← The Breakfast Club
The Breakfast Club
INTERVIEW: N.O.R.E. Talks 'Run Champs,' 'Drink Champs,' Diddy, Kanye, Jim Jones Vs. Nas, Wine Incident + More
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DJ Envy
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This isn't just about growing hair, it's about keeping it long term. So, no, hair loss isn't inevitable anymore. Visit happyhead.com and find out what's possible when science, expertise and personalization come together. Hair happiness starts here. Wake that ass up early in the morning. The Breakfast Club. Morning, everybody. It's DJ Envy. Just hilarious. Charlamagne, the God we are the breakfast club. Lauren LaRosa is here as well. And we got a special guest in the building. Our guy, the legendary R E. Welcome, Nori. Hello. Make some noise. Come on, make some noise. Make some noise. Make some noise. I haven't been here in a minute. Are you looking for yourself? Yeah, yeah, I'm over there. I'm over there. Okay. I was like, yeah. I was like, damn, they done replace me. You right there. Right there. Issa Ray. That's right, that's right, that's right. What's going on, man? I gotta ask you a question before we start the interview, right? My daughters have dance, and this weekend I had to drive three hours. So when they sleep and everybody sleeping in the back, that's when I listen to my music. So I turn on the Firm album, right? The best record on the Firm. And then your record comes on. I'm leaving. I'm leaving, right? And I'm like, how the hell did Nori get a record on the Firm album by himself? Make it make sense. I was like, I never asked Nori that. Well, a lot of people don't know. Nas was on our War Report, the first album. And he was on a record called Music make this Thugs. Calm Down. For whatever reason, we. We couldn't clear it. You know what I'm saying? No, we didn't have money back then, you know what I'm saying? Yeah, yeah, that didn't count. You needed on the album, you know what I'm saying? So. So Nas wanted to pay me back. And, you know, I was in that, like, little purgatory, like in hip hop at the time. And now I was like, yo, I want to put you on the Firm album. This was before, like, they kind of even announced it. So he was like, yo, I'm going to Miami. I'm gonna meet you. You go meet us in Miami. And whatever Instagram was back then, them Niggas was in Miami. They ain't bring me. And I was like, oh. And then a month later, he called me, was like, yo, meet me in la. And we went to la, and I recorded I'm Leaving. I'm Leaving was originally on Capone and Noriega's War Report album. And Trash shut it down. Trash was like, that's whack. Is. That was a single. Trash thought it was. I'm Leaving. That was a single. That's my man. That's my man. But. But he thought it was whack, and so we. We never used it. And when I got to the studio, I believe Dre. Dr. Dre was the engineer, and he was like, you got something? And that's why to this day, I always, you know, show nature love is. Because that was nature's session. That wasn't my session when I recorded. I'm Leaving. So I went in, and Dr. Dre was like. I said that to Dr. Dre recently, and he was like, you got something. Because he called me Nicaragua. Because Dr. Dre. You know what I'm saying? Like, I'm coming up from left, Rock City. I'm in la. So I'm like, yo, I didn't correct him. So that's why, if you notice, I. I started to verse off. Nori know this. Nori know that. You're gonna remember my name, right? Yeah, you're gonna remember my name, Dre. And he laughed at that recently. We interviewed him in Vegas. But, yeah, that's how that happened. So, like, Nas and that record and Big Pun record really set off my solo career. You know, I used to rhyme in Envy's basement, you know what I'm saying? But I still wasn't a solo artist. I was a pompone, Noriega, right? You know, even though I was going there solo. But that's what set off my career, so. And why wasn't it a single? Cause that is. It was. It's one of the styles hating, man. Come on. You know what is crazy? Like, me and I spoke about this recently. That was one of the hottest street records there was. Like. And I just. I just. I wasn't smart enough to, like, go out there and do my own video. I wasn't. But I did, you know, I did take the accolades. The accolades that came with it. It changed my life, you know what I'm saying? Like, being on an affirm project, that was Nas, Foxy Az, and I caught Mega All Nature, whichever ones you want to pick at the time. But that was the Hottest group in the world. For me to have a record on that album, it set off my whole career. I got one more question. Like I said, I was riding. Have a lot questions. I blew up here for this, so then I turned it off. And then I turn on your first album right now. I'm rocking. And Band from TV comes on, right? Yes, yes. And I'm like, the original version had Cormega on it. Nah, nah. It never had Cormega. So why was Cormega not on it and Nietzsche on it? Because at the first, Cormega's was with, well, me and Mega. Me and Mega's always been cool, and me and Meg are still cool to this day. But what happened was, like, I told you, I invaded Nature session. Because this is back then, you know. I know you guys probably do the coupon deals now, like with the flights, but back in the days, I flew out on a Tuesday. I had to be there on a Friday, but Tuesday was cheaper. Tuesday was cheaper. I had flew out that Tuesday and I had recorded that Wednesday. But that was Nature session. So I wanted to repay him back. So I told him to come to Electric Lady. And nature took about 10 hours picking beats. He was like, very, very, very, very particular. And he was. He was actually getting on my nerves. Sorry, Nature, but he was actually getting my nerves. And then Swiss changed the beat to one beat, and Nature just. He wrote the whole rhyme right then and there, and I felt like, that's my payback. And then Pun came and, you know. You know, Fat Joe says he's a Glizzy King. Pause. Pun was a glizzy. I don't even know. No, no, no, we're gonna say Glizzy. So he went to Grace Papaya, because I don't know if y' all remember