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The Business of Fashion Podcast
Why Fragrance Is Fashion’s Newest Digital Frontier
00:23:40
Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.
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- [00:00]
Brian Baskin
I always think spring is the perfect excuse to dress a little softer and a little bit more romantically. And apparently Macy's fashion experts are saying that pastel dream is the trend. To know right now.
- [00:13]
Daniela Morrisini
What I love about it, it's not
- [00:14]
Brian Baskin
really going like full head to toe pastel. It's more about those softer details that make an outfit feel fresh and a bit elevated. Think delicate florals, lace ruffles and sheer layers alongside flowy dresses or tailored pieces in lighter tones. It feels polished, pretty and very spring, but still easy to make your own. And you'll find it all at Macy's.
- [00:46]
Sheena Butler Young
Hello and welcome to the Debrief from the Business of Fashion, where each week we delve into Our most popular BoF professional stories with the correspondent who created them. I'm senior correspondent Sheena Butler Young.
- [00:58]
Brian Baskin
And I'm executive editor Brian Baskin. We are living in a golden age of fragrance. Hardly a day goes by without the launch of a new indie scent or the latest offering from a big luxury brand. And whole empires have been built on formerly niche categories like body mists. But the way people discover and shop for scent is changing fast. More than half of fragrance purchases in the US now happen online, and that share is likely to continue growing in the coming years.
- [01:26]
Sheena Butler Young
At the same time, brands are changing how they sell fragrance, too. They are reframing scent as something closer to a fashion accessory than a beauty product. Perfume doesn't just make you smell nice. It's now a storytelling device and even part of a consumer's fragrance wardrobe. Joining us today are BoF Beauty Correspondents Daniela Morrisini and Rachel Griffiths. Daniella recently reported on the challenges of selling fragrance online. And Rachel explored how brands are increasingly positioning scent as a fashion accessory. Daniela, Rachel, welcome to the Debrief.
- [01:57]
Daniela Morrisini
Thanks for having me.
- [01:58]
Rachel Griffiths
Hi. Thank you for having us. It's my first time, so long time listener, first time caller.
- [02:02]
Brian Baskin
We're excited to have you here.
- [02:06]
Sheena Butler Young
So, Daniela, why don't we start with you? Your story called out a very. I thought it was a surprising stat. Nielsen data shows that around 55% of fragrance sales in the US now happen online. What changed? Why is fragrance so decisively in the digital channel right now?
- [02:22]
Daniela Morrisini
Well, I think there's two things. I think a fragrance sales are definitely trending online, but also just all beauty sales are trending online. Like this isn't something that's only happening in fragrance and isn't happening in other categories. But I think that fragrance, you know, it used to be sold primarily, at least prestige fragrances through department stores. And I'm sure you guys have talked about the decline of department stores in other episodes of the. Of the debrief.
- [02:44]
Sheena Butler Young
Once or twice.
- [02:44]
Brian Baskin
Once a recurring theme.
- [02:46]
Daniela Morrisini
Yes, it's come up once or twice. Yeah. So as that has sold, softened and people have got more comfortable with online shopping, whether that is literally like going to a brand or retailer.com or just like shopping on TikTok shop or Amazon or what have you, it's kind of natural. That fragrance has sort of started to bubble up there. I think the other thing, and I know we're going to spend some time sort of chewing on this, is that fragrance has historically been a difficult category to sell because so much of the marketing around it, it's like that gap between, like the signifier and the signified. Right. Like, how do you explain to somebody at home, whether it's a TV ad or you're writing in a magazine, what a fragrance really smells like in a way that people can actually like, follow and understand? And I think that short form video content in particular has been quite good for bridging that gap and getting people at home to know, oh, if I buy this perfume, I'm going to feel like X or Y.
- [03:38]
Brian Baskin
And I understand there's also new uses for AI to convey some of this as well, right?
- [03:44]
Daniela Morrisini
Absolutely. Jo Malone, the Estee Lauder owned fragrance brand, have a AI Scent Advisor.
