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Bert
I'm not exactly sure even where to start sometimes when I'm gonna talk about something so big on the show that I'll spend a lot of time thinking about how I'm gonna talk about it and then how we're gonna get out of talking about it also. And in this case, I'm so emotionally invested and spent over everything that's gone on with Jeff over the last, like four or six weeks that I'm not even exactly sure where to start with you guys.
Jen
Well, maybe explain to listeners who aren't a part of our industry just how, you know, I mean, because to me, like, I think the confusing thing for so many people is that they don't understand how our jobs work and our contracts work individually.
Bert
In most cases, the radio industry is much like any entertainment industry. Like, if you take a look at sports and the way sports is handled on contracts, you sign a couple of year contract and then when your contract is coming up, you start to renegotiate a deal. If your team still wants you and you still want to be there, then you both decide, okay, look, we both like each other, so let's go on and start talking about how much money we're going to get, how much of a raise I'm going to get, and then how long I'm going to stay on the team. In this case, the team is Q100. The team is not the Bert show. Yes, this is our team, but we don't have anything to do with the negotiations of any of the players on this team. That's all done with Cumulus Corporate. As far as we're concerned, everybody in this room wants Jeff to be part of this show 1,000%.
Melissa
Absolutely.
Bert
It was unthinkable to me a couple of weeks ago that we would be at this point with Jeff and his contract, because within our industry, I know Some of you guys are gonna have a really tough time believing this. This is a pretty well respected morning show and probably one of the top five around the country. And the other four that I speak of have been around for years. And you do everything you can when you have something so unique like we have here. And we've had. We've been blessed and lucky enough to have the success that we've had here in Atlanta. It's so rare in our industry. Look, you guys listen to radio here in Atlanta. You hear morning shows coming and morning shows going all the time. Radio stations come and go every three, four, five months. So when you have a morning show that has the chemistry that we do, that really is family like we are, you do everything you can to make sure that that team sticks together. So we have done that. I have done that. I have gone above and be. I've done everything I can the last couple of months to make sure that Jeff is part of this show. Jeff and his agent have had tough times with corporate, with Cumulus, and they haven't been able to agree on a contract. Jeff wants a certain amount of money. Corporate is saying, sorry, we don't have it, or I'm not willing to pay it. And that's where the impasse is. Jeff is taking a look at our ratings and our success and saying, I understand what the market is here, but the truth of the matter is we're doing really, really well, and I want to be compensated for that. And corporate is saying, I understand where you're coming from, but the market has changed, and your figure is not good enough for us. And there's a stalemate, and that's where it is.
Melissa
I mean, there's a few more levels of details beyond that, right? Or no, maybe I'm misunderstood.
Bert
I think that's the. Those are the basics. Like, I don't. I have to be very protective of both parties here, and I really have to sort of walk a funny line because I'm employed by Q100 and Cumulus. Yet Jeff is a friend and he's a teammate that I think is vital to what we do as a success. I want him part of the show emotionally and professionally.
Melissa
He's a family member.
Bert
Yeah, I want him part of the show and. And not doing the show with. I mean, doing the show without Jeff was unthinkable. Unthinkable a month and a half or two months ago. To me.
Melissa
It still is to me, like, the whole thing hasn't hit me yet. Like, I've known about this and Talked to Jeff over the holidays and been back and forth with the whole thing, but it just like seems unfathomable to me. And it's just. It's still. Even right now talking about it still hasn't hit me because Katie said he could potentially not be here.
Jen
Katie said last night, she said, you don't seem affected at all. I said, because I don't believe.
Melissa
I mean, I don't believe it either.
Jen
I don't believe it either. I've seen the articles, I've seen the rumors. I've seen the tweets and the Facebook and the AJC and all this stuff, and I just. But it just kind of. Yeah, no, I don't. I just don't. You know, I'm much like Jen. It's like, it's so. It's so much not part of my reality that this would change that. I guess I have not. I have not accepted the possibility that it will.
Melissa
It's called denial.
