← The Breakfast Club
The Breakfast Club
INTERVIEW: Jalen Rose Talks 'South West High,' NIL, NBA/Sports Betting; Players & Agents Podcasting + More
00:29:40
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And I just want to congratulate you guys for having the number one spot. Thank you, sir. Thank you, sir. You know, I'm a Detroit native. I spent a lot of time la. I spent a lot of time in Atlanta and obviously in New York. But y' all everywhere, you know what I'm saying? So congratulations. Thank you, my brother. Congratulations to you, too. You gotta add a producer and actor to your resume now. Yes, indeed. What made you want to start the entertainment production company? I mean, it's just an opportunity to either be at the table or, you know, create one. And, you know, being in this game for so very long, a lot of people sometimes, sometimes when you're an athlete, they underestimate the fact that you're a creator as well. So, you know, I'm an educated human being. Like, I went to college and communications was my major in. Radio, tv, film. So what you guys are doing and what I'm doing is like my life. So I pay attention to what's on the walls and the microphones and the cameras and everything. And so it was just really an opportunity for me to grow from being a television personality to curating content, but also being a CEO of Same Page Entertainment and acting. And now we got a series out right now called Southwest High. Make sure y' all run it up on Tubi. We got the number one spot now. Talk about that. What is Southwest High about? So Southwest High is a modern day version of Lean on Me. It's NBA legend Nolan Thomas. Returns to his hometown and wants to save the high school that he attended before it closes. And usually when people tell the story of our people, they tell the story of smaller kids because we're still considered cute and cuddly and innocent and all of that stuff. But they don't tell the story of high school kids. And so I wanted to do that. I wanted to highlight the amazing things that they're doing and the discipline that they show and the educators and the sacrifices that they make, but also the challenges that they need to overcome. Because we all know, you know, the issues that a third grader has is different from the issues that an 11th grader has. The sex, drugs, violence, gangs, the exposure to losing their innocence so very early. So I wanted to just be in a position to tell those stories. And with same page entertainment, I have that opportunity. So I'm very grateful. But you did that in real life. I mean, just opening it up to Jalen Rose Leadership Academy. I did. And the funny thing I watched Lean on me like 150 times. You smoke crack, don't you? Exactly. And I was taking acting classes and watching that show. And I was. And it gave me confidence because I was like Morgan Freeman, a better actor than me, but he don't have a real school. He did it for real. You know what I'm saying? Right. So it was like me just like really getting into the character. And I have some amazing people around me. Tawanda Braxton, Dawn Half Kinney, Brooklyn Queen. Like, there's so many dope people that make me look good. Stevie Braggs. And so I'm really excited about the project. You're a lead actor. How did you end up being. So that's what you wanted to do? Well, when I woke up one morning, I didn't say, hey, I want to be the founder of a school or I want to be an actor type of thing. It just kind of happened naturally because usually. And I was been in the lab so much, I realized that many of my favorite movies feature comedians or artists, but a lot of times athletes in today's society don't do scripted. So when I grew up, they were like Blaxploitations. It was like Jim Brown and so many other people. And then it became the Rock. And earlier was Fred the Hammer Williamson. Like they were doing scripted. And so in my mind I wanted to like be disciplined enough to like get in to the classes and learn the lines and learn posture and all of the things that come with trying to like get into a character. So that's what really became Nolan Thomas, who I play in Southwest High. I feel like the series like touches, but not directly on like the survivor's remorse conversation. Right. How much of your own? I don't know. I mean, what you experience in survivors remorse and going back and doing all the things you do, did you put into this? A lot of it. Because, you know, inner city young people lose their innocence. So young. Like, just imagine being like that kid that grows up in the inner city and you're in the living room and I was this kid. You know, your parents watching Scarface, they smoking weed, they're cussing, they're. They're doing a lot of things that a 5, 6, 7 year old mind sometimes is not able to process. Exactly. So there was the, the grown up space table and there was the little kid space table, you know, and for me, it's just like to tell the story