Podcast
The Best Guest
Hosted by Victoria Bennion · EN
The Best Guest is the podcast for the Victoria Bennion Podcast Booking Agency. Each week we share tips and strategies on how to utilise a podcast interview strategy. You also hear from our clients who share their varied wealth of expertise along with guest experts who talk about mindset, marketing and business to ensure you are set up for success.
24episodes
Episodes
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Unshakeable Confidence with Andrea Isaacs
Jun 24, 202500:27:38Tap to summarizeIn this week's episode of The Best Guest Victoria Bennion chats with Andrea Isaacs, founder of the Isaacs Method of Emotional and Life Mastery. They explore ways to embody confidence, master emotions, and live purposefully.About Andrea IsaacsAndrea Isaacs is called a Master of Change and a Spiritual Teacher Extraordinaire. She has a passion to bring more joy to motivated, conscious, hard-working leaders who are changing the world. She is an international speaker, empowering facilitator and transformational coach.After transforming her own painful shyness into confidence, she recognized that change CAN be easy. From shy and speechless, she became the host of her own radio show, and is now a magnetic, engaging and inspiring speaker, on stages in front of hundreds of people. Her own personal transformation taught her that she can guide others through their transformations. She has uncanny insight into what will aid each unique shift with the greatest ease for the greatest outcome. She has now changed the lives of thousands of people in over 25 countries.Key TakeawaysDiscover the Enneagram in Action – Learn how this ancient personality system can help you identify emotional patterns and unlock new strengths.Master Your Mindset – Understand how your emotions shape your mindset—and how shifting both can improve relationships, business success, and overall life satisfaction.Uncover Your Emotional Blueprint – Find out how Andrea’s EQ quiz reveals your personal gifts and challenges—and why knowing these can change how you show up every day.Build Unshakeable Confidence – Learn why confidence isn’t about trying harder, but about healing old messages and rewiring your emotional responses.The First Domino Effect – Discover how changing one key emotional habit can create a ripple effect that transforms everything from decision-making to productivity.Embodiment Tools You Can Use – Hear how Andrea combines movement, language, and neuroscience to help clients embody their goals and purpose.Quote"Confidence is essential in our lives. No matter who you are, no matter what you do, you're a human being on planet Earth. If you don't believe in yourself, if you don't have the confidence to speak up for yourself, you won't have the relationships, the business, the life that you want."- Andrea IsaacsMentioned in This EpisodeEmotional Mastery Toolkit & EQ Quiz https://andrea-isaacs.com/eqtoolkit/ Masterclass: 3 Keys to Unshakeable Confidence: Stop Shrinking and Start Shining – Saturday, June 28th - https://go.andrea-isaacs.com/event-optin-unshakeableConnect with Andrea Isaacshttps://andrea-isaacs.com/Connect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our Podcast Guest Starter Kit: The Podcast Guest Starter Kit gives you a proven plan to find the right shows, craft a winning pitch, and maximise every interview. https://thebestpodcastguest.co.uk/podcast-guest-starter-kit/Follow us on Instagram https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/TranscriptVictoria Bennion: [00:00:00] Hello and welcome. I'm your host, VictoriaBennion, and the founder of the best podcast guest booking agency. And you'relistening to the best guest, the podcast for business owners, creatives, andentrepreneurs who want to harness the power of podcasts to grow their platformsand increase their visibility.Victoria Bennion:Hello and welcome to the podcast. Andrea, how are you today?Andrea Isaacs: Hi,Victoria. I'm great, thanks. How are you?Victoria Bennion: I'mwell, thank you. It's lovely to have the chance to chat with you again. You arethe founder