nose.

[Bert Weiss]

Bam.

[Chris Martin]

Right there. But I think it's.

[Bert Weiss]

I mean, technically, I didn't do anything wrong. Right? This is normally what we've done with Rich for seven years. Correct.

[Chris Martin]

But I think.

[Bert Weiss]

I don't know. Go ahead.

[Chris Martin]

I just think the lesson Sin Lane, because the reality is Regis just said your name.

[Bert Weiss]

I think that's pretty cool, but I just think it's a national.

[Co-host/Commentator]

If it was Jeff Dollar. If he said your name on that television.

[Bert Weiss]

Are you kidding me?

[Co-host/Commentator]

Come on.

[Chris Martin]

Yeah, I've already got him mentioning my name during the interview as my ring back.

[Co-host/Commentator]

Exactly.

[Chris Martin]

Regis saying my name over and over.

[Bert Weiss]

We learned about the less than scintillating cycle of events when we heard the interview live on Q100. Then we watched live, and then we received a text from Weiss and a follow up email. Here's the real shot. Buzz was tempted to reach into our desk for our own handy work related remedy. Ego away. Oh, there's something desperately wrong with my relationship with Rich Eldritch and I have no idea where I went wrong.

[Co-host/Commentator]

I'm just laughing at Burbian.

[Bert Weiss]

So you should have seen my face this morning, y'. All. You should have seen my face. In our industry. When I get into the Peach Buzz, it's like a coup because, you know, there are other morning shows that get up and they read the column also. And you've got bragging rights for the day.

[Chris Martin]

Not today. They're high fiving each other.

[Bert Weiss]

Totally high fiving each other. So I'm reading the article. I'm like, this is great. He covered it. There's Regis Philippin's face and everything. And I read through the whole thing and I get to that Last line. And I'm like, what?

[Rich Eldridge]

Wtf?

[Bert Weiss]

Where? It was such an emotional high and an emotional low. I actually.

[Chris Martin]

I saw it last night.

[Bert Weiss]

And you didn't warn me?

[Co-host/Commentator]

I didn't know about it until.

[Chris Martin]

I didn't know how to tell you.

[Co-host/Commentator]

I didn't know about it until you came in with this, like. Cause I had said when I walked in this morning, because I didn't get an ounce of sleep last night. So I was like, oh, man, I'm struggling today because I didn't get any sleep, so I'm gonna have to game up. And then Bert's like, well, I'm just. I'm in a bad mood. And I'm like, well, what happened? And then. So I didn't know about it until Bert broke the news to me when I got in the studio dinner a.

[Bert Weiss]

Couple of weeks ago. Maybe I said something. I don't know. But I. I. The Cole play sings from my heart.

[Co-host/Commentator]

We do need to do a second date. Second article. Second article. Update.

[Bert Weiss]

No, I'll call him after the show, find out what I did to offend in the meantime. And you've got speaks for me.

[Chris Martin]

Chris Martin is comforting you. Rich wants to talk to you.

[Bert Weiss]

I don't know that I can.

[Chris Martin]

Hold on.

[Bert Weiss]

Okay. I don't know that I can do this.

[Chris Martin]

Is that line one?

[Bert Weiss]

I don't know that I can do this.

[Chris Martin]

Now try to be humble.

[Bert Weiss]

What did I do? Where did it go wrong? Rich, where did you.

[Rich Eldridge]

Good morning, Bert. Shut up.

[Bert Weiss]

Where did it go wrong? I mean, explain to me. I'm so confused by our relationship.

[Rich Eldridge]

Bert, it's not you. It's your ego. I love you, Bert. It's not you.

[Bert Weiss]

But I didn't handle it to list any. Any.

[Rich Eldridge]

Sometimes your ego crawls out and texts messages people and. And then hacks into your email account and sends things out.

[Bert Weiss]

But I. When I text you, you're usually so good at texting back, you'll either write back, yeah, I heard it. Which means, okay, you don't want to cover it, or you'll call me.

[Rich Eldridge]

Honest. I was chasing a few other things yesterday in between. Hold on a minute. Regis references like, oh, there's a presidential candidate. His name is Barack Obama now. Okay, Bert, walk with me. Take my hand.

[Chris Martin]

Oh, God.

[Rich Eldridge]

Take my hand and walk with me.

[Chris Martin]

This is gonna get ugly.

[Rich Eldridge]

We're gonna. We are gonna step away from the situation. We're gonna gain some perspective.

[Bert Weiss]

Okay.

[Rich Eldridge]

All right. We're looking out over the horizon now. I have my Regis Philippine comes on. On does the live Interview, which was very fun.

[Chris Martin]

A Flemmy, Regis Philbin.

[Rich Eldridge]

A Flemmy, Regis Philbin. And he's got a tickle. A thing.

[Bert Weiss]

Yeah.