of a lot of different perspectives, but also to shatter a lot of stereotypes. And I talked about like the early movies, but what about the 90s? You can have budgets for people that were telling stories and it would be like message. So you can have don't be a menace and you can have menace to society. You can have like so many different stories that depict all sides of us. And so if I asked each of you, which I ain't gonna make y' all do right now, but I just want you to think about it. If you were going on a date and you were going to watch a movie this Friday, what would you go see? Just for, oh, is this some horror stuff out there? Correct. Nothing for us. Correct. That's the point. So my purpose is to try to bring back what Ice Cube and Spike Lee and the Wayans brothers and so many other people before me who had budgets that could tell stories for people that look like us but tell all sides of us. And that's what Southwest High does. It's. Yes, there's a young lady that's pregnant in high school, but she's also a 4.0 student. Her father was murdered, but before he got killed, he was at all of the school events. He was at all of her games. There are issues with families, but you notice there sometimes there's two parents in the parent teacher conference, not just one. So it's just like little things that get a chance to tell all sides of our story. Did you take any inspiration from your own reality life, high school experience? I did and I do. And the, the incredible thing that I want people to know about inner city young people is like the Challenges that they have to deal with are undefeated. Like, when I went to school, if we had social media, I wouldn't be here right now. Like, just real. Like the. When I go to our school, like, I have a public high school in Detroit, and our young people and our families trust me enough to wear uniforms. So they wear blazers, they submit their cell phones in the morning, and people say, so what happens if there's an emergency? The same thing that happened when you were going to school. You know, you coming up to the school in an emergency ain't gonna help the emergency. It's just gonna highlight the emergency. And so for young people and even in this room, like, if you. When the last time, you've been without your phone for eight hours, probably on a plane. Right, exactly. And so for young people to trust what we're doing because they want to be educated and they want to have their goals come true, it really means a lot, especially in a city like Detroit. And so that plays out in real life at the Jalen Rose Leadership Academy, because we're 16 years in, but it also plays out in Southwest High because I get a chance to tell a version of those stories. I feel like you've been producing, too. I know you got the same page entertainment. When I think about Jalen and Jacoby, like, you were one of the first former NBA players to have a podcast, and now it is a whole NBA podcast culture. How do you feel about that? I was the first. And it started at the same time at Breakfast Club. Did you start it 2010. We started. 2010 is when I started Jalen and Jacoby. And the unique thing is, you see about the podcast landscape that it's changed. Like, people are doing one or two podcasts a week. Like, I was doing five podcasts a week for 15 years. Y' all were daily. Yeah. So. And it became a podcast, a radio show, then a television show. And so being in that space taught me a lot about multimedia. Executive producing a Fab 5 documentary. I had a play called the Greatest Love Story Ever Told. It was kind of in a Tyler Perry chitlin circuit mode that we did multiple cities, and then we lost John Avery, who was the father of the Fresh Prince. So that kind of ended that project, the 81 Olives, with Kobe Bryant executive producing that. So I've been in this space for a very long time, and this just a graduation of that mission. Should active players have podcasts? I would say yes. But the difference in being an active player and having the podcast, because I was the first former Player that worked in the media while playing in the league. But to be real with you, I did it when I was on a team that was irrelevant. Yeah. Yeah. Okay. Okay. So when I was playing for the Pacers and we was making it to the Finals, I wasn't doing a podcast because I wasn't going to talk about why Larry Bird took me out of the game against the Bulls in 1998 and we lost that series, right. But when I got traded to Chicago and they had the worst team in the league, and then I was playing in Toronto, I was like, you know what? We ain't making the playoffs. You know what I'm saying? I'm gonna start my second career. It's very tough for a current athlete to be honest and have a podcast while they're performing, because you can't talk about your team, your coach, your teammates, but you can't talk about your opponents and be, like, legitimately saying what you feel. So it's not real. It