- [03:50]
Brian Baskin
Ooh, I'm glad you mentioned that because, Sheena, I've really enjoyed being your co host for this last last couple years and I was thinking I'd buy you something nice. So I thought I would ask Jo Malone's AI Scent advisor what would be a nice fragrance I could buy for my podcast co host, Sheena. Let's see what they say.
- [04:15]
Sheena Butler Young
I'm so excited to hear what they say.
- [04:18]
Daniela Morrisini
Eda P Now stands for oda Podcast
- [04:23]
Sheena Butler Young
obsessed. Oh, wow.
- [04:24]
Brian Baskin
The advisor already responded. The advisor says that's such a lovely thought. To choose a fragrance for your podcast co host Sheena, to help me find something truly special for her. Could you tell me a little about the types of scents she generally enjoys? For instance, is she drawn to fresh, floral, woody, or perhaps more oriental aromas?
- [04:42]
Rachel Griffiths
Hmm.
- [04:43]
Brian Baskin
Well, let's see how well I know Sheena. No, no, no, I'm gonna go with floral because she wears a lot of with those kind of features on it. Oh, it responded. That's a lovely start. Floral scents are so beautiful and versatile. When you think of what she enjoys about floral fragrances, is it the sweetness, the freshness, or perhaps a rich opulent quality that truly captivates her. I think we all know what I'm going to pick there. She is drawn to rich, opulent florals and. Oh, it's thinking. It's thinking. It literally said, ah, rich and opulent florals are truly captivating. That tells me quite a bit.
- [05:20]
Rachel Griffiths
Oh.
- [05:20]
Brian Baskin
Now, to help me understand a little more about her style, does she tend to prefer scents that are traditionally marketed to women, men, or something more unisex? I think I'm gonna go with more feminine scents. I don't want to stereotype here, but
- [05:32]
Sheena Butler Young
that's a perfect answer. I'm so impressed.
- [05:35]
Brian Baskin
All right, let's see. Oh, oh. Here's the results. Based on your co host preferences for rich, opulent and feminine floral scents, it recommended Jasmine, sambac and marigold. Tuber, Tuberose, tuberose, angelica. You can tell I'm a real fragrance expert here. Velvet, rose and oud.
- [05:53]
Daniela Morrisini
Oh, you know what, Sheena? I've smelt that last one and I really could actually see that oud on you.
- [05:59]
Brian Baskin
Yes, that does sound nice.
- [06:01]
Sheena Butler Young
I love oud based fragrances. That's amazing. I'm quite impressed. All you have to do now is put in your credit card, Brian, and I'll have that right away.
- [06:09]
Daniela Morrisini
Oh, no.
- [06:09]
Brian Baskin
The browser crashed. Oh, no. Oh, no.
- [06:13]
Sheena Butler Young
Oh, okay.
- [06:13]
Brian Baskin
It's fun. All right, so what did we learn here, Daniela, Tell us what just happened here.
- [06:18]
Daniela Morrisini
Well, we got a wonderful insight into Sheena's fragrant psyche. Well, I think that that tool was better than I expected because it was quite flattering. Right. It gave us a lot of compliments, like AI often does. But I feel like it asks some questions that a person at a fragrance counter would ask you. The only thing is, I feel like, and this is an AI problem as much as it is an in person shopping problem, is we don't necessarily know the answers to these questions because what someone might think of as a woody fragrance versus actually being a woody fragrance. I think there's quite a big gap there. And I remember when I used to work at a fashion magazine, I was sent on a training course with a bunch of other junior reporters that was hosted by the Fragrance foundation in the uk and we were trained how to write about fragrance because it's just so difficult. And all of the language is kind of like wine. You know, people think they like one thing, and then you let them smell it or taste it or whatever, and it turns out they like something else. And I think that's why short form video and online shopping is so great for fragrance, because you can kind of strip away all of that kind of jargon and just talk about how it makes you feel, which is what people buy fragrance based on, I think.
