Podcast
The Book In You Podcast
Hosted by Tim Elmore · EN
A podcast for anyone who wants to get better at writing books, because the world needs the book in you. Guided by national best-selling author, Dr. Tim Elmore, and EVP of Publishing at Maxwell Leadership, Jared Cagle, you will learn to hone your skills as a writer and navigate the world of book publishing. Learn more and download our FREE digital resources at MaxwellLeadership.com/TheBookInYou.
12episodes
Episodes
Newest firstAll episodes
020: Find Your Writer's Voice
Mar 18, 202500:27:40Tap to summarizeReferences: Learn more about our upcoming Book In A Weekend Event In this episode of The Book In You podcast, Tim Elmore and Jared Cagle explore the critical topic of finding your authentic writer's voice. They emphasize the importance of avoiding the temptation to simply imitate successful authors and instead develop a unique style that resonates with your personality and message. Tim shares his personal journey of learning this lesson while working with John Maxwell early in Tim's career. The hosts then dive into seven distinct "frequencies" or communication styles, as defined by author Erwin McManus, that can help writers identify their primary voice. As you listen, discover relatable examples of well-known authors who embody each style, and find out how to avoid forcing yourself into a frequency that doesn't come naturally. Embracing your authentic voice is the key to producing your best work and connecting with readers on a deeper level.
Transcribe →019: How Leveraging Conflict Can Transform Your Writing
Mar 4, 202500:22:06Tap to summarizeReferences: Learn more about our upcoming Book In A Weekend Event In this episode of The Book In You podcast, Tim Elmore and Jared Cagle explore how leveraging conflict can transform your writing and make your book stand out to readers. Tim explains that while conflict is often seen as negative, it is actually necessary and should be embraced by authors. He argues that introducing relevant conflict reminds readers of the real dilemmas they face, making them receptive to the solutions offered in the book. Tim and Jared discuss how engaging writers utilize conflict to build their message like a compelling narrative, following the framework of the "hero's journey" as described by Joseph Campbell. They break down the seven key ingredients of this journey using examples from popular movies to illustrate how this formula captivates audiences. The hosts emphasize the importance of making the reader the hero of the story, rather than the author, and share practical insights from Tim's own writing process. If you want to craft a book that feels more like an exciting movie than a mundane meeting, this episode provides valuable strategies for leveraging conflict to engage and impact your readers.
Transcribe →018: Discipline and Desire: Your Book-Writing Fuel
Feb 18, 202500:23:27Tap to summarizeReferences: Learn more about our upcoming Book In A Weekend Event In this episode of The Book In You podcast, Jared Cagle interviews author and leadership expert Jenni Catron about her new book, Culture Matters. Jenni shares her journey as a writer, from penning her first "manuscript" in third grade to becoming a four-time published author. She emphasizes the importance of passion, problem-solving, and persistence in the writing process. Jenni also discusses the challenges of making time to write amidst a busy leadership career and offers practical advice on establishing a disciplined writing routine. The conversation delves into the business impact of writing a book, with Jenni explaining how Culture Matters has already opened doors to new speaking engagements and client leads. Jared and Jenni explore the creative decision to weave a fictional client story throughout the book, as well as the inclusion of actionable frameworks and resources. This episode is a goldmine of insights for aspiring authors looking to turn their expertise into a book that can transform their business and leave a lasting impact on readers.
Transcribe →017: Every Great Book Needs a Great Story
Feb 4, 202500:31:03Tap to summarizeFor more episodes, visit MaxwellLeadership.com/TheBookInYou. In this episode of The Book In You podcast, Tim Elmore and Jared Cagle explore the critical role that stories, analogies, and metaphors play in creating a compelling nonfiction book. Tim explains his "SAM" framework - Stories, Analogies, and Metaphors - and provides examples of each from his own writing. He shares practical tips on where to find great story material, from everyday encounters to travel experiences. Tim also breaks down the different levels of story effectiveness, emphasizing that personal, true stories resonate most powerfully with readers. Throughout the discussion, Tim and Jared underscore the importance of using illustrations not just to engage the reader's mind, but to connect with their emotions and ultimately motivate them to take action. For any aspiring author looking to craft a book that captures attention and inspires change, this episode offers a wealth of insights and strategies.