could disrupt the locker room, right? It definitely disrupts the locker room because I remember Mike d' Antoni when I was playing for the Suns and I was doing it and he didn't want me to do it. I'm like, I ain't playing. You know what I'm saying? It was the year when Robert Horry hit Steve Nash into the scores table. And I'll never forget, because I was like one of the guys. I was like the ninth man. And I was like, yeah, I'm about to get some minutes. I went back to Phoenix and John McCain was staying in my hotel. I mean, another. My apartment. That's another story for another day. The late, great John, but can't stand at your apartment. Yes. And so I'm like, I was get back. We flew back. I was in the weight room. I was on the treadmill, like, I'm gonna play. I'm gonna play. I'm gonna play. He's like, no, you know what I'm saying? You're gonna talk about it on your show. So we ain't gonna. He signed me. Wow. Yeah, that really happened. And the John McCain thing. And as I bring it up, because it just sparked the thought. That was one of the reasons why I started my school, actually, because I remember him saying, when? And again, I'm paying respect to the dead. I ain't got no shots or shade at him, but this is a real time thing. He was like, stomping to run for president, and they were like, why don't you feel like you need to go stomp in Detroit. He was like, well, when the world gets sick, Detroit gets the flu. He said a version of that. And that always stuck with me. And so to me, I was like, I'm going to try to do something to change the dynamics of how people see Detroit. And that kind of sparked what led to me now starting the Jalen Rose leadership. How y' all develop a relationship, you and John McCain? No, we ain't have a relationship. No. I was just rich and he was rich, and we stayed in the suburbs. Oh, God. That was just that. I just literally just saw him at valet one time. I'm like, oh, okay. I got one more question about podcast. Should Rich Paul have a podcast for him right now? No. And that's my guy. And I know he gonna text me right after this, because everything he says is gonna be attributed to something that people think he talked about with LeBron. And LeBron's still a current player. He still represents so many players and elite players in the game. So when he's talking about making, it's like you talking about black, right? It's like you can't separate the two. And for him, he's put in a tough position to talk about the moves that are making in the league, being made in the league when he's one of the biggest movers and shakers, and it's going to interrupt a lot of things. So when you see Anthony Davis get moved and then he's talking about it like, that's your client. And so that makes it personal in particular. And you all know this, especially when we making millions, like, it's so much money involved. So you. You're, like, giving away some of the trade secrets, and you're, like, diminishing a little bit of the respect sometimes that you may get for the people in power. When you're making moves, when you're speaking about them publicly, most of the moves that are highlighted are made in silence. Would you want to sign to an agent as a player? If you were a player, would you sign to an agent who had a podcast? Well, I mean, if he was, I mean. I mean. I mean, they can. They getting blank checks. Not Charla. Yeah. I mean, like Shay Gildrich Alexander getting 70 million a year, you know, they getting blank check money. So if. If you get me that kind of bread, you can say what you want to say. You know what I'm saying? Everybody else could be mad at you. You know what I'm saying? But, like, you think that's why he still pushes through and he even addresses like last off stuff. Because he knows his position. He knows his position and he understands that as long as I'm still serving my clients, they're going to be happy. I can deal with the backlash that I might get from the multimedia. That's how he's approaching. Do people still need agents? And what I mean by that is like, you see these brothers in the NFL, like they're learning their own contracts and they're kind of cutting out the middleman. Do you need that as a player? I feel like what I learned as talent is. And this is scary actually, now that I think about it. Some of the most important conversations about our careers happen and we're not on the phone so we don't know what they're saying, what they're bartering, what's, you know, they can be like, you know, we know he ain't really worth this, but, you know, I'm a Rob Peter to pay Paul type of thing. I feel like if you're transitioning, you need an agent because the agent now puts you in position to like be a bridge to your next opportunity. But if you're a real. This past weekend, like every other Sunday, you were on the court with the guys playing ball. Just a quick pickup game, living out your hoop dreams. No triple doubles, but mean set of threes in between buckets. One of the homies mentioned he closed on a new crib. This is big. And while everyone's asking about housewarming and making plans to celebrate, you're asking the real questions. Like has he spoken to his State Farm agent yet about coverage? See, homeownership is one thing, but the right coverage is the real game changer. 