Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach s 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book Badass Your Brand: Impatient Entrepreneur s Guide to Turning Expertise into Profit launches March 16th, 2017.

During This Show We Discuss…

What “branding” means for solopreneurs and small businesses selling their services

How someone can build a brand that stands out from the competition

How important a mission statement, or truly knowing the reason your business exists, is to branding

How important it is for a company to truly understand their Unique Selling Proposition

How important it is to set clear goals and know where your business is headed

How important a company s name is in building a badass brand

How to get out of the rat race of constantly hunting for clients, and start attracting high paying clients you really want to attract

How important social media is to branding

Things that really make a brand stand out against the competition

How important the design aspect of a brand, colors, look and feel of logo, truly is to a brand

How important having a clear message is to branding

How a well-established brand helps with establishing credibility for a company

How it is possible to build a brand that sells itself without needing to do a lot of selling

How much more money a well-branded company can charge versus one that s not well branded

How a company chooses what fees they really should charge

How to build a badass brand on a budget

The 3 most important pieces of advice for people starting their own business to build a badass brand

And much more...