Vault: Tough Love From Tiy-E

Summary

The Bert Show: Vault - Tough Love From Tiy-E

Original Air Date: January 14, 2026
Host: Bert (Birch), with Melissa, Jen, and guest Dr. Tiy-E
Theme: Unflinching relationship advice and “tough love” with Dr. Tiy-E, a psychology professor specializing in human sexuality.

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Episode Overview

In this engaging episode, The Bert Show welcomes Dr. Tiy-E, a no-nonsense relationship expert and psychology professor, for a special “Tough Love” segment. Listeners call in and email with real-life relationship dilemmas, seeking Tiy-E’s direct and often provocative advice, while the cast and callers weigh in on issues ranging from intimacy during pregnancy to partner contributions and leadership dynamics at home.

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Key Discussion Points & Insights

1. Introducing Dr. Tiy-E (01:04–01:50)

• The host introduces Dr. Tiy-E, noting his unique background as a psychology professor and former TV “love coach.”
• Tiy-E sets a charismatic, playful, and candid tone:

  “Being a professor on a real Gilligan's Island is like first nature for me. I mean, he was suave. A ladies man. That's me, baby. Can't you see it?” (01:12, Tiy-E)

• Adds context about his challenging experience on the island and segues into relationship topics.

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2. Email: Husband Wants a Third Partner During Wife’s Pregnancy (02:03–04:48)

• A listener, a 25-year-old pregnant married woman with a toddler, emails about her husband’s lack of intimacy and his proposal to bring another woman into their bedroom while she’s pregnant.
• She’s conflicted, referencing past experiences with women, but no longer comfortable with it since becoming a mother.
• The central question: “Would you help me pick a great woman to spice up our relationship?”
• Tiy-E’s response is emphatic and protective of the listener:

  “First of all, you are that great woman. You don't go out and find another woman to satisfy your husband's cravings... If you’re not attracted to your woman's body, say, baby, let's go to the gym together and work out. Make her appreciate the fact that you love her body, because once you let her know that you don't appreciate her body, the relationship will go sour.” (03:13–04:48, Tiy-E)

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3. Panel Weighs In: The Emotional Costs for Women (04:48–06:58)

• Melissa and Jen express empathy for the pregnant caller, frustration with the husband’s request:

  “That should be like the greatest thing that has ever happened in his life. The worst thing I can ever hear a man doing is wanting to have an affair on his pregnant wife.” (05:03, Melissa)

• Jen observes that some women “are natural people pleasers” and that the husband may be exploiting the wife’s bisexual past.
• Host Bert suggests the woman needs to do soul-searching about whether she’s sacrificing her own happiness for her husband’s desires.
• Jen and Melissa voice that fear of abandonment as a new mother can make women feel pressured to do things they're uncomfortable with:

  “More than likely the mother. And so I think...I’ve gotta do everything I can to keep him. Cause I don’t wanna be a single mom.” (06:40, Melissa)

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4. Tiy-E’s Core Tough Love Philosophy (06:58–07:13)

• Re-emphasizes:

  “If he walks away, he wasn’t meant to stay there anyway. Women are nurturers by nature...No woman wants to be alone. No woman wants to raise their children alone. And men have been known to walk away.” (06:58, Tiy-E)

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5. Caller #1: Maria & The Unequal Household Work Dilemma (07:13–09:55)

• Maria calls in about her relationship with her boyfriend, who expects her to do all the household chores despite working two jobs.
• Tiy-E challenges her to evaluate what she’s getting in return:

  “Would you continue to invest...monetarily wise that you weren’t getting a return on?...We compromise too much. If you’re working two jobs, cooking, cleaning, and having sex too, and your mate isn’t giving anything back—what is his purpose there?” (09:11–09:48, Tiy-E)

• Maria acknowledges the imbalance (“It’s not 50/50”), and Tiy-E presses for clarity: “You want 50/50? Well, honestly, there’s no such thing as 50/50. Somebody has to have more.” (09:55–10:10, Tiy-E)