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That's why more people are choosing orderlymeds.com orderly meds connects you with real doctors and access to proven GLP1 medications like semaglutide and Terzetta Peptide. No guessing, just a more supportive experience and all shipped directly to your door in discreet packaging. Do your research, ask questions, then visit orderlymeds.com podcast for an exclusive offer. That's orderlymeds.com podcast. Individual results may vary. Not medical advice, eligibility required. C Site for details Be signing with your situation and you've already been successful there. Then you can be in position to like navigate your own deal. Gotcha. I do have a question. You know. I was talking to Mimi Brown who's sitting behind you. She does front page news for us and we Were talking about nil deals. Donald Trump was talking about taking nil deals off the table. What's your thoughts on that? Jalen was like the first person I saw championing for college players. Correct. Thank you. I've been talking about this for 30 years, and that's foolish because what that says is, I can't get paid off of my name, my image, and my likeness. Like, that is crazy. Like, what, you know, profession does that exist in? And a couple of things that I learned just as I, like, matriculated in sports, the only sports that really have restrictions and salary caps, unfortunately, are the ones that are black lit. That's basketball and football. You don't see that in other sports. You don't see it in golf. You don't see it in tennis. You don't see it in nascar. You don't see it in anything. Because that's a residue of slavery. It's, we're gonna make as much money off of you for as long as possible without you getting paid. That's what the NCAA became. And so now that players are able to profit off of their name, image, and likeness, I feel like it's really good for the game as somebody's working for TNT that's covering it. That's why the game is as. As good as it's been. You see so many freshmen performing well. You see the enthusiasm back in the game because players don't have to rush from their senior year in high school to their freshman year in college. They don't have to rush from their sophomore year in college to the league because they get millions in college. And the most frustrating thing about my Fab 5 experience at Michigan is that the world feels like I got paid. And they ain't pay me nothing. They ain't giving me nothing. I wish I could say it in Spanish. I wish I could say it in Chinese. They ain't giving me anything. And so the fact that they're now able to profit and, you know, still perform, I think it just like any other profession, you get paid for play. Now, has gambling hurt both college and NBA? Cause it's almost like, how do you tell a college kid, right, that's that if he scores 10 points, he can hit a $500,000 lick. Right? Right. You see NBA people doing it. How do you feel like that gambling has affected the NBA in college? So, like. Like, it's almost gambling to me are like strip clubs. Like, whatever city you were in is probably more strip clubs than colleges. People been gambling since the beginning of time. Every sporting Event has always had an underdog and a favorite. That means someone's betting. That's always happened during the NCAA tournament. Everybody in here is going to fill out a bracket. You're betting. And so now that it's out on the table, you open up Pandora's box for people to feel like, you know what? Envy's my guy. I know I'm getting 15 tonight, dog. I know I can make two threes. Like, if you were my cousin, I'd be like, you could bet that my whole career. That's literally what I would say. And so that kind of changes the dynamic of performing. But usually a player is gonna kind of like, do what they do anyway. And you've seen a lot of people get caught up in the betting and gaming and gambling of the sport. But for the most part, I feel like it's always existed. So it's not gonna interrupt the game, but it's gonna be a disturbance to a lot of players. When I hear fans yelling, I need one more three. I need one more three. I mean, it gotta be a no. Don't bet on basketball. Like, I'm. I'm sitting front row with one of, like, the Pistons owner, who's my partner with Same Page Entertainment. Tom Gors is my good friend. So I don't bet on the NBA because I can't be like, Cade, I need another three. One more three. You know what I'm saying? I. I feel dirty, but I do bet on the Lions. I'm like, yo, James, I need 50 yards. I need a touchdown or whatever. But yeah, it does have a huge