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Bobby Bones
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Brandon Lancaster
Hear insightful, entertaining discussions on today's important health and wellness topics on the Health discovered podcast from WebMD. Through in depth conversations with experts, Health Discovered covers everything from tips for healthier living to the latest on therapy and mental health. My goal is to really destigmatize mental health treatment and looking at it from a whole health perspective, physical health and mental health can be intertwined. Listen to WebMD Health discovered on the iHeartRadio app or wherever you get your podcasts.
Bobby Bones
Episode 514 it's Brandon Lancaster of Lanco. So it's a great story of, you want to say redemption. I mean these guys were crushing it and then basically Covid hit like it did a lot of other artists and lost a record deal, change management, they had to kind of start over and Brandon talks about that a lot. I really like Brandon and it's crazy because they've been nominated for so many awards like CMA's, American Music Awards, ACMs where they won New Duo Group of the Year and then just a couple things went wrong that snowballed but now they are back. It's a really great story. Here he is, Brandon Lancaster, which is how the band name Lanco came about, of Lanco. Brandon, good to see you again, buddy.
Brandon Lancaster
Good to see you.
Bobby Bones
Although it doesn't feel like I haven't seen you, because social media exists in a way that, I don't know, you kind of feel like you do see people.
Brandon Lancaster
Yeah.
Bobby Bones
It's weird because I don't know that you and I have spent any time together in literally years at this point. Right.
Brandon Lancaster
I think. Yeah, I think it'd be years, but, yeah, it's same thing. I feel like I know your life because.
Bobby Bones
Yeah, like, when I walked down, I was like, oh. My wife was like, who's down? I said, brandon, this friend of mine sings. She's like, I never met him. And I was like, I don't even know that I've seen you since I've been married.
Brandon Lancaster
I don't think. I don't think so.
Bobby Bones
That's crazy. Last time we did this, we did it up in a tiny bedroom.
Brandon Lancaster
Yep.
Bobby Bones
Of a house across town.
Brandon Lancaster
And.
Bobby Bones
And for you, that wasn't weird because I knew you, but sometimes there'd be people that would come over to the house, and they'd have to, like, come into the house and go upstairs.
Brandon Lancaster
Yeah. Yeah.
Bobby Bones
Looking back, that's a little invasive. Right, Mike? That's our fault. I mean, it's our fault.
Brandon Lancaster
Yeah.
Bobby Bones
What's weird, it was right by your bedroom. Yeah. Walk by the bedroom. Yeah. It's the first thing Brandon said. He was like, yeah, we did. Last time we did this was in a small room. That's when it hit me. I haven't seen you in a long time, but welcome to the new studio.
Brandon Lancaster
Yeah, it's great. Thanks for having me.
Bobby Bones
Yeah. Take a dip in the pool if you'd like. Afterward, A lot of guests, what they say is if it's been a good interview, they like to jump in the pool. So you let me know at the end, and you can jump right in.
Brandon Lancaster
How warm is the pool?
Bobby Bones
You know, it doesn't matter.
Brandon Lancaster
All right. It has to be a really good interview. If it's an ice plunge, it always is.
Bobby Bones
All right, let's see. Where do I want to start? I feel like you've. Because I asked you how you been, you said good, bad, in between. I feel like that's kind of been. I don't know if you're talking about personal or professional, but I know professionally, you know, you guys come out and you have the big hit. I was gonna be forever. You gonna be. And then did You. Did you lose your deal and management?
Brandon Lancaster
Yeah. I mean, how much do you want to get into this?
Bobby Bones
No. Yeah, I mean, as much as you want.
Brandon Lancaster
No, we can.
Bobby Bones
Because the reason I want to get back into it is because it's not like that anymore because it's been the complete opposite, actually. We have the same agents sort of now, so. But I kind of wanted to go. We saw each other, it was going good. And this is a testament of. Sometimes things don't go right for a long time, but if you just keep on going and you have the heart and determination you're putting in the work. I'm just going to tell you where the whole timeline of this interview was going to go with me. That you push hard long enough, eventually the rock moves.
Brandon Lancaster
Yeah, absolutely. And that's. And, yeah, it's funny because seriously, coming here and like, last time I. I did this was just forever ago and it was at your house and I used to see you more often back then, just running the same circles and it's just been anytime I see someone that I haven't seen in a long time, and they're. They're, you know, how you been? It's like, oh, since I last saw you, I've been everything. The highs of highs, lows, lows, and everything in between. Because, you know, so kind of funny. But also. Yeah. I mean, since I. Since I've seen you last. Since we've kind of done this. I mean. Yeah. Had it. Had a huge hit with. With Love Story. It's like, I don't know, five. It's a hundred quadrillion times platins or something. But. And then we had Born to love you after that and.
Bobby Bones
And really sing that one.
Brandon Lancaster
I was born to love you I could search the world from south to north Born to love you.
Bobby Bones
Do the. Do the chorus melody, though.
Brandon Lancaster
That's.
Bobby Bones
No, don't sing it hard, but do it again. But you were going too fast.
Brandon Lancaster
I could search the world from south to north But I already found what I'm looking for Wherever I go, whatever I do I was born to love you I was born.
Bobby Bones
Got it. Got it.
Brandon Lancaster
Yeah.
Bobby Bones
Got it.
Brandon Lancaster
We actually sang that on Dancing with the Stars. What the season you were on. Yeah. You didn't dance.
Bobby Bones
I didn't dance. I danced to Janssen. But you played that. Yeah, that episode, the country thing with.
Brandon Lancaster
Like the plastic cows and.
Bobby Bones
Hey, we did a whole group dance with Platt and I. I remember getting so frustrated at that because they were like, it's country night. Bring in the cows and Hay bales. I'm like, guys, this is really not what it is. But yeah, yeah, that, that was, that was cool. So you guys do that. Okay, walk me through it.
Brandon Lancaster
So we do that. We put out that album. That album debuted at number one on the album chart. Billboard album chart. And we were the first band to debut with a number one album since Alabama. So we were, we were crushing. And then toured us sold out our headline tour. Then we toured Luke Combs, Dirks Bentley, Miranda Lambert, just in, you know, and then went overseas, sold out a bunch of shows in uk, headlined Austria. Well, we were going to headline Australia. We're on the Miranda tour. We have a single at radio number one most added. We're like here we go. We're about, you know, about to get two buses about to do that thing and we were doing like a headline tour and Miranda's thing at this like alternate weekends and we were about to go to Australia and our management was like, hey, you're not going to Australia. There's this thing going around. I think we're gonna stay home this week. And you're like, what? And we, that night we were in Minneapolis, had a sold out show at Fillmore and yeah thought we were going home for a two week break. And that. That's the beginning of act two really.
Bobby Bones
Coveted that started the unraveling.
Brandon Lancaster
Oh dude. Like hun. And I hate. Here's the thing I hate. Especially in the season of my life. I hate being woe is me. And I hate.
Bobby Bones
I don't take that as well as me. Yeah, but I literally asked you the question.
Brandon Lancaster
Yeah, but it's a thing where it's. You know, we were, we going and. But we. The thing that we were. We. We had. Our live thing has always been such the way that we sell what we do. If you come see us live and if radio can come see us live and if people, the fans. And when that went away, we're now sitting at home and we have this single. But you know, no one's in their cars. No like Radio Engagement is just. And so that kind of. That single, it just wasn't. It was like nearly impossible because we're still technically a newer artist. You know, we're like in the 30s. We're like top 40. But it just. Yeah, you get the. And then we started getting the call like hey, this, this thing. You got to download this app, this tick tock thing. And we do that and it just. But it's. I. It's just such a long story and how much you Want to get into whatever. But that. That was kind of the beginning of like, okay. And that song ended up not working or they just got pulled from radio.
Bobby Bones
Really.
Brandon Lancaster
It was just too. It was. It was a hard season. And so then after that, you are kind of in. We had a whole second album ready to go with Dan Huff and Jay Joyce.
Bobby Bones
Fully produced.
Brandon Lancaster
Yeah, fully produced. Like gonna go to mixing. And if you don't have a single that's promoting that album and you're not on the road promoting that album, that album's easy to just kind of stop being paid attention to. And then before you know it, you're kind of in the wilderness, which I'm. Where everyone. I mean, you're. We're a small business. Everyone was in the wilderness trying to pivot and trying to adopt to these new times. But it was. Yeah, that was kind of the beginning of. Of the unraveling of.
Bobby Bones
When did you start to feel like. Because a lot of people went through either. Well, I would just say not being paid attention to because there wasn't much attention to be paid. When did you start to feel like, hey, we're kind of not getting the same amount as compared to the other folks?
Brandon Lancaster
Yeah, I'd say not long after. So we had a single called what I See, and that was produced by Dan Huff. And that was. Yeah, it was like in the 30s. It was top 40. And once you can just tell the. The calls start becoming less and. And you know, also we. The standard for where we were at was just so. Was so high. You know, it's. I mean, because we're. We're at a label with other just huge artists and we're still working our way up that mountain. You know, we're still in the. If we're playing a festival slot, we're like not the last ones. Maybe second last or third to last, you know, but you're climbing that mountain. But once that single got pulled from. From radio, then the calls start becoming less. You can just feel. And then they really did. They kept hitting us with the social media thing, which for us we. It was always like on the road and just our lives and. And really you have to remember at the time, it seems like everyday life now, but the time people weren't just like. I remember the first time I saw lip syncing on. On an app and being like, what now? It's just like a music video, but it was just someone like in their bathroom and it's like where they're like with their guitar singing. And it was just so different than what we had been doing. And we would try. We'd try to make it work, but at the time, you know, we weren't going, like, super viral. We weren't. We. We weren't just having this moment that was during, like, Olivia Rodrigo and these things that were just. And you're like. And you're now becoming content creators, which is something different than we had ever done before. And it's really not our expertise. We're a band and we play music and write songs. And so then we started feeling. You could just kind of start feeling the attention wasn't there and talk to management, and it's like, hey, you know, it's just a tough situation.
