Vault: Ludacris Interview

Summary

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The Bert Show – Vault: Ludacris Interview

Date: June 30, 2026
Guest: Ludacris
Episode Focus:
A lively and candid conversation with Ludacris about his career, business ventures, approach to social media, charity work, and personal philosophy—highlighting his professionalism, drive, and continued love for music.

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Episode Overview

This special “vault” episode from The Bert Show features Atlanta's own Ludacris. It's a funny and insightful sit-down that spans his multi-faceted career: music, movies, business (notably his new cognac line), and giving back. Ludacris opens up about what keeps him going, his methods for handling success, and his grounded approach to fame and business.

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Key Discussion Points & Insights

1. The Professionalism & Punctuality of Ludacris

• Ludacris is praised as the most reliable and professional guest they host.

  • The show mentions that Ludacris always joins interviews early, never late.
  • [01:22] Bird Show Host: “Ludacris is hands down the most button up, professional, on time, courteous guest that we have on this show...and consistently early.”

• Ludacris’s lesson on punctuality and discipline:

  • [02:03] Ludacris: “Here’s a lesson to all of the people listening, man. You get there on time, you also leave on time.”

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2. Building an Empire: The Team Behind Ludacris

• How he manages diverse ventures:

  • Emphasizes the importance of a strong, experienced team to run multiple projects—advises to delegate, but swap out people if it’s not working.
  • [02:51] Ludacris: “You have to have a strong team around you...I don’t do all of these things by myself. I have a strategic partnership and strategic people...That’s what you need to understand.”

• Letting go of control & trusting the team:

  • [03:39] Ludacris: “Oh, yeah. But if somebody’s not doing their job right, then it’s time to replace that. You know, you gotta play musical chairs sometime.”

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3. Music as the Foundation

• If everything else went away...
  • Ludacris would stick with music, his core passion, and the base of his career.
  • [03:51] Ludacris: “Music is what got me here in the first place...That’s why this Battle of the Sexes album...is that important because it’ll show that I’m just as hungry and just as on point as the very first album, man.”

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4. Touring & Live Performances

• Discussion of recent tour with Black Eyed Peas & solo plans:
  • Hometown Atlanta show was the kickoff; plans for more solo tours in the works.
  • [04:19] Ludacris: “Absolutely. No, we definitely gonna continue the touring...We did the very first show on the tour was Atlanta...I definitely will be going back on the road.”

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5. Mastering Social Media & Direct Engagement

• Active on Twitter, keeps fans updated himself:

  • Admits he was nudged to join Twitter, but embraced it when it became easy via mobile.

  • Uses Twitter as a tool for album promotion and direct connection.

  • [05:20] Ludacris: “Yeah, yeah, no, those tweets...the Luda Juice...is the tweet. You gotta keep people afloat of what’s going on in the world.”

  • [05:49] Ludacris: “Somebody did...convince me. And once they showed me I could do it from my own iPhone, that’s when I was convinced...”

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6. Launching the New Cognac: Conjure

• Proudly discusses his new line and having a hand in blending it himself in Cognac, France:

  • [07:02] Ludacris: “Once you take a sip of this, you’ll understand how great it is, man...I actually helped hand blend it myself in Cognac France...it has all three of these great cognacs mixed in it for a better price...”
  • Jokes that he can’t be seen drinking anything else.

• Available in Georgia at the time of recording; pitches it as smoother, affordable, hangover-free.

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7. Fan and Caller Interaction

• Warm and humorous exchanges throughout—listeners call in to praise his album and performances.
• [08:09] Caller/Listener: “First of all, I love your new cd. It’s off the hook...How low can you go? That’s like the anthem for the summer.”
• [08:43] Ludacris (on TV appearance after little sleep): “I had like three hours of sleep, so I had to try and make sure I stayed up. But I was good. After a while, I woke up.”