influence, but it's always existed. It's just legal now. So what's going to come out of, like, all of the, like, the investigations and stuff that are happening right now? Like, how will it change? Because how do you regulate something as big as sports betting? Like, it's all over the place. A lot of the people that you see and get in trouble about betting and gaming, it's not gonna become them having to sit down like we see with R. Kelly or Puff till they try to figure it out. It's just more like you just stand on the sideline for a minute. Chauncey, you just stand on the sideline for a minute, a couple of other people, until we try to figure out exactly what happened. Like, Malik Beasley played for the Pistons last year. He was second in the league and three pointers made. He's not playing right now. He's going to be playing again soon, but it's not like he's locked up. It's not like he had to pay a huge fine. It's just like, yeah, you was, you know, on the wrong text, you was on the wrong emails. It's kind of legal. It's kind of illegal. But, you know, that's kind of how the discipline seems to be, you know, dished out recently. I want to go back to the NIL thing. What do you say to people who feel like the NIL has been hurting college sports? Those are people that have had jealousy towards athletes for a very long time. Those were the same people when I was Talking about this 20 years ago, they were like, you should just be happy you got a scholarship. I will be happy if I got a chance to go to college and somebody was paying for it. But, yeah, ain't nobody paying for you to play. Ain't nobody paying to watch you play. You know, saying nobody buying your jersey. And so that was always a jealousy that certain members of the public and or the media had toward athletes. That was just unfair. Like, if you're able. And the thing about being a member of the fab five. And shout out Chris Juwan. Chris just had a birthday yesterday. Shout my brother Chris. Jawan ran Jimmy. Now athletes are doing what they call pay for play. Mitch means I'm going to go to said school because they're paying me X. We were actually selling goods and products, so we were selling shorts, we were selling socks, we were selling shoes. So that would have been a different burn for us because we would not only have gotten paid to play, but we were actually selling products which the John Doe player that plays for St. John's the second best player. Y' all don't know who he is. Edge, of course, the best player is probably getting 1, 2, 3 million dollars a year just to play for the team. Damn. Can't y' all get retro, though? If they put all the retro jerseys on sale, I would buy a Jalen Rose Chris Weber jersey. Absolutely. Well, there's a word that you appreciate instead of retro that I've been using. Reparations. We need reparations, Charlotte. That's what we need. You know what I'm saying? So any attorneys that's out here listening right now, they want to take on the case. It's like, don't get paid until we get paid. Hit me up. Hold on. So you would do that, y'? All? You think. You think there's a case there? I do think there's a case there, because I've seen a couple of people. I've seen The Ed o' Bannon case. I've seen a couple of cases of people that were. I remember watching, like, video games that had me on there, and I was playing them, and then we thought that was cool, but I'm like, yeah, you know, so, yes, there is a case there. How do you motivate a kid who's making millions in college? Like, do you. How do you motivate them to let them know it's another level? Don't get comfortable here. Yeah, because that's. That's the appetizer. That's. That's. That's the app. That's not the main course. So in college, you'll be. So those that are destined to make the league. And usually one of the barometers, if you make it to the McDonald's High School all American game and unfortunate enough right now, shout to Roc Nation and Same Page Entertainment, we're producing a. A documentary called Meal Ticket. And when you make the McDonald's high school all American game, and this is crazy, 80% of those players make it to the league. So when you're in high school, it's like, I gotta make the McDonald's game. I gotta make the McDonald's game. And so now that you get to college and you're able to get paid to play, and then you look at what the NBA players get paid, it's like, unique because you're on campus and you can pay for a mansion and you can have some f you money, but at the same time, it ain't the, like, generational wealth money. And so that's an opportunity to not only chase your dream by making it to the league, but also make that kind of dollar that changes the game forever. I think a big part of it, too, is like, some people feel like. Because it goes from, like, you could you come in and you're this kid from wherever. You've never seen this amount of money, and then you go crazy. Nil deals go crazy. You