of the Isaacs Method of Emotional and Life Mastery. I wondered ifyou could talk a little bit about your method to begin with.Andrea Isaacs: Yeah.Well, thank you. So I. Was a professional dancer for 25 years, and one of thethings I loved to do was to choreograph dances about people and their emotions.And I, um, I wanted my dancers to be authentic and powerful on stage, and whenthey could embody these range of [00:01:00]emotions they were, and fast forward many years, I came across a personalitysystem called the Enneagram, and I wanted to learn it experientially because Iam an experiential learner.Andrea Isaacs: And Ilearned I'm not the only one. And so I used my background of embodying emotionin order to learn the system. But what happened next really surprised mebecause I had been painfully shy for my whole life, and suddenly confidencebecame a part of me. And confidence is essential in our lives. No matter whoyou are, no matter what you do, you're a human being.Andrea Isaacs: I'mplanet Earth. If you don't believe in yourself, if you don't have theconfidence to speak up for yourself, you won't have the relationships, thebusiness, the life that you want. And my journey, the, the journey I offerpeople when they wanna work with me is we'd start with emotional mastery andthen relational mastery, and then life mastery.Andrea Isaacs: But Irealized, you know what it is about emotions. Yes. But our emotions determineour mindset. And our mindset determines everything from the mood we're in whenwe wake up in the morning. The decisions we [00:02:00]make throughout the day and the ones we don't make, the actions we take. Andthe ones we don't take the quality of everything and the mood we're in when weput our head down at the pillow on our pillow at the end of the day.Andrea Isaacs: And sothe work really is about having the life that you want and that is lifemastery.Victoria Bennion: Ilove that. Terms of your journey, so you were a dancer, did you become injured?Did I read?Andrea Isaacs: Yes. Ihad a career ending injury. I fell really hard. I was, I had, I was up in theair and I landed really hard on my tailbone and I could hardly walk for threemonths and that was pretty much the end of my career. I hung in there, uh,teaching. I couldn't perform anymore, and I realized I've gotta do somethingdifferent.Andrea Isaacs: And,you know, I know what it's like. Not to have a life purpose, because what hadbeen my purpose was taken away. It was gone. The friends I had were all in thatworld. My world was all designed around the fact that I was a professionaldancer and went to every dance concert and I've traveled to see dance concerts.Andrea Isaacs: My [00:03:00] friends were in that world. I mean, it wasmy world and. It. There's just, it's not, I mean, it is hard to describe, butanyone who's gone through it knows it's not just depressing. It's like, well,what am I here for? What's the meaning of life? And I know what that's like. Sowhen I came across the Enneagram and this change happened for me, I realized,oh.Andrea Isaacs: It, itdidn't dawn on me. It took a while for me to realize that this is my newpurpose. It's like I want people to have, uh, to speak up for themselves, totake a stand for who they are. To know that what you want, what you needmatters. Your gifts matter, and I believe everyone. Has a purpose no matterwhat you do, who you are, what stage of life you're in.Andrea Isaacs: Evenpeople who are retired, I believe they have a purpose, whether it's to be withtheir grandchildren, to speak up for who they are and what they want to havethat kind of confidence. We talked about a moment ago, the way, who do youwanna be in your day? What's your intention for how you wanna be throughoutyour day?Andrea Isaacs: Thatis a good purpose. That's sufficient. So I like to say there's no judgment.About how big or small your [00:04:00] purposeis. Sometimes someone who has a big dream, this was told to me, oh, that's toomuch. You can't do that. Who do you think you are? Boy, that deflated me. Orthere's no judgment about how small your dream is.Andrea Isaacs: It'slike, if that's w...
