Vault: Martha Stewart Joins The Show

Summary

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Podcast Summary: The Bert Show

Episode: Vault: Martha Stewart Joins The Show
Date: March 20, 2026

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Episode Overview

In this engaging episode, The Bert Show crew welcomes iconic lifestyle expert Martha Stewart. The conversation covers Martha's upcoming visit to Atlanta (including book signings and filming at the Georgia Aquarium), her recipe for sustained success, reflections on her approach to relating with diverse audiences, family traditions, and her take on being parodied by her own daughter. The tone is warm, humorous, and candid, offering listeners entertaining insights into both Martha Stewart’s business acumen and personal philosophy.

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Key Discussion Points & Insights

1. Martha’s Upcoming Visit & Filming at the Georgia Aquarium

[01:32-03:13]

• Martha announces she will be in Atlanta on Tuesday the 17th, filming segments for her show at the Georgia Aquarium.
• She highlights the significance of the aquarium: “It's the most magnificent thing ... there's so much to learn there. Our viewers ... always want to learn.”
• Martha reveals she may even swim in one of the aquarium tanks.
• She will host a book signing for “Martha Stewart’s Cookies” and “Martha Stewart’s Cooking School” at 12:30 PM at the aquarium. Pre-ordering is encouraged.

2. Martha Stewart’s Formula for Success

[03:14-05:36]

• The hosts marvel at Martha’s multifaceted career, describing it as “Success, success, success.”
• Martha outlines her core principle:

  “I really consider myself my customer ... I identify totally with what people need ... We're all about living ... homes, gardens, interiors ... providing the most valuable, useful information.” [03:52]

• She emphasizes practicality and quality, especially during tough economic times:

  “I just want to help people live better lives every single day.” [04:13]

• Trustworthiness and accessibility are highlighted:

  “Our recipes work, our information ... works, our products are good ... you can sort of find us where you want to find us: online, TV, radio, magazines, books.” [04:38]

3. Relating to Diverse Guests & Audiences

[05:41-06:34]

• Discussion of welcoming all kinds of guests, including rapper Ludacris, on her show.
• Martha’s universal approach:

  “Everybody loves to do projects ... everybody loves to show me stuff. And they also love to learn.” [06:14]

4. "Whatever, Martha" — Getting Parodied by Her Daughter

[06:38-07:35]

• Martha’s daughter Alexis’ show parodying Martha Stewart Living is explained:

  “It was my idea ... to use my old evergreen segments ... to attract a new, different audience.” [06:44]

• Martha compares it to Mystery Science Theater for its humorous commentary.
• On taking jokes in stride:

  “Has it ever hurt your feelings? Oh, no. My feelings are like iron.” [07:19]

5. Favorite (and Least Favorite) Holidays

[07:39-08:53]

• Martha names Halloween as her favorite for its outrageous fun, and also loves Christmas, Valentine’s Day, Mother’s Day, and Easter.
• On holidays she dreads:

  “Probably ... something like, you know, some of those, like Ramadan ... You have to fast for like 40 days or something. Fasting just isn’t my thing.” [08:39]

6. Family Traditions: Who Cooks at Holidays?

[08:53-09:37]

• Martha, naturally, makes the family turkey at Thanksgiving and cooks holiday meals:

  “Of course, of course ... And I make the best turkey. So of course. In my family. Not the best of the world. In my family.” [09:00]

• She shares that everyone in her family cooks well:

  “No, no. Everybody in my family is a fantastic cook ... My brother bakes the best pies. He grows his blueberries and he makes blueberry pie.” [09:20]

7. Dining Out in Atlanta

[09:37-11:07]

• Martha expresses her excitement about sampling Atlanta’s restaurant scene, particularly wanting to visit chef Scott Peacock’s restaurant.

  “Unfortunately, I'm only there for a day, but I want to go to Scott Peacock's I love him ... and I have about three hours, so I think I'm gonna make a quick tour.” [09:49]

• The hosts clarify that Scott Peacock is still at Watershed, confirming Martha's choice.