don't know what to do with the money also. So it puts kids in a position where, like, they just doing whatever money being blown. And that's a part of the pushback, too. Correct. And as much as I wanted the nil money and I we deserved it. We'd have been wilding for sure. The thing that I appreciate about young players now, y' all don't see them, like, turning up really with the money. If you think about it, like, there's young college players that are making millions of dollars on college campuses right now. Like, I would have Been at every strip club, bought every car, had every diamond. I would have been doing all of that and playing at the same time. Driving to Detroit in a Sprinter every day, like I would have literally. And living in a mansion, like I literally would have been doing that. So I applaud the young people in their discipline of how they're handling it. But yeah, it does affect the game in a unique way because it's like a one year contract each season. So if you're unhappy with your minutes or you do really well on a bad team. So I was like watching a couple of teams later in the year and I was like, they're not just playing for what's going to happen with this team next year. They're playing for the nil deal for another team that's going to come and take them from that team. So when you're watching teams shake hands at the end of games and you see a coach go up to a player like, hey, I like you a lot. Like you, you did your thing. A lot of those teams end up with that player on their squad. That literally happens based on the Nil movement. Now, going back to the film real quick. I know you gotta go going back to the film Southwest, you know, the series Southwest High. Because you are so new in acting. What was one of the most challenging things about filming? Cause you're a lead actor. I don't think a lot of people really know what all that entails. That's memorizing scripts and like you said, working with acting coaches and things like that. What were the biggest challenges, you think the number one thing? I told them and as we were casting everyone, I was like, I need to be the least experienced person on here. I'm smart enough to know that I want everybody else to be experienced in their own right so that they can uplift me and I can learn from them. And also it can still be really good. The number one challenge and you guys know, is memorizing your lines and also being able to deliver them with the inflections that they deserve at that time. So something you might say at the beginning, maybe something different that you might say in the middle, there's something that you say at the end. And so like, there's a level of professionalism to come with that. And there's a room full of people and you can't keep messing up, you know, so if you show up and you don't know your lines, it's like you disrespecting everybody. Yeah. Because now that's time. Now we get. We only a lot for a certain amount of time. And then that's more money, too. Yes. And then you feel foolish when you're the person with five people go and say they lines, and then you. The person that don't know it. And so that, I feel like, is the toughest thing. And the other thing is to, like, get into character. Like, Denzel Washington is like a uncle to me, a godfather to me. He John McClane and Norm Nixon for 30 years. Because Norm was my first agent. And just watching him get into character is a real thing. Whether it's putting on weight, whether you calling him his character. Like, when he's doing a movie, you have to call him that character. You know, like he gets really into it. It's a method. Yes. And so I think those are the toughest things. But I learned a lot from the people on set. And Southwest High is a hit, so make sure y' all run it up on tubi right now. Did you do anything to be method, like not get a shape up or you got. Had to. Had to have the sharp hairline. Gotta have a. Gotta have a guy that's undefeated. It gotta have. And the craziest thing, Charlotte is still people that feel like, man, he went to Portugal to get a hair plug. I'm like, I'm from Detroit. Very sharp. I mean, fresh. Fresh. I'm from Detroit. I ain't doing all of that. If I even think my hair is going bald, I'm cutting it off. Right? It sounds like you haven't done the baldy before. I've done the baldy before. Yeah, but you wasn't ready to go bald. You just did it because you wanted to, right? I just did it because I wanted. It was just a thing, a camaraderie thing that we all did as the Fab Five. We just wore our hairs bald. Some people just. That's why I have hair now, because I wore a ball when I didn't need to. Well, Southwest High, you can check it on 2B. Yeah. Now make sure you check it out. And we appreciate you for joining us. I appreciate the love, y'. All. Killing the game. Thank y' all for being the number one show in the game. Appreciate it. 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