Richard McGirr interviews Julia Anderson. Julia shares her journey from running restaurant operations to launching Capital Catalyst, a fractional CMO firm helping real estate operators scale their marketing systems. She explains how effective CRM design, investor journey mapping, and consistent communication create trust that converts cold leads into long-term investors. Julia and Richard dive into practical strategies for marrying sales and marketing, building a white-glove investor experience, and knowing when your business is ready for paid ads or a full marketing department.

Julia Anderson
Current role: Founder of Capital Catalyst; Marketing Account Manager at Lightmark Media
Based in: Gilbert, Arizona
Say hi to them at: https://capitalcatalyst.com | https://lightmarkmedia.com

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