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How to Build and Exit a Profitable Business with Ciara Stockeland
Jun 10, 202500:18:56Tap to summarizeIn this episode, Victoria Bennion welcomes Ciara Stockeland, speaker, author, Ironman athlete, and fractional CFO for inventory-based businesses. Ciara shares the story of how she launched her first business at 13, built and sold a subscription box company in under two years, and now empowers entrepreneurs to make sense of their numbers and reclaim financial freedom. She breaks down the most common mistakes inventory-based business owners make, how to prepare your business for exit, and why understanding your finances is the real path to freedom.About CiaraCiara Stockeland, is a speaker, author, 4x Ironman and Fractional CFO for inventory based businesses.Ciara has owned and operated a business since her early teens. As a serial entrepreneur, her business mindset and tenacity led her to opening her first store in 2006 which she then franchised. Her vast experience in both retail and wholesale industries led her to launch the first to market wholesale subscription box for boutique retailers, which she built and sold within 18 months. Most recently Ciara has launched the Inventory Genius, a consulting program for inventory-based business owners.She has twice had the opportunity to testify before two U.S. Senate Committees regarding the “joint employer” standard for businesses and its effect on small businesses and franchises. Additionally, in 2015 she represented small businesses at a White House Summit on Worker Voice and again in 2018 for a Summit on Economics.Ciara has been recognized as a Small Business Champion through SCORE, has held a seat on the United States Chamber of Commerce Small Business Council and is a Profit First Certified Coach. Through her consulting program, Ciara gives business owners the confidence and tools to build profitability and peace of mind in their inventory-based businesses.In her free time Ciara enjoys training for endurance races and most recently completed her fourth Ironman at the Ironman World Championships in Kona, 2023.She currently resides in Tennessee with her husband Jim and her Great Pyrenees Bentley.Key TakeawaysProfit is the PriorityBuilding a big business doesn’t mean you’re building a profitable one. Entrepreneurs should focus on margins and cash flow not just top-line sales.Know Your Five NumbersSuccess hinges on understanding five core areas: sales, cost of goods sold, gross margin, expenses, and net profit. Mastering these leads to control and confidence.Adaptability is StrengthListening to your customers and pivoting from your original business idea can open unexpected doors to scalable success.Plan to Exit Before You Want OutThe time to prepare your business for sale is not when you're ready to leave but well before, while you still have the clarity and control to make it valuable to someone else.Tell Your Story LoudlyWhether testifying before Congress or launching a business, Ciara emphasizes the power of sharing your personal experience to drive change and connect with others.Quote“It's not super attractive to fill out your spreadsheet and to look at your financials. It's very attractive when you have financial freedom, you write yourself a paycheck… That is what we can all get up in the morning for.” — Ciara StockelandMentioned in This EpisodeInventory Genius BookCiara Stockeland's Inventory Genius Method has helped hundreds of inventory based business owners create more profit and keep more cash. Get your free copy hereConnect with CiaraWebsiteLinkedInInstagramFacebookYouTubePodcastConnect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our Podcast Guest Starter Kit: The Podcast Guest Starter Kit gives you a proven plan to find the right shows, craft a winning pitch, and maximise every interview. https://thebestpodcastguest.co.uk/podcast-guest-starter-kit/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/TranscriptVictoria Bennion:Hello and welcome. I'm your host, Victoria Bennion, and the founder of the bestpodcast guest booking agency. And you're listening to the best guest, thepodcast for business owners, creatives, and entrepreneurs who want to harnessthe power of podcasts to grow their platforms and increase their visibility.Today, we welcome to the podcast Ciara Stockeland who is aspeaker, author, full-time Iron Man and fractional CFO for inventory basedbusinesses. Sierra has owned and operated a business since her early teens as aserial entrepreneur. Her business mindset and tenacity led her to opening herfirst store in 2006, which she then franchised.Her vast experience in both retail and wholesale industries ledher to launch the first to market wholesale subscription box for boutiqueretailers, which he built and [00:01:00] soldwithin 18 months.Most recently, Ciara's launched the Inventory Genius, aconsulting program for inventory based business owners.Welcome to the podcast, Ciara. It's really