- [07:30]
Rachel Griffiths
I think it also highlighted something really interesting because it talks about the fashion fragrance relationship. Because, Brian, the first thing that you thought about were the type of floral prints that Sheena wears, and then you connected that into a scent that she might enjoy. So I think that was quite an interesting connection that you made in real time.
- [07:47]
Sheena Butler Young
That's so interesting. And by the way, I was thinking, as Daniela was describing, sort of like the ways this does it well, and some of the downsides that could crop up, like, what is the worst that can happen if a consumer picks something that they think is woody or Amber or Oud and it shows up and it's not that. Do brands worry about that?
- [08:06]
Daniela Morrisini
Well, I guess they don't want returns. Right. And I guess if you buy it online, you could theoretically send it back or someone just being turned off the brand altogether if they still think that they like woody fragrances and what they actually like is something else. I know some brands are trying to get around this by, if you buy online, you can pay like 50 bucks or 20 bucks, and you get, like, a little vial so you can try a few of them at home. And then the 50 bucks that you spent, you get as, like, store credit, so you can buy the one that you like. But it's a really, really difficult circle to square.
- [08:37]
Brian Baskin
Yeah, I mean, just my own perspective is, I mean, Joe Malone. I've actually shopped for gifts at Jo Malone before, and this reminded me a lot of when I was in the Covent Garden location, actually. And. And someone just, you know, as you could tell from how I pronounce a lot of those words, like, I'm not a fragrance expert by any means, and like, someone very kindly just kind of walked me through, like, what do you think this person likes? And, you know, kind of did that same decision tree in person. And this was a very pleasant experience. And kind of like Sheena said, you know, it's possible, like, they would get it and be like, I don't like this, but I think if. If they're a fan of Joe Malone, you know, I think probably almost anything, frankly, would probably, you know, hit some minimum level. And. And it was a nice shopping experience.
- [09:23]
Sheena Butler Young
Should we talk a little bit about Rachel about that? So something else I thought was interesting, Rachel, in your reporting around, you know, this. This trend of not just fragrance layering, but also, like, how consumers are building, like, a wardrobe can we talk a little bit about how that's different? Because I also feel like, as a millennial, Gen Z makes up words for things that we've been doing for 20, 30 years. And it's like, or maybe and they make it a trend. But what is a fragrance wardrobe and how is that affecting how brands sell and communicate online about fragrance today?
- [09:55]
Rachel Griffiths
Well, a fragrance wardrobe is effectively your fragrance collection. And I think that the selection of the word wardrobe, again hints at that fashion to fragrance relationship. Because the same way you'd have a wardrobe of clothes, you have a wardrobe of fragrances. But I think back to, you know, the shelfie and people taking pictures of the bottles of skincare or makeup that they have. It's essentially just your fragrance collection, but it's become a means for people to talk about it online. Vi Tick tock and short form content. And I think that's why it's really taken off. And fragrance layering also, because people are really interested in niche fragrances and there's nothing more niche than when you layer certain things in a way that nobody else has. You create your own signature scent. And I think that's become a really powerful tool for people to build communities around these things. I know Fragrantica, which is an online fragrance message board and selling website. People are discussing, you know, what pairs with what and which smells good with this. And then also it's become a marketing tool for brand. So recently the body Mist brand Fleur have started to release their fragrances in duos. So that if you want to get involved in this fragrance wardrobe or this fragrance layering, but you don't necessarily have the expertise, they've already done it for you. So it's an interesting way to educate, but it's also an interesting way to increase basket size as well.
- [11:05]
Brian Baskin
It's interesting that a whole product was design oriented around layering like that. Does it feel like this is a passing trend or does it feel like the industry really is reorienting itself around that idea?
- [11:18]
Rachel Griffiths
I personally think that it's here to stay, but I think that maybe it will be the way that brands market and message. And maybe when they talk about fragrance profiles, they'll say pairs well with this or pairs well with that. And maybe that's a necessity, not necessarily a product, but a scent that it pairs well with so that you can go away and mix and match it with other scents in their collection.
