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Charlamagne tha God
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DJ Envy
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Charlamagne tha God
Wake that ass up early in the morning.
Derek Johnson
The Breakfast Club.
DJ Envy
Morning, everybody. It's DJ Envy. Jess. Hilarious Charlamagne the guy. We are the Breakfast Club. Lauren laros is here with us this morning. And we got some special guests in the building. We have Derek Johnson, the president of the naacp.
Derek Johnson
Welcome be here.
DJ Envy
We have Scott Mills, CEO of bet. Good morning.
Scott Mills
Thank you for having me.
DJ Envy
And we have a friend to the room, cousin to the room. Chloe Bailey, ladies and gentlemen. Welcome back.
Scott Mills
Hello.
DJ Envy
How you feeling? How's everybody?
Scott Mills
Fantastic.
Derek Johnson
Cold, cold, cold.
DJ Envy
Oh, you must not be from New York then.
Derek Johnson
Hey, I came up from Mississippi, man.
Charlamagne tha God
Oh, yeah, that's where y'all based out of?
Derek Johnson
No, no, no. I live in Jackson, Mississippi. But the headquarters Baltimore.
Charlamagne tha God
Yeah, gotcha offices.
Derek Johnson
LA and New York and Baltimore.
Charlamagne tha God
Got you.
DJ Envy
All right, so we're talking about the NAACP Image Awards live, which goes there on February 22nd. And you guys have released some of the nominations this morning. And you're about to tell us who's gonna be the host.
Scott Mills
Actually, we're not yet disclosing the host.
Jess Hilarious
Oh, okay.
DJ Envy
I tried.
Scott Mills
I tried to share other things.
Charlamagne tha God
We assume it is Chloe, since she's here. Y'all got her on the press run.
Scott Mills
There you go. Well, you know, it's hard to be both a nominee and a host, so.
Derek Johnson
That is correct.
Unknown
Know that's a first for everything.
Charlamagne tha God
Why are you with them, Chloe? Like, why are you with them? Why you with them people?
Scott Mills
We're family. We're family.
Unknown
We are definitely family. You know, growing up as well, sis and I, we would go and sing a lot of times at, you know, the events in Florida several times and things like that. And it was just really special to be a part of this today with praise this the movie I did with Will Packer winning last year. And you know, it was a surprise to me today as we were announcing some of the nominations, I got another.
Charlamagne tha God
Congratulations.
DJ Envy
Congratulations.
Jess Hilarious
Know that prior to.
Unknown
Oh, God, is good.
DJ Envy
There you go.
Unknown
I'm grateful.
Derek Johnson
I think the first time you all joined us in ACP, like 11:12.
Charlamagne tha God
Yeah.
Scott Mills
Oh, yeah.
Jess Hilarious
Well, I think it's important for you to be here with them, especially putting your voice on it, because I think there's always a conversation around, like, the award shows that we have and whether people and. And what level of celebrity support it or not. So I think you being here and, you know, being kind of like a face of it helps that some too. Right. Are you. Are you at all, like, in working with the NAACP in these Image Awards, are you at all getting out there for other award shows and just kind of being a champion of that, like, and calling your friends and being like, hey, y'all need to make sure y'all show up. Like, which celebrities are you? Like, hey, make sure you show up. Particularly Beyonce. She cool.
Charlamagne tha God
Beyonce came to the NAACP Awards before her and Jay.
Derek Johnson
Absolutely.
Jess Hilarious
And I know we getting there.
Charlamagne tha God
Yeah.
Unknown
I think this one is really especially important because it is honoring us in all of our blackness. And, you know, sometimes it's hard in this world and society today to not feel valued or feel worthy enough. But definitely in this space, at the Image Awards, you know, we are celebrating one another for not only our skin tone, but also the incredible art that we put into the world.
Scott Mills
Yeah.
DJ Envy
I was gonna ask, is it very difficult to get some of our celebrities, actors, actresses and sports figures?
Derek Johnson
Actually, I have been. Since we partnered with bet, we have not had a problem getting a listers. Our biggest issue is the conflict in schedule, because during award season, there's so many things going on. You got NBA All Star. You got the Super Bowl. But in terms of securing a listers, we have not had a problem.
DJ Envy
And how do we bring award shows back to where it used to be?
Derek Johnson
Right.
DJ Envy
I remember as a kid growing up, money, money, money. Because growing up as a kid, that's what we look. We aspired to watch. We aspired to. We wanted to see the NAACP Awards. We wanted to see the BET Awards, and some of our biggest moments culturally came from those events. Soul Train as well. How do we get back to that? Now you say money. What does that money mean?
Derek Johnson
I mean, the large marketing houses actually put an emphasis on black culture in a way in which it's not exploitive for their product line, but that's supportive for the culture's sake. What we have seen over time is a devaluing of shows like Soul Train, which love Soul Train, but escalation of resources for the Grammys or the Oscars or the Emmys. While their viewership has been going down, they're still investing in it. But then they say your viewership is Down. Yeah, you don't invest. But if you invest, people wanna see black entertainment. People wanna appreciate the culture. And it's not just in the us, it's globally.
Charlamagne tha God
I agree with that. But, you know, there are some black people who think white ice is colder.
Scott Mills
There absolutely are. I mean, I think one of the things that was interesting, post that very brief moment of racial renaissance we had in this country post Murder of George Floyd, the Black Six. Right, Right at that moment, post that when we were preparing to do the Image Awards with the naacp, I would get these calls from journalists and they'd say, is there still a need for the Image Awards? Aren't we beyond that?
Derek Johnson
I said, you're so white.
Scott Mills
Right, right. And I said, you know, first of all, I think that suggestion means you really don't understand why the Image Awards exist. It doesn't exist because we were excluded from other places. First and foremost, it is about that our community values being recognized and celebrated by our community. And that has absolute value. But the second thing is, what we understand about this country is it's terribly fickle. Right. So today, oh, yes, we're wonderfully popular and you want to include us in all of your award shows, but, you know, this is not going to sustain and what the NAACP and the partnership with bet, we have a consistent commitment to celebrating excellence in our community. And that's really what our partnership for the Image Awards is all about.