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6. 50/50 Relationships, Household Leadership & Expectations (10:07–12:39)

• Tiy-E maintains that someone must be the “head” of the relationship for stability:

  “You can’t have two captains. It just doesn’t work out. Either that man...takes the leadership...or...the woman...but somebody has to be the head of that household.” (10:10, Tiy-E)

• Melissa and Jen surprisingly agree in principle, though agree leadership can be situational:

  “I think that in certain subject matters, you can exchange that balance of power...But I don’t think you can both lead all the time.” (10:49, Jen)

• Another cast member shares that expecting a literal 50/50 leads to endless fights, and admitting inequality can help resolve household tension:

  “Once you drop that 50/50 rule, life becomes so much easier. Life is not 50/50.” (12:32, Jeff)

• Tiy-E adds:

  “Women want a man that they can look up to. They want a man that’s a take-charge type of guy.” (12:39, Tiy-E)
  Gives a humorous anecdote about indecisive couples and the value of a partner who takes initiative in small things.

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7. Tiy-E’s Golden Rule: Don’t Sacrifice Yourself (13:48–14:30)

• Tiy-E is clear with Maria (and all listeners):

  “You have to understand there’s a fine line between love and stupidity. You have to find out which side of the line you’re on. You never sacrifice your happiness to make somebody else happy. You just don’t.” (14:13–14:30, Tiy-E)

• Host Bert observes how hard it is to honestly reflect on your own relationship (“holding up a mirror”).

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8. On Parenting & Self-Sacrifice (14:52–15:15)

• Maria mentions her son’s attachment to her boyfriend.
• Tiy-E distinguishes:

  “I want to do what's best for my children. No, you do what's best for yourself, and that's doing what's best for your child...if you do what's best for your child, you may lose out, and then that child sees you suffering, and in turn, your child suffers. Do what's best for you, and that's doing what's best for your child.” (14:57–15:15, Tiy-E)

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9. Show Closing: Tiy-E’s Projects & Resources (15:25–16:54)

• The hosts note phone lines are packed for more tough love, and invite Tiy-E back in the future.
• Tiy-E plugs his website (www.drtyee.com) and his books:
  • My Mind, My Body, My Spirit — a “heal thyself” novel for women coping with trauma or abusive relationships.
  • Secrets Men Keep — a relationship guide to help men understand themselves and women accept men.
• Tiy-E shares his work with Atlanta’s community and inner-city youths.

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Notable Quotes and Memorable Moments

• “First of all, you are that great woman. You don't go out and find another woman to satisfy your husband's cravings.” (03:13, Dr. Tiy-E)
• “You have to understand, there’s a fine line between love and stupidity...You never sacrifice your happiness to make somebody else happy. You just don’t.” (14:13–14:30, Dr. Tiy-E)
• “Once you drop that 50/50 rule, life becomes so much easier. Life is not 50/50.” (12:32, Jeff)
• “Do what’s best for you, and that’s doing what’s best for your child.” (15:12, Dr. Tiy-E)

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Timestamps for Key Segments

• 01:04 - Introduction to Dr. Tiy-E and the tough love approach
• 02:03 - Email from a pregnant woman about intimacy and husband’s demands
• 04:48 - Panel reaction to husband’s behavior and pressure on women
• 07:13 - Call from Maria on housework imbalance, Tiy-E’s “investment” analogy
• 10:07 - Debate on “50/50” relationship myth vs. household leadership
• 12:32 - Personal anecdotes about abandoning the 50/50 expectation
• 13:48 - Tiy-E’s guiding philosophy: don’t sacrifice yourself for someone else
• 14:52 - Discussing parenting and the impact of personal happiness on children
• 15:25 - Tiy-E’s website, books, and community outreach

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Overall Tone and Takeaways

Clear, candid, and sometimes blunt, Dr. Tiy-E’s “tough love” leaves no room for self-sacrifice at one’s emotional expense. The hosts and callers create a supportive but honest dynamic, tackling real issues in relationships—especially those amplified by changing life circumstances. The episode emphasizes self-worth, partnership reciprocity, and the need for inner reflection, with actionable, if sometimes tough, advice.