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8. Addressing “Sexting” & Tiger Woods

• Song “Sexting” inspired by Tiger Woods:

  • [09:28] Ludacris: “He’s just kind of like the face of sexting...it’s really just bringing, you know, light to reality.”

  • When asked if Tiger requested to remove the song:

    • [10:00] Ludacris (joking): “Battle of the Sex. It happens to be flying off the shelf. Too late.”

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9. Crafting a Lasting Career: Clarity, Business Savvy, and Hunger

• Ludacris credits his clear enunciation for standing out in rap, and emphasizes self-education and business awareness in the music industry.
  • [10:39] Ludacris: “I’ve always made it a point to try and have individuals understand every word that I say...as far as the longevity, man, I just stay hungry...always trying to educate myself as far as the business is concerned, because they say this is, you know, 90% business, 10% music.”

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10. Community, Family, and Giving Back

• Keeps close ties to Atlanta, makes family a priority, especially his daughter.

  • [12:09] Ludacris: “I can’t go without unless I’m on tour. It’s like, you know, two weeks or so. I can’t go without seeing my daughter.”

• Deep involvement in charity and foundation work:

  • His mother is president of the foundation; stresses teamwork in charity as much as in business.
  • [13:54] Ludacris: “Again, a lot of those are my choices. But like I said before, it’s not just me on a lot of these things. My mother is president of my foundation...So I’ll never take 100% credit for any of these things.”

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11. Atlanta Roots & Local Favorites

• Gives a shoutout to Durham Town for four-wheel and motorcycle fun when home:
  • [13:14] Ludacris: “I love going there, man. I’m kind of adventure type, dude. I love all that.”

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Notable Quotes & Memorable Moments

• [01:22] Host: “Ludacris is hands down the most button up, professional, on time, courteous guest that we have on this show...and consistently early.”
• [02:03] Ludacris: “Here’s a lesson...You get there on time, you also leave on time.”
• [02:51] Ludacris: “I don’t do all of these things by myself. I have a strategic partnership and strategic people...”
• [03:51] Ludacris: “Music is what got me here in the first place...”
• [05:49] Ludacris: “There’s no words that can explain how great that feels...you gotta buy this Battle of the Sexes album. Cause you need it in your life.”
• [07:02] Ludacris: “Once you take a sip of this, you’ll understand how great it is, man...I helped hand blend it myself in Cognac France...”
• [10:39] Ludacris: “Always trying to educate myself...because they say this is, you know, 90% business, 10% music.”

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Timestamps for Important Segments

• Professionalism & Early Arrivals: [01:22]
• Delegation & Teamwork in Business: [02:51]
• Choosing Music Above All: [03:51]
• Touring & Concerts: [04:19]
• Twitter & Social Media Strategy: [05:20], [05:49]
• Conjure Cognac Launch: [06:40], [07:02]
• Caller Praises & Performance Stories: [08:09], [08:43]
• The “Sexting” Song & Tiger Woods: [09:28], [10:00]
• Longevity & Clarity in Rap: [10:39]
• Family & Atlanta Roots: [12:09], [13:14]
• Charity, Giving Back, and Foundation: [13:54]

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Tone and Style

The episode is upbeat, relaxed, and reverential—Ludacris comes across as both playful and grounded, interacting easily with fans, digging into his business philosophy, and showing genuine warmth toward his home city and loyal supporters. The Bert Show crew are genuinely excited, appreciative, and keep things moving with quick, genuine banter.

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For anyone who missed the episode, this summary covers the breadth and spirit of Ludacris’s chat—full of advice, celebration of Atlanta, and reminders to show up early and never lose hunger.

Transcript

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[Ludacris]

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[Bird Show Host]

Listen, it's the Vert show.

[Ludacris Fan 1]

I'm obsessed with Ludacris.

[Ludacris Fan 2]

He's my fav. This voice is my favorite rapper voice.