Bobby Bones
And, yeah, everybody was losing money and nobody wanted to spend the equal amount of money when they were pulling in less money.
Brandon Lancaster
Yeah.
Bobby Bones
So there had to be decisions made. It happened across a lot of entertainment platforms. And I think, yeah, it sucked because you guys were new. Yeah, you had a hit. But when they start having to go, well, if we only have, like, seven people, we can fit in this nest. You know, the small birds are kicked out first.
Brandon Lancaster
Yeah. And then we were still in a place where we needed that support. We still needed. We had our fans. But then what you need to impact on that, like, global level, that is competing against the artists that are headlining the arenas and the. You know, that's where the focus is going to be during that time. And I. And I haven't understood that then. Like, I wasn't even back then. I really wasn't bitter about it because I'm practical and I. I get it. I'm like, it's just so unfortunate because we were just in that, you know, when you're. I mean, it. People don't understand. It is hard to move tickets. It's hard to sell tickets.
Bobby Bones
Oh, yeah, it's hard to sell hard tickets.
Brandon Lancaster
Yeah. And we were selling hard tickets and selling out venues, like, in different countries. I mean, which would for us was just so mind blowing. But. But, yeah, it was. It was a tough time.
Bobby Bones
Do they give you the call, like, hey, we're gonna move on, discontinue the deal? Like, what. What do they say?
Brandon Lancaster
So actually, what happened was our management called and was like, hey, I had a meeting. I've had some meetings. This is. You're in a place in the building where this could be tough to. To win them back. You know, I mean, it's just. You might be better off going to a new building and igniting a new fire, getting new people excited, you know, Just kind of a new partnership. And so it really started there feel.
Bobby Bones
Like a very euphemistic statement to say, like, you, new building, new fire. And you're like, okay, well, point me to the new building. What new building wants to talk. But no new buildings want to talk to anybody new. Because nobody had money.
Brandon Lancaster
Yeah.
Bobby Bones
Especially at that time that they were willing to throw out because Covid had wrecked everything.
Brandon Lancaster
Trust me. That was. I mean, this conversation all happened. It's like, well, okay, but it's kind of. It's like, do you repair a kind of broken relationship or a relationship or do you go pursue a new relationship? And. And yeah, which one's going to be more difficult? How broken is the relationship? And yeah, and it was a time that. Yeah, but it was still so early. It's still. I don't know if everyone had the knowledge that's like, are people signing new acts? Because people were signing new act facts. But the new signings were okay. This label just signed 35 artists that are like blowing up on this app.
Bobby Bones
That based on like streams, like tick tock algorithms that type stuff.
Brandon Lancaster
Yeah. And so. And we weren't. We were doing fine there, but just, you know, we weren't. That's never been like where we crush and. Because that is a skill in its own right. That is its own art form. And we've gotten better at it. We've learned by the time, you know, it was. But yeah, it was a. That was kind of how that process went. And then you are in the wilderness. And that was wild to be like, literally independent. I mean, independent.
Bobby Bones
Are you the one having these conversations or is like a party line of you and all the band members, like. Or do you take the information back?
Brandon Lancaster
So I take the information back. But it happens. I mean, we're on the bus having these conversations. We're going. Well, at the time, no, we weren't on the bus because we weren't touring. But we would go like, we all kind of have like little in home studios. Jared's like the biggest and best one because he's like truly a producer. And so we go to his studio and we would have these talks, these discussions. And then I would make the phone call with me. It's not like all five of us on the line and anything. Any decisions were made, I would call each person individually, like, hey, I think this is a conversation I just had and. And literally have a one on one with each guy. And then if, you know, maybe all of us get together and have a band meeting. Yeah, it Was a weird time too, because we were supposed to be doing this social stuff and we posted a few things and started getting ripped for not quarantining. And it's like, what on earth?
Bobby Bones
No win. Yeah, it was a no win.
Brandon Lancaster
It was tough.
Bobby Bones
How many guys in the band? Five.
Brandon Lancaster
Five.
Bobby Bones
Did you ever think about not being a five person band?
Brandon Lancaster
Yeah, man. You know, that was a really interesting time because especially when you leave the label, it's like, hey, what? Like, we're starting fresh no matter what we do. And creatively we all write and all that stuff, but really, man, we really relied on it. This sounds like kind of cheesy, but we rely. That's where you realize, like, oh, we're friends. Because we don't have a tour schedule. We're not in the studio, but we're just like in Jared's yard chipping golf balls, running our mouths about stuff because we are friends.
Bobby Bones
And choosing. You're choosing to spend time together.
Brandon Lancaster
Yeah. And so it's like, well, if we're gonna get this back and we're gonna do this, I'd rather do it with this group of guys. And so that. That actually ended up. I. It really did end up. It can be one of those make or break things and it. I think it made the band really solidified. Like, oh, oh, yeah. Because we started as friends. We started just friends, jamming and trying to pursue this dream. And then you're just in the dream and it's this whirlwind and then you're literally back to no record deal. There was a moment there where, like, didn't know what management was going to. I mean, it was scary and we. But we still was like, well, you guys want to go hit some balls? And I mean, I don't know. You guys want to hang out?
Bobby Bones
What was the scariest? When did it get the scariest?
Brandon Lancaster
The scariest was I'd say going like towards the end of going like 2021 was the scariest because it wasn't like, we're back, everything's back. It was. We were living in a new day and age. I had also just bought a house with my wife and also had. Was having a baby. I had a baby the end of 2020, September 2020. So I don't have a baby. I have a mortgage that I like, didn't out price myself, but it's like I did if I don't have a job. Because we make our. We really make our money on the road. That's how selling those T shirts and playing Those how we really make our money. That's gone. And that's what inspired a song on the records called Honey. I lost my job today because I remember walking downstairs and my wife was in the kitchen. I told her, hey, I. I don't have a record deal anymore. And it's not like we can just go out and tour. I'm. I'm essentially unemployed, and we now have a new baby and a house. And that was a. That was a scary time.
Bobby Bones
Yeah, that's tough. Big overhead there now. Yeah, no, not big new overhead. More important overhead than ever before.
Brandon Lancaster
Yeah, because we had 2019 is when we went and, like, started building the house. And, you know, we were on the Miranda tour. We did our headline thing. We had a top 40 at radio number one, most added, like, all. It was like, oh, I planned this perfectly. This is great. And then, you know, when that hit, you're faced with real life stuff where it's. It's a lot of uncertainties and a lot of unknowns, but it really. And it's what inspired that song was saying, okay, you know what? At the end of the day, it really. You know, I had this. I had a baby girl born in. In September 2020. And when I. I remember after that conversation, though, I just went, like, got on the floor and played with her and. And, you know, just. And realized, like, oh, she doesn't care. As long as I'm a good dad, I'm a present dad. My wife, she's. Yeah, she may be a little nervous, but she knows we're gonna be okay because we've got each other and. And we've got this family, and we're gonna make it through whatever that is.
Bobby Bones
Did all the guys feel like they were gonna continue on or did it go in shifts? I feel like with five people, every personality is different. Like, you'd have to, like, talk one person into one out of just different personality.
Brandon Lancaster
That's exactly what it was. Someone would be having a bad day, and then, thankfully, someone else be out. And sometimes three of us would be having a good day, two of us be having a bad day, and you'd kind of get in arguments. We did, Eric. We're down one original member now. So Tim Avon is our. Is our guitar player. He's been with us a few years now, but Eric, he was the original guitar player. He left the band a couple years ago. And what's interesting, he. We made it all through the Pandemic era together. But then after that, that's a new thing. You go back out on the road and you're restarting. You're with a new label and you're. And it's. Do I want to do all this again? You know, you. Because you kind of figured out this new life at home, and then you.
Bobby Bones
Kind of have to start over again, too.
Brandon Lancaster
Yes. 100.
Bobby Bones
And it's not fully, but it's mostly.
Brandon Lancaster
Yeah.
Bobby Bones
You know, in the fickle world of entertainment in general. And it doesn't matter what version of entertainment, people forget quick.
Brandon Lancaster
Yeah.
Bobby Bones
Because there's a lot coming at them.
Brandon Lancaster
Oh, yeah.
Bobby Bones
And so when do you start to get interest again from a label or does management happen? First is they like, what. What starts to. What the waves start to come back in. What comes first?
Brandon Lancaster
Yeah. So first was getting. Getting a point person or management, a new point person or management that. That could help lead a lot of these conversations, be on the team, be the sixth member, you know, be that kind of thing.
Bobby Bones
And so how'd you find them?
Brandon Lancaster
Honestly, through. So I was working. I had a publishing deal with Jay Joyce, who's a producer in town, and the person that used to run that publishing company. We're still in touch. And I still write. Melissa Spillman, Jeremy Spelman's her husband. Still write with him. And she knew we were looking for management, and so she actually reached out to these. To this guy and actually based out of Austin, but partnered with Nashville. And so flew into Nashville and just got really. I like that there was kind of a perspective outside of Nashville, but also there was still roots in Nashville because it's like a partnership. And so found that relationship. And then we did. I mean, we had. Because we have a name. Like, if you people know Lanco, that's one thing I've learned that's just crazy, you know, moving out side of the city and just kind of living a normal life. My daughter's in, like, a little school, you know, and when you talk to parents, you're like, oh, man. People, like. People know Lanco. And so the industry knows Lanco. So there were labels, like, even from day one that were kind of interesting. You go get coffee, you'd go to the meetings. You go. But then finally we. We played a show and. And Jennifer Johnson from Riser House was there and just jumped on. I mean, just all in pretty much immediately. And so that was really exciting. That was a new team, more on the independent side, which was fun, but.