Electric Lady. It was the studio, Jimi Hendrix Studio. And he got a cat in there. So Big Pun saw my car. You know, I was the only one with the GS, you know, 4, 4:30, you know, brand new, you know, I had two of them. You know what I'm saying? Come on. Envy knows that the Queens get the money, for real. And so, yeah, Pun seen my car out, and then he was like, yo, you had Electric Lady. And he went in and he just laid the verse. I never asked Pun to get on the record. I actually told the engineer to erase it in front of Pun's face. I was like, that was my friend. And he just jumped on my record. And I was just like, like, you're not supposed to do that. You're supposed to ask permission. And. And then Cam. Then Cam called me, and Cam happened to be in the city, and Cam came so that all. All band from TV happened in real life. This is not like they just happened to call. This is not sending the record. You know, if you could pay attention to how people make music now. They send the record. So you don't feel. I don't get to smell your Izzy Miyake. I don't get to see what watch you got on. I don't get to feel the feeling that you was in. When I make it my euphoria to collab with that. That's why I recogn. In the 90s, we had to be in the studio with Busta Rhymes. You had to be in the studio with Fat Joe. You had to be in the studio with Jadakiss. So that's how banffetv happened. It happened in real time. Only people that we didn't get that day was the Locks. And I remember my first time meeting Styles P and Jadakiss. I hated Styles P. Why? He took my weed and didn't share it with me. What you mean? He asked me for weed. I was like, yeah, but it was natural back then. Puff, puff, fast. I remember this mother, by the way. I'll give Styles P the keys to my house right now. So just. Just so you know. But that's how he was back in the days. He was just very, like, aggressive, ignorant and negative. Like, vegan. That was his words. Yes. Veganness saved his life. I can see the difference. Like, I can see the, like, the person, but he was. Yeah, so that session was legendary too. Like, you know what I mean? Meeting them and, you know, it was never supposed to be a posse cut. I didn't know what it was supposed to be, to tell you the truth. It was really meant to. To. To. To. To. To show nature love, you know what I'm saying? Because nature had just did that for me, and I wanted to do that. And at the time. I know this sounds funny right now, but no one knew who. The guy who made the beat. He was called D's nephew. Yeah. You know who he is now? Swizz Beats. Of course. Swiss motherfucking Beats. Of course. I was the first one to work with Swizz Beats outside of Rough Riders. This is facts. You know what I mean? You could look at. You could look at. I spoke to LL the other day. LLC said to me that I brung him Pharrell and he just couldn't get it. Like, I brung. Like, I Have the foresight to see shit. Like, when I did podcasts, people were like, yo, this guy must be broke. Now, everybody got a podcast. Now, hold on now. Cause Memphis Bleak said he was the first person out of DMX in J. Bleak out of a twist, Bleak out of a Lie. I heard him say that on the new episode this week that's on the Black Effect. Drink Tangent. Bleak can say whatever he wants, but I heard him say that he. He was the first person to work with Swizz outside of DMX and Jay Z. No, I mean, God bless. God bless Bleak, but mine's just facts. Mine is. That's my part. That's my brother. That's my brother. But I mean, this is documented. This band from TV is documented as the first hit outside of Rough Riders. Now, he might have did work with him, but I'm not sure if it's a certified hit. You know what I'm saying? Bamford TV is a certified hit. Like, I know people who. I used to grill me in the club when Bam from TV is on, don't even know it's me. It was the Memphis record. Okay. Yeah, yeah, yeah, yeah, yeah, yeah. That's the same time, though. At the same time, I'll give it to. And bigger to Bleak. We. We know who's on that album, too. Yeah, I got that plaque. I got a lot of plaques. I got a lot of flags. Yes, yes, Bleak. We got Bleak. We got Drink Champs, Network through Black Effect, I Heart Dope Thing. We got Angela Simmons also. We just wrapping hers up. We got Run Champs. Something. I'm very passionate about everybody that's here. They might look like hoodlums. They not. You know what I mean? These are people that I run with. We are passionate. They wake up in the morning with me. 4:30 in the morning. You know, I seen DJ Khaled and, like. And. And, you know, I see how happy he was playing golf. And Khaled came up to me and said, yo, you are inspiration to me. And I was just like, how the can I be an inspiration to you? I'm sorry. That's why y' all. That's why y' all get me live. That's what I understand. That's the reason why. Yeah, I understand. So. And I realized, you know, I wanted. I needed a hobby, like, you know what I'm saying? Like, I've actually. And this is my hobby now. Like, so I go places. I've been to Hawaii to. To run. I've been to Puerto Rico to run. I've been. I'VE gone all over the place, and I' now I'm officially joining the NYC marathon. You're on the marathon? Marathon, yes. Yes. So that's what, 26.2. 