[Bird Show Host]

If you follow him on Twitter, you know this album's been coming forever. And he's been tweeting about it and talking about it and promoting it. And he was scheduled to come on and I don't know when we're gonna learn. Ludacris, welcome to the Bird Show.

[Ludacris]

What up, man? What's going on?

[Ludacris Fan 2]

What's going on?

[Caller/Listener]

Ludicrous.

[Bird Show Host]

Here's the lesson that we need to learn and somebody's gotta remember, remind us of this. Ludacris is hands down the most button up, professional, on time, courteous guest that we have on this show.

[Spinquest Announcer]

Never agree.

[Bird Show Host]

Movie, tv, music, book, author, whatever it is. And consistently early.

[Ludacris Fan 2]

Yes, agreed. And every time he forgets and it

[Bird Show Host]

screws us up, Luda. Cause I seriously like. Let's say we book. I don't know. We got Tom Cruise on the show, right? You know, to talk about a movie or something. He's scheduled for 8:15. We'll plan for 8:25, 8:30 every time. And when Luda's on, we schedule him for 8:15. And Luda calls us 1520 minutes early every time.

[Ludacris]

Here's a lesson to all of the people listening, man. You get there on time, you also leave on time. Yes.

[Bird Show Host]

Now here's. And you bring up lessons and this Is not like, I mean, I'm not, you know, joking about this. Seriously, a lesson from ludicrous about the way to conduct business. Because luda is non stop. I mean, it's, you know, it started in radio and radio turned into music, and music went to movies and now you're doing booze and you're doing TV and you're doing everything.

[Ludacris Fan 2]

What year is it?

[Bird Show Host]

How do you. How do you manage that? Like, what lessons would you teach someone when your girl comes up to you and says, daddy, I want to be a mogul just like you? What's the lesson that you can share?

[Ludacris]

I'm gonna be honest with you, man. A lot of people, they only see, you know, that the outside of things. The lesson to share that you have to have a strong team around you in whatever that you do. And it has to be experienced individuals most of the time. You know what I mean? Because like you said, it's just handling a lot of different jobs. But I'm here to let everybody know I don't do all of these things by myself. I have a strategic partnership and strategic people that business minded individuals for each and every one of those entities. And that's what you need to understand.

[Bird Show Host]

Did you. Is there nervousness when you were getting started giving up any of that control?

[Ludacris]

Giving up control?

[Bird Show Host]

Yeah, like saying to somebody else, okay, you're gonna be in charge of like, you know, finding me some movie roles and making the movies happen. You're gonna be in charge of my restaurant.

[Ludacris]

Oh, yeah. But if somebody's not doing their job right, then it's time to replace that. You know, you gotta play musical chairs sometime.

[Bird Show Host]

If it all had to go away and you can only keep one, which one would you do?

[Ludacris]

Man? I'm not forgetting that music is what got me here in the first place. So I'm not losing sight of that right now. That's why this Battle of the sexes album that I'm telling everybody to go get, is that important because it'll show that I'm just as hungry and just as on point as the very first album, man.

[Ludacris Fan 1]

And you were recently on tour with the Black Eyed Peas. Are you gonna be going out on your own? Because I think you and by yourself, you can put on a great concert and you don't need an opening act or anything. It can just be ludicrous.

[Ludacris]

Oh, absolutely. No, we definitely gonna continue the touring. So we will be very soon doing some shows, you know, in the hometown and more. Because we did the very first show on the tour was Atlanta. I Know, crazy as it is, but, yes, you're right. I definitely will be going back on the road.

[Bird Show Host]

Don't tell Will I am this, but I bought my Black Eyed Peace tickets after they announced you being added to the bill.

[Ludacris]

It's all good. I won't say that.

[Bird Show Host]

All right, so the. You know, Ludacris, if you're on Twitter, you follow Luda Juices on Twitter. And Lud, we're actually gonna tweet something to you in a few minutes. Cause one of the producers on our show, Natalie, when I sent out the email, we confirmed this interview yesterday. And when I sent out the email, I forgot to indicate whether or not you'd be calling in on the phone or coming in studio. She got up early and got dressed up.