- [11:38]
Daniela Morrisini
Fragrance layering has also been quite a big thing in the Middle East, I think, for a really, really long time. It's sort of, like, a newer thing that we're doing in the West. But there's, like, other ways that brands are getting into it. And Jo Malone do this as. Not that this is the Jo Malone Hour, but, like, you can buy that fragrance we just picked for Sheena, which is coming in the mail tomorrow. You could also get the shower gel version of that and then the body lotion version of that. So you can kind of like, layer up throughout your routine. And there's like, a fragrance brand here in the US Called Cyclar, and they do, like, a balm that you put on after you've showered, and that's meant to help, like, lock in the scent even more. So people are also layering the scent by buying other kinds of scented products rather than just, like, traditional perfumes.
- [12:19]
Brian Baskin
Although I guess when we're talking about fragrance as a fashion accessory and these trends, I mean, fashion accessories also come and go. I mean, handbag sizes change. Like, silhouettes change. You know, just ask me that question again. Like, is this whole idea that everyone's obsessed with fragrance and everything they put on their body or near their body having a signature scent, is that a trend or is that, you know, a permanent shift?
- [12:42]
Daniela Morrisini
I don't think that smelling unique will ever go out of style because I think there's, like, a little bit of exclusivity of like, oh, yeah, I smell good and you don't know what it is. And maybe I'm not even going to tell you what it is.
- [12:55]
Sheena Butler Young
It's so interesting because as you both were talking about this, I was thinking about department stores. Do you know, like, maybe 20 years ago or maybe more recent than that? The idea of beauty was you would sell the whole face. So you went to the Mac counter and you bought every single thing from Mac. That was their job. I feel like fragrance has a similar trend. It was like you had a signature scent in the 90s and the 2000. So what is this kind of shift if it sticks due to, like, a Ms. Dior or Chanel number five? Because it wasn't at all built on getting people to, like, this is your signature scent, and you don't deviate from this. Do they change their strategy in the layering era?
- [13:30]
Daniela Morrisini
Yeah, and I think that's why they've. Some of these brands are, like, extending their product franchises so they'll have this, the hero scent, like the Miss Dior or the Chanel no. 5, and then they'll do these other variations of it. So either they'll add on, like, a hair perfume that's a little bit different, or they'll do, like, the classic fragrance, but it's like the light version or the oud version. So trying to keep people still shopping with them by just kind of putting all these different twists on the original thing.
- [13:55]
Rachel Griffiths
Yeah. And I think Dior have just done this. They've just released an intense version of the really classic J' Adore scent. And we've seen these intense perfumes have just really astounding success. I think of Amouage, which we recently covered, they had 66% surge in revenue last year, and that was a quarter of that was driven by their intense fragrances. So it's, you know, whether it's releasing a new format, such as a solid perfume or a gel perfume, or whether it's introducing a slightly stronger scent of the same thing that people have come to know and love, it's an interesting way to keep people returning to you to buy perfume.
- [14:28]
Brian Baskin
Is there an education component here? Because I'm thinking of this is. I mean, I'm not trying to compare Axe Body Spray to Chanel Number five, necessarily, but that brand kind of like, had a problem that, like, you know, teen boys had no idea how to use it. And I imagine there probably is an element here, like layering on fragrances so they don't smell terrible in combination is in art. Right. And if it's quite new in the west, at least, I mean, how do you get consumers to wear your scent without smelling terrible?
- [15:00]
Daniela Morrisini
Well, that's pretty.
- [15:01]
Brian Baskin
Daniela just grimaced.
- [15:05]
Daniela Morrisini
I think it's just so subjective, isn't it? Because, I mean, a lot of these perfumes, they're all just nice and pleasant. And so if you mix them together, they stay nice and pleasant. But also, I think it just comes down to personal opinion. Like, I don't know if you guys have ever gotten in, like, an elevator or on the subway with someone who's wearing a lot of fragrance and you're like, oh, I need to move a few seats down, or I need to move away a little bit.
- [15:27]
Sheena Butler Young
That never happened to me. Let me just be clear. I don't agree with this at all that there's any way to go wrong.