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Useful Links

• Dr. Tiy-E’s Website: www.drtyee.com
• The Bert Show’s Page for Tiy-E: allthehitsq100.com (for book & guest info)

Transcript

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[Caller or Listener]

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[Host (Birch)]

The Birch show in the meantime, we're right in the middle of a tough love segment and Ty E is our special guest. You guys know Ty E from Gilligan's Island.

[Ty E (Psychology Professor and Guest)]

I'm a professor of psychology and my specialty is human sexuality. Being a professor on a real Gilligan's island is like first nature for me. I mean, he was suave. A ladies man. That's me, baby. Can't you see it? Hey, Charlie, you can't go swimming. You're a loser. Who is your daddy? I own you. You're nothing. I am the man.

[Host (Birch)]

There's your love coach. There's your love and life.

[Ty E (Psychology Professor and Guest)]

What an intro. What an intro. I love that. What an intro. Yeah, I had a great time. People get asked, did you love it? I said, oh, I can't say I loved it. But it was an adventure, you know, being out there straight on the island, 108 degrees every day.

[Host (Birch)]

Yeah.

[Ty E (Psychology Professor and Guest)]

With no food, beautiful women to look at, you know, pros and cons, hard life. You're, you're chilling in the hut, you know, cool breeze coming in at 12 o' clock in the morning. Yeah.

[Host (Birch)]

Tough.

[Ty E (Psychology Professor and Guest)]

Yeah, pretty much.

[Host (Birch)]

I'm gonna get to the phones here in just a second, but let's cover this email I was telling you about before we went into the commercials. I'll kind of paraphrase and I've highlighted just some of the email says I'm a 25 year old pregnant married mother with a 20 month old daughter. My husband does not want to have sex with me. I've gained 50 pounds with his child. He just does not have a thing for pregnant women. I guess. It's been seven weeks since our Last lovemaking session, he's talked about bringing in another woman into the picture. I've been with four women about five to seven years ago, not all of them at once. She says, over a span of two to three years, I've included men all four times. I was really game before I had kids, but now I feel way differently than I did. Now that I'm a mother, I will feel bad or I will feel ashamed if I do something like this. But then at the very end of the email, she says, help me. I don't know where to look for a woman to join our love life.

[Ty E (Psychology Professor and Guest)]

Wow.

[Host (Birch)]

Would you help me pick a great woman to spice up our relationship? What she's looking for short black hair, brown eyes, 165 pounds, 58 grade personality. So it's not even necessarily an email that says, how do I deal with my husband. It was more written saying, how do I find a woman to bring into the house to satisfy my husband while I'm pregnant?

[Ty E (Psychology Professor and Guest)]

Well, first of all, you are that great woman. You don't go out and find another woman to satisfy your husband's cravings. You know, if I must say, he, he's not exactly where he needs to be psychologically, you know, if he got bent out of shape, would you say, bring another man into it? And that's the question I always ask couples when I've dealt with them. If a man said, well, I wanna bring another woman, I said, well, do you have a problem with her bringing another man? And most men can't deal with that reality because most men understand that there's always somebody out there, bigger, better and stronger, if you know what I mean. So with that in mind, men get bent outta shape. Men have tunnel vision when it comes to love. They can't see their woman or their wives getting outside of this perimeter. Be it weights, be it their ha, be it their love life. And you gotta understand, women are emotional creatures and you have to work with those emotions. You have to learn to love those emotions. And if she's, you know, during pregnancy, you gotta be kidding me. And her emotions are like at an all time high. And he has to stop and say, you know what? I appreciate you when you go into a delivery, delivery room. I was there when my son was born. And that was the most incredible thing I'd ever seen, you know, so to know what a woman goes through when she gives birth to a child is phenomenal. Yes. She's gonna gain weight. You know, you gain weight. You know, men gain weight. And if you're not attracted to your woman's body. Say, baby, let's go to the gym together and work out. You know, offer her some type of weight. You know, not a way out, but offer her, say, you know what? This is my compromise. I'm not exactly enjoying you, you know, I know we met you were £120. Now you're £170. Let's walk there, let's go to the gym. Make her appreciate the fact that you love her body, because once you let her know that you don't appreciate her body, the relationship will go sour.