[Ludacris Fan 2]

Yeah.

[Ludacris]

Yeah, man. Send me that. I gotta see that.

[Bird Show Host]

Now, the beauty of Twitter is we can just tweet that up to you, and then you can take a look and you can write back to her directly or. But are all those tweets 100% yours?

[Ludacris]

Yeah, yeah, no, those tweets, the Lulded Juice. I know there's a bunch of impersonators, but Lula Juice is the tweet. You gotta keep people afloat of what's going on in the world.

[Bird Show Host]

Who was the one who told you to embrace Twitter? Or was that 100% you? Because I knew about Battle of the Sexes a year ago and following you and your question and answer and getting feedback and, like, almost walking through the process as you were going in studio and bringing different people in and stuff.

[Ludacris]

Yeah. As far as the actual Twitter, somebody did, like, kind of convince me. And once they showed me I could do it from my own iPhone, that's when I was convinced, because I was like, oh, okay, I don't have to do much in order to make it happen. And so as far as the Battle with the Sexes, questions every day, that was the idea that I came up with to promote this album. And, you know, whenever somebody works so hard on an album and it finally gets unleashed to the world, man, there's no words that can explain how great that feels. So during this weekend, like I said, whether you go to the store, you get it on itunes. Cause itunes, I believe, man, you get a deal, you get, like, three extra songs, two extra videos, and all that. You gotta buy this battle with a sexist album. Cause you need it in your life.

[Bird Show Host]

Also, watching it come to life on Twitter was the new conjure. Am I saying that right?

[Ludacris]

Yeah. Conjure cognac, which we did a soft launch In Georgia, man. And everybody that knows about it, they know about it. Those that don't, you need to go and make sure you try something. For all the responsible over 21 drinkers.

[Bird Show Host]

Now there's gotta be the problem with if you release your own drink line. You can never be caught holding on to anything else, right?

[Ludacris]

I don't wanna drink anything else. Once you take a sip of this, you'll understand how great it is, man. Cause anybody who drinks cognac, or even if you don't, it's different grades of it. So, you know, you have like VSS, you have EXOs, you have VSOPs. But what I did with this, with this cognac, I actually helped hand blend it myself in cognac France. And the long story short, it has all three of these great cognacs mixed in it for a better price that you would pay for like a regular vs. So, I mean, there's nothing else that needs to be said. It's better quality for a better price, man. Especially in these economic times. And it's extremely smooth and you don't get a hangover. That's how smooth it is. So I guarantee you need to try some asap.

[Ludacris Fan 1]

That tonight.

[Caller/Listener]

There you go.

[Bird Show Host]

Well, I got me. Melissa's got a big birthday party tomorrow night. I just got your gift.

[Ludacris Fan 2]

Perfect.

[Bird Show Host]

Bring it a cab.

[Ludacris]

Well, luckily, like I say, it's not available in the rest of the entire country just yet, but we do have it in my home state of Georgia. So make sure you go support that tonight.

[Ludacris Fan 2]

Perfect. And I won't have a hangover on Sunday, so that's perfect.

[Bird Show Host]

Hey, y'. All.

[Ludacris]

Exactly.

[Bird Show Host]

Debbie. Welcome to the bird show. You're talking to Ludacris.

[Ludacris]

What's up, Jeb?

[Caller/Listener]

Hey, I just wanted to mention, first of all, I love your new cd. It's off the hook. And you know, here in the atl, all the strip clubs are banging. How low can you go? That's like the anthem for the summer. Anyway, I wanted to comment. I saw you on Regis and Kelly during the week and I just wanted to tell you you were great. And I'm going to tell you why. Big ups and props to you for trying to keep awake. Because, baby, I saw the eyes blinking like crazy.