  “Oh, good. He's a delight.” [11:07]

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Memorable Quotes & Moments

• On why she succeeds:

  “I'm really a nice person and I'm really smart. No. And I'm curious about what people need and want and I think we focus on that and we always have.” — Martha Stewart [04:38]

• On family and holiday meals:

  “Everybody in my family is a fantastic cook. Everybody.” — Martha Stewart [09:20]

• On being parodied:

  “My feelings are like iron.” — Martha Stewart [07:19]

• On holidays she dreads:

  “Fasting just isn't my thing.” — Martha Stewart [08:51]

• On everyday, approachable tastes:

  “Because I also like hot dogs and hamburgers on the grill.” — Martha Stewart [09:37]

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Timestamps for Key Segments

• 01:32 — Martha announces Georgia Aquarium filming and book event
• 03:52 — Martha explains her connection to her audience and business philosophy
• 04:38 — The secrets of Martha’s brand trust and growth
• 05:41 — Discussing Ludacris as a guest and Martha’s approach to new audiences
• 06:44 — "Whatever, Martha": Getting affectionately parodied by her daughter
• 07:58 — Martha reveals her favorite and dreaded holidays
• 09:00 — Family holiday meal traditions
• 09:49 — Plans for Atlanta’s restaurant scene

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Final Notes

The episode is full of Martha Stewart’s characteristic wit and frankness, providing fans and newcomers alike with a multi-dimensional portrait of a lifestyle icon who balances tradition, innovation, and a sense of humor. Listeners get a glimpse not just into her successful methods, but into her family life, her willingness to poke fun at herself, and her ongoing curiosity and enthusiasm.

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Transcript

[Commercial Narrator]

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[Martha Stewart]

Tyler redick here from 2311 racing another checkered flag for the books. Time to celebrate with Chumba. Jump [e-mail] let's Chumba.

[Radio Host]

No purchase necessary. BTW. Group void where prohibited by law. CTNC21+ sponsored by Chumba Casino. Hey, the Bird Show. Hi, Martha Stewart.

[Martha Stewart]

Hello. How are you?

[Radio Host]

Good. How are you today?

[Martha Stewart]

I'm good. I'm in New York getting ready for my morning show.

[Radio Host]

I'm curious where you're calling us from because there's a little bit of an echo. Are you in, like, a green room

[Martha Stewart]

or a dressing room now? There won't be because I was on my speaker phone, because I was at my podcast. Hear what I had to say, but not hear what I had to say. Hear what you had to say. Yeah.

[Radio Host]

Take us off speaker. Publicists don't like us very much.

[Martha Stewart]

What are you talking about?

[Interviewer/Producer]

Hey, Martha, at some point in the interview, I want you to angrily say to us, I can't believe you just asked me that. And then a few seconds later, describe your publicist face to us.

[Radio Host]

Hey, thanks for taking the time and calling us today. We appreciate it.

[Martha Stewart]

Oh, it's exciting. I'm coming down there.

[Radio Host]

I know, I know.

[Martha Stewart]

I'm coming down on Tuesday, the 17th. That's next Tuesday, right? A week from. I mean, not a week, a few days from now. And we are going to be. We're doing a very exciting thing. We are going to be filming segments for my show at the Georgia Aquarium now. Very cool.

[Radio Host]

Have you been to the aquarium yet?

[Martha Stewart]

Oh, I have. It's the most magnificent thing. And we're going to be focusing on the aquarium science and research. You know that it is the most amazing aquarium probably in the United States and elsewhere. And it has. There's so much to learn there. And our viewers and, you know, everybody who. Who's interested in Martha Stewart and what we do always wants to learn. So we're going to be doing an amazing bunch of stuff There. And I can't wait. Maybe I'll even go swimming in one of the tanks.

[Radio Host]

Are you thinking about doing that whole thing? Because they pitched us to do that and we haven't taken them up on that. But I'd love to.

[Martha Stewart]

Why not? Why not? Don't you like to swim?

[Radio Host]

Yeah. For no political reason or anything like that?

[Martha Stewart]

I just haven't.

[Radio Host]

I don't think we've had the chance to actually say yes to it. But I want to do it.

[Martha Stewart]

Oh, yeah, you should. It's all so fun. What a chance. Yeah, we'll do something exciting and see all those sea creatures. But I'm also. This is another thing we're doing that same day. It's a busy day. We are signing books, several of my books, my cookies book, my Martha Stewart's cooking school at 12:30 at the aquarium. And people have to call and get a. Do they have to call and get a reservation? Oh, you can call ahead and pre order the books and I will be there to sign them and talk to everybody. And I'm really looking forward to that too.