great to have thechance to chat with you today.You started your first business as a teenager? I believe. I.And you opened your first store in 2006, which you then franchised. Could youtalk about what attracted you to working in this space and, the lessons youlearned,Ciara Stockeland:Yeah, so I started my first. Formal business, if you will, when I was 13, Ihadn't set out to start a business with it, but I was from a small businessfamily, so it was very common in our family to find value in things or solveproblems create solutions through business. And so I. Built a theater companyfor homeschool students.I was homeschooled at the time just for fun at first, but thenstarted having other people come and ask if their children could be involved.And so I built that and grew it into a formal theater [00:02:00]acting company. We put on full length productions all through my time of.Elementary, junior high school, college, and even into being married.So I did that for over a decade. It was great. Learningexperience, how to balance a checkbook and how to market things and how toprovide a service. And then after I decided I was done with that business I gotmarried, had a couple kids, and was ready to move on. I decided that I wouldlike to start a retail store, so I had never worked any retail in my life but Ithought it would be a great idea to open a store, and I wanted to build abrand.I knew from the beginning that my idea was not to build myselfa hobby or to create a job for myself, but I really wanted to build a brand.And so my first concept was a high-end maternity baby boutique. It was when itwas getting very popular to dress really cute when you're pregnant. Thecelebrities were all buying beautiful things and so we had nothing available inNorth Dakota, which is where I was from for that.And so I opened this boutique and then, as typically happens tosmall [00:03:00] business and entrepreneurs,you start one way, but then you find your journey really weaving and winding.And that's what happened with me as well. I opened that store six months later,had the opportunity to open a second concept to help someone that I knew sell abunch of off, overpriced and off price product.And that concept took off. Everybody loved getting a deal, andit appealed to the masses where I was finding my maternity store, something Ihadn't thought of. That customer was a very short term customer. Because oncethey had their baby, they were gone. They move on. And so I decided to mergethe two ideas and bring the outlet store into a boutique environment.And then that's the concept that I franchised. The first lessonI always love to share with entrepreneurs is to really listen to your customersand don't get so set on. What you dreamed this concept or this business wouldlook like. 'cause often what we think is going to work is not what resonateswith the customer.And if we stay very stubborn in like wanting it to be exactlyhow we had planned, we can miss out on a lot of opportunity. [00:04:00] I.Victoria Bennion:That's good advic...
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Master the Art of Confident Presenting with Andrea Pacini
Apr 10, 202500:29:51Tap to summarizeIn this week's episode of The Best Guest podcast we welcome presentation coach and Head of Ideas on Stage UK, Andrea Pacini.We talk about:The #1 communication mistakeThe SCORE method for creating memorable presentationsSimple design tips to avoid “Death by PowerPoint”How to use AI without losing your authentic voiceAbout Andrea PaciniAndrea Pacini is the author of the highly commended book ‘Confident Presenter’, a presentation coach and Head of Ideas on Stage UK. He specialises in working with business owners, leaders and their teams who want to become more confident presenters. Since 2010 Ideas on Stage has worked with thousands of clients around the world, including organisations like Microsoft, Spotify, eBay, The World Bank and over 500 TEDx speakers. In 2024 Ideas on Stage was named Best Presentation Skills Training Specialist in the UK by Corporate Vision. Andrea himself has also been awarded Best Virtual Speaker 2024 in The Speaker Awards. Andrea is on a mission to stop great ideas from failing just because of the way they are presented. His vision is to help hundreds of thousands of business leaders inspire their audiences, increase their influence, and make a positive impact in the world.Key TakeawaysThe best presenters rehearse out loud not just in their headsEffective communication is all about your audience, not youSlides should support your message, not be your messageUse simple language to increase credibility and connectionThe goal isn’t to eliminate nerves, it’s to get comfortable with themAim for the best authentic version of yourself not for perfectionUse AI as a support tool, not a replacement for human connectionQuote“Your journey towards becoming the most comfortable and most confident presenter you can be is a journey of a thousand presentations.” – Andrea PaciniConnect with Andrea PaciniWebsiteLinkedInLearn more about the Confident Presenter book: https://amzn.eu/d/bKswMEeTo make the most of the book, take the Confident Presenter Scorecard to assess you presentation skills in less than 3 minutes, for free: https://ideasonstage.com/scoreAttend the next Ideas on Stage web class here: https://www.ideasonstage.com/uk/masterclassConnect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/