26.2 miles. Not kilometers. We American, we're gonna get rid of the kilometers. I don't like the 5Ks, the 6Ks, the 10K. We are not in Dusseldorf. We are in America. We're gonna turn to this miles. Okay, so we're 26.2 miles. Yes. AM I scared to death? Yes. How do you. I always wonder this when I watch your episodes. How do you drink the full episode, all these episodes back to back, and then you do things like you running and all that, too. You still drink? Of course I do. Yeah. But I'm drinking St. Regis water right now. But what you said, the question is, how do I do it? I believe it's all mental. I believe, like, all this, and right now, like, I'm more conscious. Like, you know, my, My. A person that I look up to is. Is. Is. Is. Is rza. And rza, you know, he drinks sake, right? He drinks a certain type of sake that. That gets you up. So that's what I switched to. I switched to sake. It gives you no hangover. I wake up in the morning and I could go out, because right now it's like, you know, I've lived this life where, you know, it's a different type of lifestyle. But now I fell in love with this. I fell in love with something that don't pay me. You know what I'm saying? Like, you know, everything in life is about money. And then when you find that one thing. So the New York City Marathon is probably my biggest goal that I'm ever like. And nothing can make me better but me. You know what's crazy, though? I can never remember a time. You don't be running. That's your thing for a long time. I know. Nori up in the morning and he jogging. You used to post the videos on your Instagram, too. Yeah, I'm listening to y' all. You know what I'm saying? He texted us all the time. I thought you was at the Puffcase. Like, I ain't gonna lie. I'm supposed to be on my way. What did I tell y' all? I said, I get my information from you. Like, everything I know about the Puffcase, I get it from you. So everything I know about a lot of the. The hip hop stories, I get it from you. Okay? I can't watch our religiously trying to renovate all these things. You back rapping? Nori sent me a record the other day. Yes, I did. I didn't listen to it yet because I was like, and what's the first thing you say? I'm gonna send you a record. I said, you back rapping? You know what? I'm rapping on my time. You know what I'm saying? One of the worst feelings I ever got, I ever did was, you know, getting a whole bunch of money for Melvin Flint the Hustler album and then having to make it after, you know, Pun passed away and my father passed away. My mind wasn't there, but I got all this money, right? So I had to, like, deliver. So I always regretted that. So there's people who love the Melvin Flint album that people like. Every day I'm. I'm going through the airport and somebody's like, why would you say that about Melvin Flint? And, you know, whatever I want now, I want to make music on my time. Like, I got to see Meek the other day, not in person, but on the Internet. And he was like, I finally own 100 of. Of my catalog, and a lot of people don't understand. Like, he. He was crying out. Like, he was. He was. He was venting. And I now own 100 of everything I do. Wow. You know what I'm saying? But at certain points, like, like, so I wanna. I know this is gonna sound crazy, especially you had Dame Dash up here speaking the opposite, but sometimes I wanna work for somebody. Being a boss is hard, bro. But ain't nothing wrong with that. That's what we were saying. You could have multiple jobs and multiple things. Ain't nothing wrong. I love working. I love working for love and hip hop. I just didn't give them the throwing a candle and, you know, throwing drinks in the face. I ain't giving no drama, so they rehire me. But I love that if I don't show up for work, then sometimes work don't happen. Right. You know what I'm saying? I don't like being the pitcher and the catcher. So you gonna do an album or is it just release singles when you want? I'm gonna pay attention to the algorithms. Okay. You understand what I'm saying? Like, right now, we. Like, right now, I can. An artist could come to drink champs, right? Let's suppose Lil Wayne came to drink champs. I could actually see his algorithms and I could tell him where he could go on tour. I could be like, stop going to Milwaukee, bro. You got two fans in Milwaukee. That's right. Why Are you even there? Go to Seattle, go to Utah, go to Phoenix. Like, I can look at the algorithms. I can see exactly like this is the time where we should take advantage of having this information. You know what I'm saying? Now we know. Remember back in the days, used to go on tour. I'm sorry to sound like the old guy, but, you know, back in the days you go on tour, used to go to Delaware when. When your fans are in Philly, Right? Big up to Delaware. You know what I'm saying? Thank you. Big up to Delaware. But. But you actually used to go to Delaware. Yeah, okay. Okay, it is. But that was my preference. Yeah, but they love you there. Yeah, that's my. That was my preference. You know what I'm saying? But sometimes during the algorithms, you say, okay, you know what? After Delaware, you gotta go to Baltimore, skip Virginia, or. Or. You know what I mean? But right now you can actually see the algorithms. And I think this is the cheat code. I think it's the cheat code for everybody, because I did it for artists recently, and I was just like, yo, I don't think you should go. Here, here, here, here. You don't have. You don't have no movement there. And I think that artists should take advantage of that. I think a few years ago, you had a hit record, that joint with Pharrell. Oh, that was crazy. I just. That shit was hard. I just. I'm going to see Pharrell in Paris. I don't even know, Like, I don't even know what the. Me and. Me and Pharrell have nothing in common but music. And that says how dope music is, though, right? Just think about it. Like, you, you, you. We, we. Like, if I think of all Pharrell rap friends, though, to me, they don't have nothing in common. Like, what do you have in common with the clips outside of being from Virginia? No, they got in common. They dress. They. They wear bell bottoms together. You know what I'm saying? Like. Like. Like, yeah, they. You know what I'm saying? Like, yeah, they. They. They. They. They. They. They come out of. Me and Pharrell have a beautiful. Like, when we get together, we talk straight music, and I love that. At first I thought it was awkward, but the elder I get, I was like, yo, you know what that is? That is. That is dope. You know what I'm saying? Like, that's dope. And, like, I don't get none of this Louis Vuitton for free, man. Like, you know what I'm saying? Like, I'm gonna try to work my angle. I want to meet Bernard Aldo. You know what I'm saying? I want to do that. But I'm gonna go out there. I'm with him in Paris. He got a whole different sound. And when he makes a different sound, I usually go out there and I'm. I'm a part of that new wave of sound. So you're gonna