Charlamagne tha God
You know, NAACP and bet, they are legacy brands, cultural institutions. But what do they mean to people now?
Derek Johnson
Well, in many cases, with NAACP is all about advocacy. Right now, as we sit here, we have several million people who've had their student loans canceled because of the advocacy of nacp. When the campaign kicked off, that was our campaign. We white labeled. Many people use our messaging, our branding. But more important, we recognize that the number one employer of African Americans in this country through the government. And there was a bill passed on Obama that called public service student loan forgiveness that was utilized. We advocated and got the Biden administration to change it so that more people qualify to get all of their debt forgiven. It's close to five plus billion dollars that has impacted black households as a result of that. That's what the NAACP means. But more importantly, we cannot talk about what black folks think, White folks. And we don't support our black institutions. And so we talk about what is their value? What is their relevance? Their relevance. And the value is what we put into it, what we invest in it. And far too many people with platforms talk about what we don't have and don't invest in what we actually have.
Charlamagne tha God
I think because organizations, especially like naacp, we don't know what they still do. So even you saying that just now, do y'all do a good enough job of marketing that I don't know what.
Derek Johnson
The rest of the club do and talk about the work that we do that you and I, we can talk about. Because what happens in these scenarios, it is a better and stronger narrative to talk about what we don't have, what we can't do, as opposed to say, you know what, let me check in to find out what they're doing so we can promote this, so we can push this. The value of the black vote is so devalued in our minds because we don't think it's important enough when every decision is made is based through the black vote. And the only way we get to the black vote, if we collectively put forth the strategy to turn it out in ways in which is not about the 90 days before the election is right now looking two years from now, is right now looking in November, is right now looking four years from now. And that's the power of organizations like the nacp. We, we have to start doing it right now, talk about what we're, what we're going to do as opposed to talk about what we're not doing.
Jess Hilarious
Question for you guys. Because even in planning the show, right, so BET works with the NAACP to have the awards, the program on the network, people always give you guys a lot of flack for what's on the network and what's not saying that you need better shows or whatever the case may be. But the award show, the Image Awards are. It's always a good show, in my opinion. How much do you get tired of the conversation of BET doesn't have good stuff to watch. That's why we don't watch it.
Scott Mills
Well, it's fascinating. I think there are always going to be people who are critical. That's the reality of the situation. It's really fun. This morning before coming over, I listened to your best of clip that you guys have online and one of your Featured guests was Ms. Pat, right. And it was through Lee Daniels reaching out to BET to say, I have this series that only BET can create. The only platform in the world that can actually put this series out there is bet. It scares everyone else off. It's an important message. So we looked at it. We love Lee Daniels. We greenlit the series, right. And it actually secured BET's first Primetime Emmy nomination because it was A really breakthrough show. And now Everybody knows who Ms. Pat is, and she's going on. We're actually in the fifth season of that show. And whether it's that or the nominations that we received for D Ara from Detroit, I love that show. Right. Fantastic show. Diara Kilpatrick is an amazing talent, and the show is great fun and the amazing work we do with Tyler Perry. The reality is we have the biggest investment in black focused content than any platform in the country. And even with that, you're never going to be able to satisfy every single audience. And so we recognize that they're going to be things that people love. They're going to be things that people wish for. They're going to be things that, you know, people keep on saying, bring back music video shows. Music video shows don't work on linear television. That's just the reality of it. So what we focus on is what are the things that actually our audiences are really consuming and enjoying. So Tyler Perry's Sisters, we're going into the eighth season. It is the single most watched show among black people on all of television. Not all of cable, all of television. Right. So more than anything on broadcast television. So people say, oh, you know, there'll be some people complain about bet, but the fact that we have the single most watched show in black households. So that is a long way of saying we are always striving to be more inclusive. So we created our streaming platform, BET plus, to be able to create even more content, speak to diverse audiences. We think our tent poles, like the NAACP Image Awards, like the BET Awards, which this year is going to celebrate its 25th anniversary, if you can believe that. We think our tent poles are those to their name. They are the things that allow us to bring a huge cross section of the community together to come and celebrate what's really important to us as a community. One of the things. This year, over 3 million folks tuned in. Sorry. As over 3 million folks moved in. Sorry. Tuned in to the BET Awards in 2024. And if you think about that, it means it's the single largest gathering of black people for a black event in the country. Right. There's Nothing else that 3 million black folks show up for that is a specifically black event. And so you still have this opportunity to catalyze, mobilize and engage our community. And you just have to be very thoughtful and have great partners like the naacp.
Jess Hilarious
Does your host help you pick the theme of the year? Our stories, our culture, our excellence. Does the host have any say in that?
Scott Mills
Well, that's. Actually, I'll let Derek speak to that first.
Derek Johnson
Every year, we identify what should be the theme that resonate. We do focus groups to determine what's the pulse of the black community. And we also began to look at the African diaspora. Recognizing what we do here set the tone across the globe. And so the theme. Our comms department, they spend a lot of times doing some marketing research, and we come up with our theme every year as a result.
Charlamagne tha God
What does BET mean to your generation, Chloe? Because you're 26.
Unknown
Yes.
DJ Envy
So can you put her mic up a little bit?
Charlamagne tha God
I tried anymore.
Derek Johnson
As far as it goes.
Scott Mills
Hello.
Unknown
Hello. I think, you know, for me growing up, you know, I'm a music lover. I grew up loving 106 and park. Like, I think I could speak for everyone in my generation. You know, I know certain things go into a lot, but that was, like, the show for me to be inspired to get excited like, that was it. Like, I'd run home from school, and that's what I'd put on. So I was used to seeing people who looked like me who were succeeding in a field that I wanted to succeed in one day. So BET has always had a special place in my heart, especially think of all the groundbreaking performances. Like, you know, when Beyonce had her incredible performance on there, you know, I'm so grateful that I got to be on that stage two, three times. One of my favorite performances that I did on there was on bet. It was like this surprise, treat me mashup. So it's like, I feel like BET gives a platform for all black artists, whether they are at the top of their game or whether they're rising. And I think it's really special to have that support.