Bobby Bones
Not so independent that it was independent.
Brandon Lancaster
Right, Right.
Bobby Bones
Because there's some success there.
Brandon Lancaster
Oh, yeah, absolutely. Yeah. And so that's the thing that's always. And that's like a perfect medium for me is if you can find. It's not this huge corporation, you know, controlled by New York or whatever. You know, it's like if it's. It's. It's in house, but there's also connections and, and it's big enough. There can be. There can be movement. All the connections that. All the relationships are there that are important.
Bobby Bones
And there can be leverage.
Brandon Lancaster
Yeah.
Bobby Bones
With other successful acts.
Brandon Lancaster
Yeah.
Bobby Bones
Who else is on Reiser House?
Brandon Lancaster
So Mitchell Timpenny is with. Has a. Has a joint partnership with. With Riser and then Sony and then Megan Patrick, Dylan Carmichael. And then they're also a publishing house too. So they have. They've got writers that have written. I mean, Laney Wilson, John Party and Luke Combs. But, you know, just so they're. They're in the game for sure.
Bobby Bones
And that's the benefit of having somebody that has some leverage because they have other artists that they can, for lack of a better term, trade in and out, meaning they could also use you.
Brandon Lancaster
Right.
Bobby Bones
They have a new artist. Like, yeah, we can get your Lanco, but you have to take on Jimmy Johnson here. Let him do so.
Brandon Lancaster
That.
Bobby Bones
That's part of the. Part of the business as well. So, okay, you have this hungry. I won't say new, but newish, but semi established label. You have a manager. Do you have an agent?
Brandon Lancaster
Yes, we have an agent.
Bobby Bones
Did you have an agent?
Brandon Lancaster
We had an agent. We. We. Yes, now we have a new agent. Cs all new. Did you get all new team?
Bobby Bones
Did you get dropped by your agency?
Brandon Lancaster
No, it was another. It's an. I don't know how in the weeds I want to get. It's another thing where it's those. It's those conversations where it's like, you know, maybe another relationship. Just. You want that hunger, that fire, and you want to be kind of. It's nice and entertainment if you can be. It's. Sometimes it's nice to be the shiny new toy.
Bobby Bones
Yeah. It's nice to also feel wanted and feel like there's attention being put on you. Like, I was at CAA for a long time and it was great. And my first agent was a new agent when I was getting my first agent. And that was awesome because we came up together and I was like one of her first clients and we were together for like 12 years, but she started to get really successful in like the news, political space. And she was out of New York and she was amazing, but she was growing so fast in that area, that really wasn't the area that I needed to have my work done. I didn't need in Nashville. I was fine here. Mine was in la. So they had, like, a secondary agent at caa, and I was not paid much attention to. I was just kind of an afterthought.
Brandon Lancaster
Yeah. And it's tough. I mean, we kind of had the same situation where you're almost starting with someone and you're growing, but then the reality is, as you're kind of going down this mountain and you're trying to figure it out and pick up the pieces, their career, they're still.
Bobby Bones
Yeah.
Brandon Lancaster
They've now got other things, different priorities. Yeah.
Bobby Bones
They don't match.
Brandon Lancaster
Yeah. And it is what it is.
Bobby Bones
So I left. I left caa.
Brandon Lancaster
Yeah.
Bobby Bones
Because I wasn't. I didn't feel like I was being prioritized enough. And it was a difficult decision to make. And I remember I did a thing where I was talking to a bunch of agencies and, you know, for a second, it's fun because everybody's like, want to have a meeting and telling you what they can offer you. But I ended up. And you'll see where this comes back around to you. I ended up signing with an agency that was one of the big agencies. Not as big as caa, because CAA and William Morse were like the monsters. Right. They're the big ones. But I signed with an agency that was big, but not as big, but felt hungry because they were not as big. And that was uta.
Brandon Lancaster
Yeah.
Bobby Bones
And so for that reason is kind of like when you talk about signing with Reiser House. That's why I signed with my agent now, because could I have picked a bigger agent out of New York and la? That for sure. Yes. But I also felt like at times I was getting lost in the mix because I wasn't always in front of their eyeballs, so. But my relationship with UTA has been excellent.
Brandon Lancaster
Yeah.
Bobby Bones
So that's. And I saw a picture the other day with you of Lanka, with uta.
Brandon Lancaster
Yeah, I didn't. I didn't. I didn't know you were at uta.
Bobby Bones
They need to talk about that more. I'm already. Now I'm getting mad. They're not telling everybody.
Brandon Lancaster
Well, I mean, hey, that speaks to them that their.
Bobby Bones
Yeah.
Brandon Lancaster
That their pitch is like, hey, this is what we really want. You want to work for you. And this is. This is our plan and our strategy, and we're excited about 2,000 tickets sold as opposed to. Well, yeah, you did 2,000 tickets, but these people did 20,000 twice last night. You know, it's like. And so, yeah, I. I love it over there and it's been. But no, I love. We have a new team and new energy and we are. It is kind of a version 2.0, but it's been. It's. It's been fun to. To tackle this again, but even with different perspective, different life perspective, different even sitting here doing this right now. I remember doing this 10 years ago. I remember my feeling. I remember how I felt about our member. And I remember back then being nervous about everything because I so felt that, like every moment my entire life was hinging on it. Where now that's true. It's very important, but it's also my career. I also have, you know, like right now my family's at the zoo and I'm like, oh, yeah, I don't know what I'm finish up. Might meet you all there. Because that's also important to me. So little healthier perspective now and. Yeah, just growing up a little more. A little.
Bobby Bones
But you also know what you want, what you don't want. You also know what worked and what didn't work. It doesn't mean it won't work again a different time. But at least you have gained what is kind of the most expensive thing to gain, and that is perspective. You said the word perspective is the hardest thing to get because you don't get it because it's fun. Yeah, you get perspective because it was kind of forced upon you, but it is also the most valuable. So once you have it, you're like, cool, I got it, man. Sure wish I have to go through that to get it. But you have it, right? And so you treat everything differently. Some things are more precious, some things aren't nearly as precious. And you learn not every single little thing can take your whole world down. Yeah, that's what 100% sort of reminds me of. Like, as a new artist, you're like, oh, my God, I got to make sure I get this exactly right. Get that exactly right.
Brandon Lancaster
Yeah. Hang tight.
Bobby Bones
The bobbycast will be right back.
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Podcast Host
I know a lot of cops and they get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes. But there's a company dedicated to a future where the answer will always be no.
Brandon Lancaster
Across the country, cops called this Taser the Revolution.
Podcast Host
But not everyone was convinced it was that simple.
Dan Flores
Cops believed everything that Taser told them.
Podcast Host
From Lava For Good and the team that brought you Bone Valley comes a story about what happened when a multi billion dollar company dedicated itself to one visionary mission. This is Absolute Season 1, Taser Incorporated.
Brandon Lancaster
I get right back there and it's bad. It's really, really, really bad.
Podcast Host
Listen to new episodes of Absolute Season 1, Taser Incorporated on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts. Binge episodes 1, 2 and 3 on May 21 and episodes 4, 5 and 6 on June 4 ad free at Lavafor Good plus on Apple Podcasts.
Dan Flores
The American west with Dan Flores is the latest show from the Meat Eater Podcast Network. Hosted by me, writer and historian Dan Flores and brought to you by Velvet Buck, this podcast looks at a West available nowhere else. Each episode I'll be diving into some of the lesser known histories of the West. I'll then be joined in conversation by guests such as Western historian Dr. Randall Williams and best selling author and Meat Eater founder Stephen Rinella.
Brandon Lancaster
I'll correct my kids now and then where they'll say when cave people were here. And I'll say, it seems like the Ice Age people that were here didn't have a real affinity for caves.
Dan Flores
So join me starting Tuesday, May 6, where we'll delve into stories of the west and come to understand how it helps inform the ways in which we experience the region today.
Brandon Lancaster
Listen to the American west with Dan Flores on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.
Bobby Bones
And we're back on the Bobby Cast. Your record is called we're not gonna. We're gonna.
Brandon Lancaster
We're gonna.
Bobby Bones
We're Gonna Make It. Yeah, I don't think I'm thinking Mary Tyler Moore, first time I saw it. Because that theme song goes, we're gonna make it after all. So we're gonna make it. I'm assuming that's kind of about that.
Brandon Lancaster
Yeah, I mean it's, you know, it's the title track, the album. Because really this album, this is, you know, years in the making. And it's our life. Like our first album, Hallie and I, was so autobiographical. It's so where we were and where we were headed and, you know, and it was even like the biggest song on that record, Greatest Love Story and even Born to Love youe. It's this coming of age, discovering love and what that means and then this. You know, as much as social media is a thing and. And all of that, there is an aspect where with your fans, the way that you communicate to them is through your music. That's how they get to know you and that's how they have this relationship with you. And so we wanted the different pieces of our lives to be on this record. And when, you know, we. We're gonna make. It's actually the last song we recorded for the record. And when you listen to the record, you realize there is this theme of ups and downs and trial and tribulation and. And good times, but also some really hard times. And through it all, there was this theme in our personal lives of, we're going to make it out of this valley. We're in a valley right now. We're going to make it to that hilltop and we're going to look back and be better because of it. And so that's. Yeah, it kind of summarized the whole album.