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Navigating the Legal Maze: Business Contracts, AI and Compliance with Ryan Lisk
Mar 20, 202500:44:13Tap to summarizeIn this week's episode of The Best Guest Podcast, we welcome Ryan Lisk, founder of Hybrid Legal. Ryan shares his journey from launching a law firm in his early twenties to revolutionising legal services with a subscription model.We talk about:The importance of having clear business contracts and avoiding common legal pitfallsHow AI is impacting business operations and the legal risks you need to be aware ofKey legal considerations when hiring freelancers and protecting intellectual propertyThis episode will equip you with essential legal knowledge to protect your business.About Ryan LiskAt just 21 years old Ryan Lisk took the leap and founded his own law firm, determined to make legal services more accessible, transparent, and business-friendly. Now, as the founder of Hybrid Legal, he helps UK businesses navigate complex legal challenges with practical, cost-effective solutions.As a law student helping a startup with legal issues Ryan quickly realised how inaccessible legal support was for small businesses. Instead of following the traditional law firm model, he founded Hybrid Legal to focus on clear, fixed-fee pricing and straightforward legal advice - no jargon, no hidden costs with a flexible subscription model.Ryan has worked with startups, growing businesses, and well-known brands to protect their interests and simplify legal complexities. Through founding his own law firm, Ryan has experienced the highs and lows of running a business and knows what it takes to start a business from scratch and scale it to 7 figures.When he’s not at work, Ryan can be found running around after his 1 year old daughter and crazy Hungarian Vizsla. He’s also learning the martial art of 8 limbs, Muay Thai, where he is constantly humbled by teenagers in the class.Key TakeawaysA handshake isn’t enough - formal contracts protect both parties and prevent costly disputes.AI is transforming business, but it also brings legal risks - understand how your data is being used.Subscription-based legal services provide cost-effective and transparent solutions for businesses.Website compliance matters - ensure your privacy policies and terms of use align with GDPR.Hiring freelancers? Secure intellectual property rights and confidentiality agreements in writing.Shareholders’ agreements are essential for business stability - plan for future challenges now.Quote"Go careful with putting intellectual property into AI and relying on what comes out of it to be your own IP. That’s murky ground at the moment."Connect with Ryan LiskLearn more about Hybrid Legal: https://www.hybridlegal.co.ukConnect with Ryan Lisk on LinkedIn: https://www.linkedin.com/in/ryanliskSign up to the Hybrid Legal Loop for free legal insights.Connect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/
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Scaling Your Impact with Sara Connell
Feb 24, 202500:40:27Tap to summarizeIn this week's episode of The Best Guest podcast we welcome 5x Bestselling author and the founder of Thought Leader Academy, Sara Connell.We talk about:The doors a book can open—media, speaking, TEDx, and moreThe confidence gap and how it holds women back financiallyHow visibility and thought leadership are shifting in 2025—and what you need to do nowAbout SaraSara Connell is a 5x Bestselling author and the founder of Thought Leader Academy where she helps coaches, experts and entrepreneurs scale impact + create 6-7 figures by becoming bestselling authors and in demand/TEDx speakers. She has been featured on/in Oprah, The New York Times, Good Morning America, TODAY, Forbes, Entrepreneur and TEDx. Her books have been nominated for a National Book Award and Elle Magazine book of the year.Key TakeawaysA book isn’t just about book sales—it’s a credibility multiplier that makes you the go-to expert in your field.Trust is the currency of 2025—and writing a book builds instant authority in just 1.8 seconds.Podcast hosts and event organizers prioritize authors—having a book increases your chances of being booked by 80%.High-ticket offers (coaching, courses, speaking) are the key to turning a book into a profitable business.Visibility is more important than ever—showing up in multiple places consistently builds trust and drives business growth.If you don’t already have the financial success you want, there’s likely a subconscious money block—and you can rewrite that mindset.Quote"The desire to write a book is the permission slip—you don’t need anyone to tell you you’re allowed. That book will open doors, build trust, and change lives—including your own."Mentioned in This EpisodeHoly Hunger by Margaret Bullitt-Jonas – the book that changed Sara’s lifeSimon Sinek’s TED Talk: Start with WhyThe concept of ZMOT (Zero Moment of Truth) – why people buy from those they see consistentlyConnect with SaraWebsite: https://www.saraconnell.com/Facebook: https://www.facebook.com/saraconnellauthorspeakercoach/Instagram: https://www.instagram.com/saraconnell/YouTube: https://www.youtube.com/user/saracconnellauthor Connect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/