[Radio Host]

We'll have all the information up online of where you can get the book and how you can get over there from our [e-mail] Martha, I mean, I've got to ask you about this amazingly successful life you've had. I mean, if you take a look at your entire life, you're talking about successful model, successful stockbroker in the 70s. In 76, you start a catering company that becomes successful. In 95, Martha Stewart Living has a circulation of 250,000. Then the number increases to 2 million. Success, success, success. So what do you get that others don't? Why you. Are you working harder? Do you know your audience better?

[Martha Stewart]

What is it? Well, I think that I really consider myself my, my customer. And you know, I identify totally with what people need and what people want, especially about their homes. And we're all about living. We're all about the home, the garden, the interior, the exterior. We're all about providing the most valuable, useful information. You know, we're real practical, actually, and especially in this economic time that we're suffering through, everybody suffering. What I want to do is just help people live better lives every single day.

[Radio Host]

But there's more to it than that. There's more to it because I'm not just talking about the success you're having now. You've been successful at every level.

[Martha Stewart]

Oh, yeah, Anything.

[Caller/Listener]

So why like her person wasn't her personality?

[Martha Stewart]

Well, because I. Because I'm really a nice person and I'm really smart. No. And I'm curious about what people need and want and I think we focus on that and we always have. And people realize that. And our information is very trustworthy. Our recipes work, our information on any project that we ask people to, you know, do works. Our products are good, really good, high quality products at all different price levels. And so you can sort of, and you can sort of find us where you want to find us. We're on the Internet, we're on television, we're on radio, we're on. And we're in magazines, we're in books. I've written 65 books. Wow. Yeah, that's a lot of books. And they are all very useful books. So I think that's really what it has to do with it's high quality information.

[Radio Host]

I haven't even read 65 books.

[Martha Stewart]

Oh, yes you have. I own 65 books now.

[Interviewer/Producer]

You know, you know, you talk about knowing your audience and being able to relate to them, but on your TV show, one particular segment I think sticks out in mind was Ludacris, I believe came on your TV show.

[Martha Stewart]

Yeah, I love those. I love everybody.

[Interviewer/Producer]

And I was going to say with, you know, knowing your audience, what, what craft, you know, Ludacris is coming on your show. Do you think, well, let me see, what, what, what Christmas paper mache Christmas ornament would Ludacris on his tree? Or how do you, how do you target that audience?

[Martha Stewart]

We figure it out. You know, everybody loves to do projects. I don't care who they are. And RA actors, actresses, everybody loves to show me stuff. And they also love to learn. And so that's how we approach it.

[Caller/Listener]

Martha Stewart Living teaches us so many different things and it's so practical.

[Commercial Narrator]

But your daughter Alexis has a show

[Caller/Listener]

now called Whatever Martha, where they make fun of Martha Stewart Living.

[Martha Stewart]

I know, isn't that cute? How do you feel about that? Because it was my idea actually, because I really want to use my old evergreen segments that we, we have thousands of fantastic segments from the television show. But how could you attract a new, different audience? And so I thought, oh, I'll give them to Alexis and Jennifer and see what they come up with. And it was really based, loosely based on Mystery Science Theater, you know, that wonderful program where there's little pop up nitwits who jump up and down and make comments.

[Radio Host]

Sure.

[Martha Stewart]

So that's Alexis and Jennifer. Not that they're nitwits. They are very, very attractive women and they are funn has it ever hurt your feelings? Oh, no. Oh, no, no. My feelings are like iron.

[Radio Host]

I imagine you have a pretty thick skin at this point. Yeah, absolutely.

[Caller/Listener]

Now, Martha, I am not one who cooks or decorates a lot, but I do have several of your books because, like you said, I learn from you. But I usually get the holiday books, so I have the Christmas and the Halloween. I'm curious, what is your favorite holiday? And then what holiday do you dread? But you still have to help people get through.

[Martha Stewart]

Let me see. My favorite holiday probably is Halloween because it's so much fun and it can be totally outrageous. I also love Christmas. I love Christmas and I love. I love all holidays. I love Valentine's Day, I love Mother's Day, I love Easter. You know, I'm doing a new book now, an entertaining book that really blows out all those holidays even more than we've ever done before. It's a lot of fun and dreading. Well, let's see, what do I dread? Probably. I probably dread something like, you know, some of those, like Ramadan.