- [15:32]
Brian Baskin
She who smelt it Delta it is, I believe, how it goes. Again, talking about Chanel number five, I
- [15:38]
Sheena Butler Young
think that you can go wrong with. I think the example that Brian mentioned, and that's. I hope that's not shady, but there is the fence that you both are talking about and writing about are pretty elevated. Like, it's very hard. I think, in my humble opinion, to do this really wrong. Right. Like, unless someone's very sensitive or, like, allergic.
- [15:55]
Rachel Griffiths
There's also communities that are actually springing up around this very purpose. How to do this correctly. Like I mentioned, Fragrantica has entire messaging boards where people will discuss the types of things that pair well together. But also, I read recently that perfume clubs are popping up across Europe and across the world where people come together and they discuss the types of things that do blend well and maybe that don't blend well and it's become something that's grown the popularity even more. Because maybe if you do get it wrong or you get it right, you can then return to the community. You can share, you know, a hack that you've figured out or 2 cents that maybe another person hasn't thought to put together.
- [16:27]
Brian Baskin
Oh, I love that.
- [16:28]
Rachel Griffiths
And also, it's interesting you mentioned Axe because they just did an entire program around that they've redone the mist nozzle on their bottle so that people can't overuse the deodorant and so that people don't smell like deodorant. And they've said they've introduced fine fragrances as well. So I think that even Axe are kind of responding to this shift in the market.
- [16:48]
Brian Baskin
All right, I have to see what the Axe Fine fragrances are called. Axe Fine Fragrance. Oh, I found them. I found them. It is. Oh, they have Black Vanilla Cherry Spritz and Blue Lavender.
- [16:59]
Rachel Griffiths
Those are.
- [17:00]
Sheena Butler Young
Those sound great.
- [17:00]
Daniela Morrisini
Not super masculine. That surprises me.
- [17:03]
Sheena Butler Young
No, I've been seeing this a lot with, like, Old Spice, some of the, like the old school, lower priced, like, you know, the fragrances where they're doing. I think one version of updating is to kind of get away from the traditionally masculine framing of men's cologne versus the women's fragrance. I mean, I don't know my son, I've been buying him some of this stuff. He's going to be 12. And I've been experimenting. I think it's. It's a good tool to get young people to discover what they like at a good price. So that's my. That is my about face on Acts and Old Spice.
- [17:35]
Brian Baskin
Well, that's a great question because, like, I, you know, when. When I was growing up, you heard perfume and cologne. I don't think I ever heard the word fragrance. And now it's the reverse. I never, like, I don't know that your stories that you wrote even use those words. Unless we use the word fragrance four times in a sentence and needed something to swap in. Like, is that Signifying that these barriers are gone. I mean, maybe Rachel, talk about those, the fragrance clubs you were talking about. I mean, are these mostly women? Mostly men? I mean, what's the. What's the makeup there?
- [18:04]
Rachel Griffiths
No, I don't think so at all. I think there's been a real gender neutral response to the way that people respond to fragrances. And that's why the marketing now, I think, is a lot more focused on the sense themselves, and not necessarily this is a woman scent, this is a man scent. I think that there definitely has become a little bit more of a openness there. So I think this also links back to fashion imagery and the way that these things are being translated and the way that these things are being marketed, because you don't necessarily need to be of a particular gender to respond to a certain fashion house or certain fashion imagery. And so I definitely do think you're right in the sense that, like, notions of gender are maybe a little less intense as they once were. But then I do think about some fragrances, such as Sauvage, which we talk about a lot in the beauty team, which does seem to be very much, you know, the man's date night fragrance. So there is still an element of it remaining.
- [18:57]
Sheena Butler Young
We'll be back with more of the debrief right after this. Can we talk a little bit about the storytelling and by way of packaging, like how that's sort of playing into this? Because if you're doing more selling digitally, a lot of this has to do with the vision, visual packaging fit. And I know your story. Rachel got into this a little bit.
