Podcast
The Best Guest
Hosted by Victoria Bennion · EN
The Best Guest is the podcast for the Victoria Bennion Podcast Booking Agency. Each week we share tips and strategies on how to utilise a podcast interview strategy. You also hear from our clients who share their varied wealth of expertise along with guest experts who talk about mindset, marketing and business to ensure you are set up for success.
24episodes
Episodes
Newest firstAll episodes
Mastering Authority Marketing with Frank Husmann
Aug 20, 202400:19:15Tap to summarizeIn this week's episode of The Best Guest, we welcome Frank Husmann, the founder of Maxiality to the podcast.We talk about:Shifts in the B2B marketing landscapeThe importance of strategyCommon pitfalls in authority marketingKey TakeawaysShowing the human side of a business is crucial, especially through video content that can emotionally engage and connect with the audience.Leveraging UGC and testimonials in social media marketing is highly effective, as they can build trust and authenticity.Using storytelling is a powerful strategy in video content, allowing a brand to resonate more deeply with its audience.Businesses should focus on maximizing ROI by understanding and catering to customer needs, driving engagement and conversions.Embracing innovation is essential for staying relevant, with short-form video content being a key area for creative growth.Podcasting can serve as core content, offering an opportunity to dive deep into topics, establish authority, and engage listeners on a personal level.QuoteWhen you put the human side of your business out there, it’s not just about selling a product or service; it’s about creating a real connection with your audienceConnect with Frank HusmannWebsiteYouTubeLinkedinConnect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/
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How to Get Leads From Podcast Interviews
Aug 7, 202400:08:20Tap to summarizeIn this week's episode of The Best Guest we're looking at How to Get Leads from your Podcast Interviews.Key TakeawaysConsistent Engagement: Instead of focusing solely on appearing on the largest podcasts with the most downloads, prioritize being a guest on podcasts regularly. Consistent appearances help build momentum and increase visibility over time.Long-Term Strategy: Podcast interviews have a long shelf life, meaning they can generate leads long after they are initially published. Regularly participating in podcast interviews creates a lasting digital footprint that can continue to attract clients in the future.Wider Reach Potential: Many shows also share their episodes on platforms like YouTube, social media, and newsletters, which can significantly expand the audience.Unexpected Opportunities: Additional opportunities can arise from podcast appearances, such as collaborations, guest appearances on social media platforms, or writing articles for publications associated with the host. Engaging with smaller, niche podcasts can also lead to significant business opportunities, as illustrated by the example of a client securing a $10,000 course sale.Host Connections: Developing strong relationships with podcast hosts can be as valuable as the audience itself. Hosts can offer further opportunities, such as magazine articles and speaking engagements.Collaborative Potential: Engaging with hosts can lead to collaborations beyond the podcast episode itself. Maintain contact with hosts and explore potential collaborations that could benefit both parties.Direct Engagement: When appearing on podcasts, ensure there is a clear and compelling call to action for listeners. This could be a unique URL, a webinar, or a specific offer tailored to the audience.Value Addition: As a podcast guest, focus on adding value to the audience, which increases the likelihood of listener engagement and lead generation.Audience Overlap: Look for shows with audiences that have some overlap with your target market.Connect with Victoria BennionTo learn more about working with us visit https://thebestpodcastguest.co.uk/
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Building Connection and Community with Vladimer Botsvadze
Jul 25, 202400:21:37Tap to summarizeIn this week's episode of The Best Guest we welcome Vladimer BotsvadzeWe talk about:The importance of building connection with consumersPutting your customers firstPersonal brands and AIAbout Vladimer BotsvadzeRanked as the No. 1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 in 2023 with over 130,000 followers across his social media platforms, Vladimer Botsvadze is a world-renowned digital transformation and social media influencer, keynote speaker, start-up advisor and internet personality who drives growth and positions brands as market leaders in their industries. He has more than 15 years of international experience with a proven track record and has enjoyed an outstanding career at the top of the technology industry. Vladimer has been described as "a pioneer across the globe" by Exeleon Magazine.Key Takeaways00:28 Welcoming Back Vladimir: Achievements and Milestones01:49 Building Emotional Connections in the Digital Age04:45 The Power of Personal Branding07:53 Community Building and Social Media Strategies18:10 The Role of AI in Marketing and Content Creation19:54 The Importance of Patience and Long-Term ThinkingQuoteThe personal brand has become the brand, because consumers trust entrepreneurs who show their face, who show their smile, so no excuses.Mentioned in This EpisodeEmily Weiss - GlossierTeslaConnect with Vladimer BotsvadzeWebsiteLinkedInX/TwitterInstagramConnect with Victoria BennionTo learn more about working with us visit https://www.thebestpodcastguest.co.uk/
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How to Pitch Podcasts Effectively
Jul 2, 202400:08:23Tap to summarizeIn this week's episode of The Best Guest, Victoria shares essential tips on how to pitch yourself effectively as a podcast guest. Tune in to discover how to make your pitches stand out and increase your visibility through podcasting.Key TakeawaysPrepare Your Digital Presence:Before pitching, ensure your online footprint is polished. This includes having an updated biography, professional headshot, and relevant social media links. Create a one sheet and a digital media kit to present yourself professionally.Research and Personalize:Take time to research each podcast you pitch to. Understand the show's format, audience, and previous episodes. Personalise your pitch by mentioning specific episodes or topics that resonated with you, and avoid generic, templated pitches.Your pitch should include a brief introduction about you, relevant experience or achievements, and suggested topics you can discuss. Highlight any gaps in the podcast's previous content that you can fill and explain how you'll promote the episode if selected.After sending your pitch, follow up a week later. Hosts are often busy, and a gentle reminder can significantly increase your chances of getting a reply. Mention any new achievements or relevant updates in your follow-up.Consider adding value to your pitch by offering something unique to the podcast’s audience, like an exclusive webinar or a special resource. This can make your pitch more attractive and demonstrate your commitment to contributing to the show's success.ResourcesWhat you Need in Place Before Getting Started With a Podcast Interview StrategyGet More Podcast Bookings With a One Sheet That WowsConnect with Victoria BennionTo learn more about working with us visit www.victoriabennion.com
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