[Host (Birch)]

Melissa, Jen, anything you guys want to add to that?

[Melissa]

Well, I just want to ask Ty. I mean, like, it shouldn't. The thing that fascinates me and being outside that, because I date women, that for a man to have a woman who's having his child, to me, that should be an honor for him.

[Ty E (Psychology Professor and Guest)]

Exactly.

[Melissa]

That should be like the greatest thing that has ever happened in his life. And so I think the worst thing I can ever hear a man doing is wanting to have an affair on his pregnant wife. And so that's why I just don't understand how, like. And she's a. I don't know, like he has a 20 month old with her and now she's pregnant. I don't. I just, I don't get. That's what I don't get.

[Ty E (Psychology Professor and Guest)]

Insensitive.

[Host (Birch)]

See, I'm looking at it from another angle, okay? I'm looking at it from her angle. Like, I think she's got to do a lot of soul searching and maybe has to get some help also if she's even considered in something like this. I mean, remember, her question to us wasn't, what do I do with my husband? It's how do I find a woman? So doesn't she have to do some soul searching and figure out, okay, maybe I'm trying to cater to my husband here just a little bit too much?

[Ty E (Psychology Professor and Guest)]

Right.

[Jen]

Well, I think that we're natural people pleasers, you know, I mean, I think that we're raised to be people pleasers as well. And so I think this woman's coming from a place where she really wants to please her man. She really wants to satisfy her man, but she's going about it in the wrong way. And I think he's playing on the fact that she dabbled in sex with women before they had children. So she's had, you know, she's had, you know, bisexual experiences in her past. And I think he's playing on that now that she's pregnant. And he's not feeling the attraction and that sort of thing. I think he's playing on her past and trying to get her to do. To do something like that now just to satisfy him, but having nothing to do with satisfying her. And I think that she is. She's feeling weak and she's feeling vulnerable. And I think that she just wants to please him in any way possible. But I think bringing another person in at this stage in their relationship is a completely wrong idea.

[Melissa]

And I think we can't disregard the fact that women, especially if they're pregnant or have children with a man, there's a fear there that they don't want to be stuck with. Like, he's gonna leave. If he leaves, who's taking care of the children? More than likely the mother. And so I think also on top of what Jen just said is also that initial, well, I've gotta do everything I can to keep him. Cause I don't wanna be a single mom.

[Ty E (Psychology Professor and Guest)]

Right. And you made a good point. Women are nurturers by nature, you know. And also, Melissa, you made a good point about no woman wants to be alone. No woman wants to raise their children alone. And men have been known to walk away, you know, but if he walks away, he wasn't meant to stay there anyway.

[Host (Birch)]

Hey, Maria, you're on all the hits. Q100. Hey, how are you?

[Maria (Caller)]

I'm fine.

[BetterHelp Announcer]

How are you guys?

[Jen]

Good.

[Host (Birch)]

You ready for a little tough love? Because we're. Keep it real with you.