Bert
Well, yeah, and I think I'm still in it, too, but I'm at a different place now. I was at your place a couple of months ago when the waters just became rough. I didn't even take it seriously. I'm like, there's no way that this is going to happen. And then I've been in the negotiations so much and ridden this emotional roller coaster for the last couple of weeks. It was the most restless vacation I ever had. Between having my agent talk to corporate and my agent talk to Jeff's agent and trying to sort of be the ambassador between all parties, making sure this thing doesn't collapse. I'm exhausted. And I've ridden every step of the way with Jeff on this whole thing and I am spent on it. So what was unthinkable to me a couple of weeks ago, I'm past where you guys are. Because now I've really had to start thinking, you know what? This is a possibility. So here's what our week looks like.
Melissa
I really wish Jeff was here himself to be able to.
Bert
He wouldn't be able to tell you anything that I'm not telling you right now. He couldn't say anymore. So here is really what we've got coming up the next week. Jeff could come in here tomorrow morning. He and corporate could see eye to eye on this contract. Things could be done today by five o' clock, and Jeff is part of the show again tomorrow. It could be done on Tuesday and Jeff is here on Wednesday. It could be done on Wednesday and Jeff is here on Thursday. But if Friday rolls around and this thing's not done, then I'd say we're probably looking at a bird show without Jeff Dollar.
Melissa
You know, what listeners are going to ask next is what can they do about it, if anything?
Bert
I guess you can. I mean, I guess you could write the radio station. The people here at the radio station don't have anything to do with it. It's at the corporate level. So I guess you could email John Dickey at the corporate level and tell him how you feel about it, because
Melissa
that's what listeners are gonna want to do is how do I help? How do I make sure that this team stays together? Cause I think that's what all of us have felt during this process going on behind the scenes. What can I do? I mean, how do we help? How do we make it, you know, how do we make the family stay together?
Bert
Anybody got any cash? We can do a. That's really what we need is cash. You know, we live in a world now with the Internet and blogs, and you could certainly let your feelings know online. I don't want to give out. I don't want to give out John's personal voicemail or his cumulus, because again, I'm in a real tough spot here. And I do want to say this, that I don't want to do a show without Jeff$. And I told corporate I do not want to do this show without Jeff$. And I have done, seriously, y', all, everything I can. Everything. At some point, they're gonna tell me either yes or no, and I have. I've. My only thing to do is move on with the show. That's it.
Melissa
I don't even want to talk about that yet.
Jen
I don't either.
Bert
Mean, I don't want it. I don't either.
Melissa
Let's just not talk about that.
Jen
I love my Jeff.
Bert
Hey, Kerry, good morning. You're on Q100.
Caller Kerry
I just wanted to say that if Jeff's not gonna be on the show, I mean, I love you guys, but if Jeff's not gonna be on the show, I'm not gonna listen.
Bert
Yeah, it's your prerogative. I mean, there's nothing we can do about that. Some of you guys love Jeff. You'll hate the show without Jeff. You won't even give a new person a try.
Caller Kerry
It's not that I wouldn't give a new person a try. It's just that he provides a perspective that is needed. I think I agree.
Bert
I totally and completely agree. It's not even debatable that this show is based on balance that when one person is out, there's something missing of their show. Jeff is a large part of the show. So, yeah, I expect that if Jeff isn't part of the show, a whole bunch of you guys will take off, but there's nothing I can do about that.
Caller Kerry
Right. So we just need to look up the information for Cumulus Corporate and go that route.
Bert
Yeah, go to our website. I think we got message boards up there also. You can just. Okay, yeah.
Caller Kerry
All right.
Caller Sarah
Thank you.
Bert
Thank you. And I hope I'm not sounding callous. I just don't. I feel like my hands are tied, and I've done everything I can. And look, the thought of doing the show without Jeff scares me. Look, we've done this thing together for nine years. The only Birch show I know is with Jeff$, and it still doesn't make sense to me that I'm looking over there and there may not be a Jeff here after Friday. So I don't know. I don't know what else I can add. What do you know that I don't know that you wanted to add?
Melissa
Nothing.
Bert
Did we cover it?
Melissa
I think.
Caller Sarah
Yeah.
Melissa
No, I think we covered it. I just. It's not even a reality yet. Like, I don't even want to talk about it as a reality yet. It's only still a possibility till Friday.
