The Bert Show – “Vault: Ludacris Joins The Show”

Date: February 6, 2026
Guest: Ludacris
Hosts: Bert and The Bert Show Team

Episode Overview

This lively episode features rapper, actor, and entrepreneur Ludacris as a special guest. The conversation blends humor, nostalgia, and excitement as Ludacris helps the team settle their celebrity contest debate, opens up about his new restaurant venture in Atlanta, and gives updates about his diverse projects across music, film, and business. The episode is energetic, with playful banter and insightful moments, capturing the authentic and entertaining style characteristic of The Bert Show.

Key Discussion Points & Insights

1. “Who Do You Know?” Contest & Celebrity Status Debate

Starts at 00:15

• The hosts brief Ludacris on an ongoing contest where listeners use their connections to get celebrities to call the show.

• The celebrity deemed “biggest” wins $10,000 for the listener and $5,000 for charity.

• Ludacris is asked to weigh in on which celebrity would be hardest to top as a call-in guest.

  Notable Quotes:

  • “Unless you got Bill Clinton on that thing, then. I don't know. I'll be real with you.” — Ludacris (00:58)
  • “It depends on what age group that you talking about is the biggest celebrity for. To be honest, it's between Justin Timberlake and Muhammad Ali, in my opinion.” — Ludacris (01:30)

• He argues for Muhammad Ali’s global recognition:

  • “Nobody is beating Muhammad Ali if he called in. I'm sorry. I don't care what nobody said. So that's my vote right there.” — Ludacris (02:17)
  • Highlights Ali’s “worldwide” status over other celebrities mentioned.

• The hosts joke about their personal biases interfering with fair judgment and discuss the difficulties in defining “biggest celebrity.”

  • “I think, Bert, you're reaching a point where we have to eliminate Bert from discussion.” — Co-host (Cassie, 02:45)

2. Ludacris’s Restaurant Venture: Straits Atlanta

Restaurant discussion starts at 03:30

• Ludacris shares his move into the restaurant industry with the opening of Straits Atlanta.

  • He emphasizes his serious approach, partnering with an experienced restaurateur.
  • "This is not like it's just me putting my name behind some food. This is Food comes first." — Ludacris (03:42)
  • Cuisine is described as “Singapore Thai,” a unique blend drawing from Indonesian, Thai, Chinese, Malay, Indian, and Southern American flavors.

  Notable Quotes:

  • "My favorite thing on the whole menu is the chicken lollipop." — Ludacris (04:46)
  • "It's the sauces and the spices. So you gotta make sure, like I said, you come out and check it out for yourself." — Ludacris (05:15)

• Straits Atlanta also serves as a venue for regular charity fundraisers:

  • "We plan on having fundraisers at least once every two or three months." — Ludacris (05:31)
  • Restaurant hours: 7 days a week, 5pm till midnight (Mon–Wed), till 1am (Thu–Sat).

• On celebrity guests:

  • “You never know who's going to show up to support. I pretty much wake up in the morning and piss excellence, Burt.” — Ludacris (06:04)
  • The show jokes about a mythical menu item called “Piss Excellence.”
  • “There’s definitely a good amount of specialty drinks that you can’t find anywhere else.” — Ludacris (07:15)

3. Balancing Multiple Projects: Music, Film, and Business

Juggling act starts at 07:31

• Ludacris recaps his hectic workload:

  • Working on a new album, Theater of the Mind (dropping September).
  • Movie projects: Max Payne (2009 release) and Guy Ritchie’s RocknRolla (October 31 release).
  • New TV project with Tommy Lee for Discovery Channel’s Planet Green: a reality competition between rock and rap.

  Notable Quotes:

  • “You take it one hour at a time. Not even one day at a time.” — Ludacris (07:40)
  • On his green initiative: "I'm doing my part in trying to save the planet, man." — Ludacris (08:11)

• The group jokes about who can party harder: Ludacris or Tommy Lee.

  • “Tommy Lee can party harder than Ludacris. ...He pretty much got me on that party. Hella hard.” — Ludacris (08:49)

4. Wemix.com & Empowering Musicians

Digital entrepreneurship discussed at 09:04

• Ludacris plugs his music platform, wemix.com:
  • It creates a democratic platform for emerging musicians to share music and get feedback, regardless of genre.
  • “It’s like a democracy for music, trying to put the music back into people’s hands.” — Ludacris (09:08)

5. Rapid-Fire Wrap-Up: Celebrity Friends & Invitation to Straits

Closing section starts at 09:47

• Mark Wahlberg, whom Ludacris worked with, is mentioned as a possible restaurant guest, though he’s busy with movies.
• Ludacris personally invites the show team and listeners to try Straits Atlanta.

Memorable Moments & Highlights

• Celebrity Status Debate: Ludacris giving Muhammad Ali the edge over all other celebrities for global fame (01:30–02:33).
• Restaurant Antics: The ongoing joke about someone “pissing excellence” and the mythical drink “Piss Excellence” (06:04–07:11).
• Work Ethic & Philosophy: Ludacris’s candid admission about the chaos of his life and taking things one hour at a time (07:38–07:40).
• Empowering Aspiring Musicians: The enthusiastic shoutout for wemix.com’s mission (09:08–09:42).

Timestamps for Key Segments

• Contest Intro & Celeb Debate: 00:15 – 03:30
• Restaurant Reveal & Food Talk: 03:30 – 05:58
• Celebrity Appearances & Menu Jokes: 05:58 – 07:26
• Managing Multiple Projects: 07:31 – 09:04
• wemix.com Discussion: 09:04 – 09:42
• Wrap-up, Invitations, Farewells: 09:47 – 10:16

This episode is a fast-paced, entertaining listen, offering a mix of playful banter, candid insights, and motivational energy from Ludacris. Through discussions of celebrity status, ambitious business ventures, and creative projects, listeners get a wide-angle view of Ludacris’s work ethic, humor, and commitment to giving back—all in the unmistakable, genuine voice of The Bert Show.