Bobby Bones
Reminds me of the story of the king that had the this too shall pass ring. And when times are really tough, he would look at the ring and he'd remind himself, this too shall pass. Hang in. But when times were amazing, he would look at the ring and go, this too shall pass. So treasure it, because in the future it will not be like this. And so this too shall pass was always the theme. And it wasn't to not appreciate and value what's happening now. It was to have an understanding and perspective of how quickly things can change. But when they change, and if they do change, they can change back. Based on, as I mentioned at the very beginning of this, like, if you work hard enough and long enough and smart enough, you can move the rock. Yeah, sometimes the rock's heavier. Yeah, sometimes the rock's not very heavy at all. But if you work long enough, hard enough, and smart enough, you can move the rock. I think about you guys when writing. Do you guys pull many outside writers to write with you? And why, I asked that is because that's a lot of people. That's a lot of cuts. You have to cut a song like five, six different ways.
Brandon Lancaster
Yeah, no, we. We do everything. Everything in between. So, like, we Have a song called Low Class Lovers on the record. That's a solo, right, That. I just wrote that one by myself after going out with my wife on a date night and felt out of place in the environment that I was in and wrote a song about it. And then, like, honey, I lost my job today. I actually wrote that one by myself. But then Jeremy Spillman, it was such a heavy topic to discuss. Unemployment, especially when, yes, it was scary for me and I didn't know the future, but there also were people that were in way worse situations than me, so kind of like being a poster child. Having a song like that felt like a heavy responsibility. So I brought Jeremy in to make sure, like, hey, can you help me work on this song and word it right then there are times where it's the whole band, and, you know, we bring in one writer, and we may just start jamming in the studio, literally just having, like, band practice and come up with a vibe and someone has a cool idea, and we just start singing. So it's everything. Everything all in between.
Bobby Bones
What about other guys? Do they write themselves for other artists?
Brandon Lancaster
Yeah. Yeah. So Chandler's actually at a.
Bobby Bones
Right.
Brandon Lancaster
Right now, and. Yeah, everyone. Chandler, Tripp, and Jared. All right. And then Jared's, like, a writer, producer.
Bobby Bones
And that's never caused any sort of issue?
Brandon Lancaster
No.
Bobby Bones
Did you encourage that?
Brandon Lancaster
Yeah. Oh, yeah. I. I mean, I. You know, Lanco's a. Lanco's a thing. It's a specific thing. And it doesn't mean that there's a lot of songs that I hear on the radio or whatever that I'm like, oh, that could. Lanco could have sang that. So, you know, there's. It. But it's a specific enough thing that we know the goal we're trying to achieve. We're together and working on a Lanco thing, and. And if they're working, I think they like it, too, because it gives them an outlet. Because there are things that we just wouldn't sing or they're just not our vibe, even sonically. And it gives everyone an outlet to be able to do that.
Bobby Bones
Do you ever think about doing even a couple songs by yourself and it sounded completely different than Lanko? That'd be the only reason you would do it. Yeah, but it's like, I want to do this garage rock.
Brandon Lancaster
Yeah.
Bobby Bones
Couple songs. You ever think about that?
Brandon Lancaster
Yeah, yeah, yeah. And that's something I'd like to do and I think would be cool just to see, because I love, love, love. I mean, it's literally the. I have the that's one reason I fight so hard for is because I have the best job in the world, because I get to be creative and I get to go with my best friends and create with them, and it's really fun. But there is a thing where I have my own. A cool thing about land because we all have different influences and sonic influences, and we can all throw that into kind of the pot. And that is Lanco. But, yeah, it'd be interesting. I've definitely thought about. And I've talked like it. You know, it's not like a secret. At some point, I. I could see myself just. You know, I just record it in, like, my little home studio and just throw it out. You know who. You know, just. This is me. Like, if.
Bobby Bones
Like a trip onto a hip hop album.
Brandon Lancaster
Yeah.
Bobby Bones
Or hip hop. Couple tracks.
Brandon Lancaster
Yeah, I could see that.
Bobby Bones
Like, let it rip. Right?
Brandon Lancaster
Yeah, yeah. I don't if any. I mean, you know, we're. Lanko's a thing, but we also are all artists in our own right. We all have our own creative outlets. And if. Yeah. I mean, yeah, whatever. Just create.
Bobby Bones
What are you doing for fun?
Brandon Lancaster
What am I doing for fun? I'm trying to raise two children, which is the most fun thing, but also the hardest thing I've ever done in my life. If not that, I don't know, man. Pretty basic.
Bobby Bones
All.
Brandon Lancaster
I used to fish a lot. That's gotten harder. Tripp and I used to, like, seriously fish. Like, tournaments don't get you that.
Bobby Bones
You guys tournament fish.
Brandon Lancaster
Yeah, that's supposed to do. That was a big thing during the pandemic. We like. It was us. Morgan Wallen was out there, like, these little fishing tournaments.
Bobby Bones
So is it one? Because I've early, earlier version of my life, I used to fish in tournaments, and all the boats would launch around the same. It's just like, go.
Brandon Lancaster
Yeah.
Bobby Bones
And all the boats launch. So that kind of. You guys are fishing in real tournaments?
Brandon Lancaster
Oh, yeah. Bass tournaments. Oh, yeah. We. We came in second. We never. We never won. Never brought it home.
Bobby Bones
You got to put the little weights in. You gotta put.
Brandon Lancaster
I know.
Bobby Bones
Put the weights in the fish, man.
Brandon Lancaster
There's. There's some sketchy stuff. There's some for sure sketchy stuff that started frustrating me. It's kind of like golf, too. It's the thing where it's like, all right, I know that I'm not the best, but I know some of y' all are not beating me. But no, I go. I try to golf. And then, man, just real basic stuff. I mean, well, you know, I still try to have friends over, like, just have fires and. But golf is a. Is an outlet for sure. Not good at it, but try just get out.
Bobby Bones
You haven't gotten pickleball yet?
Brandon Lancaster
No. So I actually. Man, pickleball is tough though, because it's. It's like golf. You can go, you can get with a group buddies, but you also can go and do it by yourself or just go to the drive range, something. Pickleball. I love pickleball. I've had a hard time coordinating, getting people together to do it.
Bobby Bones
Okay. Fair. I would meet that with. Because I used to play a lot of golf, but I. I don't want to be that guy. But I'm that guy for a second. I don't have four hours anymore.
Brandon Lancaster
Yeah, yeah, yeah.
Bobby Bones
It sucks.
Brandon Lancaster
Yeah, yeah.
Bobby Bones
And I'm. I'm a member of a club and I haven't been to the club in eight months.
Brandon Lancaster
Yeah. Yeah.
Bobby Bones
And so I'm paying my dues and I love it, but I don't have four hours or by the time I drive 15 minutes to the club and I get on the range and hit 30 minutes, then I drive back, that hour's gone. Where I can just. I have a court here at the house. If I get. I get an hour workout in and play pickleball.
Brandon Lancaster
Yeah, but you have to play with. Who do you play? Like, you spine.
Bobby Bones
Great point. That's why you hire people that are your friends and then you go, so, like today, Reid and I are going to play as Brandon. And Brandon was already on his way over here and he had clothes. He's like, I'm in jeans and. But yes, I could see where. Coordinating the other person. I guess my thing was time. I just have the time.
Brandon Lancaster
I like, man, if I could get. I. I literally. I went through a pickleball phase, like the end of last year, and I'm like, this is my new identity. I'm gonna. I'm gonna be one of those guys. But yeah, it was just tough on the people I love. I also like pickleball because golf is fun. But I do like. I also like to play basketball. And there was a game that was going on a lot with a bunch of like, songwriter and artist stuff in town. Like gorglies. Yeah, yeah.
Bobby Bones
We played over there once together.
Brandon Lancaster
Travis.
Bobby Bones
Is that pandemic?
Brandon Lancaster
Yeah.
Bobby Bones
Travis Search. Oh, it's for Travis's video. It's for like a content shoot. Yeah, they always play like nine o' clock. I'll get a call. Hey, we're playing again. Okay. What time? 9pm I guess.
Brandon Lancaster
Don't.
Bobby Bones
You know I wake up at, like, butthole o' clock.
Brandon Lancaster
Yeah.
Bobby Bones
There's no chance. So you're not playing basketball anymore at that game?
Brandon Lancaster
I. You know, I just texted. Texted one of the guys in that. In that group, and I don't know. I was like, is there a new game? I texted the John, Chris goes out there and plays. I texted him. I was like, is there. Did I get kicked out of the chat? Like, is there a game I don't know about? But it seems like it's. It's just now that you want to talk about coordinating people, that's a lot of. You need like 15 people. Because if you. Unless. Yeah. So that's tough. But I like pickleball because it's active. I like. You know, you're breathing hard, you're sweating, endorphins are going.
Bobby Bones
How far do you live from here?
Brandon Lancaster
Took me 30 minutes.
Bobby Bones
Ah, that's too far for what? To invite you.
Brandon Lancaster
Dude, I. I drive here. I go to. I drive every day.
Bobby Bones
It's. That's pretty far.
Brandon Lancaster
We'll move if it means having a pickleball.
Bobby Bones
Absolutely. You got a partner? Yes.
Brandon Lancaster
And we'll. We're moving.
Bobby Bones
Oh, for sure. Yeah. I'll invite you to come play because we're. I mean, we're always looking to have people over to play.
Brandon Lancaster
Let's do it. That's been. The heart is just finding people. If. If. But no driving 30 minutes. That's. That's kind of. I did it on per. Because I used to live in East Nashville. We moved out. Now I live like a half hour outside of the city. But it's very. It's very normal to me to. For rights. I'm gonna come to town a lot.
Bobby Bones
So 30 minutes is forever.
Brandon Lancaster
I can tell you. Yeah. I can tell you. You. You get to bring people to your world. That's.
