Richard McGirr breaks down why building and scaling your investor email list is the single most important driver of capital raising success. He explains that most operators struggle to raise more capital simply because their list isn’t large or qualified enough, and emphasizes that list growth should take priority over launching new products or funds. Richard walks through the full funnel—from generating reach through earned and paid media, to creating high-converting lead magnets, to nurturing prospects through email and content until they are ready to invest. He also shares actionable strategies for converting attention into investor calls, qualifying prospects, and using scarcity and consistency to close deals faster.

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Podcast production done by⁠ ⁠Outlier Audio⁠

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