[Ludacris]

Yeah, I was. I had like three hours of sleep, so I had to try and make sure I stayed up. But I was good. After a while, I woke up and it took me a minute to wake up

[Caller/Listener]

for not drinking the. Not eating the breast milk cheese or whatever that was.

[Ludacris]

Oh, yeah, I wasn't on that. I couldn't do it. I couldn't do it.

[Caller/Listener]

He was like, uh, nope, not me. Uh, you go ahead and eat that. But anyway, your performance was great, and I can't wait to see you somewhere in concert. And I just wanted to tell you I love your cd.

[Ludacris]

Thank you. I appreciate that. Yeah, man, I'm glad. This is album number seven for me. So, yes, Battle of the Sexes is official, and I'm glad you like it.

[Ludacris Fan 1]

And going back to the album, you wrote a song called Sexting about Tiger Woods. Is there any advice you'd give Tiger woods in the situation he's in right now?

[Ludacris]

You know, he's just kind of like the face of sexting. I mean, you know, I think that he's taking the proper measures to do what he has to do. You know what I mean? It's a lot of people that sex that thinks that he's just the face of it. So it's really just bringing, you know, light to reality.

[Bird Show Host]

Would you. If he did walk up to you and he, you know, was standing in front of you and said, you know what? I appreciate the song, but can you make it go away forever? Would you respect his wishes? Or is it a situation where he put himself in the back?

[Ludacris]

Can we make it go away forever? Battle of the Sex. It happens to be Flying off the shelf Too late.

[Bird Show Host]

The Bird Show. Talking to Ludacris. Atlanta's own Ludacris on Q100.

[Caller Carl]

What up, Luda? This is Carl, man. I just wanted to ask you a question. When you came out, the big thing to me is how you enunciate it, as opposed to every other rapper that came out. They slurred and didn't really speak real clearly. Do you contribute that to the longevity of your career? And another thing, as far as you making business moves, because your business moves, man, they seem to really just be just on point every time you make one. So I'm just wondering, how do you. How do you contribute to the longevity of what you've been doing?

[Ludacris]

Really, as far as the first question, man, I've always made it a point to try and have individuals understand every word that I say. Because the most, like, the worst thing I hear about, you know, rap music, you know, from different people, is that they can't understand a lot of the words. So I just make it a point as far as the longevity, man, I just stay hungry, man. I love music, like, period. So I get inspired and motivated by. By a little bit of everything. Stuff that's new and Stuff that's old. So I would definitely say that. And always trying to educate myself as far as the business is concerned, because they say this is, you know, 90% business, 10% music. So people always got to make sure they stay on point, self educate themselves on whatever they gonna do.

[Caller Carl]

Right?

[Ludacris]

I would definitely say that. Good question, though.

[Caller Carl]

Yeah. It seemed like you learned that before you started all this.

[Ludacris]

Oh, yeah, man. You gotta read up on stuff.

[Bird Show Host]

You've also done a good job. I mean, you've had a share of, you know, your share of disputes, you know, in the rap community, but I think you've done a really good job of squashing those and handling them, like, kind of behind the scenes before it becomes, you know, page long Wikipedia entries about this. And then he said this and then he said that. Is that.

[Ludacris]

Some I have, some I haven't. But, yeah, you know, always try to make sure we can, you know, we continue to keep it fun at the end of the day. Right.

[Bird Show Host]

So when you do get. Because you're. Where are you now? Chicago, Milwaukee, somewhere like that.

[Ludacris]

Chicago, yeah.

[Bird Show Host]

How often do you get back to Atlanta and get to see family and the girl and everybody?

[Ludacris]

Man, you know, I'll make sure I make it a point to do that. If not, then I bring. I bring family or I'll bring, you know, my daughter to where I'm at when she's not in school. So, yeah, I would say, you know, I can't go without unless I'm on tour. It's like, you know, two weeks or so. I can't go without seeing my daughter.

[Ludacris Fan 1]

Man, you got to come in studio next time you're in Atlanta. Because every time you're in Atlanta and you're in the studio, I happen to not be in here.