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Converting Leads to Conversations and Clients with Becky Davidson
Feb 6, 202500:28:00Tap to summarizeIn this episode of The Best Guest, I talk to seasoned sales strategist Becky Davidson about mastering the art of selling. Becky shares her five-phase framework for moving prospects from awareness to decision, the importance of emotional and logical selling, and how entrepreneurs can boost their close rates.We talk about:The five phases every prospect goes through in sales.How to build trust and create a buying atmosphere.Why mastering sales is essential for entrepreneurs.About Becky DavidsonBecky Davidson is a seasoned sales strategist with over 40 years and 80,000+ hours of experience in the art of selling. As the creator of the K.I.S.S. Strategy (Keep It Simple Sales), she has distilled her expertise into a powerful system that doubles close rates.A graduate of the Dale Carnegie Course, where she was selected as a Graduate Assistant Trainer, Becky has honed her skills in leading conversations towards decisions.With two decades of coaching experience, Becky has developed a comprehensive roadmap for taking prospects from cold to sold. Her approach focuses on creating genuine interest, qualifying opportunities, building trust, and facilitating natural, resistance-free closes. Becky's training philosophy emphasizes simplicity and equips professionals with tactical skills for unshakable confidence.Through private coaching and group intensives, Becky partners with solopreneurs and sales professionals to shatter income plateaus. Her clients consistently report surges in close rates and increased sales confidence. Becky's K.I.S.S. method has led to remarkable success stories, including a struggling rep who achieved a 100% close rate after implementation.Key TakeawaysThe Five Phases of Sales: Awareness, Interest, Conviction, Desire, and Decision—understanding these helps guide prospects from cold to sold.Building Trust: Establishing credibility through stories, experience, and showcasing expertise helps prospects feel confident in their decision.Creating a Buying Atmosphere: Setting expectations at the start of a conversation can make closing a deal much smoother.Sales is a Learnable Skill: Many entrepreneurs struggle with sales because they’ve never been formally trained—investing in sales training can transform results.Selling is Serving: If you can’t sell, you can’t serve—developing strong sales skills helps you help more people.The Power of Questions: Asking the right questions at the right time helps guide prospects to their own decision.Marketing vs. Sales: Marketing generates leads, but it's the sales process that converts them into paying clients.Entrepreneurs Need Sales Skills: Even if you’re great at what you do, without sales skills, your business won’t thrive.Quote"If you can't sell, you can't serve." – Becky DavidsonConnect with Becky DavidsonWebsiteConnect on LinkedInFree Resource: Becky offers a free guide with 50+ ways to attract leads, plus a complimentary 45-minute sales strategy session Join Becky's Facebook Group to access the resource.Connect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/
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The Power of Podcasting and Deep Marketing for Coaches with Joanna Lott
Dec 20, 202400:20:07Tap to summarizeIn this week's episode of The Best Guest we welcome business coach Joanna Lott who helps qualified coaches attract clients with honesty, not hype. We talk about:Building a Coaching Business with Honesty and FocusThe Role of Podcasting in Business GrowthEffective Marketing Strategies for CoachesAbout Joanna LottJoanna Lott is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of The Women in the Coaching Arena podcast, a top 2.5% globally ranked show, she shares actionable insights to help coaches build thriving, integrity-driven businesses that reflect their unique brilliance.With over 20 years in HR and an ILM Level 7 Certificate in Executive Coaching & Mentoring, Joanna transitioned into Executive Coaching to balance her career with motherhood. She successfully sold both executive and career coaching services to organisations and individuals, a rare achievement among business coaches. Facing the challenges of building