Bobby Bones
For the most part. We. I'll still go into the studio. The downtown studio. But you're talking about. I drive to work and nobody's. So it's nine minutes to get downtown, and then I mostly don't leave for anything unless I'm traveling to go somewhere. Because we'll work here, out of here. I got a gym trainer, comes here, play pickleball back there. Vet comes here. Vet's our friend, though. That's our close friend. So that works.
Brandon Lancaster
So you just need to have. So what you're saying is I need to. You make sure all your friends.
Bobby Bones
Oh, that's true. My Vet is my friend. However, she was a vet before. A friend, I think. I didn't. I wasn't her friend while she went to vet school. I met her. My wife actually met her, but she does a podcast now for us too. Dr. Josie. But, yeah, that's right. All my. Yeah, somehow I either hire all my friends or people that I work closely with, I make them my friend. That way I never have to leave my.
Brandon Lancaster
Yeah, I get that. I try to do that. I'm in a band. I try that too. But what you're saying, I need to hit up our crew and get them.
Bobby Bones
To play pickup or hire new crew that you would like to play sports with. That's the thing. Like Brandon, for example. Brandon Ray, who's over there. And Brandon has been one of my closest friends for a decade. And one of those friends where you don't have to see him every week. I have friends like that from college who I would be like, you need a kidney. I'm still here. But you don't talk. But you do have those friendships. And. But Brandon is a. A singer, a plus player, plays with the raging idiots when we do our charity stuff, plays guitar. And Reid has been my guy doing all my digital for five years. Like, Reed was a pup and emailed me and was like, hi, I like to do some videos for you.
Brandon Lancaster
That's his voice?
Bobby Bones
Yeah, that's pretty much it.
Brandon Lancaster
I haven't heard him talk yet, but he doesn't.
Bobby Bones
But when he does, he sounds like this.
Brandon Lancaster
Okay.
Bobby Bones
And so I didn't know him, but he was a kid from Arkansas, and I was like, I'll probably relate it, so I'll go ahead and hire you. You're from tango. You get it?
Brandon Lancaster
Yeah.
Bobby Bones
And so my cousin. Yeah, I hired him, and he's been with me for five years, right? And everywhere I go, he travels with me. But he does photos and videos, and we go and we do shows, and, like, he's just been, like, at my hip for the last five years. And so Reed goes, well, I gotta move. Like, where you move? What are you talking about? You gotta move? I gotta move to St. Louis. St. Louis. His wife's about to be a doctor, graduate med school. So Reed's leaving. I'm looking for a new person, right, to run the digital operation, which has become big. You know how it is. Sometimes it just grows, and you look down and you're like, oh, man. This is actually quite robust. And if that person's gone. So I was interviewing a bunch of people, and Brandon, who was writing all this sync music for, like TV shows and commercials hits me up. And he's like, hey, would you ever think about me for that job? And I was like, no.
Brandon Lancaster
Sure wouldn't.
Bobby Bones
No, not at all. I never thought. And so ended up hiring Brandon. And so now Brandon's doing this. So I guess I just hired another friend. I guess. Keep it.
Brandon Lancaster
That's.
Bobby Bones
I'm just giving you. Yeah.
Brandon Lancaster
Keeping the family.
Bobby Bones
Hire all your friends.
Brandon Lancaster
Yeah, I love that.
Bobby Bones
Yeah. Then they come over. My wife is always like, who are you hiring now? And I'm like, don't worry, a friend.
Brandon Lancaster
You already.
Bobby Bones
You already know them.
Brandon Lancaster
The Bobby cast will be right back.
T-Mobile Advertiser
No matter where the new sound is coming from, T Mobile helps you tune in because T Mobile helps keep you connected from the heart of Portland to right where you are on America's largest 5G network. Switch now. Keep your phone and T Mobile will pay it off up to $800 per line via prepaid card. Visit your local T Mobile location or learn more@t mobile.com KeepAndSwitch up to 4 lines via virtual prepaid card. Allow 15 days qualifying unlocked device, credit service port in 90 plus days device and eligible carrier and timely redemption. Required card is no cash access and expires in six months.
Podcast Host
I know a lot of cops and they get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes. But there's a company dedicated to a future where the answer will always be no.
Brandon Lancaster
Across the country, cops call this Taser the revolution.
Podcast Host
But not everyone was convinced it was that simple.
Dan Flores
Cops believed everything that Taser told them.
Podcast Host
From Lava for good and the team that brought you Bone Valley comes a story about what happened when a multi billion dollar company dedicated itself to one visionary mission. This is Absolut Season 1 Taser Incorporated.
Brandon Lancaster
I get right back there and it's bad. It's really, really, really bad.
Podcast Host
Listen to new episodes of Absolute Season 1 Taser Incorporated on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts binge episodes 1, 2 and 3 on May 21 and episodes 4, 5 and 6 on June 4 ad free at Lava for Good. Plus on Apple Podcasts.
Dan Flores
The American west with Dan Flores is the latest show from the Meat Eater Podcast Network. Hosted by me, writer and historian Dan Flores and brought to you by Velvet Buck, this podcast looks at a West available nowhere else. Each episode I'll be diving into some of the lesser known histories of the West. I'll then be joined in conversation by guests such as Western historian Dr. Randall Williams and best selling author and meat eater founder, Stephen Rinella.
Brandon Lancaster
I'll correct my kids now and then where they'll say when cave people were here. And I'll say, it seems like the ice age people that were here didn't have a real affinity for caves.
Dan Flores
So join me starting Tuesday, May 6, where we'll delve into stories of the west and come to understand how it helps inform the ways in which we experience the region today.
Brandon Lancaster
Listen to the American west with Dan Flores on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts. Welcome back to the Bobby Cast.
Bobby Bones
Did your wife ever go out with you on the road?
Brandon Lancaster
Yes. Yeah.
Bobby Bones
Two kids.
Brandon Lancaster
Yeah, we bring the kids too. We're. We're traveling circus man. We. Yeah. Like just a few weeks ago and especially we'll work it now. Like they do seem to go places. Like they came on the road a few weeks ago because we were in Florida. So like Sarasota and Tampa and like.
Bobby Bones
Is that bus road or they fly?
Brandon Lancaster
So both. So they, so they flew. Let me think how the. Okay, so they flew the Florida one. They flew to Florida. We have family in Florida they stay with. And then they just like met us there and then a few. And then the last week of the tour Northeast, they flew to Boston with family or she is my in law or my sister in law's family is from Boston area. So flew up, stay with them, then hopped on the bus with us, went to Buffalo and then bus down to Nashville with us. And yeah, my, my, we have some bunks open so my daughter just jumps in a little bunk and then we set up like a pack and play thing in the back and my wife sleeps back there with him. It's. Yeah. Make it work. We're just carnies.
Bobby Bones
Whenever you decided to go back on the road, which inevitably you knew would you would do. Bit nervous. Put tickets back out there.
Brandon Lancaster
Oh yeah. Terrified. And what was so weird at that time that was still we went out, started going out and like end of 21, 20 and then 22, that was still the, the whole country handled that whole thing differently. So we might play in like Montana and it'd be like thousands of people like, oh, we're back, baby. Then we'd go play a show and there's like 17 people at tables because it was just the vibe was still and people like I'm not going out to a show. And so that, and then that we would place it like is it us? Is it the world? Is it the we just couldn't get a. Because here's the thing that was really weird about our career. Everyone, unless you're like George Strait, there are some that get to hack this and don't, but everyone does eventually. You do have that last. And even George Straight, you have that last hit, that last single and then you start, you do get a phone call like, hey, it's not, you know, they're not biting. It's not react, you know, it's. And then you get to. If you're huge, you get to choose like, are we going to be legacy? You know, what are we going to do? Or for most artists, you have this career and then you have a song and it doesn't. Then you try again and it. And you go from say you're doing 5,000 tickets to then maybe you're doing 35 to, to. To and you. It. But it's years of this. Like you're seeing it. We went from like top of the world, selling out in different countries to we play a show and there's 15 people and like, wait, is this because of us or the world? Or did we fall off that hard or what is it? And it was a really weird whiplash because it wasn't a fair representation. We didn't know where we were. We didn't know like, do people. Do we have fans out there? And so that was a, that was definitely a really scary process. And.
Bobby Bones
And what'd you find out? What was it then?
Brandon Lancaster
I think it was, I mean, we definitely found, we found that we still, I mean we sold out shows on this. We have not had like a hit, like a number one song in like eight years. And we still can go to certain markets and you know, clear a thousand tickets and sell out. And we go to a lot of these, you know, exit in type venues and sell it out. And that was. Honestly, even at the time, that was still like around. You know, we're kind of. We somehow do have this fan base that really a lot of people know us for Grace Love Story. But like our fans, they'll sing the other songs and they'll talk to us about how these other songs have impacted them. And so we still have this fan base. We can go out and, and do our thing now. It's just trying to capitalize on that and grow from there and kind of relaunch.
Bobby Bones
Yeah, you talked about a song you wrote on this record by yourself, which was Low Class Lovers. So first I'm gonna ask you about that. Where were you with your wife? Where you're like, we don't belong, man.
Brandon Lancaster
I don't remember what it's called. It was a restaurant in Green Hills and part of the not belonging thing too. That was their first time going out after having a baby and with the COVID So we had been like, living in sweatpants and like, it was the first time we'd, like, seen society went out. So we already felt, you know, it's like, oh, okay, like out in the world. And then also, yeah, we had been like, living in sweatpants and just chilling. And now we're like, you know, white tablecloths, whatever. And it was. It was really nice. But it was, you know, things on the menu, you're like, ah, kind of want cheeseburger. Like, I don't know. I'm sure it's good, but I don't know if I want the. Whatever type of eggs as a garnish on that thing.
