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In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder and CEO of SearchTires, Timothy Shaffer. Tim's platform is revolutionizing the tire purchasing experience by promoting transparent pricing and supporting local businesses. Tim shares his journey of founding SearchTires, inspired by a need for a tire price comparison tool similar to travel sites. Tim covers the challenges of a fragmented market, the importance of community support, and the differences between e-tailers and brick-and-mortar retailers. Tim outlines future revenue models and emphasizes the platform's commitment to consumer empowerment and transparency.

Want to learn more about Timothy's work? Click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Deevo's work? Check out his website HERE.