record and did some more music? Yeah, I am. I like Paris. Anyway. Ok. Longshade, it's like the Manhattan. Yeah, it's just the Manhattan. This is a fancy way of saying Manhattan of Paris. Let's do a Q and A like you do on drink. Let's go. I'm in. Quick time, right? NASA, Jim Jones. I mean, that's that. I mean, let me tell you something, and I'm gonna say this accurately. I see where Jim Jones is coming from. Like, I could see him. Cause if you looking at the algorithms now, I can see where he's coming from. But you can't take the legendary status. What Illmatic has done. Just Illmatic. Illmatic itself has birthed Mobb Deep, has birthed Kapona and Noriega, has birthed so many other people. Like just that album. And you can't. And that time was the tougher time for you to be noticed. So that's the reason why. But I understand where Jim is coming from. I understand his stance. What part do you understand that the kids know him Now I'm gonna tell you something. I'm gonna tell you something. I look up like I did. I looked it up to see, like, who gets searched more in 2025. It's still NAS. I give you the numbers right now. And this is based off Google. Hold on. I was just looking at this the other day, and it's still Nas by a long shot. It's hard to beat Nas, okay? Streaming wise, nas has about 9.1 million monthly Spotify listeners, while Jim Jones clocks in around 875,000. And I with Jim Music. But that dope for J. This is the Google searches. This is the Google based searches. Nas gets between 200 and 300,000 searches a month globally. Jim Jones gets 40 to 70,000 searches globally. I'm gonna be honest with you, all right? We all know that Nas wins. But listen, the fact that we're even having this conversation, that's a win for Jim Jones. And that's what I was saying, that's a win. He knows what he's doing. Let me just tell you something. I'm a Floyd Mayweather fan, right. I talk about, I think he's better than Muhammad Ali. Right. This is me, right. I get argued people but whenever Floyd fights somebody that night, they're on the same level as Floyd. So that's the reason why I hate when Floyd takes this exhibition fights. Because I'm sitting there as a fan. I don't want Jake Paul to hit touch my favorite fighter. Like, I don't want, I don't want him to have a lucky shot. But you don't know at Floyd Mayweather, how do you turn down 30, 40 million? Yeah, I don't know how to turn down 30, 40 million, but I know, but so what my point of trying to say is by us even comparing it, that's a win for Jim Jones. Like I seen Jim Jones in the beginning. Like I got footage of Jim Jones and Cameron. I was filming pre to drink champs. I have a documentary called what what? I still have all the footage and Jim Jones without it's on the Internet. You could google this. It's called what, what trailer and Jim Jones is out in the cab and you're sitting there and Jim Jones is like, I don't, I don't even spend money on weed. You know what I mean? I buy five nickels with a $20. And you look at that person to the person that he is now. This man won, man. And I'm talking about you got to take him serious. Like he was a hype man. A hype man. A person that was back in to where he is now. I think that's an accomplishment. I think that's what we should, we should be celebrating. I hate in our culture that we have to compare. Like me personally, I don't do that on Quick Time with slime no more. But I was forced to take out Nicki Minaj and Cardi B because people I'm talking about, the fans were complaining. Not their camps, their camps were too, but, but the fans were like, yo, it's, it's, it's, it's. You can like both of them. Yeah. And to tell you the truth, I like both of them. Like I, I am a Kendrick Lamar fan. Even if you like both of them, you can have a preference. Yeah. You know what I'm saying? But right now you feel like if you play Kendrick Lamar, you gotta throw away your Drake cd. That's messed up. I never been a Drake fan like that. Nah. If you know y' all got a funny relationship. We know that. But you should be able to listen to both. Right? Like when I'm in the club, I listen to Drake, but if I'm in the car, I can listen to Kendrick. That doesn't mean I like, one way or the other. I listen to Drake in the car and I like Kendrick in the club. But you can listen to whatever you want, but you can still like both of them. Yeah, I like both of them. Like, I don't. But you got preferences. Preferences in which, like, if I give you two people, there's somebody you probably like more. Yes, of course. Of course. But. But I do like both. Like, you know what I'm saying? Like, yes, I like. I like pistachio more than I like vanilla. Exactly. But guess what? If you give me a vanilla ice cream and nobody looking, I'm gonna eat that. You know what I'm saying? I'm not gonna complain, but let me ask you, another quick slide. Let's go. Did he guilty or not guilty? God damn. You know what? I'm gonna leave. I'm gonna leave that in the air. You know what I mean? I could tell you this. I gotta tell you from my experience, right? You know, you know, me and you know each other 20, 27 years, there's people who could say, man, I don't. I don't fuck with envy, right? I can't say that to them. You know what I'm saying? Me and envy have a separate. Separate relationship. All I can say is when I've ever been around, and I've been around quite some time, you know, I got my. I'm married. Been married 16 years, so maybe I was. Who loves getting a great deal? Everybody, right? Well, it's that time of year when it's super easy to find great deals on all sorts of amazing things. That's right. Amazon prime day is coming. Four days of unbelievable bargains from July 8th to the 11th. And just like every year, there are deals in pretty much every category you can think of. I like reading, so I order a lot of books off Amazon. 