Charlamagne tha God
So when you hear that, Scott, what do you think? CEO?
Scott Mills
So I love it. And one of the things that we focus on is we understand People love 106 and park. Right. And so the fact that it doesn't work as a linear television show doesn't mean 106 and park is over, because we can bring 106 and park back as a podcast. We can bring 106 and park back as a digital experience, and we just. We are evolving what 106 and park will look like in 2025, because it does have that very important role.
Charlamagne tha God
So you all are bringing in.
Jess Hilarious
I've heard. I've heard that you guys are trying to figure out a show like that.
Scott Mills
Yes. And we've got. We've got a number of really exciting executions because it's also. We're approaching the 25th anniversary of 106 and park as well. So.
Jess Hilarious
So we did a little bit ADA free 25 year.
Scott Mills
You know, we will. We will. You'll still. There'll be some things that you guys will be really excited about, and we look forward to coming back and talk to you about 106. There you go. Yeah, noted the so, but I think the other thing that. That Chloe shared that is so important is we at BET exist to be in service of our community and our culture. That's what we exist for. And we. We understand that there's a broad ecosystem of different institutions and individuals that make up our community and our culture, and we are part of that broader landscape and that broader ecosystem, and we play a supporting, complementary role to our community and our ecosystem. And whether that's celebrating black excellence, whether that's mobilizing our community around important events, whether that's coming to the aid of our community post, you know, in the face of COVID But to Chloe's very specific point, one of the things that our team loves is to be a platform that both celebrates our most successful artists who are absolutely at the pinnacle of their careers, and simultaneously to identify and support those emerging artists to give them the platform. Because we were so many artists very first time to be on television, right? So many artists very first time to perform. The number of managers and. And label executives who come up and say, you know, we are so appreciative to be back at the BET Awards because this is where our talent, xyz, got their very first break. That really resonates with our team.
Charlamagne tha God
Does talent still appreciate bet?
Scott Mills
Talent does. Talent does.
Charlamagne tha God
To the young guards.
Scott Mills
Talent does. What you'll have is the. The world is absolutely changing, right? The role that television plays, the role that media plays is absolutely changing. And we all have to accept that. And so for the BET Awards, we have. If you think about young artists, right, in 2024, we had a huge array of young artists who are out. And you think about even all the young artists who came out to celebrate Usher. So it is. Artists absolutely value the platform, and artists absolutely support the platform. And what we do is then extend that from television, across digital, across streaming platforms so that we can be present and relevant everywhere. That's important to our audience.
DJ Envy
Can you tell us some of the performance that you guys have planned for the NAACP Awards?
Derek Johnson
We will be revealing performers as we get closer. We're doing a rollout now, and it's very intentional because we're trying to build the audience, the Platforms by which people consume information is shifting every month. You know, as you know, we grew up listening to Tom Joyner morning show. Breakfast Club took it over. Well, quite frankly, there's going to be a podcast to take over Breakfast Club. And so we're 160.
Scott Mills
Wait, what's happening?
Charlamagne tha God
First of all, Breakfast Club did not take over Tom Joyner. Tom Joyner retired on his own accord.
Derek Johnson
No, no, no, no.
DJ Envy
He's talking about.
Charlamagne tha God
No, but it's two different artists in here. Tom Joyner was urban adult contemporary. He catered to the 2554 demo. We came around 18 to 24. And the breakfast Club is a podcast, not just a podcast. With the number one black podcast in the world and have you do everything.
Derek Johnson
Perfect, but somebody going to do it better later. Was it, Is that going to be next month they come up or is it going to be next year? You're doing everything perfect.
Charlamagne tha God
Why do we do that as black people?
Derek Johnson
I don't know. You started that.
Charlamagne tha God
Why do we need something to replace something? Why all of these things can't coexist?
Derek Johnson
Can coexist. But I'm, I'm, I'm responding to the tone. And the tone is we have legacy organizations, we have media companies that have been a flag part of our community. We have a show we're on now where the podcast has been excellent. We had other shows that sunset it. It's a part of the ecosystem of who we are as a community and we should meet people where they are.
Charlamagne tha God
But who's replaced the naacp, Derek?
Derek Johnson
That's a good question. They ain't ready.
Charlamagne tha God
But that's what I mean when I say that, like, why do we do that as a people? Like, oh, just replace that. Like, no, everything can coexist at once.
Derek Johnson
You and I, we absolutely agree, but the tone set was something differently. So if she is 26 and she can appreciate 106 in park, there's someone who's NACP. But if NACP is not the right vehicle or voice for them, I support them choosing the right vehicle voice because in the social justice movement, it's not a competition. It's an opportunity for our voices to be heard. Entertainment community is not a competition. It's an opportunity for our voices, our culture, to be experienced. And that's how we should be approaching all of this. And so where BET right now is in an industry that's shrinking overall, what Scott is doing is trying to figure out, okay, how do we continue to advance our culture and our voice where nacp we are in A political dynamic that has shift. It is our job being the largest organization in 47 states to continue to evolve with that. We're not going anywhere. I don't want the Breakfast Club to go anywhere. BET shouldn't go anywhere. We should all be leaning to our culture, our opportunity and our voice.
Charlamagne tha God
Well, I agree these institutions shouldn't go anywhere, but I do think they do have to evolve. Like, I doubt, I doubt I'll always be here as a host. I doubt Envy will always be here as a host.
Scott Mills
Right.
Charlamagne tha God
People like Lauren, the justice will take over and everything, but when it comes to the NAACP or any of these institutions, whose job is it to tell our own stories?