a coaching business firsthand, she developed the Reliable Results Path - a proven system that has helped hundreds of coaches secure consistent clients and create profitable, purpose-driven businesses.Joanna is an ICF Associate Certified Coach and brings a wealth of formal training and practical experience. Outside of coaching, she finds joy in yoga, connecting with her two children, Imogen and Max, and enjoying a glass of prosecco. Her mission is to help others build businesses that bring joy, freedom, and fulfillment.Key TakeawaysFind a specific niche to make coaching success easier for clients to understand.Use "deep marketing" strategies like podcasts and blogs to build genuine connections, alongside social media.Transform a coaching business with podcasting by creating trust and connection with the audience.Set deadlines and work with accountability partners to achieve goals like launching a podcast.Delegate tasks like editing and admin to focus on creating content and growing the business.Launch a podcast with an audience to promote it and use strategies like email lists and guest appearances.Create systems that work for personal schedules, such as flexible solo podcast recordings.Use tools like Descript for editing and Captivate for hosting to simplify podcast production.Mentioned in This EpisodeThe Women in the Coaching Arena PodcastThe Ultimate 2025 Success Planner for CoachesConnect with Joanna LottWebsiteLinkedInInstagramFacebookConnect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/
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Marketing Beyond the Courtroom with Eric Morgan
Nov 19, 202400:18:39Tap to summarizeIn this week's episode of The Best Guest podcast we welcome President/CEO of Roux Advertising, Eric Morgan.We talk about:The Importance of Brand StrategyMarketing Challenges for Law FirmsCommunity Engagement as a Marketing ToolAbout Eric MorganEric is an accomplished marketing strategist with over 28 years of experience, currently serving as the President/CEO of Roux Advertising. (Roux is an advertising agency built for law firms. Roux provides strategy, media buying, creative, digital & analytics to grow law firms.)His remarkable journey began with a Bachelor's degree in Advertising Communications and a minor in Marketing from Loyola University. Eric's insatiable curiosity and passion for the industry led him to earn an MBA at Tulane University, further honing his expertise.Throughout his illustrious career, Eric has consistently applied his strategic prowess to drive success for a diverse array of clients, ranging from prominent law firms like Morris Bart, LLC and Frank D. Azar & Associates to esteemed brands such as Harrah's Casino and the Louisiana Office of Tourism. His commitment to delivering clarity, accountability, and impressive returns on marketing investments has earned him accolades, including the title of Top Executive of the Year by the Advertising Club of New Orleans in 2009.Eric's impact extends beyond the boardroom, as he generously shares his knowledge as an educator and speaker at industry conferences. His dedication to fostering the next generation of advertising professionals is evident through his teaching experience at Loyola University's Communications Department. Additionally, Eric actively contributes to community initiatives, serving on the Board of Directors of Go.Be., which supports entrepreneurial minority small business owners.With an unwavering commitment to innovation and a track record of excellence, Eric is a visionary leader in the world of advertising, leaving an indelible mark on the industry and inspiring those fortunate enough to work alongside him.Key TakeawaysDefine your brand's unique purpose, audience, and positioning before implementing specific marketing tactics.Identify what makes your brand distinct to stand out in a competitive market.Ensure your Google Business Profile is up-to-date, with client reviews and accurate information, as it’s an easy and impactful way to enhance visibility.Participating in local events and supporting community causes strengthens brand trust and aligns with meaningful values.Avoid spreading resources thin by focusing on a few marketing strategies and executing them exceptionally well.Improving operational elements like call intake and client follow-ups can significantly increase conversion rates.Consider traditional methods like broadcast TV and billboards for brand-building, alongside digital efforts, depending on your market and goals.Develop a tailored approach that aligns with your specific strengths and goals instead of mimicking others' strategies.QuoteWhen brands want to go to market, we start with what strategy is and what’s unique and different about their brand.Connect with Eric MorganWebsiteLinkedInFacebookConnect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/
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Real Personal Branding with Lauren V Davis