Bobby Bones
When you write a song by yourself, that one specifically, when you're done, you really can't send it and have somebody give you critiques or changes. Right. Because then they. They co wrote it.
Brandon Lancaster
Yeah, you. Yeah.
Bobby Bones
I mean, you know, Fine line.
Brandon Lancaster
Yeah. And, you know, I think that my process of that is if I write a song that I think is cool, I'll take it to the guys and be like. And. And they're. They generally don't. Yeah. They don't try to, like, get in on it. Be like, you know, well, maybe if the second verse, it's like, this is one I wrote. Yay or nay? Because I do bring, like, pretty much completed thing. And it's either like, is this cool or not? And that one was cool, like on guitar. And then we got in the studio and I told Jay, he produced that one. I was like, I want this to be like a Bohemian rhapsody. Like this up and down and in. And just this kind of this. He kept calling it my opus. And so once we started in the studio attacking it like that, it just became really fun.
Bobby Bones
And.
Brandon Lancaster
Yeah.
Bobby Bones
Will they ever say nay?
Brandon Lancaster
Yeah, yeah.
Bobby Bones
You bring in a song by yourself, you're like, this is it. They'll go, nah, I don't think this is it.
Brandon Lancaster
They're. They never say that. They'll say, that could be cool.
Bobby Bones
But now you know what that means.
Brandon Lancaster
Yeah, exactly.
Bobby Bones
So, you know. Got it. What about Greatest Love Story, when you wrote. You wrote that by yourself?
Brandon Lancaster
Yeah.
Bobby Bones
What was that?
Brandon Lancaster
Did you.
Bobby Bones
Did you write that before them?
Brandon Lancaster
I. I wrote that around the time we started as a band, but I. I had a bunch. I'd written all the songs, like, and had these songs. I wanted to put a band around it. And so that was one I wrote right as it was forming. And we had finished rehearsal and we were out on this back patio and I was. We're like, what do we do? You know, because we kind of practice all the songs. And I was like, I kind of. I wrote this little thing and I wrote it. Played, like, the first chorus, and everyone's like, yeah, that's cool. And so we just went right in and started putting music to it. Yeah, they like that one.
Bobby Bones
What do you chase now? Meaning there are like eight versions of Finger Quote success.
Brandon Lancaster
Yeah.
Bobby Bones
There's lots of streams, there's viral, there's radio, There's. And one or two of them without the others is great.
Brandon Lancaster
Yeah.
Bobby Bones
Because it cut, right? There's many ways to cut, but you almost have to pick your lanes that you chase. Because if you're chasing all day, if you're chasing eight rabbits, you're not gonna catch any of them.
Brandon Lancaster
Yeah.
Bobby Bones
Like, what are you guys, as a band? Like, what are you chasing?
Brandon Lancaster
Well, I'd say. I'd say, you know, for the. For the past few years, we've been focusing on, like, building socials and then. And streaming, and that's, you know, and that's how people consume music. Like, they're not buying CDs as much anymore, you know, if at all. So that's part of it. But I would say, I mean, right now we really are. We have an opportunity to be at radio and go. Because that does take. I mean, that takes a team of people around you as far as, like, the industries. Like, you have to have a radio team and stuff. And right now we have that, and they're really great. And it does get to put you out in front of an audience, and it does put you in a lane of. When you're looking at those festivals and you're looking at these tours, like that is kind of a qualifier.
Bobby Bones
It is an investment, though, when I say chase, to do that version, to do the radio version, you gotta be places.
Brandon Lancaster
Yeah.
Bobby Bones
And that's time and effort and money.
Brandon Lancaster
Yes.
Bobby Bones
So, okay, the thing is.
Brandon Lancaster
So the thing is, with us, like, I wish that I was a talented enough content creator that I just knew because it is an art form. Like, they know the lighting, getting the bat. Like, they just know. Like, I know artists that are so good at that and they don't feel silly doing it. I also know artists that honestly feel a little silly on stage and they. Where I don't. I feel Silly, like pointing to nothing and then putting captions over it. They don't. I don't feel silly on stage. I don't care if it's at some event where there's 20 people. This is like, this is my home. And so I don't mind, like, I like going out on the road and playing shows and even going into a station and playing some songs. I like talking. I like hanging out. So for me, that's a. That's a. I don't mind at all investing my time there and even, you know, going to these cities and playing shows and partnering with. With radio. It's. I like it. It's a partnership. Hey, you give us some, you know, like, you. We give each other attention and we work together and you're playing our music and we, you know, come. Come out to the show and let's hang and meet your listeners or, you know, whatever it is.
Bobby Bones
You're right about qualifiers in the way of their different qualifiers for the different rabbits. I'll just use rabbits as, you know, the analogy here. It's chasing rabbits. Like, if you have a top 10, top five, number one song at radio, that is a qualifier for festivals, that is a qualifier for award shows. If you have 100 million streams, if you have. There's a number, there's a qualifying number. If you have this many followers but you don't have the radio, like, that's a qualifier. And it's like the more qualifiers you can have, the more qualified the people that are making the decisions think you are.
Brandon Lancaster
Right. Right. Yeah.
Bobby Bones
And so. And if I. And I have friends of mine that have chosen to try them all at once, and it never works when they try to do them all with the utmost priority because priorities aren't doing everything the same. Yeah, but you can literally just be a streaming artist and crush and do everything anybody else can do. If that's what you have dedicated, if that's the rabbit you were totally into. Same thing with being viral. If you're like, you're talking about a social media artist, and I'm not even saying that as any sort of slight.
Brandon Lancaster
No, of course not.
Bobby Bones
If that's your thing and you have four and a half million followers and you have videos that are doing 3, 400,000 every time, that's a freaking qualifier as much as anything else is. So it's interesting to see the roads that people go down. But what's crazy about you is most people that would talk like, you would be older, you're young, you just did it way early. And you got to go through a lot of trials and tribulations young, so you have the perspective of someone that's a lot older.
Brandon Lancaster
Yeah. Yeah. And I mean, that's the thing where for me, it's everything, you know, you don't. They're all opportunities. Like social media is an opportunity. It's a marketing opportunity. Put yourself out there. You get to communicate and use it as a way to communicate with your fans. Streaming is, Is, you know, a big way that people invest in music and consume music. And that's great. And then, yeah, radio, it's, It's. It's still a. A platform that people really invest in and pay attention to and, and especially, you know, I think even, you know, the country music demographic a lot, they still get in their work. They go. They still get in their car and.
Bobby Bones
Go to work and more so than any other format.
Brandon Lancaster
Yeah. And turn that on. And I even find myself until there's times where, yeah, I can. Like I'm in the driveway trying to find something, but it's. I end up doing this with tv. I'm just scrolling trying to find something. It's easier for me to just turn on. All right. You know, and what's on the radio and, and it definitely has an impact. And it's. Yeah, but I don't know. It's. It's. I've. We've. We've pursued it all. We've had success and all. I mean, we've had some songs that have. And it's interesting, too. That's the hard thing, too. There are songs that stream really well that will not work in the country music space at radio, you know, and, and vice versa, even. And so it's. It's a crazy puzzle that, That I know a lot about. I don't have the crystal ball or the magic answer, and I don't think anybody does. If they did, then they would be. Yeah, I don't know. Let's take a quick pause for a message from our sponsor.
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I know a lot of cops and they get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes. But there's a company dedicated to a future where the answer will always be no.
Brandon Lancaster
Across the country, cops called this Taser the Revolution.
Podcast Host
But not everyone was convinced it was that simple.
Dan Flores
Cops believed everything that Taser told them.
Podcast Host
From Lava for Good and the team that brought you Bone Valley comes a story about what happened when a multi billion dollar company dedicated itself to one visionary mission. This is Absolute Season one, Taser Incorporated.
Brandon Lancaster
I get right back there and it's bad. It's really, really really bad.
Podcast Host
Listen to new episodes of Absolute Season 1, Taser Incorporated on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts. Binge episodes 1, 2 and 3 on May 21 and episodes 4, 5 and 6 on June 4 ad free at Lava for Good plus on Apple Podcasts.
Dan Flores
The American west with Dan Flores is the latest show from the Meat Eater Podcast Network. Hosted by me, writer and historian Dan Flores and brought to you by Velvet Buck, this podcast looks at a West available nowhere else. Each episode I'll be diving into some of the lesser known histories of the West. I'll then be joined in conversation by guests such as Western historian Dr. Randall Williams and best selling author and Meat Eater founder Stephen Rinella.
Brandon Lancaster
I'll correct my kids now and then where they they'll say when cave people were here and I'll say it seems like the Ice Age people that were here didn't have a real affinity for caves.
Dan Flores
So join me starting Tuesday, May 6th where we'll delve into stories of the west and come to understand how it helps inform the ways in which we experience the region today.
Brandon Lancaster
Listen to the American west with Dan Flores on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.
Bobby Bones
This is the Bobbycast. Who do you look at? And I'll give you an example as I asked a question to give you time to think. This is an interview technique called I will ask you a difficult question. Then I will talk for a second to give you time to think about an answer. Yeah, who do you see? And you go man, how they strategize that. That's pretty freaking cool. I'll give you an example. Drew Baldrige, who had it all fell off. Like it all fell off for him and but really with no options, dude's playing in backyards. One social media video blows up and he's like, well, crap, I'll just do this over and over again. Well, I really don't know how to do a label. And since no label will sign me, I'll figure it out. Creates his own label, hires his own independent, and did it and did it and is doing it again. Like, has he got another. So I look at Drew, who I didn't really know. I'd seen him around and he had just turned into. I don't think he would care. And I actually don't care if he thinks. If he cares, but he was just another guy that had a second and was gone. Which there's a hundred of them in town every year. And he was like, oh, yeah, that guy. People kind of thought he was a shiny toy for a second. Not anymore. But he, like, figured it out through necessity.