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Let's build our careers with confidence, knowing that State Farm is there to support us, just like they've always been, because like a good neighbor. State forum is there. Find out more@stateforum.com. never really around that, but I've never saw it, you know, I've never saw this monster that they just described. When I hear the testimony. Cause I got ears and I got Q tips, so I hear it. Some of this shit, I'll be like, whoa. And then some of it, I'm like, nah. But I don't know. Have you seen the freaky firsthand? Nah, I've never seen. I've really interviewed every day, Nori. The interview goes viral every day. When you look back at that, when you look back at that clip, do you be like, huh? We saw the freaky birthday. You ready? You ready for this? Yes. All right. Y' all ready for this? I've been waiting to say this story. Okay. Okay, let's party. Party. Let's go. Okay, you want me. You want us to play it to refresh your memory? No, I'm very refreshed. I see it every time it goes viral. They up tags. Yes. I look at it too, and I watch the whole too. So, all right, here's what happened. Fab and. And Jada. Fab's first freestyle you ever heard. Fab is with me. Yep, yep. Like, so I basically put Fab on, like, in a good way. I'm playing around. I always say that to him. It's a joke, but. But it's not actually. Like, if I. I could have. I was the hottest dude in New York at that time. Clue asked me, can I have my dude sport come up? And I Was like, sport. He was like, sport. And I was like, that's a dope name, Sport. His name is Fabulous Sport. Am I lying? So we did. So what I'm saying is me and Fab have a great relationship. Me and Jada has a great relationship. Drink chats. We're hot at the time. We got a budget to fly around. We're using the Revolt budget big up to Revolt. Everybody there, thank y' all for holding us down. So there in la. We fly to la. That was la. It was in la. That wasn't our studio. EFN misses his flight off. I forget what happened. Boom. Jada kissing them are on their promo run. I like the creative person that I thought I was being. I messed up, but I tried. I thought I was being creative. I hit Puff and I was like, yo, they. They're doing a whole press run. That was for the Fab and Kiss out. They're doing the whole press one. What could our. What can make ours different? You come to the show. So he's like, all right, cool. It's Groovy Lou birthday. We're gonna go celebrate with y' all. Boom. Now, that part you forget. That's why the candles was there. It was Groovy Lou birthday. Who is Arastafarian? The furthest thing from anything flavored, right? Fab, Jadakiss and Diddy arrive at the same time. Remember, Diddy's a surprise. So my friend Mr. Lee, who's. Who's Dominican. What's his slang? Dottie. Yo, Dottie. Yo, Dottie. That's how he talking Dominicans. Because they didn't. They don't want to say papi. Papi is a Puerto Rican thing. You understand what I'm saying? So he sees Diddy say, oh, Dottie, you gotta put you over here, Dottie. Because we got such. We got. And we don't want them to see it. So Diddy got that in his head. Now, Dottie, now he's just kidding. Do he think that's what we saying? No, it's not what we're saying. It's just what Mr. Lee is saying. That's it. That's it. So. So we walk over and he goes, yo, what's up, daddy? The interview up immediately? Yes, it does. All right, cool. But here's what y' all don't know. When he's saying to Fabulous, yo, why don't you party with me no more? Look at what's in front of Fabulous. That's not Ciroc. Fabulous had a whole Coco Loso. What What? What? Diddy. So when I'm inviting Diddy to co host, he has a whole nother thing he's coming at Fab, why you not drinking Sriracha no more? Right? That's what he's saying. Why we don't party no more? Look, he's pointing at it. He's like. And Fab, if you look, Fab is almost trying to throw the vodka away because he's like. And you know, he had a deal. So that's really what that was about. Like, that's what. And the daddy part came from Mr. Lee. And, you know. Hold on, Nori. No, there was more to that frequency. Let's go. I'm in for that. Freaky. He said, I like it. I like it when you scramble, Daddy. When you scramble. Scrambling and scraping like that. No, Dominicans were saying the scrambling, scraping. Hey, that part. I can't. I can't, I can't. I don't know. I don't know. I don't know. I don't know. I was. I was. Hey, I was thrown off, too. I was thrown off, too. And you know, what's the crazy thing about it? You know, I was sitting on the editing floor, and you was like, keep all that in. I was like, it. It's. I mean, it's hilarious. Class. Like, you know what? What I really wish I would have edited was the Kanye. Now that. You know. We didn't edit nothing until then. Until then. But Kanye's was very weird, like. Cause I. I had never got third. What is it? Second grade? Secondhand, secondhand hate. I got second. I got secondhand hate. Word. So, yeah, but that. That's. That's. That's that story. Yeah. I mean, the Diddy thing is interesting. Like, I don't. I don't know whether he's guilty or not, but that interview was classic. Before that. Yeah, before any of this shit took off. I played it for him when he. Yeah, I saw that. I saw that. I saw that. Yes, yes, I saw that. I mean, you know, that's been a dope thing about drink champs is, like, I get to make mistakes in front the fans live, like, in real time, and they ride with me, like, you know what I mean? Don't get it twisted. I love the hate, though, too. I love ballads because I've lived my whole career where, you know, people have my back and, you know, just to see, like. Like, it's a balance to this shit. You know what I mean? Like, I'm with it because. But that's why I enjoy Doing what we doing with Run Champs. It's like. It's all positivity. Like, this is the only time I could post something. Right. But somebody will always say something. You running slow. The Kanye shit was interesting, too, though, because it's like, you're not responsible for what comes out of Kanye's mouth. Correct. You're a platform. You're a host. Yeah, but I felt responsible. You know why? When. When I found out that George Floyd Peoples didn't like it, I felt responsible because. And by the way, God bless me, I've never said this before, but this parts that we edited it. Like, there is actually parts that we did