Why does marketing feel so heavy for so many entrepreneurs?

In this quick tip episode of The Business of Thinking Big, Lianne Kim breaks down the key difference between marketing and sales — and why understanding the two can completely change the way you show up online.

Lianne explains why marketing isn’t about convincing people to buy immediately, but rather about helping potential clients get to know you, trust you, and understand how you can help. She also shares how strong marketing naturally makes sales conversations easier, lighter, and more effective.

If you’ve ever felt uncomfortable promoting yourself online or worried about sounding “salesy,” this episode will help you reframe your approach and simplify your process.

In this episode, you’ll learn:

The real difference between marketing and sales
Why your marketing shouldn’t feel pushy or perfect
How to warm up potential clients before selling
Why discovery calls become easier with strong marketing
The role trust plays in converting clients
How great client results fuel future sales and referrals
Why serving clients well is the key to long-term growth

Timestamps:‌ ‌

00:00 – Why marketing feels heavy for entrepreneurs

02:00 – The difference between sales and marketing

03:00 – Why marketing is like dating

05:00 – The biggest mistake people make in marketing

06:00 – What should happen in a sales conversation

08:00 – Why strong marketing makes sales easier

10:00 – Reframing marketing as education

11:00 – Creating urgency without being pushy

12:00 – Why client results matter for future sales

13:00 – How testimonials become marketing tools

14:00 – The connection between confidence and serving clients well

Links mentioned:

Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco

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‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com