[Maria (Caller)]

Yeah. Yes, go ahead. Well, basically what's going on is I am. Well, I was born and raised here. I'm American, and my boyfriend is actually from Mexico. And we're having some serious issues with my cheesemo. And just the way things are being run around the house. Basically what's going on is I tend to do all of the cooking and cleaning and everything. And he'll help out with, like, one thing. And that's supposed to be like the greatest thing in the world. Like, a situation that happened this weekend was he cooked and, like, messed up the kitchen. And I asked him to clean it up, and he's like, I'll clean it later. And he always does that in hopes that I'll just get tired of the mess and clean it myself. And this time I just left it there. And I tend to talk to his sister very often, and I was telling her about it and she's like, well, you should just do it for him, because he's not used to that.

[Host (Birch)]

I don't know that that's a Cultural dissertation.

[Melissa]

I was gonna say every man's a Mexican. Then.

[Ty E (Psychology Professor and Guest)]

It sounds like a bona fide mama's boy.

[Host (Birch)]

Yeah, bona fide.

[Ty E (Psychology Professor and Guest)]

Yeah.

[Maria (Caller)]

But it's actually, he hasn't lived with his mom since he was, like, 12. So his sister tends to treat their other two brothers, who are, like, in their mid-20s, like children. Like, she does all their washing and cooking and cleaning their rooms.

[Ty E (Psychology Professor and Guest)]

Let me ask you a question, since this is tough love. Do you love him?

[Maria (Caller)]

I do love him. I don't know that I'm particularly in love with him.

[Ty E (Psychology Professor and Guest)]

Okay. Cause I usually start people off with this. Are you willing to do what it takes to make this relationship work, or this is too much for you and you want to walk away?

[Maria (Caller)]

You know, that's been the difficult question. Like, I work 40 hours a week, and I have a second job, too. But when he gets home at 11:30, he has food ready for him. Let me ask you a question. I keep the house clean, and I keep the clothes washed and everything.

[Ty E (Psychology Professor and Guest)]

Okay. So you value money. You work a lot, so you value money.

[Maria (Caller)]

I value having my own money.

[Ty E (Psychology Professor and Guest)]

Okay. Will you continue to invest in something monetarily wise that wasn't you wasn't getting a return on? Like, if you invested money until, like, say you put money in saving the account and you went back the next day and the bank shut down and the bank opened up the following day, would you put money back in that bank? No, probably not. Right? Get my point? I mean, it's either. It's real cut. It's real simple in that we get. A lot of times we compromise too much. If you're working two jobs, you're cooking, cleaning, and having sex, too. Correct? That's a lot. And your mate isn't giving anything back in return. I mean, what is exactly is his purpose there?

[Maria (Caller)]

I would say he is, but it's not. 50, 50.

[Ty E (Psychology Professor and Guest)]

What do you want? 70, 30, or what exactly are you looking at?

[Maria (Caller)]

No, I want 50. 50.

[Ty E (Psychology Professor and Guest)]

You want 50 50? Well, honestly, there's no such thing as 50 50. Somebody has to have more. Now, either you're gonna give him the advantage being 60 40, or you're gonna take it.

[Host (Birch)]

What do you mean that there's no such thing as 5050 in a relationship?

[Ty E (Psychology Professor and Guest)]

Because somebody has to take charge. Somebody has to be the head of the household. You can't have two heads. You can't have two captains. It just doesn't work out. Either that man, which is his natural role to take the leadership of that relationship with our marriage, or either that woman who's probably, you know, in some cases, who are the dominating figure in that relationship, she takes on that role. But somebody has to be the head of that household.

[Host (Birch)]

All right, let's stop there for a second, because I know Jen and I know Melissa must have feelings about what you just said.

[Jen]

I think I actually agree with him.

[Caller or Listener]

Yeah, I agree with him.

[Host (Birch)]

Oh, yeah?

[Jen]

Yeah. I mean, I think it can be either person, but I think that in a successful relationship, you can't have two leaders. It's like too many chiefs, too many.

[Host (Birch)]

Cooks in the kitchen.

