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What does it really take to build a business rooted in who you are — not just what you sell?

In this episode, host Deevo, Chief Experience Officer and Brand Storyteller, sits down with Scott Hogan, Founder of SaltWrap Company and author of Built from Broken, for a raw and reflective conversation that goes far beyond business strategy.

Scott opens up about the early injuries and personal struggles that shaped his path — and how his mother's approach to natural healing planted the seeds for a company built around therapeutic sports nutrition and long-term physical health. But this episode isn't just about building a brand. It's about building yourself first.

Together, Deevo and Scott explore what authentic leadership actually looks like in the day-to-day grind of running and scaling a company — how to protect your culture as you grow, how to stay anchored to your values when the pressure mounts, and why self-leadership is the foundation everything else is built on.

They also dive into fatherhood, personal growth, and the role that genuine communication and customer trust play in creating a brand that truly means something.

If you're a founder, a leader, or simply someone trying to build a life and business that reflects who you really are — this one is for you.

How Authentic Leadership Builds a Strong Business | Scott Hogan