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In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Product Lead of OmList, Kyle Cords. Kyle shares his journey from Hollywood TV writing to launching multiple ventures, including a cooperative management company for writers and a memoir ghostwriting business. The discussion delves into the challenges of cooperative business models, the impact of the pandemic on their entrepreneurial pursuits, and the importance of accountability. Kyle also highlights the nuances of ghostwriting, emphasizing empathy and active listening to authentically capture clients' voices.

Want to learn more about Kyle's work? Click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Deevo's work? Check out his website HERE.

20 - OmList with Kyle Cords: The Power of Empathy in Ghostwriting: Crafting Stories That Resonate

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