[Bird Show Host]

And you've never met Ludacris.

[Ludacris]

No.

[Ludacris Fan 1]

And I'm obsessed with Ludacris. Ludacris, I'm obsessed with you because ever Since I was 16 years old, I had to go sneak out and get your first CD back for the first time. I had to sneak out and get that so my parents wouldn't know I was listening to Bad lyrics.

[Ludacris]

Oh, man. All right, well, yeah, next time I'm gonna have to come into the studio for sure.

[Ludacris Fan 2]

It's me.

[Ludacris Fan 1]

Yeah.

[Ludacris Fan 2]

Ludacris, you're sweet. Because I thought if Wendy said, I'm obsessed with you, come in studio, I thought, well, that's gonna guarantee he's not gonna be.

[Bird Show Host]

Well, he's saying, I'm coming in. He's saying I. But he's making a note right now and sliding it over to his manager. No Q100, extra security, man.

[Ludacris]

I'm down. Come on.

[Bird Show Host]

When you are back in Atlanta for a period of time outside of Straits, what do you do? What's fun for Ludacris, man?

[Ludacris]

Taking my daughter places where we both have fun, man. I definitely give a shout out. There's this place called Durham Town. Durham town, outside of 40 minutes, outside of Atlanta, where you can ride a whole bunch of four wheelers and motorcycles and all kind of stuff. I love going there, man. I'm kind of adventure type, dude. I love all that.

[Ludacris Fan 2]

Cool.

[Bird Show Host]

Hey, Connie, you're on the Bird show with Ludacris.

[Caller/Listener]

Good morning, Ludacris.

[Ludacris]

Good morning.

[Caller/Listener]

I am a teacher in the Atlanta area, and I love the things you're doing with your foundations. And I don't think a lot of people know how much you give back. Is that your choices, or is someone guiding the foundation?

[Ludacris]

Again, a lot of those are my choices. But like I said before, it's not just me on a lot of these things. My mother is president of my foundation. Of course, I have a director. So we all come with ideas and we all stay afloat of what's going on. So I'll never take 100% credit for any of these things.

[Caller/Listener]

Well, I really appreciate you're such a great role model for the youth, and so much of what you do gives back to them that we really appreciate it.

[Ludacris]

No, I appreciate the love, and I'll continue to make you proud.

[Caller/Listener]

Thank you.

[Ludacris Fan 2]

Aw.

[Ludacris Fan 1]

Ludacris.

[Bird Show Host]

Hey, Ludacris, thank you so much for taking the time to join us this morning. We know you're busy creating cognacs and opening restaurants and being on TV and being in movies and making music. So congratulations on. What'd you say? Number seven?

[Ludacris]

Yeah. Album number seven, man. Battle of the Sexes is in stores and on itunes right now. So let's go, man. Let's get it to number one.

[Bird Show Host]

All right, Check your Twitter in a couple minutes, and we'll put a picture of Natalie up for you.

[Ludacris]

All right, man. Appreciate it.

[Bird Show Host]

All right, Ludacris, and don't forget, next time you're in Atlanta, we'll see you in studio.

[Ludacris]

Okay, I'll love. I'll talk to you soon.

[Bird Show Host]

All right, Thanks a lot. It's Atlanta's own Ludicrous joining the bird show on Q100. This is the Bird Show.

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[Geico Customer]

When I scraped my car in that parking garage, I was worried that it could be a long process to take care of it. Like a landscaper's first day trimming a hedge maze.

[Ludacris]

I have definitely already been here. Now, was it left right or right left?

[Bird Show Host]

Well, maybe I'll cut a path out and find my way back later.

[Geico Customer]

But it wasn't like that. I filed a claim in under two minutes on the Geico app and they handled it from there. It was taken care of almost as quickly as it happened.

[Ludacris]

It feels good to get help quick. It feels good to Geico.

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