Derek Johnson
Us. It's our job. Right. And that's why we took over. We, we saw the partnership with BTB on Paramount. We have a joint venture with Paramount tv. We will have a soap opera air next month on the 22nd on CBS daytime. We are working. We're about to launch our podcast. We have to evolve that our revenue streams have to evolve. How we approach this organization should not be driven by personality. It should be driven by mission and strategy. So we all have to evolve.
Scott Mills
Absolutely right. And I think to underscore that point, so bet celebrating its 45th anniversary this year.
Charlamagne tha God
Right.
Scott Mills
You don't typically think of 45 year old media companies. The reality is BET has changed radically over that 45 year period. It's had multiple leaders over that 45 year period. It'S gone from being primarily a cable network to a cable network with streaming platforms, with studios, with digital platforms. So this evolution, this idea of taking all of the things that make BET magical, but lensing it through the wave, consumers and our community is engaging content, media, the world and evolving our business to reflect. That is what we do at bet. And so the BET today is different from what bet looked like 10 years ago. And the bet 10 years from now will look very different from that. And I think our success has been, you know, we grew The BET Awards 10% last year. Right. People don't grow viewership of award shows. Right. And we do that because we're constantly evolving. We're constantly adapting and adjusting. What talent is relevant in this moment, what talent's going to appeal to that young person? And then simultaneously, what other talent do you put in the show that's going to appeal to someone who's not as young as that young person so that you can bring the full community together?
DJ Envy
Let me ask you a question. Sports doesn't work well on bet, does it?
Scott Mills
Sports works well on linear Television. The challenge is sports rights have gotten insanely expensive because I look at all these HBCU, right?
DJ Envy
I DJed, the Howard Hampton game was on CBS the other day, and I'm watching a lot of these college games on TV. And I always thought to myself, with all the HBCUs and how it's been a spurge of HBCUs, everybody's supporting HBCUs. It was just always weird to me why BET didn't put their arm around and be like, I need all those games here where people actually come next.
Scott Mills
It's a great question. And in fact, when BET started, BET used to air HBCU games. I'm told that there's footage of Bob Johnson running along the sidelines doing live commentary on HBCU games. So I'm trying to look for it, but the reality is, because of the evolution of college football, that, and because of the proliferation of access to sports across all these platforms, that the demand, the viewership interest in HBCU sports right now isn't high enough to kind of support the investment. Having said that, the entry point that we think is really exciting, that we're really focused on, is you now have a bunch of brothers who went off and played in the NFL, have said, we want to remedy this dynamic where top black athletes feel like they have to go to other schools to be competitive. We want to remedy that dynamic, right? So you saw, you know, you saw the recent announcements about the brothers, right? Okay, there you go.
Jess Hilarious
And so now university.
Scott Mills
Right? There you go. So. And that. So now the opportunity is we take our footprint, our platform, our relationships, and then we bring them to these luminaries who are going back to these HBCUs and building those teams. And then we focus on the stories and the people and the journey, and we get a broader community to be excited about this, and we actually use it to build interest in HBCU football. And that, we think, is the way to actually elevate interest in hbcu. HBCU football, which will then allow us to bring more games to the network.
Charlamagne tha God
Are you still buying bet, Scott? I remember there was a news report that came out that said you and the group was going by.
Scott Mills
We never spoke to that as a business, as a corporate matter. So that's all been rumors and speculation. And I am, I am. As a corporate matter, we don't speak to rumors and speculations.
Jess Hilarious
You go off media train.
Unknown
I know that what I think is really cool about, you know, BET and NAACP coming together is that, you know, to your point, even though it is a competitive field. We can all uplift each other. And I think that's what the two of your companies have done together because we're constantly taught. Well, I was, as a black woman, that, okay, you can be here in this space, but not too many or not too much. So I think, you know, moving forward, for people like me and my generation, it is important for us to see, hey, a lot of us can be in this space. Like, we don't have to blow out someone else's light so another one can shine. We all can be as successful and lift each other up. Because I feel like what the world has done to us for several years, our ancestors and past generations, is that they've continued to just put us down, push us down. So it's like a lot of times we have to get out of like the crabs in the bucket mentality and uplift each other instead of bringing each other down.
Charlamagne tha God
That's why y'all got Chloe here.
Scott Mills
That is a beautiful articulation.
Jess Hilarious
It's smart, right?
Scott Mills
Right, Right.
Jess Hilarious
Okay, now, Chloe, speaking of seeing.
Unknown
Yes.
Jess Hilarious
You're bringing a date to the NAACP Awards.
Unknown
My godmom and my manager.
Jess Hilarious
Okay, so we must see. No, we must see no more Burna boy.
Unknown
You'll have to ask him.
Jess Hilarious
You're here. He's not.
Unknown
Oh.
Jess Hilarious
No, Burn is not nominated now. He's not nominated. But you look at the cheat. He not on there. Chloe's on there. But I'm speaking of support. And you know, we were seeing you out with him in Nigeria.
Derek Johnson
So.
Jess Hilarious
Is that a new thing or.
Unknown
Nigeria was so beautiful.
Jess Hilarious
I had the best time. What did you eat?
Unknown
Oh, I had some good food. I had pepper soup. I had lots of spicy chicken.
Jess Hilarious
Okay.
Scott Mills
Really good.
Jess Hilarious
So I should do the spicy chicken when I go.
Unknown
It was really good. I really had a great time.
Jess Hilarious
What about the nightlife? We saw you in the club with Burna.
Unknown
Yes, the nightlife. It was so many lights, so many, so many cameras. I know. So many cameras.
Jess Hilarious
You know, like everything with you when you're cassette.
Charlamagne tha God
I'm trying to ask Lauren.
Jess Hilarious
I've been there. Last time you were here, was gonna. I mean, now it's brain avoid. We wanna know. Is that your boo? Is this a thing? Y'all together? Do y'all go together real bad. Y'all just having fun. What is it?
Charlamagne tha God
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DJ Envy
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Chloe Bailey
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Unknown
Well, I'm a grown woman. So you do. I had a great time in Nigeria. I really did.