edit. Like, he compared it. I'll say it. He compared George Floyd to Martin Luther King, and he was like, what's the difference between George Floyd and Martin Luther King? And we were all like, we've been at that time. So we thrown off, like, what? And he was like, martin Luther King had bitches. And we were like, oh, shit. We knew that had to be edited right there. Like, we were like, oh, no. And so we were paying attention to the parts that we weren't paying attention to everything, like, you know what I mean? And he had got me. He had called me. I don't want to, like, blame it all on him, because that's, you know, it was a collective. I just didn't know what. I didn't know how to edit at that time. Have y' all spoke since we spoke. We spoke since then. We spoke like, five, six times. Then it disappeared, and so did he. I have not spoken to him, so I'm gonna do a documentary. My two years with Kanye, because I had two years. I just, like. I thought he. I thought he was listening to me. At one point, he was asking me, married to advice, and I was. I felt obligated. I was like. I was going downstairs. I was going. I was walking away from my wife because I didn't even want my hus to know that I was giving wife advice and married to advice. And then he would listen to me, and then he'd just tweet away right after that. And I'm like, he on you, too a little bit. No, he ain't on me. I don't. I never took it like that. After you apologize, he. He was like, no. He said, no, he's a good guy. He said, no, he's a good guy. That I. I didn't. Because I. I. To tell you the truth, I understood media, but I only understood the good side of media at that time. Like, I. When I come to the Breakfast Club and I go to Canada, people would be like, yo, Breakfast Club. Like, it's positive. You know what I'm saying? So this is my. This is my. This is my turn of saying, you know what? It ain't all good guts and glary. Like. Like, sometimes you got to go outside and take the gum under the table and then put. Put the gum under the table in your mouth. And maybe that wasn't about. Maybe that wasn't right. Maybe that wasn't a lie. You can edit that part. You know what I'm trying to say? Sometimes you gotta stop. Sometimes you gotta scuff your tims, even if they Louis Tims, you know what I'm saying? And that's. That's. That's. That's. That's pretty much what it is. So what's your edit process like now after that? Cause it was lawsuits and everything his way after that. Oh. Lost his whole shit. Yeah. Adidas deal done after that. You know what was crazy? I want to big up to unlikely people who called me during that time. Like, Shaq called me. And you know, Shaq, he's mad calm when he talks. You. You all right? I was like, yeah. He's like, if you need anything, I got you. And I was like, damn. You know, even if he was. Even if he was fronting, that shit made me feel good. Pharrell called me, and then. Then ye called me, and I was like, yo, ye, man, I feel like I'm about to lose everything. And he was like, interest. That's all he said. That's all he said, bro. And that's pretty much it. So we had to shake it off. And it. And another part of that was my Jewish friends. You know, I had rabbis coming at me like, hey, man, I want to come on the show, so you. And I was just like, I don't know if I could go that far, but it was just crazy. It was just crazy. And then he doubled down on it. Like. Like, attention is. Attention is. Is crazy. So he doubled down on it, and I don't know. I don't know. But if he called back, I think. I think I'll accept him. Yeah. On drink Champs again. I'll just be more responsible and I won't drink Habiki. Yeah. What. What Business wise for drink champs? Cause I know you got the network now. Yeah, I remember it was an early episode where you were talking about how you learned that the audio and the video could be sold separately. Right? Yeah. Now with the network, you're doing that for other people. So business wise, like, like, where does Nori stand as a businessman giving people advice on things like that? Well, absolutely. That, that was something that, that I noticed immediately. You know, God, God bless the dead. Combat Jack. Combat Jack. I was noticing when I, when I, when I first, because they were doing podcasts, but I don't think they were calling it podcasts. They were calling it podcast. Okay. So a lot of people give Cypher, Silence and Rosenberg, and they were, they were the official, I believe, hip hop's first podcast. But I was noticing when I was looking at certain people, like, they would throw out episodes and the episodes would be on. What was that? What was that network, SoundCloud or whatever. The audio would be there, but then the YouTube would be a kid that ripped the audio and just put it up there. But it would be the kids YouTube and, but it's their episode. So I would sit back and I would be like, like, why are they allowing that to do it? That's happened to the Breakfast Club for years. I didn't know that. I didn't know that. I knew that happened to us for two weeks. And I, I, I shut that down. How long was that for, Charlemagne? Well, it was different because we used to put, we was always putting video up, right? But they would rip the video and, like, it would go, you know, world Star. I didn't mind because it was like. Promo. Yes, promo. Yeah, yeah. But they would definitely do it just on YouTube. There was somebody making a bunch of money for years. A couple years. Yeah, yeah. So I noticed that. I noticed that. And then it was like, anything subscription based, you know, I got Resource room. But anything subscription based is not in competition with Leonard, it's not in competition with television, and it's not in competition with YouTube. So I made a genius deal a couple years ago. A lot of people didn't like it, but I had Mass Appeal, which is NAS label handling the audio. I had Tidal, which is Jay Z's, on a subscription level. And then I had Revolt on a television level. And everyone thought I was doing some funny shit. This was legit. This was legit. I mean, they didn't want to share with each other. I made them go