[Jen]

Yeah, maybe too many cooks in the kitchen, but I think that in certain subject matters, you can exchange that balance of power. So, like, in certain areas of the household, one person can lead, and then in other areas, the other person can lead. But I don't think you can both lead all the time.

[Ty E (Psychology Professor and Guest)]

Jeff.

[Caller or Listener]

I think there's. I think there's a lot of fights that are attributed to that 50, 50 stuff. Jessica and I have had those fights in the past. I mean, it switches in our relationship or has switched in the past, like who does more stuff and who does whatever. And then there were issues like when we first moved to Philadelphia and I was working at my new job, and Jessica had to unpack the whole house, and. And we would have fights about, you know, the 50. Well, you're not doing your share. And then my argument was, well, my share was, you know, I'm going to work every day, still getting up at 4 in the morning. We had all these fights. And then finally we just came to realization that there's going to be. There's. There's going to be two different, you know, divisions of whatever, whether it's housework, income, you know, taking care of one another, all that stuff. It's not going to be a 50, 50 division. And that ended so many fights. And we've talked to other couples where it's. Once that is realized, once people realize that, it's not going to be 50, 50. And it was especially a problem when Jessica was making more money than I was. That was when it was.

[Host (Birch)]

That threw everything at him.

[Caller or Listener]

That was when it was the real problem. Because then it became a situation where, you know, like, I felt like, this need to overcompensate and try to do stuff around the house. And then we'd have fights because I would be mad at her because I was doing so much stuff around the house. And she's like, well, I'm working all the time.

[Ty E (Psychology Professor and Guest)]

Right.

[Caller or Listener]

So once you drop that 50, 50 rule, life becomes so much easier. It is not. Life is not 50, 50.

[Ty E (Psychology Professor and Guest)]

It is never will. And in most cases, women want a man that they can look up to. They want a man that's a take charge type of guy. I've never forget, I was at a restaurant and a man and woman walks in, they're standing behind me and my date and the lady says, well whoever, the lady host comes and say, where do you want to sit? And he looks towards the lady like, where do you want to sit? She says, I don't care, what do you want to sit? They went back and forth like 10 times. And I'm looking at him like, you got to be kidding me. Just say, baby, we gonna sit right? There we go. Enjoy our dinner. I'm going to order for you, whatever it is, but just take charge. Now I'm looking at her and she's looking like, you got to be kidding me. And she ended up pointing, you know, leading the way to where they were going to sit. And a woman wants a man, you know, and not all the time, but they want a man who's smooth. But they want a man, as they say, with a little thug and a little rough side. They can say, hey baby, I'm pick eight o', clock, I'm taking you out to dinner, we're going to a 10 o' clock movie, we're gonna go back home, I got some lingerie laid out for you, we're gonna have great sex, then we're going to bed.

[Host (Birch)]

I am so glad that I got married before Stacy heard you tell her what she should like because I'd be out of marriage right now. Hey Maria, did you get the answer? Did you get anything there from Tyee and from the rest of us?

[Maria (Caller)]

I guess basically. So I'm just expecting too much.

[Ty E (Psychology Professor and Guest)]

No, you're not. You're not expecting. You're expecting too less when you put it like this. As a woman, when you have to cook, clean and have sex, your man should be an over provider because that's expected. That's like the number one issue I find in couples is that the man wants the woman to go out and do all these things. Cook, clean, come on, have great sex, raise the kids and work. I'm like, you gotta be kidding me. That's too much to ask for anyone. But if you're doing all of this and your man isn't giving anything back in return, you have to understand there's a fine line between love and stupidity. You have to find out which side of the line you're on. You never sacrifice Your happiness to make somebody else happy. You just don't.

[Host (Birch)]

Okay, okay. It's not exactly what I wanted to hear, but okay.

[Maria (Caller)]

No, no, no. It's not that. It's just.