Brandon Lancaster
Yeah.
Bobby Bones
So I look at Drew when I say, man, this is the guy who strategized it and never had it figured out. Still doesn't. But like, didn't stop figuring it out until he had some success and kept chasing it. Who do you. Who do you see that does that?
Brandon Lancaster
Well, man, there's. There's a few. If you wouldn't have said.
Bobby Bones
But you can say Drew too.
Brandon Lancaster
I'll just say if you wouldn't have said Drew. How deaf. Because we play. Dude. I've played shows with him 10 years ago. You know, he's open for us. We vote for him. Like, and. And I've just known him and yeah, just the. It's. There's. It's never a straight line. And his story is definitely an example of that. But you do just figure it out. I would say him. I'd say Walker Hayes. Like, we knew Walker years ago, years before the Applebee's thing. And, and, you know, good. I love his music. Like, I thought it was so honest and raw, but just actually continuing to do that kind of real left of center thing until you just catch the right wave. Right. I'd also say, like a muscadine bloodline. Right now they've done it from a non terrestrial radio side, but really just engaging a fan base and continuing to just, you know, be a, you know, a unified small business that is music and continuing to put out music for your fans. But. Yeah.
Bobby Bones
And those are three people that did it. Completely different.
Brandon Lancaster
I know. That's what I was.
Bobby Bones
Yeah.
Brandon Lancaster
Because completely.
Bobby Bones
They'd all chased different rabbits and made it in their own way.
Brandon Lancaster
Yeah.
Bobby Bones
What do you listen to?
Brandon Lancaster
Oh, podcast.
Bobby Bones
No. What about music? Yeah, we could do both.
Brandon Lancaster
No, no, I, I With music, like, true. It's funny. That's probably why I said top of mind is must not. I was listening to their stuff. I listen, man. I listen to competitors. I hate giving them such. Such a shout out, but like Flatland Calvary, like, I like that stuff. I also like, like Jason Isbell and. And some like Americana kind of Americana folk type stuff. But then even like been like bumping this guy Forest Frank, who, you know, it's a great dance party for the family and trying to think I'd have to like, get on my Spotify. I. Music consumption is weird for me, to be totally honest. Like, I. Sometimes it's very hard for me to. To not listen to music critically. Like, I have like a steam sauna.
Bobby Bones
Sure, you're in it.
Brandon Lancaster
Yeah. And so like, if I'm. If I like get in my sauna and I'm trying to chill, I literally put on a spa music playlist because there's no. There's no tempo. There's no time signature. There's. It's just ambient noise. And that helps me, like. And then that's like podcast too. It's. At least I'm critically thinking about words people are saying as opposed to like, why did they do that? Why did they end the chorus there?
Bobby Bones
What.
Brandon Lancaster
You know, like that. So sometimes music is honestly tough to listen to.
Bobby Bones
What podcast do you listen to?
Brandon Lancaster
Oh, man, I list to this one. I listen to like, I mean, just pretty basic stuff. Listen like Joe Rogan, but then I'll listen.
Bobby Bones
What's your number one listen to podcast? If they did a raft as a. Of whatever today is, April May, like so far this year, you probably listened to what podcast the most.
Brandon Lancaster
Oh, man, I'm gonna sound real weird.
Bobby Bones
Sorry.
Brandon Lancaster
There's a podcast called Blurry Creatures.
Bobby Bones
Shout out. I don't know them. Tell me more.
Brandon Lancaster
Yeah, it's. It's called Blurry Creatures. It started as a Bigfoot podcast because every photo of Bigfoot is blurry.
Bobby Bones
Do you know it? The podcast? Oh, you just love Bigfoot. I was like, real. Reed also listens and. No, no, Reed loves Bigfoot. Got it.
Brandon Lancaster
Yeah, yeah, yeah.
Bobby Bones
It's like you're in a city Baker' feel.
Brandon Lancaster
W. Yeah, Bigfoot. Okay. We got. See, they're Bigfoot fans. I'm not even a Bigfoot guy. Like that. But it's Culp Creatures. Because there is. You know, it's like, okay, every but does he exist? Is so it turn. But what it is now, it's like a supernatural podcast from kind of like a religious perspective. Like a, A worldview of like. Okay, they're really weird things. Like in the Bible, they're like, do the aliens, you know, do these things? It's the weird. It's a weird podcast, but it's fun. They, like, I was just listening to a guest that was talking about near death experiences, so they'll have really interesting, like, qualified people on there that just that, once again, for my mind, like, near death experiences, I have no, I can't really analyze that or critically. I can just turn my brain off and like, clean the house or do something around the house and listen to a guy talk about studying thousands of people who have had near death experiences.
Bobby Bones
Yeah, that's good because it's so different than what you do all the time. So you're not comparing it to what you do or you're not comparing it to other things that are like, what you do. That's why I. What sucks is I now do a lot of sports, but that's why I listen to all sports podcasts.
Brandon Lancaster
Yeah, yeah, yeah.
Bobby Bones
Because it just took me away from this place completely. Not that I don't love the place, but there gets to be a point where I've had enough for the day.
Brandon Lancaster
Yeah.
Bobby Bones
In every way. And so. But then, like, I typically do, I just start. It was like, I think I'll do it now, too. And so now I got like two sports podcasts. I can't even listen to them and enjoy them like I used to. Because now I'm either thinking about, man, this guy's really good, this guy. I like how he does it, or this sucks or what a terrible guest. Or now I'm thinking, I never booked this guest. So now I've kind of run that for myself.
Brandon Lancaster
Yeah. No, that you, You're a person. I'm like, that you turn your. You take your passions and then turn them into something, and then your passion then becomes. I even got like that with golf. Like, in same fish. I'm in fishing, I was in fish tournaments, got into golf, joined a golf league, and, like, was trying to be the number one ranked in my little dumb league. And I'm like, I. I can turn things into, like, Yeah, I get a little serious.
Bobby Bones
My wife will tell me to stop turning hobbies into things that I'm monetizing.
Brandon Lancaster
Yeah.
Bobby Bones
And I tell her, I don't start them to monetize them.
Brandon Lancaster
Yeah.
Bobby Bones
But I do them and get so obsessed. And I also can go, I can monetize this while also loving it. But then it gets to the point of. Then I have to create the. Then it becomes obsession with product creation, and I kind of lose what I originally got in. So every hobby I've ever had, I've turned it into content and then not loved it as much.
Brandon Lancaster
Well, and it's hard for you because your career is like, you're a facilitator of conversation and ideas and people. And so if you get rid, you could do that with anything. Like, for a musician. No matter how much I'm into golf, like, I'm not gonna, like, write golf songs, you know, and so where I could see that being a challenge for you because it's. It's definitely anything you get into. You could take this format and you could use the. The tools and the resources that you have to.
Bobby Bones
Golf songs be pretty good, man.
Brandon Lancaster
What?
Bobby Bones
I think golf songs be pretty good.
Brandon Lancaster
Yeah. I mean, yeah, there is one out there. If you get the artist.
Bobby Bones
I need to start listening to blurry Bigfoots or whatever it's called.
Brandon Lancaster
Blurry Creatures, dude. It's a. It's an out there. It's just. Literally, it's just top of my mind. I, like, was listen to it last night. But, yeah, I will listen to things that are not. I love sports too, but I'll, like, watch. I always have, like, sports center, you know, something like that on.
Bobby Bones
No.
Brandon Lancaster
Sports podcasts don't really listen to. Because I kind of. I. I'll, like, watch high. I get on social and like, look at, like, what's. If Nico's wanting $4 million, whatever. Like, I'll go down a rabbit hole of that. But sometimes I'll listen to, like, sports radio, like in the car. But I don't a lot of times intentionally see. But yeah, I don't know.
Bobby Bones
Yeah, you're always writing songs in your head. Is it always something you're going, oh, that could be a concept. That could be a. That could be a. Yeah.
Brandon Lancaster
So I actually am. I've discovered this in my life past few years, is that I am a seasonal writer. So I'll go through seasons of that. I'll go through now every now there's. It's always kind of there because, like, even today, I could get in my car, like, oh, you know what? And I will write it down. But when I'm in, like, a season of writing, then everything. The faucet is always on, and everything is a song to the point where it's, like, obsessive. I can roll down my window and roll. Everything is something that could be in a song, but sometimes I don't Want to. I don't want to be there too long because then everything. Nothing really sticks out. Like, I don't. I'm not actually captivated. I'm just, like, in that obsessive mode where everything's a lyric, where right now, if something stands out to me, it's like, oh, in the midst of everything that stood out, that's probably pretty cool.
Bobby Bones
The album, we're gonna make it. You guys still have dates all the way? Till I see end of August. Still doing shows, right?
Brandon Lancaster
Yeah, yeah. We're headed into, like, kind of that summer festival season thing. We're all over the place. And then gonna do, like, a fall winter tour.
Bobby Bones
All the seasons. You just said all the seasons.
Brandon Lancaster
Well, summer, for anyone listening, spring and summer. For a lot of artists, there are summer tours, but for a lot of artists, it's. It's not routed. It's just a crazy festival season. You're flying all over the place. Cause if Charlotte's gonna have you on Saturday, and then San Francisco, you know, LA is gonna be on Wisconsin, Madison, you're just all over the place because you're going where the festivals and fairs are. But then, like, fall, winter is more where you're, like, routing theaters and clubs and you're like, go, like, all right, we're gonna go to Chicago. We're gonna Cincinnati, Chicago, Madison, Minneapolis. It's a little more organized, but summer literally is like a. Throwing a dart. Darts at a map.