Jen
But I think I want to reiterate to the listener, because I do think that we're in this industry, and we know how things go, and we know that each one of us individually, because, like Bert said, all of us are in. We individually negotiate our own contracts here at the station. So we're not a group collective doing this. It's all. We're all individual contractors. And so I think that even, you know, I know the listener was disappointed that just called up, and I think that Bert's effort is to direct people's anger or concern in the appropriate direction, because, like you said, we don't have. We have no say so in this room. I don't have a say so in whether Jeff Dollar is here or not. I want Jeff Dollar to be here. I need somebody to fuss out. I need somebody to be my counter negativity energy in the room. But, yeah, I think that we are not sabotaging. I'm not sabotaging Jeff's job. I want him here. So I think that. I just want to reiterate to listeners that that's how this business works, unfortunately, is that each player is an individual player behind the scenes.
Bert
And I also want it reiterated that I do have a say, but. And I've said it. But at one point, I don't make the final decision here. I've done. I've said and said and said a lot to make sure that Jeff is still here. But at the end of the day, I don't sign Jeff's paycheck. So it's not my decision. It's not anybody in here's decision. Hey, Sarah, Good morning. You're on the Burt Show.
Caller Sarah
Hey. I just, you know, I don't like or not like Jeff, but at the same time, it was a contract where he was offered something and he chose not to take it. So how much pity can you have for somebody who chose not to take something? I mean, we're in a recession right now, and I'm in corporate America just like thousands of other Americans right now, and we're not getting pay increases. And we can't just walk away from our jobs because we didn't get a 2% increase just for the cost of living or for our performance. So why are we so upset if Jeff didn't choose to take what he was offered?
Bert
Well, he might have felt like it just. It was a disrespectful offer.
Caller Sarah
Well, everyone else in America does who's not getting pay increases right now because of the recession.
Bert
And everybody has an option. Either you stay with that employer or you go on and you try to find something somewhere else. And in this case, it hasn't been acceptable to Jeff at this point.
Caller Sarah
Right, but why is everybody else so upset by Cumulus if, hey, this is what we offered you? If you don't like it, okay, that was Jeff's decision not to take it. Let's move on. Change is also a good thing. You guys could take this now and embrace it as you have an extra spot. How are we going to fill it? How can we change the dynamics of the show? Do we put an African American in? You guys don't have any minorities on your seats right now. An Asian person and a Hispanic person. I know Joanne is there. But it could also be a positive. You know, again, Jeff chose not to take what he was offered. So, you know, I think a lot
Melissa
of people probably feel the way that you do.
Bert
And I haven't even heard voice for
Melissa
a lot of people out there right
Bert
now, and I haven't even wrapped my mind around, at least not fully around filling his spot with anybody at this point, until this thing is completely 100% off the table. I don't. I can't even start Working on who I'm going to replace him with just yet. But I understand what you're saying. The show is. The show is better with Jeff than without Jeff. And my job is to make sure our product.
Caller Sarah
Can you say that, though, because you haven't been without him. Can you really say that?
Melissa
I think he's a family member.
Bert
I'm pretty in touch with what's going on in the industry. I mean, everybody in here can be replaced. It could be the Brett show tomorrow morning. I could be gone. Melissa could be gone. Jen could be gone. Wendy can't be gone because she does a split shift.
Jen
Thank God for traffic in the afternoon.
Melissa
Well, and I think you should maybe address the whole, like, stunt thing. Like the idea that this would be like some sort of stunt or radio, you know, because a lot of stations will do like, kind of create like wacky crazy stunts and that's.
Jen
We wouldn't talk at length about it if it was a stunt. Like, we're, you know, and it wouldn't be trying to be consistent where we talk about things.
Bert
And it wouldn't be done if you're. If you're going to pull a stunt like that. It wouldn't be done over a holiday vacation where your listenership is down so much. And honestly, we're really not in a important ratings period, so we're not a
Melissa
stunt kind of thing.
Bert
And this is just an. This is just not a place that we would jack with you guys.
Melissa
Exactly.
Bert
100% authentic. Hey, Lisa, good morning. You're on Q100.