[Jen]

Well, you know what it is, is holding up a mirror and you're having to look really closely at your own relationship, which is hard to do. It's easy to analyze him. But when you got to take a look at it and you got to analyze yourself and what you really want, that's hard to hear.

[Maria (Caller)]

And plus, my son has gotten attached to him, so that makes it a little more difficult.

[Host (Birch)]

Yeah, that's a totally different element.

[Ty E (Psychology Professor and Guest)]

That's totally different. But understand this. I hear this a million times. I want to do what's best for my children. No, you do what's best for yourself, and that's doing what's best for your child. Because you do what's best for your child. You may lose out, and then that child sees you suffering, and in turn, your child suffers. Do what's best for you, and that's doing what's best for your child.

[Maria (Caller)]

Okay.

[Host (Birch)]

All right, Maria, we gotta run.

[Ty E (Psychology Professor and Guest)]

Be strong.

[Maria (Caller)]

So much.

[Host (Birch)]

All right, Bye.

[Ty E (Psychology Professor and Guest)]

Bye.

[Caller or Listener]

Now she's like, if I call back in a minute, will you tell me what I want to hear instead of what you just said?

[Host (Birch)]

Hey, Ty, we probably could have done this for the next two hours because the phone lines are lit up to talk to you and talk to us about tough love advice, but the first segment went a little too long.

[Ty E (Psychology Professor and Guest)]

Okay.

[Host (Birch)]

So we're going to have to wrap it up here, but let's bring you back here in a couple of weeks. We'd love to have you in studio, man.

[Jen]

Come back.

[Ty E (Psychology Professor and Guest)]

Sounds good. I enjoy myself. And let everybody know, going to my website, www.drtyee.com. that's D, R, T, I, Y E. And go on. I got a play coming out to civic center September. Doing a lot of great things around Atlanta. I'm the community guy. I go around, help people with different. I remember the big brother, big sisters. I do a lot with inner city youths and just anybody who needs any type of relationship advice. I get hundreds of emails a day.

[Host (Birch)]

We'll link up to your website from ours. So if they can't remember yours, just go to allthitsq100.com, like we've told them a million times. Click on the Burt show. Click on you. We'll go right on over to your website. You also have a couple of books out, too.

[Ty E (Psychology Professor and Guest)]

Yes, yes. I brought it in for the staff My Mind, My Body, My Spirit, which is my last book. It's my first novel and just deals with relationship and relationship issues that women it's like a heal thyself book for women. Any woman that's ever been physically sexually abused, any woman's ever been cheated on by a man. This is a book for you because it helps. It was a book written about three women who grew up in the south and he discovered 29 years later they all shared this horrible past. And the book before that was Secrets Men Key, which is a relationship book to help men better understand themselves and help women better accept men in their behavior.

[Host (Birch)]

Cool. You can go to allthehitsq100.com click on the birch Show. We'll link right on over to Tyee's website. Good having you in here, man.

[Ty E (Psychology Professor and Guest)]

Pleasure's all mine.

[Host (Birch)]

Thanks for coming.

[Ty E (Psychology Professor and Guest)]

Birch show number one. Had a great time.

[Host (Birch)]

Appreciate it, man. The Birch Show.

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[Acast Announcer]

Hello listeners. Meet Lisa.

[BetterHelp Announcer]

Hey there.

[Acast Announcer]

Lisa runs an online boutique specializing in sustainable fashion. With Acast, she found a whole new way to reach eco conscious shoppers.

[BetterHelp Announcer]

Yep, I recorded a quick ad targeted listeners interested in fashion and sustainability using Acast's audience attributes targeting feature and set my budget. Before I knew it, people all over were hearing about my shop.

[Acast Announcer]

Now that's a smart way to grow your business. Hey Lisa, what's trending right now?

[BetterHelp Announcer]

Shopping sustainably and my sales, of course.

[Acast Announcer]

Start reaching your ideal audience through podcast ads with Acast. Visit go.acast.com advertise to get started.