In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and North American Blueberry Council (NABC), is joined by the finalists from the Blueberry Boost Accelerator. These interviews were recorded on Blueberry Lane at The Blueberry Convention 2025 in Seattle, Washington. Cronquist interviews each finalist about their business, and recognizes the winner and runner up of this first cohort.

The Blueberry Boost Accelerator was launched earlier this year to fuel forward-thinking product innovation and elevate blueberries as a hero ingredient by supporting visionary startups. From functional nutrition to clean-label desserts, this inaugural cohort exemplifies the future of the power of blueberries.

“This is a tight competition. There’s some great people with some great products.” – Bob Underwood, Farmer Bob’s Beyond Berries

“We have, through this … accelerator program, connected with a company that is a CPG firm, and fingers crossed that we are able to … solidify that relationship there.” – Jerrod Gable, Sorbatto

“I eat a ton of blueberries … the superfood, the elements, the antioxidants, the prebiotic properties; it also pairs really well with the earthy tones of the fiber that we use.” – Jessica Postiglione, Bonny Fiber Supplements

“It has been a long journey building this brand and just getting the support from the blueberry team just takes it to another level.” – Dylan Paul, Pluff

Today’s episode features the four finalists from the 2025 Blueberry Boost Accelerator cohort:

Jessica Postiglione of Bonny Fiber Supplements, a fiber supplement flavored with blueberries to support gut health.
Bob Underwood of Farmer Bob’s Beyond Berries, a frozen snack product used from upcycling blueberries and other fruit.
Dylan Paul of Pluff, a unique mousse-style blueberry dessert that’s high in protein.
Jerrod Gable of Sorbatto, a frozen dessert that uses highbush blueberries as its base.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on November 6, 2025.