Jess Hilarious
So I guess I'm not gonna get an answer on if you cared about the. When you left, there was the video. People were like, oh my God, the Chloe time is over. Now he's out with this random other girl.
Scott Mills
What?
Unknown
I didn't see that.
Jess Hilarious
Burna boy. Burna boy? Yeah, he was out with a random.
Charlamagne tha God
Other girl.
Jess Hilarious
All over the Internet. All over. But it's because we. Y'all were so heavily together. We were like, oh shoot, we don't see her do this much.
Unknown
Yeah.
Jess Hilarious
And then. Yeah.
Unknown
So hey, he's a grown man. It's like, I'm a grown woman.
Derek Johnson
You know, I couldn't imagine dating at 20 something and being put on the.
Jess Hilarious
Air by being so. Being super famous.
DJ Envy
Could you imagine the stuff that you did when you were younger?
Jess Hilarious
Somebody videotaped you expecting the minute that you see her on that carpet, they going to be looking like. Cuz anybody, anybody that she's with is always a thing. Anybody she's with, like, she could have.
Derek Johnson
Been going to Bible study. I mean, you know.
Scott Mills
You know, you my girl.
Jess Hilarious
You had told me you was in there studying the Bible, I would have been like, you know what? God is good. Okay? All the time. You know, you my girl.
DJ Envy
You can study anytime, even in the club.
Derek Johnson
You know, I got a 25 year old daughter. I can't imagine her being grilled on live like that by another woman.
Jess Hilarious
First of all, Chloe, did you feel like I was grilling you?
Unknown
No, no, no.
Jess Hilarious
Okay. I don't ever want you to feel like I'm grilling.
Derek Johnson
Don't get it twisted.
DJ Envy
Chloe's spicy. Chloe, she done shot at me many times. She done bullied me many a time.
Unknown
But you know, when I got my.
Jess Hilarious
Pen, I have the questions that I'd be wanting to know because.
Unknown
Yeah, no, I didn't.
Charlamagne tha God
God, mama done gave you that look. Keep it up twice.
Jess Hilarious
No, me and Godmom behind the scenes. Godmom already got on me before, so I love her. So she gonna let you know though.
Unknown
But no, honestly, I don't mind. I mean, I hate to say this, but it's my life. I mean, it's what I sign up for, so I can only expect it. It's just about how I handle it, how I handle myself. So I don't think it should ever be pissiness towards the people who ask me.
Jess Hilarious
And I think as a woman watching you navigate it, I'm always interested in how you Deal with that. Because, for instance, you hear about the NAACP Image Awards, but it's like, we want to know that, so we have to ask. And being a person who's now learning how to be in the light of everything, I'm like, how the. How do you deal with it?
Charlamagne tha God
Plus, her love life is very slow, Chloe.
Derek Johnson
Like, very.
Unknown
I know you got a roster.
DJ Envy
Whoa.
Charlamagne tha God
No, she don't.
DJ Envy
No, she don't, don't.
Jess Hilarious
She really don't. Come on. Roster you like.
DJ Envy
Her phone is dry.
Jess Hilarious
Dry as heck. One thing I was intimidated. I. Very dry. I am just. I am a wife. All I do is stay home. I just want to cook.
Unknown
But you got a husband. She got a husband.
Jess Hilarious
I mean, I feel like I'm domesticated. This radio has made me be quiet. Okay, well, guess what? You get on here and say, I'm ready for that. I know. He.
Unknown
So it's preparing you for that.
DJ Envy
No, it's not.
Jess Hilarious
I appreciate it.
DJ Envy
I do have a question.
Charlamagne tha God
And Derek and Scott, this is what happened.
Jess Hilarious
Coexisting. This is NAACP and BET coming together. This is the girls coming together.
DJ Envy
Yes, I do have to ask a question.
Scott Mills
I love that.
Jess Hilarious
Oh, God.
DJ Envy
Did you have security there? Because you seem too accessible to everybody.
Unknown
While you were there in Nigeria?
DJ Envy
Yes, ma'am.
Unknown
Oh, they were surrounding me.
DJ Envy
Okay, all right.
Scott Mills
Making sure.
Unknown
Surrounding me.
DJ Envy
Okay. Because they. I mean, you were just too accessible. It was. Every time they posted a video, I got scared. I'm like, something's gonna happen. Bad. But you said security was there.
Unknown
Oh, yeah. All around circle.
DJ Envy
Okay.
Unknown
They treated me so well out there.
DJ Envy
Just making sure.
Unknown
Yeah, I had a good time.
DJ Envy
Now back to the NAACP Awards. Spicy chicken. Now, how are these nominees chosen? How do you guys choose the nominees? And how do you guys go to who's winning?
Charlamagne tha God
And how do y'all expand the categories every year? Because, you know, things change, right? You got social media personality. Now podcast. Podcast. How do you expand the category?
Derek Johnson
So start with the last question. We recognize that. That the industry is changing, so we try to keep up. And we add categories. Digital content categories, Fashion, design. There's a panel of close to 500 people, half industry, half non industry, that's been selected across the country. And those are the individuals that review the materials, and they. Nomin. Oftentimes, I don't even know what's being nominated until I finally get it. And then there are multiple of the categories that have specialized committees, like the literary category, a bunch of professors and other people who read a lot of books. Right. And so we have those Special categories. And then once nominated, some of the categories are voted on by the public. And so it's by popular vote in some areas, and then in other areas is by those who are critics in the space to ensure fairness in the outcome, to celebrate. The art is both the creativity, but also what's popular. It is that mix that we try to stay right there in the middle because something can be really creative and no one will want to watch it, and something could be horrible that everyone's watching but have no artistic value. So there is a mix that we try to balance those two things out.