Caller Sarah
Hey, good morning. I just want to make a suggestion to you guys. You guys think that this show would not be better without Jeff. I beg to differ. But if you guys are so hell bent on him being there, why don't you guys take a break and give him part of your salary if he's just that important? I don't think it's that big of a loss.
Bert
Well, without getting. Hold on. Without getting too much into it. That's already been done. That's already been offered.
Caller Sarah
And if he's that cocky to not take it, then you guys need to move on because I really think that.
Melissa
Wait, wait, wait.
Bert
Let me stop you right there. You're assuming that Jeff is the one that didn't accept that. So don't assume that. All I'm telling you is your suggestion was why don't you guys take some salary or find it somewhere in your own budget and help him out. And I'm saying that has been offered two cumulatives.
Caller Sarah
Give him more if he's that important. Give him more.
Caller Nicole
You guys have to show how important he really is.
Caller Sarah
I don't think it's going to be a big loss.
Bert
When do I think you're right?
Jen
How much you got? But I feel so uncomfortable talking, you know, I don't know. I feel so uncomfortable talking because I feel like Jeff's not here to defend himself.
Melissa
Exactly.
Jen
Corporate's not here to talk about it. I don't feel comfortable taking listeners because there are people that hate me. There are people that love me. There are people that hate Jen, love Jen, hate Jeff, love Jeff. And I mean, I think it comes across in the way that they're expressing their opinion. Not that their opinion doesn't matter, but it's an unresolved issue. And so I think that once there's a resolution, then depending on whatever that resolution is, then we can take. But I just think personal shots at Jeff is unfair today.
Melissa
Absolutely.
Bert
Yeah. You guys just. I can't give you all the details. Legally, I cannot. And there are still negotiations going on, and I'm walking this very fine line because we've always told you guys we would be upfront with you on exactly what was going on behind the scenes. So really, what I'm trying to do is give you as much information as I can. And if you're listening to the show and you don't hear Jeff, we have to address that.
Jen
Right.
Melissa
But we don't know what the details of the contract negotiations are. We have no idea what it is that they're stuck on or back and forth on. I mean, other than the general description that Bert gave you, you can't fill in the blanks on what you think it is because we don't know, because
Jen
that's why we're reiterating. We're individual con. You know, there's individual contracts in here. I have no idea what the conversations are between them.
Bert
It really comes down. Look, this is a lot like any company. They. It's their job to try to keep costs down. And you as an employee are. It's your job to try to provide as much money as you can for yourself and your family. And these two just aren't agreeing right now on what that number is. Hey, Nicole, good Morning. You're on Q100.
Caller Nicole
Good morning, guys.
Melissa
Good morning.
Caller Nicole
Hey, I just wanted to say that you guys are awesome, and I don't like that your callers are calling and threatening the quit the show because one of you aren't there, because you're all equally important and awesome.
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Caller Nicole
And I will continue listening to you forever, with or without Jeff, even though he is awesome to the show now. If Melissa leaves, however, I'm gonna have
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Main Theme:
This episode centers on the complicated and emotional circumstances surrounding Jeff Dollar’s departure from The Bert Show. The cast discusses contract negotiations, team dynamics, and their sincere reactions—ranging from disbelief to frustration—and takes calls from loyal listeners processing the news.
The Bert Show team openly addresses Jeff Dollar's unexpected exit due to unsuccessful contract negotiations with their parent company, Cumulus. The discussion provides insight into the realities of the radio industry, the impact on the show's chemistry, and the emotional toll of potentially losing a long-standing team member. Listeners weigh in, expressing both support and disagreement, illuminating the complexity and strong attachments formed around the show.
The episode is raw, candid, and tinged with fatigue, frustration, and sincere affection for their teammate. The Bert Show hosts are clearly navigating both corporate realities and powerful emotional bonds, making difficult transparency choices in real time, reinforcing their claim of authenticity. They invite the audience to process the change with them, neither sugarcoating nor capitalizing on the drama, and consistently reiterate that their honesty and the integrity of the show are non-negotiable—even when the news is hard.
This episode is essential listening for fans invested in the cast dynamics or those curious about the human realities behind radio show business deals. You’ll hear the Bert Show team at their most vulnerable and learn how industry, friendship, and family collide when a key member departs.