to Black Excellence. No, no, no, no. You say Black Excellence, we gonna let this shit out. And we did it. We had, we had. It was, it was a great time. You know what I mean? Yeah. So I feel like, you know, still doing it now. Yeah. I mean, like, effect is audio. That's right. That's right. The video was with. It was with Revolt. It's not with Revolver. Big up. Everybody at Revolt, man. Revolt took a hit, you know, when Diddy stepped down. And they didn't miss a beat, man. They stepped up. You know, all of the people, they stepped up. I see they got a deal with Cam. Big that up. I've been telling Cam to come over here for a minute. And so I'm glad. Like. And. And they got Brandon Marshall, a sports show. They. They're. They're really trying to compete with. With the Elite Network. So I got their back. You know what I mean? And so I'm with Revolt. I love it. Why did a woman get mad at you for ordering a whole bottle of wine? Oh, you want to talk about that? You know? No, no, no, no. Well, I got the 911 call. I should play this shit, right? I got. She called. She called the police on me. Well, we was. We were sitting in Houston's. In Miami. Right in Miami. And it got busy. You know, I've never had these since I had the braids. I know. Envy hating because he can't grow hair. I definitely could grow hair. You named me that man over there hating. I could. It's just my braids would be in the middle of my. Envy just throw back in. Well, so I believe she was trying to flip the table. And, you know, I go to Houston's, Flip the table. Flip the table. You know, like, you know, to somebody else. Because we were finished eating, and it was just another bottle of wine. And then they were like, you know, they were basically trying to flip the table. I own two juice bars, so I know when it gets crowded for people that don't know, we try to get you out to get another customer. Get another customer. We finished our meal. Enough to finish our meal. So we just had an extra. And so the lady was like, we're not gonna order you another bottle. So we was like, all right, cool. Boom. And we stood there. So you tried to buy another bottle? She said, no. Yeah. So. So they went and got the manager, and the manager took the actual bottle that was there and was like, yo, I comped it. I was like, I don't need you to comp nothing for me. You know what I mean? And she took it away. And this was the most racist thing I've ever. So now that's being racist in itself, right? But I was privileged to call for the 911 call. Cause she said, I'm calling the police. And I paid taxes, bro. I'm legit. I'm legit for 27 years. This here fooled you, ma' am. You know what I'm saying? So she called the police. I stood there like a man that I am. The police came, and the police. One of the officers said, this is two bottles. Is this something else going on? Like, he must have thought that this was a secret. Like, something like maybe I was messing with her or something on the side. Cause he's like, people don't do this. They don't call the police. He's like, in fact, the party don't even start to three bottles. And I'm like, I didn't even get to the three. This is the police officer. So if I was belligerent, anything. Do you know what happens when you call a police officer on a black man in America? That woman tried to get me killed. She said, I'm in fear of my life. That's what she said. Damn. Like, I went to therapy. Like, I'm going to therapy right now for this. You know what I'm saying? Like. Like. Like, yo, traumatizing. Like, what if. What if these officers had a bad day and they came and they just. They just. I was. I was. I spoke very calm. I stood my ground. But I'm still. Like, I'm traumatized from this. Like. Like, I got called the police on. They could have came in there with guns out. She said. She said on a 911 call that she felt threatened for her life. Life. Because I ordered a bottle. Like, I wasn't partying. I wasn't on the table. I wasn't. I wasn't doing none of that. Like, I was actually celebrating. Like, you know, I was just chilling. Like, that's how I celebrate, and I'm traumatized. I don't even want to go in that area. I don't even want to go in that area. Like, I'll go all around and. And like, to tell you the truth, like I said, one of the. One of the black cops. It was two black cops that was there. So as I was describing it, the two black cops to the side, they. One. The head guy was a white guy, and the. The guy under him was a Spanish guy. But you just seen the two black brothers. As I was, like, saying it, you just see their head down. Like, damn, you still got to go through it. You could make it to a level in life, and you still got to go through regular. That's crazy. Regular, regular stuff, you know what I'm saying? So that it really, really, really, really, really hurt me. It really put me in A. And I just got back to it. And again, I think, you know, me running. Me running to get my mind off of that. You know what I'm saying? And now, you know, we just ran with Angela Simmons and we didn't have a permit, and the police pulled over and I was like, oh, damn, they ran. I was like, holy shit. I forget, like, oh. Because it's just. It's just a permit to run. No, I mean to film. Oh, to film. To film. Yeah, yeah, yeah, yeah. So, yeah, but that was a horrible situation. No. As you know, you've had success in two eras, right? You had the success in music, classic 90s rap and the podcast game. Which hustle taught you more about survival, the music industry or the media world? Nah, reggaeton taught me more. Reggaeton was at the time when I entered Reggae Thong. I was asking artists for their publishing, like, you know, to like, doing records with them and giving them publishing. And they didn't. They didn't know what publishing was at that time. Now they. They're very smart. They're very up to date now. But back then I felt. I felt horrible, like, seeing how they were conducting business and seeing like, like, like, like, like, like, for instance, like, Fabulous doesn't have to get along with Styles P, right? But if Fabulous and Styles P does a tour, Fabulous and