DJ Envy
Gotcha. I want to ask, when it comes to documentaries, how difficult is it to do documentaries for bet, right? Because of course we love New Edition. But that was a movie, though. Yeah, that was a movie. When I see stuff like everything shifting to Netflix and taking out a movies, right, you're seeing a lot of things. But when I see stuff like the Bob Marley movie, right, I was like, more people would have seen it and appreciate it. Probably on bet or when I hear probably not.
Charlamagne tha God
Wendy Williams died. I understand what Envy's saying because like all of these people, like, they're great black icons, so why not be on bet? Why doesn't BET get that program?
Scott Mills
So it all depends on what the show is, right? So to the extent that someone's willing to pay a huge number, right? So for example, one of the. One of the series that was nominated in the NAACP Image Awards. See, I'm trying to bring it back. One of the things that was nominated was Fight Night, right. With Will packers project. With.
Unknown
I got nominated.
Scott Mills
Yes. A ton of nominations. And it has, you know, with. With Kevin and crew. And the reality is that's a. That's a. It's an extraordinary project with an amazing cast.
Charlamagne tha God
You know, that started with the I Heart podcast, right?
Scott Mills
I did not know that.
Charlamagne tha God
Yeah, it started. WillPacker produced the I heart true crime podcast Fight Night. And then that evolved into.
Scott Mills
Oh, that's amazing. That's amazing. I'm actually old enough to remember the Sidney Poitier movie that it was, that actually was. Was based on that same experience. You guys wasn't let's do it Again, but it was one of those back in the day. But having said that, that's an amazing project that was filled with extraordinary actors from our community. Right. And amazing producers and directors from our community. It was also pretty expensive to produce. And at the end of the day, Peacock was willing to step up and make that commitment. And our view at BET is our objective is not to have everything. Our objective is actually to support our community. And our role isn't to be the exclusive platform. Our role is to be part of the landscape. Right? So Kevin has a huge relationship with Netflix. Obviously he did this project with Peacock. And we'll have the new Kevin Hart Lil Kev animated series on BET coming in March, right? Which is about Kevin's story growing up in Philadelphia. And it's got Wanda Sykes and Dionne Cole and other folks in it.
Charlamagne tha God
Right, Jess? Hilarious, Jess.
Scott Mills
Hilarious. There you go. So the reality is, our view is no, no individual consumes all of their media from a single platform. Those days are over, right? People are snacking here, snacking there, snacking. And what we have to do is we have to be a critical part of that ecosystem. And so again, using Lee Daniels as an example, Lee had Empire, right, on Fox and it was important that Lee had Empire on Fox and we had Ms. Pat on BET Plus. And that's the, you know, our view is. And we have Tyler Perry, we have the biggest relationship with Tyler Perry. But Tyler also has movies on Amazon. He's got a series on Netflix. And so our view is our role is to be a part of the ecosystem and in so doing, actually allow everybody in the community to do better. Right. There are times where I'll say to talent, they'll come and pitch us on a thing and I'll say, okay, we love this. If there isn't a home for it somewhere else, we've got you. But if you can find a home for it somewhere else, that's going to give you even better economics than the market economics will give you. We support you having that experience as well.
Charlamagne tha God
So is money the biggest issue that legacy institutions like BET and NAACP are facing?
Derek Johnson
Well, for us, we're not squarely in the entertainment industry, so it's not as much about money. But understand, the entertainment industry is driven by companies who are trying to sell products. And so that's what finance. Both documentaries, short form reality shows, all of it is all funded by corporate America. And so we will fool ourselves. We think that BET can wake up one morning say, I'm going to do that project, and there's no marketing dollars behind it to support it because the revenue wouldn't add up, BET would exist. So all of this, including this show, is all driven by the marketing dollars of corporations.
Jess Hilarious
Do you think that that money's ever going to funnel the way that you're mentioning? Like, you have these relationships, they have the other relationships with like the Netflixes, the Peacocks and Sometimes they get behind things. But do you think that there will ever be that, like, clear line of exchange where they're supporting the stuff and you guys are getting the dollars you need?
Scott Mills
Yeah. And we. And I'll say this. The. The BET's business partners are extraordinary partners to BET. They step up again and again and again. I mean, we're not going to put numbers out here, but the amount of money that we have to invest in content is extraordinary. It costs bet linear and bet plus, and we invest more money in content in 2024, 2025, than we did 10 years ago, 15 years ago. The reality is content's gotten a lot more expensive. Right. Let's call it. And there are a lot more platforms that are now pursuing our audience. And so the issue for us is, again, having the most watched show on all of television among black households, that's a win. Like, no matter how I cut that, that's an absolute win. Having 13 nominations for the 2050 6th NAACP Image Awards, that's a win. And we're investing and we're supporting those things. And I think the key is we need our advertising partners to continue to support bet. And thank goodness they really do. They step up consistently. They step up for the Image Awards, they step up for the BET Awards, they step up for all of our partnerships. But the reality is there are only one or two media companies that in the world, forget about legacy or new, there are only one or two media companies in the world that are not. Don't have to work within financial parameters. And so we have to work within financial parameters just like anybody else. And we optimize our decisions around investments and content. The Image Awards are such an important part of our mission at bet. Serving our community, serving our culture, celebrating black excellence. But we don't just partner with the NAACP around the Image Awards. We partner with the NAACP across the year because of its role in our community.
Charlamagne tha God
It just pisses me off that we get the crumbs. Like, like, why isn't Paramount doing more like. Like, why. Why does BET have to not have any money?
Scott Mills
Well, okay, I need to really clarify. BET has a. A lot of money. When you. When you contrast it, BET has. We invest more money in black content than any other single company. Right. The difference is an example. Like a peacock, they can decide they're going to make one big swing in 2024 and spend X on that one project. We're bet, right? We're not. We're not. We can't make one project and expect everybody to say, oh, thank you. We're satisfied. Right. We have to have consistent content every single week across all of these platforms. So we invest it differently. But having said that, we have a lot of support from Paramount. BET is thriving, and we are, again, to that point, 13 nominations this year. You know, last year we had Primetime Emmy nominations. We had a Tony nomination. We had a Grammy nomination. So the business is really thriving. It's just like any other business. You have to make really rational decisions about how you allocate your resources.