Transcribe →016: Becoming More with Dianna Kokoszka
Jan 21, 202500:35:05Tap to summarizeReferences: Learn more about our upcoming Book In A Weekend Event Jared Cagle welcomes special guest Dianna Kokoszka, a longtime friend and partner of John Maxwell and Maxwell Leadership. Dianna shares her journey from a young grocery store worker to becoming a successful real estate executive and author. She discusses the challenges and inspirations that led her to write her book, "Becoming More," which focuses on personal development and achieving one's full potential. Dianna emphasizes the importance of mindset, commitment, and continuous growth in the writing process, drawing from her own experiences and the teachings of John Maxwell. Throughout the episode, she offers valuable insights and advice for aspiring authors, encouraging them to overcome self-doubt, embrace their unique stories, and make a positive impact on others through their writing.
Transcribe →015: Sink or Sit with Jason and Haley Bilotti
Jan 7, 202500:30:31Tap to summarizeReferences: Learn more about our upcoming Book In A Weekend Event In this episode of the Book In You podcast, host Jared Cagle speaks with Diana Kokoszka, a long-time friend of John Maxwell and a successful author and leader. Diana shares her journey from a small-town grocery store to becoming a CEO and author, emphasizing the importance of mentorship, commitment, and the writing process. She discusses overcoming self-doubt, the significance of visual models in learning, and the impact of sharing one's story. Diana encourages aspiring authors to embrace guidance and commitment in their writing journey, highlighting the ripple effect their stories can have on others.
Transcribe →014: 12 Strategies to Help When You Lack Inspiration
Dec 24, 202400:23:30Tap to summarizeReferences: Learn more about our Upcoming Book In A Weekend Event In this episode of The Book In You podcast, Tim Elmore shares 12 practical strategies to help aspiring authors overcome a lack of inspiration and reignite their creative spark. He emphasizes the importance of remembering your "why" and keeping your target reader and book's promise front and center. Tim and host Jared Cagle explore tactics like talking to outsiders for fresh perspectives, researching new sources, taking breaks, exercising, and experimenting with different writing methods. They also discuss the need to manage your environment, remove distractions, and recalibrate your motives to stay focused on delivering value to your readers. This episode is full of actionable tips to help you push through writer's block and make consistent progress on your book project.
Transcribe →013: From Idea to Book with Charlie Wetzel
Dec 10, 202400:37:55Tap to summarizeReferences: Learn more about our upcoming Book In A Weekend Event In this episode of The Book In You podcast, host Jared Cagle sits down with Charlie Wetzel, co-author of over 117 books with John Maxwell, to discuss the writing process, productivity, and collaboration. Charlie shares his insights on the importance of consistency, discipline, and embracing the grind when writing a book. He also discusses his experiences working under tight deadlines with John Maxwell and the development of his writing course, "Answer the Call: Developing the Writer Within You," designed to help aspiring authors navigate the journey from idea to manuscript. Throughout the episode, Charlie emphasizes the significance of having a clear purpose, a distinctive hook, and testing ideas with an audience to create successful books that engage readers and stand out in the market.
Transcribe →012: How Writers Get Unstuck
Nov 26, 202400:19:42Tap to summarizeHey listeners, today we have a special episode for you on how to get unstuck with your writing. If you've ever struggled with writer's block or felt alone in the process, this episode is for you. Tim Elmore and Jared Cagle share practical strategies to help you overcome common writing obstacles like pluralistic ignorance (feeling like you're the only one struggling) and perfectionism. They emphasize the importance of celebrating micro progress, writing to clarify your thoughts, setting real deadlines as lifelines, changing your writing environment, acting on ideas quickly, following templates, and forming a peer review panel for accountability. Whether you're an aspiring author or simply wanting to improve your writing skills, you'll walk away with actionable tips to implement. The world needs the book in you, so let's dive in and learn how to get unstuck together!
Transcribe →011: How to Make Your Book Standout In the Market
Nov 12, 202400:25:35Tap to summarizeIn this episode of The Book In You podcast, Tim Elmore and Jared Cagle dive into top strategies for aspiring authors who want their books to stand out in today's crowded publishing market. Tim introduces the concept of the "polka-dotted pig"—a metaphor for crafting a unique and memorable book that grabs attention. They discuss how to differentiate your writing, present ideas in fresh ways, and address the common challenges authors face in capturing reader interest. The episode is packed with practical tips on how to redefine popular topics, create a distinctive voice, and focus on impactful outcomes that resonate with readers. If you're looking for actionable advice on writing, publishing, and building a lasting connection with your audience, this episode is a must-listen. Learn more about our upcoming Book In A Weekend Event
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