Styles people show up every single day. Styles would be on his side of the thing. I didn't see that in reggae, though. I'm not. I'm not saying they don't do that now, but back then, Don Omar would not do a show with Daddy Yankee. Daddy Yankee wouldn't do a show with, with, with, With. I'm gonna give you an example. I'm not saying the exact thing, but he wouldn't with Winston and yonder. I'm talking about back then. I'm not saying this is the case. I'm just giving you example of names. And when I was seeing that with Reggae Throne, it made me step up my hustle. It made me say that, damn, like, these guys are. Certain people are ahead and certain people are light years away. Like, I remember bringing Daddy Yankee to, to, to, to, to. To Dame Dash and saying, yo, this is the next dude. And Daddy Yankee wanted like 2 million at the time. And Dame Dash said, give him rockaware. It hurt me. It hurt me. And this, this man became to be the most lucrative person on the planet. And then that genre of music turned into the most. One of the most lucrative things. And then that helped Afrobeats. And look at, look so on and so forth. Like, I got the chance to see reggae thon. I got a chance to come to America and say, yo, this is the next genre of music. And people say, you're crazy, Nori. So when you ask me what the. The most hustle I did, the most hustle I've ever got was from reggae Thong, because I had to start all over. I had to start from the bottom of that to make it to a king. Which one taught you more about survival? Oh, reggaeton. You got to realize Fat Joe is one of my closest friends. Fat Joe had an intervention with me over what they wanted me not to do reggaeton. They were like, reggaeton is whack. That's one of your biggest records. Yes. He's like, if not your best. Had a intervention with me, told me, reggae throne is whack. But now in their. In their respects, both of them has recently came up to me and was like, I'm sorry. He was wrong. We were. They were wrong. And. But that's cool. Like, when you first to do something, you always gonna look a little stupid. You know what I'm saying? So. But also, they're your brother, so they wanted to. They wanted to. They was trying to protect you. They were trying to protect you. Does not happen at the time. Like, what was the forward thought to even make you want to be first in some of these arenas? I liked. I liked. I liked it. I like. I like going in my lane, because there's no traffic in my lane, right? Like, I always knew that. Like, I said this on the show before. I always knew I ain't have the. The best work, but I know that I'm gonna stay out longer than anybody, right? So what I want to do is I want to go to a section where it's just my section, right? So when. When. When mob deep was. Was the thing, and. And. And everyone was. You know, it was crack lines out the door to get a havoc beat. You know, I wanted to work with a kid from Virginia that had a tight shirt on and a choker, and he winds up being a legend named Pharrell. But when I worked messed with Pharrell, people were like, why is his shirt so tight? People were telling me, is that eyeliner he got on? And I'm like, wow, y' all looking at this man's features and all this other stuff. The man is making beats him, and Chad is knocking down. You know, I'm the Neptunes. I'm not just Pharrell. I'm the Neptunes. So people laughed at me when I did that. I like being the first, but I know that when I get there first, people will. I had the two way first. It's online. Two way. Yeah. Putting Lil Wayne on your album. He's still. He's still. He's still taking my music right to this day. Go ahead. Let's get into a record. Let's get into this record. Let me pull it up so I get the name of it. Will you tell us the name of it, Nora? Well, it's called Win Again. Because that's what we're gonna do. We gonna win again. And there's two features on there. I guess we'll figure it out. And make sure you keep subscribing to Drink Champs. Make sure you support the Drink Champs Network show. Angela Simmons show coming soon. Yes, yes. You know, and Run Champs. Run Champs. Well, Healthy High. It's called Healthy High. Healthy High. Yeah. All right. Well, it's the Breakfast Club. It's Nori. Let's go wake that ass up early in the morning. The Breakfast Club. Show me how good it can get today, God, and show the rest of the world what we already know it can't get. No better than being hella black, hella queer, and hella Christian. My name is Joseph Reeves. I am the creator and host of Hella Black, Hella Queer, Hella Christian. A fully black, fully queer, fully human, fully divine podcast. From iHeartMedia to Hella Black. Hello, queer. Hello, Christian. On the iHeartRadio app, Apple Podcasts, or wherever you get your podcast. I know a lot of cops. They get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes. But there's a company dedicated to a future where the answer will always be no. This is absolute Season 1, Taser, Incorporated. I get right back there and it's bad. Listen to Absolute Season 1, Taser Incorporated on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Why is a soap opera western like Yellowstone so wildly successful? The American west with Dan Flores is the latest show from the Meat Eater Podcast Network. So join me starting Tuesday, May 6, where we'll delve delve into stories of the west and come to understand how it helps inform the ways in which we experience the region today. Listen to the American west with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The OGs of uncensored motherhood are back and badder than ever. I'm Erica. And I'm Mila. And we're the hosts of the Good Moms Bad Choices Podcast brought to you by the Black Effect Podcast Network every Wednesday. Yeah, we're moms, but not your mommy. Historically, men talk too much and women have quietly listened. And all that stops here. If you like witty women, then this is your try. Listen to the Good Moms Bad Choices Podcast every Wednesday on the Black Effect podcast network, the iHeartRadio app, Apple podcast, or wherever you go to find your podcast. This is an iHeart podcast.