Charlamagne tha God
64 nominations at the Image Awards, right?
Scott Mills
Yes. They have a budget that's fundamentally different than.
Charlamagne tha God
Wouldn't they be leading the charge with Black Hunter?
Derek Johnson
Well, their business model is different. It's not reliant on marketing revenue. There's a subscription base. And so you have to look at the business model of the platform, like Amazon. Their model is capturing data and reselling data. So they take loss on content for the purpose of capturing data and consumer behavior so they can go ahead and. And sell that data. So it's all. It all depends on the platform and with their business model.
Charlamagne tha God
BT plus is subscription based.
Scott Mills
It is. But to your point, the question is, what constitutes black content? In part for Netflix. You can have 64 nominations. I think that's the number. But you can have that many nominations less because you're creating a lot of black content. But across this huge universe of content that you're creating, you're using black talent. Right. It can be an ensemble with one person who's black. Right. It can be a movie ensemble with one person who's black. They get a nomination for that. And because they have such a huge volume of content they're creating, they just have more shots at the basket.
DJ Envy
I also wanted to ask about comedy as well. You see, Netflix is heavy into comedy. You see a lot. They're giving comedy deals to damn near every comedian. Has BET ever wanted to jump back into that space? Because BET was one of the huge originators, especially of black comedy.
Scott Mills
That's right. With Comic View. Did Deon Cole put you up to this question? Cause he's been beating me up about this.
DJ Envy
No, but he's been up here recently. But now he hasn't.
Scott Mills
Yes. So the reality is we're always looking for the way back into places. Right. And we did a quick partnership with Kevin Hart and Heartbeat where we did a test run of bringing back Comic View. And part of the thing is that really understanding how our community wants to consume content. Right. And also understanding some people will use certain content as a loss leader for other Things. Right. And so, and I'm not saying who would be using it as a loss leader, but there are other platforms that are paying using content as a loss leader for other things. So we're working with Dion right now to do a really fun thing in stand up comedy. He'll be thrilled that you put me on the spot and ask the question. But we think comedy clearly works, right? We see it working with the Ms. Pat Show. The series we have with Dion, Average Joe, is a thriller that has a comedic line through it. We really see that our audience loves comedy. Ms. Pat. In addition to her Ms. Pat show, we do Ms. Pat settles it, which is her doing a crazy court show. And so our audience is loving it. We think in 2025, given the way the world has changed, people need to laugh even more. And so there'll be an even greater demand for comedy. So we're leaning into it in a big way.
Charlamagne tha God
Have there been conversations, Derek, about changing the name of the NAACP since some people think colored people is a slur?
Derek Johnson
No. As we sit around this table, we got all the colors around this table, don't we? Yeah. No, we have not. I mean, we get caught up in semantics, we lose focus. And there's no need to go to the semantics. We are an organization that's been around 116 years. That's significant. When you talk about this concept of a surplus mindset that what we can do, we can stick together, we can work together, we can prosper together. Oftentimes say, well, black folks won't do what we can do, what we haven't done. We got to get away from that and not get caught up in semantics. At the end of the day, are we being effective with our mission, making democracy work for all and ensuring opportunity for our community? That's our focus. The semantics go out the door.
Charlamagne tha God
Yeah, I asked that. Cause I think it was. Was it last year? It was one of the presidents, I forgot from which chapter of the naacp they were upset because somebody used the word colored people somewhere.
Derek Johnson
I have no idea. I don't see if you wonder. Every time I run across him, he asks the question because he's been saying, y'all need to change the name. He's been saying that since like 1982. Yeah.
Charlamagne tha God
What does he see about the name that.
DJ Envy
Shut up.
Derek Johnson
Y'all may not shut up. Shut up.
Jess Hilarious
What?
Charlamagne tha God
I'm just asking a question. Subtlety, right?
Scott Mills
Right.
Derek Johnson
At the end of the day, the Image Awards is. Is the crown jewel of shows for African American.
Scott Mills
Right.
Derek Johnson
It gives us Opportunity for all of us to come together and appreciate the culture we bring to the table. Right. And we do that intergenerationally across all of. All of the platforms.
Charlamagne tha God
That's right. And you can. The voting is now open to the public@naacpimage awards.net.
DJ Envy
That'S right. And we appreciate you guys for joining us this morning.
Derek Johnson
Yes.
Charlamagne tha God
And stop dragging Chloe around for no reason. She's busy. She got things you could be doing.
Jess Hilarious
She wants to be here. She out here for her people.
Charlamagne tha God
Oh, okay. Okay.
Scott Mills
Yes.
Charlamagne tha God
Okay.
DJ Envy
That's right. Lady Biel.
Unknown
Yes. And I'm.
Derek Johnson
Do you wanna host?
Jess Hilarious
Yes. If you weren't as the host, I think it would make so much sense. Cause you out here, outside, we don't know what y'all plans.
DJ Envy
Y'all putting pressure on her. They might have another host and you just effing it up.
Charlamagne tha God
And she say she want a host too.
Jess Hilarious
Yeah.
Unknown
Or if I don't host, I could sing a little song.
Derek Johnson
Listen, we've been rolling with them since they were 11 and 12 years old. So y'all do this. We've been around with them a long time, so get out our bills.
Charlamagne tha God
Anthony Anderson.
Derek Johnson
That's right.
DJ Envy
Queen Latifah.
Jess Hilarious
Queen Latifah did two years. Anthony Anderson did eight. So how do you determine, like, is she coming? No. You looking at me like you want to rap?
Scott Mills
I'm like, you want to rap like.
Jess Hilarious
You want to rap it up.
Derek Johnson
When we announce the host, everybody gonna say, oh, that is a great choice. Good decision. The host's gonna come on with sky. They're gonna talk about why that person is the host. And y'all gonna say, this is the best thing that could have ever happened.