Oct 22, 202400:31:09Tap to summarizeIn this week's episode of The Best Guest we welcome Lauren V Davis to the podcast.We talk about:Building a Real Personal BrandLeveraging Social Media for ConnectionThe Power of Community and NetworkingAbout Lauren V. DavisLauren V. Davis is the CEO of Lauren Davis Creative, a hands-on personal branding consultancy that helps superstar entrepreneurs, authors, speakers, and passion-driven individuals tell their stories on their own terms, develop personal brands that form real relationships, and increase their visibility + revenue.The skills Lauren acquired while building a successful brick-and-mortar record store for 15+ years taught her how to see through manipulative “one-hit-wonder” marketing tactics and instead grow a personal brand that drives meaningful relationships and profits. Today, she offers that same entrepreneurial support (and of course, great music recommendations) to experts worldwide.Lauren is a featured marketing expert in Reader’s Digest, Huffington Post, and on global top-rated podcasts. She also hosts The Real Personal Branding Podcast, a bi-weekly podcast where she uncovers the secrets of personal brand building from some of the top thought-leaders, speakers, authors, and coaches in the world.When she’s not working, find her touring the country in her van with her partner, searching for a great cup of coffee or glass of red wine.Key TakeawaysPersonal branding is about community building, storytelling, and fostering engagement.Promoting your speaking engagements before events shows excitement and approachability.Setting aside time before and after events to engage with your audience can boost your connection and impact.Following up on social media with a thank-you post after your presentation reinforces the relationship with new followers.Even introverts can set boundaries while effectively engaging with an audience after speaking.Regularly audit your brand by Googling yourself and ensuring your content reflects your current work.Your content should be authentic and go beyond just providing value—allow people to connect with you personally.It’s essential to have a simple, efficient system for proposals, contracts, and payments.Don’t forget to ask for testimonials and reviews; they play a vital role in building trust and credibility.QuotePromoting or sharing the event before you come shows your approachability and gets the audience excited about engaging with you. It’s about building relationships that last beyond your talk.Connect with Lauren V. DavisInstagram: https://www.instagram.com/ldaviscreative/LinkedIn: https://www.linkedin.com/in/ldaviscreative/LinkTree: https://linktr.ee/ldaviscreativePodcast: https://linktr.ee/realpersonalbrandingpodcastGrow Your Public Speaking Business WorkbookGifts Download Lauren's 100+ Social Media & Content Prompts for Professional SpeakersDownload 100 prompts for social media Connect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/
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Publishing Legacy Building Books with Deborah Ager
Sep 23, 202400:17:29Tap to summarizeIn this week’s episode of The Best Guest, we welcome book writing coach Deborah Ager to the show.We talk about:Writing "anti-boring" booksOvercoming self-doubt and writer’s blockCommon pitfalls to avoidThe power of books to build personal brandsAbout DeborahDeborah Ager is a book writing coach who helps leaders publish anti-boring, high-quality books. Whether her clients want to build their credibility, get speaking engagements at the largest conferences, or see their book on the shelves at airports, she helps them get there.In her business career, she developed a viral book marketing campaign for the U.S. National Institutes of Health’s Keep the Beat cookbook, built digital marketing programs that generated millions for a good cause, and founded an international literary magazine that’s carried in libraries at Yale and Harvard.Key TakeawaysWriting should have an audience-first approach to avoid being boring; know what your readers care about.Address feelings of self-doubt by focusing on what makes your perspective unique in the marketplace.Overcoming writer’s block requires practical mindset shifts, such as accepting that a first draft doesn’t need to be perfect.Carving out dedicated time and accountability through writing partners can help you balance writing your own books with client projects.Books are a powerful form of communication and content marketing that can open up new opportunities, such as speaking engagements or corporate partnerships.Quote"A book can be a great way to allow another avenue or breadcrumb for people to find you." — Deborah AgerMentioned in This EpisodeThe Guide to Choosing Whether to Self-Publish Your BookFree "How to Publish Your Book" classGet next steps to launch your nonfiction book.Connect with Deborah AgerLinkedInSelf-Publishing Success WebsiteConnect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/
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