[Rich Eldridge]

And he's like, yeah, Bert, what would you do? And you're like, I use his stuff. And he's like, oh, great. So then Regis, because he probably didn't go out to a film premiere the night before. Regis, in advancing years, he gets on the air and he's got to talk about something for 10 minutes during host chat. So he brings up, you know, well, I'm Flemmy and this guy Burt Weiss, you know, and so I thought, well, that's interesting. I'm jotting it down.

[Bert Weiss]

It's a nice little mention. Sure.

[Rich Eldridge]

And you know, so I'm like, well, may or may not make the final cut for Peach Buzz. Depending on the news cycle, depending on whether I can find out whether Barack Obama got on the treadmill for 20 minutes or more at the Peachtree Center Athletic Club.

[Chris Martin]

For the record, let's just say Barack Obama had no throat condition because.

[Rich Eldridge]

Not any, any sort condition that I'm aware of.

[Bert Weiss]

I think, I think I understand what you're trying to say is that you were very busy yesterday and there were very important things that you were working on.

[Rich Eldridge]

Well, and Bert, again, we're stepped back. We're looking over that horizon.

[Bert Weiss]

Yeah.

[Rich Eldridge]

Now tell me, do you think stepping away from you as Bert Wise, do you think that maybe this is the most important thing in the universe?

[Bert Weiss]

No, but I just don't understand the swipe because it was a text and an email.

[Co-host/Commentator]

Well, you think it was over the top, Rich, or because I from birds.

[Rich Eldridge]

It was a little over the top.

[Co-host/Commentator]

Because from Birch perspective, he was worried.

[Rich Eldridge]

That we're stepping back. We're looking at that perspective. We're looking at that horizon. And Bert, honestly, you know, I have to deal with a lot of morning show personalities.

[Bert Weiss]

I understand.

[Rich Eldridge]

And they all think that every single thing that happens during the course of their four or five hours on the air every morning is column worthy. And we both have known people in this industry in the past who are no longer on Atlanta radio, who they got to the stage of their career where if they thought, if they urinated in the morning, they thought that that should be in the column.

[Bert Weiss]

But I have never complained to you before. If you didn't put something in the paper for us. You and I have always been okay with that. It wouldn't offended me at all.

[Rich Eldridge]

Bert, I think that we just need to work on our relationship a little bit, maybe go to some counsel.

[Chris Martin]

Hey, just for the record, if you're filling space, I did urinate this morning.

[Bert Weiss]

I'm constipated.

[Rich Eldridge]

If you can email me the color, that would be great.

[Chris Martin]

I ate asparagus.

[Bert Weiss]

All right, so in the future, how should I handle these? Then when I think there's something that might be buzz worthy, Should I. How should I do that to where you're not offended?

[Rich Eldridge]

I think that one or the other would have been good yesterday. Okay, one or the other. And the singing telegram, that was also a little over the top.

[Bert Weiss]

Then I will ask you if I send a text. For seven years, you've sent me a text back saying, got it. So I just assumed that you didn't get it, and that's why I sent the email.

[Rich Eldridge]

You know what? The reason I didn't send you a text back was because I'd already heard the segment on the radio and then seen the follow up on the TV show. So I was kind of in the loop. And a lot of times if I send you a text back, it's because I didn't hear the segment, because again, I'm listening to all these morning radio shows.

[Bert Weiss]

Gotcha.

[Rich Eldridge]

And so if I'm not necessarily in the loop on it, I will maybe send you a text back and say, hey, could you give me a call so I can get more information about this?

[Chris Martin]

I find that I always get a prompt response from Rich when I use my email address, vickylockmail.com.

[Rich Eldridge]

Well, and that is a factor. Yeah. Yeah.

[Bert Weiss]

Okay, Rich. So we're still tight. We're still holding hands, looking out over the horizon together.

[Rich Eldridge]

We are. We are.

[Commercial Announcer]

And.

[Rich Eldridge]

But I just need you to know that I'm holding hands with everybody. Everybody on Atlanta Morning Radio. It's not just you. We're not in this relationship.

[Bert Weiss]

I'm fine.

[Co-host/Commentator]

Oh, it's like a Coke. It's like the Coke commercial. We're all holding hands there in the.

[Bert Weiss]

Field, swaying back and forth with each other.

[Chris Martin]

Here comes that polar bear sliding down to screw up our Bing penguin party.

[Bert Weiss]

All right, Rich, I didn't mean to be hurtful. I will spray myself.

[Rich Eldridge]

Okay, all right. That's not exactly honest. You did mean to be hurtful.

[Bert Weiss]

I know you did.

[Rich Eldridge]

I meant to take the wet towel and snap you on the ass a little bit.

[Bert Weiss]

I said, still don't. I just. Okay. I don't quite understand it, but I understand.

[Rich Eldridge]

I didn't mean to hurt you. I just wanted to hurt the ego.

[Bert Weiss]

Well, you did that successfully if your mission, Rich Eldridge, was to hurt me. You hurt me, Rich Eldridge. You hurt me. You hurt me to the core. Rich Eldridge. All right, man. The bird show. The bird show.

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