Charlamagne tha God
How you gonna feel about it, Chloe, if it's not you? Are you gonna feel that?
Unknown
You know, I would feel good if I get a performance slot, then I won't feel hurt about the non hosting slot.
Scott Mills
You know, what I will say is I think Chloe's comment before somehow we diverted to Burna Boy. Chloe's comment. I thought Chloe's comment about. But the power of the example of collaboration and the importance of that to our community was extraordinarily insightful and terribly timely. Because I think in our community, this is 2025, we have a lot of healing to do and a lot of kind of reconnecting and a lot of collaborating required for us to make progress with respect to the things that are important. So I was extraordinarily impressed with that insight and the thought thoughtfulness of that. And it creates More opportunities for wonderful things to do with Chloe.
Derek Johnson
Absolutely.
DJ Envy
Collaboration be dope.
Scott Mills
Chloe.
Jess Hilarious
I know that's right. Go, Chloe.
DJ Envy
Chloe. And Burna Boy hosting the naacp.
Charlamagne tha God
That'd be a great collaboration and you.
Scott Mills
All can take credit for it.
Jess Hilarious
He brought that back up. I did.
DJ Envy
All right, well, it's Chloe Bailey, Derek Johnson, Scott Mills. We appreciate you for joining us. Check out the NAACP, the 56 NAACP Image Awards, February 22nd at 8pm and where y'all shooting this at on BGACB? Atlanta.
Scott Mills
Ladies LA.
Charlamagne tha God
I do like the fact that CBS airs it.
Derek Johnson
Oh, absolutely. Yeah.
Charlamagne tha God
Because the second time they did that, right?
Derek Johnson
This would be third.
Scott Mills
Yeah.
Charlamagne tha God
Okay.
DJ Envy
And it's the Breakfast Club. Good morning.
Charlamagne tha God
Wake that ass up early in the morning. The Breakfast Club.
Derek Johnson
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DJ Envy
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Unknown
Today available features compatible device service and consumer activation of Nissan Connect services package required. Use only when safe and legal. Subject to third party service availability. For more information, see nissanusa.com connect legal. Apple CarPlay is a trademark of Apple Inc. Intelligent all wheel drive cannot prevent collisions or provide enhanced traction in all conditions. Always monitor traffic and weather conditions.
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Scott Mills
Quoting 30 year old movies? Have you said cool beans in the past 90 days? Do you think Discover isn't widely accepted?
Unknown
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Scott Mills
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Unknown
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Scott Mills
Welcome to the now it pays to Discover.
Unknown
Learn more@discover.com credit card based on the February 2024 Niel.
Podcast Summary: The Breakfast Club – Interview with Chloe Bailey, Derrick Johnson & Scott Mills
Podcast Information:
The episode kicks off with DJ Envy welcoming listeners and introducing the special guests: Derrick Johnson, President of the NAACP; Scott Mills, CEO of BET; and Chloe Bailey, artist and activist. The dynamic trio engages in lively banter, setting an energetic tone for the discussion ahead.
Upcoming NAACP Image Awards: Derek Johnson announces the forthcoming NAACP Image Awards scheduled for February 22nd, elaborating on the recent release of nominations. The conversation centers around the selection process and the anticipation surrounding the event.
Hosting the Awards: The hosts speculate about the potential host, with initial assumptions leaning towards Chloe Bailey due to her prominent presence. Scott Mills clarifies the complexity of hosting and nomination simultaneously.
Importance of the Image Awards: Johnson emphasizes the significance of the awards in honoring Black excellence and fostering community pride. He highlights the NAACP's advocacy work, including the recent impact on student loan forgiveness for Black households.
Public Involvement: Jess Hilarious raises a point about the public's perception of BET's content quality, prompting a discussion on how to revitalize award shows to match their historical cultural impact.
Content Creation and Investment: Scott Mills outlines BET's commitment to creating and supporting Black-focused content, noting significant investments in shows like "Ms. Pat" and partnerships with influential creators like Kevin Hart and Tyler Perry.
Balancing Creativity and Popularity: The discussion touches on the challenge of balancing creative content with popular demand, ensuring that BET remains relevant and engaging for a diverse Black audience.
Financial Constraints: Charlamagne tha God expresses frustration over perceived financial limitations within BET, prompting Mills to defend the network's strategic investment approach.
Adapting to Changing Consumption: Scott Mills discusses how BET is evolving its content delivery to align with modern viewing habits, including transitioning iconic shows like "106 & Park" to digital formats and exploring podcast integrations.
Expanding Content Categories: Derek Johnson explains the NAACP Image Awards' efforts to stay current by adding new categories that reflect emerging media trends, such as digital content and podcasting.
Collaboration Across Platforms: The guests highlight the importance of collaboration between legacy institutions like the NAACP and modern media platforms to ensure continuous representation and support for Black voices.
Supporting Emerging Talent: Chloe Bailey shares her experiences performing on BET, emphasizing the platform's role in launching and sustaining Black artists' careers.
Community Advocacy: Derek Johnson underscores the NAACP's broader mission beyond award shows, focusing on electoral influence and advocacy for systemic changes that benefit the Black community.
Encouraging Collective Success: Jess Hilarious brings attention to the importance of collaboration over competition within the Black community, advocating for mutual support and collective upliftment.
As the episode nears its end, the hosts and guests reiterate their commitment to celebrating Black excellence and driving cultural progress through strategic partnerships and content creation. They encourage listeners to engage with the NAACP Image Awards and support BET's initiatives.
Notable Quotes:
This episode of The Breakfast Club delves deep into the intersection of media, culture, and advocacy within the Black community. Through candid conversations with Derrick Johnson, Scott Mills, and Chloe Bailey, listeners gain insight into the strategic efforts to preserve and elevate Black excellence in contemporary media landscapes. The discussion highlights the importance of collaboration, strategic investment, and evolving content delivery to ensure that legacy institutions like the NAACP and BET continue to thrive and inspire future generations.