- [19:17]
Rachel Griffiths
I think packaging is still really, really important, especially when you think about fragrance as an accessory. There's things such as the solid fragrances come and Cydia, the brand that I wrote about. They come in little compacts which are quite weighty, but they also look quite nice for you to slink out of your bag and maybe people will ask you questions about it. And it's also that idea of the fragrance wardrobe that people really like to take pictures of. The packaging there is really important, and the way that the perfume looks is still really important. I think of Parfum de Marly, which is, you know, such a powerhouse of fragrance. And one of the most iconic things is the way that the bottles are all rococo inspired. So I definitely do think that as fragrance continues to become accessorized, the way that it looks will remain important, even though we are buying them more online.
- [20:00]
Daniela Morrisini
And I think also the way the packaging looks, it communicates something about the Scent itself and how it's supposed to make you feel. So do you guys know Paco Rabanne 1 million? Do you know what that one looks like? It looks like a gold ingot or like a gold bar. So that perfume is made by Pouj. So that's the parent company. And I remember talking to the CEO of Pouj last year, and he mentioned this fragrance, and he said, we released this fragrance in 2008, so the year of the global financial crisis, and obviously the economy was really weighing on people's minds. And he was like, we purposely designed this bottle to look like a gold ingot, to look like a gold bar, to kind of signify. This fragrance will bring you money. This fragrance will make you feel rich.
- [20:40]
Sheena Butler Young
How much of those did you buy, Brian? Did you buy a few?
- [20:43]
Brian Baskin
Well, no, I moved. Funny story about that. I moved to York that year, and my train station had giant Paco Rabanne ads for that fragrance for the next two years. Like, they literally just like, bought out the entire. Every column, every wall of that station selling that exact fragrance. Height of the financial crisis. Absolutely true.
- [21:03]
Sheena Butler Young
People do buy things.
- [21:04]
Brian Baskin
Just.
- [21:04]
Sheena Butler Young
I have bought perfumes before. I smelled them because the bottle was so nice. I'm like, I don't even care how this smells. It's just going to look pretty.
- [21:11]
Daniela Morrisini
I think Pouj does this really well because they also make the Gaultier fragrances. You know, there's like the Le Male, which looks like a torso, and then the woman one as well. And they also have Carolina Herrera, this perfume called Good Girl, which is so successful. And it looks like a super, super high heel stiletto.
- [21:28]
Brian Baskin
I have one of those on my desk. They sent us one when I first joined BoF, and that is literally on my desk. You can go look at it, Daniella.
- [21:36]
Daniela Morrisini
Oh, no. I think I've spritzed it.
- [21:38]
Sheena Butler Young
I have to. Well, sorry, Brian.
- [21:42]
Brian Baskin
I'm gonna pick it up. It'll be empty.
- [21:45]
Daniela Morrisini
But that's obviously, like, that's a pretty bold choice because it's like, are you saying this thing like a foot? Right. But no, it's meant to be, like, attention grabbing and glabrous. Like you're going out on the town and you're going out dancing or whatever.
- [21:57]
Brian Baskin
So I have a perfect way to close out this episode. When we were talking about Axe, I went on their website and they also have a fragrance selector just like Jo Malone. Joe Malone will. Oh, my gosh. And it's under a minute. Find your signature scent. Should I shop for myself this time as their target audience?
- [22:12]
Daniela Morrisini
No, I think you should shop for Sheena again for fairness.
- [22:15]
Brian Baskin
You know what I'm going to shop for she. How about Sheena's son, who I've met once?
- [22:18]
Sheena Butler Young
Oh, my God. This is going to be good.
- [22:19]
Brian Baskin
All right, so first they ask, what's your vibe? Sneaker head? Trendsetter, City chic Sun, sun chaser, or cozy gamer? I'm gonna go with sneakerhead.
- [22:30]
Sheena Butler Young
He's a cozy gamer.
- [22:32]
Brian Baskin
Oh, cozy gamer. Okay, what's your perfect travel spot? Tokyo, Italy. Bali, Berlin, or Smoky Mountains? Definitely Berlin.