[Radio Host]

What can you do with Ramadan?

[Martha Stewart]

You have to fast for like 40 days or something.

[Caller/Listener]

She can't go to book out for fasting.

[Radio Host]

That goes against everything you stand for. Fasting for 40 days.

[Martha Stewart]

Fasting just isn't my thing.

[Podcast Host]

Does your family make you cook all the holiday meals?

[Martha Stewart]

Excuse me?

[Commercial Narrator]

Does your family make you cook all the holiday meals?

[Martha Stewart]

Oh, of course, of course. I mean, what would Thanksgiving be without the turkey, you know, And I make the best turkey. So of course. In my family. In my family. Not the best of the world. In my family.

[Interviewer/Producer]

And if you're Martha Stewart's cousin, do you even ask at the family reunion, do you want me to bring something? Because what, like.

[Martha Stewart]

Oh, of course, everybody. No, no. Everybody in my family is a fantastic cook. Everybody.

[Commercial Narrator]

That's like going over there.

[Martha Stewart]

My brother bakes the best pies. He grows his blueberries and he makes blueberry pie.

[Radio Host]

I gotta be honest with you, if I'm in that circle and I'm a friend of yours, I'm never inviting you over to my house for dinner or something like that.

[Martha Stewart]

Because I also like hot dogs and hamburgers on the grill. There you go.

[Interviewer/Producer]

It's along the same lines, though, of like walking into a room with Elton John and you sitting down at the piano, like, you know what I mean? Like, sometimes you.

[Martha Stewart]

So I want to go to great restaurants while I'm in Atlanta, too. Unfortunately, I'm only there for a day, but I want to go to Scott Peacock's I love him. And I have a whole list of restaurants to visit, and I have about three hours, so I think I'm gonna make a quick tour.

[Radio Host]

Jeff, are you saying that that restaurant's not even around anymore?

[Martha Stewart]

No.

[Interviewer/Producer]

I don't know. I don't want to speak out of turn, but Scott may have left.

[Martha Stewart]

I think he left his restaurant.

[Interviewer/Producer]

He may have. I'm gonna look to make sure.

[Martha Stewart]

Oh, he was on my show, like, two months ago. Maybe he did, but the food's still good.

[Interviewer/Producer]

Well, I feel bad if I'm wrong, so I'm not gonna say that yet. But please, thank you for supporting local restaurants.

[Martha Stewart]

Oh, okay. And I can't wait to come to the aquarium. That Georgia Aqu. You have a treasure there.

[Radio Host]

Yeah, we really do.

[Martha Stewart]

And you should definitely go swim with the sharks. Definitely.

[Radio Host]

We will do that.

[Martha Stewart]

And we do it every day on the radio. Why don't you do it in the crank?

[Radio Host]

We will link on over to Martha Stewart from our [e-mail] again. The day that Martha is going to be Here is the 17th Georgia Aquarium Tuesday, and she's got books to sign. And it's Martha Stewart's Cooking School and Martha Stewart's Cookies at the Georgia Aquarium. Did I get that right?

[Martha Stewart]

Cookies and Cooking School. Yes. And we have another book there. Oh, those two.

[Radio Host]

Okay, very good.

[Interviewer/Producer]

I think I was incorrect about Scott Peacock. He's still at Watershed.

[Radio Host]

There you go.

[Martha Stewart]

Oh, good. Oh, good. He's a delight.

[Radio Host]

Have a wonderful day.

[Martha Stewart]

Okay, you guys, I hope you come over to my book signing.

[Radio Host]

It would be a pleasure to meet you. It would.

[Martha Stewart]

Okay.

[Radio Host]

Thank you.

[Martha Stewart]

Bye, guys.

[Interviewer/Producer]

Bye.

[Martha Stewart]

Bye. Hey.

[Radio Host]

The Birch Show.

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[Podcast Host]

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[Martha Stewart]

Tyler Reddick here from 2311 Racing, Victory Lane. Yeah, it's even better with Chumba by my side. Race to Chumbacasino.

[Radio Host]

Com. Let's Chumba. No purchase necessary. VTW Group void where prohibited by law. CTNCs 21 plus sponsored by Chumba Casino.