Is your content feeling stale? Wondering what's working in marketing right now? In this episode of the Boss Mom Podcast, Dana sits down with Shannon McKinstrie, an expert social media strategist, to talk about the shift in marketing trends, why user-generated content is crushing it, and how personal storytelling can help your brand connect and convert. They dive deep into:

Why high-ticket programs are declining and smaller solutions are thriving.
How to leverage user-generated content marketing to build trust.
Why people are taking longer to buy and how to nurture your audience effectively.
Simple content strategies you can implement right now to grow your social presence organically.

If you're ready to simplify your content, make deeper connections, and stand out in today's noisy online space, this episode is packed with actionable insights just for you. What You'll Learn in This Episode:

Why polished, high-end content isn't connecting anymore.
How user-generated content marketing brings trust and relatability.
The power of POV-style storytelling and personal experiences.
Why specificity in your messaging is key to attracting your audience.
The "Age of Sleuthing" and why the buying process is now a long game.

Connect with Shannon McKinstrie:

Instagram: @ShannonMcKinstrie
LinkedIn: Shannon McKinstrie
TikTok: @ShannonMcKinstrie
Reels Lab: Learn More Here

About Shannon: Shannon is an engaging Social Media Strategist, Trainer & Mentor who guides small business owners into making a big splash online and growing their accounts through proven, organic, and sustainable strategies. Resources Mentioned:

Reels Lab: Shannon's go-to program for creating scroll-stopping Instagram Reels that actually work.

User Generated Content Marketing Trends for 2025 with Shannon McKinstrie