Ethical Persuasion for More Influence with Patrick van der Burght, who is a business partner of Dr Robert Cialdini, who wrote the book ‘Influence - The Psychology of Persuasion’, which sold 7 million copies and is considered by many top CEOs to be the best business book of all time.

Patrick is a Founding Member of the Cialdini Institute, the only active Cialdini Institute Licensed Trainer in Australia and New Zealand.

He has been teaching the science of ethical persuasion to professionals and teams since 2000, which helps them accelerate towards goals, and build strong relationships, whether it be in sales, advertising, leadership or team management.

Patrick also co-authored the book ‘How to Hear YES More Often’ in 2024, and has his own podcast ‘Ethical Persuasion Unlocked’!

We talk about How people make decisions, The principles of persuasion, How does ethics comes into influence, The importance of authority, plus much more!

Website: https://ethicalpersuasion.com.au/ 

Free Learning Materials (no email required for the e-book): https://ethicalpersuasion.com.au/free-influence-persuasion/ 

Podcast ‘Ethical Persuasion Unlocked’ Spotify: https://open.spotify.com/show/4DtHpL8xWYH9p7H9QFwslM 

Apple Podcasts: https://podcasts.apple.com/us/podcast/ethical-persuasion-unlocked/id1844252138 

Youtube: https://www.youtube.com/@ethicalpersuasion/podcasts 

Podcast ‘Ethical Persuasion Unlocked’: https://ethicalpersuasion.com.au/podcast/ 

Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/ 

Facebook: https://www.facebook.com/ethicalpersuasion/ 

Youtube: https://www.youtube.com/@ethicalpersuasion 

Instagram: https://www.instagram.com/ethical_persuasion/

✔️ Listen and Follow on Spotify:https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr

✔️ Listen and Follow on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640

Follow Athin Cassiotis on Social Media:

► Connect on LinkedIn: https://www.linkedin.com/in/athincassiotis/

► Like on Facebook: https://www.facebook.com/athincassiotis/

► Connect on Facebook: https://www.facebook.com/athincassiotis1/

► Follow on Instagram:https://www.instagram.com/athincassiotis/

► Follow on Twitter: https://twitter.com/AthinCassiotis

► Follow on Tiktok: ⁠https://www.tiktok.com/@athincassiotis

Learn more at http://athincassiotis.com/

EP299 - Ethical Persuasion for More Influence with Patrick van der Burght