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What does it take to build a brand from nothing—no inherited network, no industry experience, no AI buzzword on your pitch deck? Jennifer Millard, five-time founder and Maine Entrepreneur of the Year, chose to bet on water. Canned, local, and rooted in one of America’s most beloved states. This episode is a masterclass in conviction.

Key Topics

The Rising Tides thesis and how Maine Love revives idle breweries
Raising $2.2M without AI on the pitch—and why capital clarity matters
Titles vs. real power: how Jennifer builds agile, agency-driven teams
The 95 corridor growth strategy and the water economy thesis
Exit optionality: ESOP, priced round, or cashflow dividend business

Jennifer Millard is the founder of Maine Love, a fast-growing canned water brand expanding down the East Coast. She has exited four previous companies, including a sale to MasterCard, and was named Maine Entrepreneur of the Year by Maine Business Magazine.

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