Bobby Bones
Well, it's good to see you again, man. Yeah, it is. Again. I don't feel like I haven't seen you as the weird thing. It hasn't been. I mean, it's been a long time since we've actually spent time together, but. Yeah, I find that sometimes somebody will come over and haven't seen them forever. And I don't even make a big deal about seeing them again because it feels like I've seen them because of what? Social. I'm quitting social media. I can't.
Brandon Lancaster
Though I would say I can't either. I just had a social media meeting yesterday.
Bobby Bones
How'd that go?
Brandon Lancaster
It never goes well.
Bobby Bones
What I find problematic about those meetings, especially if I talk to people about the algorithm, is they never really know. There's never any actual knowledge backed by data they can give you that will be the same next week. So it's always, this is what it was. But based on what we know about algorithms, it will not be this way next week. So, yeah, good luck.
Brandon Lancaster
Yeah. Yeah. It's a. That could be a whole winding trail. We Go down. But it's tough because for me, I just want to put out. I want to showcase our music and our shows and our lifestyle, whatever. But a lot of things that work, it's like, hey, this trend is happening. Can you do this trend? It's like, well, yeah, it's. I can. I don't know. It's always a. It's a. It's a dance that never ends. But. And when I say it didn't go well, it's not. It doesn't go well. It just is, like, for me, it's way more fun, like writing a song or playing a show. So it's hard when you're not like, I don't love it. And so it's just trying to find what I love about it and what excites me to put on there. But a lot of times what excites me may not be the trendiest, most captivating. I don't know.
Bobby Bones
It's a. I just want to do blurry Bigfoots and call it a day.
Brandon Lancaster
Yeah, just start talking about Bigfoot.
Bobby Bones
All right, Follow at Lanco Music for Lanco and Brandon Lanca. That's just. It just Brandon Lanka run out of characters.
Brandon Lancaster
Yeah, that's. Yeah, I'm. I'm never on my personal.
Bobby Bones
But you're not. You are. No, that's why it was listed second here. But I thought I would just throw Brandon Lanka out there because it looks weird. Yeah, it's not your whole name. There are too many characters.
Brandon Lancaster
Yeah, I should just get a new page. No, I know my. I like, run all the Lanco stuff, so I'm always on there. And it would have just made.
Bobby Bones
Did you do Brandon Lanka before at Lanco Music?
Brandon Lancaster
Dude, I made Brandon Lanka before Instagram was even. It was like a photo editing.
Bobby Bones
Because I would have said you could have just done Brandon Lanco instead of Brandon Lancab. But your name is Lancaster. But yeah.
Brandon Lancaster
Yeah.
Bobby Bones
Well, I was Bob Man 17 for a long time.
Brandon Lancaster
Yeah, that's. It's like a. It's an old screen name from, like, high school. Brandon Lancashire that they just like automatically assign.
Bobby Bones
Don't worry about Brandon Lancashire. Go follow at Lancomusic and you guys check out the music and tell all the boys to say hello.
Brandon Lancaster
I will.
Bobby Bones
That'll be awesome. There he is. Brandon Lancaster.
Brandon Lancaster
Thanks for listening to a Bobby Cast production. Hear insightful, entertaining discussions on today's important health and wellness topics on the Health discovered podcast from WebMD. Through in depth conversations with experts, Health Discovered covers everything from tips for healthier living to the latest on therapy and mental health. My goal is to really destigmatize mental health treatment and looking at it from a whole health perspective, physical health and mental health can be intertwined. Listen to WebMD Health discovered on the iHeartRadio app or wherever you get your podcasts.
Podcast Host
You're listening to an iHeart podcast.
Podcast Summary: The Bobby Bones Show
Episode: BOBBYCAST: Brandon Lancaster of Lanco on Coming Back After Losing Record Deal and Management + Fishing Competitions with Morgan Wallen + Writing ‘Greatest Love Story’
Release Date: May 23, 2025
Host: Bobby Bones
Guest: Brandon Lancaster of Lanco
Description: In this episode, Bobby Bones sits down with Brandon Lancaster from the band Lanco to discuss their journey of redemption after losing a record deal and management during the COVID-19 pandemic. They delve into the challenges of rebuilding their career, the creative process behind their hit songs, and the personal experiences that have shaped their music. Additionally, Brandon shares insights into his hobbies, including fishing competitions, and the importance of maintaining a balanced life amidst the tumultuous world of entertainment.
Bobby Bones welcomes Brandon Lancaster back to the studio, reminiscing about their last meeting in a small bedroom across town. They joke about the familiarity that social media brings despite not seeing each other in person for years.
Notable Quote:
Brandon discusses how the COVID-19 pandemic adversely affected Lanco's trajectory. Despite having a successful run with hit songs like "Greatest Love Story" and "Born to Love You," unforeseen circumstances led to the loss of their record deal and management. This period marked the beginning of significant challenges, forcing the band to pivot and adapt to a rapidly changing music industry landscape.
Notable Quotes:
After parting ways with their previous management, Lanco found themselves navigating the music industry as an independent band. Brandon emphasizes the importance of maintaining strong relationships within the band and with their fanbase. They faced internal challenges, including lineup changes and the pressures of sustaining their livelihood without the backing of a major label.
Notable Quotes:
Brandon recounts the process of finding new management through existing industry connections. Partnering with Riser House, an independent yet connected entity, allowed Lanco to regain momentum. This new team provided the necessary support to relaunch their career, balancing independence with industry leverage.
Notable Quotes:
The conversation shifts to Lanco's songwriting methodology. Brandon highlights the blend of individual and collaborative efforts in creating their music. Songs like "Low Class Lovers" and "Honey" emerged from personal experiences and the tumultuous times they endured. The band values authenticity, ensuring that each song resonates with their journey and connects with their audience.
Notable Quotes:
Brandon opens up about managing life outside of music, including raising his family and maintaining hobbies like fishing and golfing. He underscores the importance of perspective, especially after personal milestones such as buying a house and having a child. These experiences have influenced his music and provided a balanced outlook amidst professional challenges.
Notable Quotes:
The duo discusses the evolving landscape of music consumption, from social media and streaming to traditional radio. Brandon emphasizes the necessity of adapting to these platforms to reach a broader audience while staying true to their artistic integrity. They explore the challenges of keeping up with trends without compromising their authentic sound.
Notable Quotes:
Looking ahead, Lanco is gearing up to release their album "We're Gonna Make It," which encapsulates their journey through highs and lows. They plan to embark on summer festival tours and fall/winter tours, aiming to reconnect with their fanbase and attract new listeners. The band remains optimistic about their trajectory, leveraging their experiences to fuel future successes.
Notable Quotes:
Beyond music, Brandon shares his interests in sports, particularly fishing tournaments and golf. He and his bandmates participated in bass fishing competitions during the pandemic and enjoyed golfing as a recreational activity. These hobbies serve as outlets for relaxation and camaraderie among the band members.
Notable Quotes:
The discussion touches upon the struggles of maintaining a social media presence. Both Bobby and Brandon express frustration with the ever-changing algorithms and the pressure to create content that aligns with current trends. Brandon emphasizes his preference for focusing on music and authentic interaction over chasing viral moments.
Notable Quotes:
Bobby Bones wraps up the conversation by highlighting the resilience and strategic mindset of Lanco in overcoming industry setbacks. Brandon reiterates the band's commitment to their music and fans, expressing gratitude for the support that has enabled their comeback. They encourage listeners to follow Lanco's journey and stay tuned for their upcoming releases and performances.
Notable Quotes:
Key Takeaways:
Resilience and Adaptation: Lanco's journey underscores the importance of resilience in the face of unexpected industry challenges, such as the loss of a record deal during the COVID-19 pandemic.
Importance of Team and Relationships: Strong interpersonal relationships within the band and with new management have been pivotal in their comeback.
Balancing Personal and Professional Life: Navigating personal milestones alongside career challenges has provided Brandon and his bandmates with valuable perspective and motivation.
Navigating Modern Music Platforms: Adapting to the evolving landscape of music consumption, from streaming to social media, while maintaining artistic integrity remains a critical focus.
Future-Oriented Mindset: With upcoming releases and tours, Lanco is poised to leverage their experiences and renewed energy to strengthen their presence in the music industry.
Notable Quotes with Timestamps:
Bobby Bones [00:54]: "I really like Brandon and it's crazy because they've been nominated for so many awards like CMA's, American Music Awards, ACMs where they won New Duo Group of the Year and then just a couple things went wrong that snowballed but now they are back. It's a really great story."
Brandon Lancaster [04:39]: "Sometimes things don't go right for a long time, but if you just keep on going and you have the heart and determination you're putting in the work."
Brandon Lancaster [15:49]: "We rely on it. That's where you realize, like, oh, we're friends. Because we don't have a tour schedule. We're not in the studio, but we're just like in Jared's yard chipping golf balls, running our mouths about stuff because we are friends."
Brandon Lancaster [32:34]: "We have a song called Low Class Lovers on the record. That's a solo, right, that I just wrote that one by myself after going out with my wife on a date night and felt out of place in the environment that I was in and wrote a song about it."
Brandon Lancaster [17:34]: "I had a baby the end of 2020... I don't have a job. Because we make our money on the road. That's how selling those T shirts and playing Those how we really make our money."
Brandon Lancaster [56:22]: "Radio... it's still a platform that people really invest in and pay attention to..."
Bobby Bones [70:44]: "It's a dance that never ends. But."
This comprehensive summary encapsulates the essence of the podcast episode, highlighting Lanco's journey through adversity, their strategic rebuilding efforts, creative endeavors, and personal growth. The inclusion of notable quotes with timestamps provides authenticity and allows readers to delve deeper into specific moments of the conversation.