- [22:41]
Sheena Butler Young
Tokyo. Tokyo.
- [22:44]
Brian Baskin
Tokyo. Okay, how bold do you go with your fragrance? Low key, Loud and proud, Fresh and fierce? Tropical or warm?
- [22:52]
Sheena Butler Young
Fresh and fierce.
- [22:54]
Brian Baskin
You want fresh and fierce. All right, it's a guy with cucumbers on his eyes for some reason.
- [22:58]
Sheena Butler Young
Oh, gosh.
- [22:59]
Brian Baskin
All right, what's your signature style? Streetwear utility? Cool bold, prince, Urban chic, or gamer legend? I guess we know the answer.
- [23:07]
Sheena Butler Young
Gamer legend. Yeah. Yeah.
- [23:09]
Brian Baskin
All right, now it's trying to get me to sign up for something, and I'm skipping to the results. It says he should have the black vanilla premium scent.
- [23:16]
Sheena Butler Young
Oh, okay.
- [23:18]
Brian Baskin
That would pair very well with your rose and oud Jo Malone. I think the layering there would be beautiful. Beautiful layering.
- [23:26]
Daniela Morrisini
Add it to cart.
- [23:27]
Brian Baskin
And on that note, I think we can call it a day here. Daniella, Rachel, thank you so much for joining us.
- [23:35]
Daniela Morrisini
Thank you so much. This is the most fun I think we've ever had doing one of these, and we've done some silly things before. Yeah.
- [23:41]
Rachel Griffiths
Thank you for having us. I can't wait to hear about what the fragrance layering smells like.
- [23:45]
Brian Baskin
Oh, good Lord. Don't. Visit the new updates to come.
- [23:47]
Sheena Butler Young
Updates to come, updates to come. Please be sure to check out Daniela and Rachel's fascinating coverage of all things fragrance@businessoffashion.com these and other stories are available to BoF Professional subscribers only, and you can find the links in the episode notes. You've been listening to the debrief, produced and edited by Olivia Davies and Eric Bria. I'm Sheena Butler Young.
- [24:08]
Brian Baskin
And I'm Brian Baskin. We'll be back next week with a new episode. Thanks so much for joining us and be sure to follow us wherever you get your podcasts. Howdy, howdy ho, and welcome to Fantasy Fan Fellas. I'm Hayden, producer of the Fantasy Fan Girls podcast and your resident lover of all things Sanderson.
- [24:29]
Daniela Morrisini
And I'm Stephen, your bookish Internet goofball,
- [24:32]
Brian Baskin
but you can call me the Smash Dad. And we are currently deep diving Brandon Sanderson's fantasy epic Mistborn.
- [24:38]
Sheena Butler Young
But here's the catch.
- [24:39]
Brian Baskin
Steven here has not read Mistborn before.
- [24:42]
Daniela Morrisini
That's right.
- [24:43]
Rachel Griffiths
Hey.
- [24:43]
Brian Baskin
Hey.
- [24:43]
Daniela Morrisini
So each week you'll get my unfiltered raw reactions to every single chapter.
- [24:47]
Brian Baskin
And along the way we'll do character deep dives, magic explainers, and Steven will even try to guess what's next. Spoiler alert. He'll be wrong.
- [24:54]
Daniela Morrisini
Newsflash.
- [24:55]
Brian Baskin
I'm never wrong.
- [24:56]
Daniela Morrisini
Episodes come out every Wednesday, and you can find fantasy fanfellas wherever you get your podcast. Hi, this is Hannah Burner from Giggly Squad. Have you ever put on a bra that makes you feel like a goddess? Prepare to be obsessed with the Dream Angels Wicked Bra from Victoria's Secret, the iconic brand behind the world's most comfortable bras. And I only wear the most comfortable bras. The bestseller features an innovative sling for perfect lift without padding, and the fit is Chef's Kiss. Awaken your inner goddess with new colors and super femme lace embroidery. Find out why this bra has thousands of five star reviews and counting. Shop it in stores and online at victoriasecret. Com.