CF 357: Utilization and Expenditure of Chiropractic & Hormone Therapy In Females Today we’re going to talk about Utilization and Expenditure of Chiropractic & Hormone Therapy In Females But first, here’s that sweet sweet bumper music

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OK, we are back and you have found the Chiropractic Forward Podcast where we are giving evidence-based chiropractic a little personality and making it profitable. We’re not the stuffy, elitist, pretentious kind of research. We’re research talk over a couple of beers. So grab you a bushel. I’m Dr. Jeff Williams and I’m your host for the Chiropractic Forward podcast. I’m so glad you’re spending your time with us learning together. Chiropractors – I’m hiring at my personal clinic. I need talent, ambition, smarts, personality, and easy to get along with associates. If this is you and Amarillo, TX is your speed, send me an email at creekstonecare@gmail.com If you haven’t yet I have a few things you should do.

Go to Amazon and check our my book called The Remarkable Truth About Chiropractic: A Unique Journey Into The Research. It’s excellent resource for you and is categorized into sections so the information is easy to find and written in a way that is easy to understand for everyone. It’s on Amazon. That’s the Remarkable Truth About Chiropractic by Jeff Williams.
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You have found yourself smack dab in the middle of Episode #357 Now if you missed last week’s episode, we talked about Opioid Use Disorder, Physical Therapy, and Chiropractic & Neural Mobilization And Pain. Make sure you don’t miss that info. Keep up with the class.

On the personal end of things….. Alright, the first week of getting back to a normal schedule. As I mentioned, I don’t love January as a healthcare provider. Especially one that accepts insurance. Insurance re-sets for most in January and people are broke from Christmas in January. We start getting a little more back to normal in late February to mid March. So…we’re starting with 42 on the Monday I’m typing here. That’s not a terrible start and I’ll tell you why. I came up with the perfect schedule. Here’s how that would look if I could have the ideal set up.

Monday – 43 patients (6 new patients, 3 morning and 3 in the afternoon)

Tuesday – 28 patients (2-3 new patients)

Wednesday – 43 Patients (6 new patients, 3 morning and 3 in the afternoon)

Thursday – 43 patients (6 new patients, 3 morning and 3 in the afternoon)

Friday – 28 patients (2-3 new patients)

185 Patients Per Week

22-24 New Patients Per Week

These are just general ideas. Do not undershoot them trying to stay below them!!!

Now that’s not ideal for the provider that thinks they have to be hands on with every single patient from start to finish and spend an hour with each of them. It would actually be impossible. But, for me, I do all exams and re-exams and I do all adjustments. I do this with an assistant standing in the doorway doing the chart notes as they’re happening. Then the patients are handed to the CA and, when appropriate, taken for therapy and rehab exercises. It’s not a cookie cutter thing and not all patients have the same things goign on.

Some get just rehab, some get just therapy, some come in for decompression and/or laser alone without being adjusted. We have massage patients I’ve never met in my life. Same with acupunture and the medical end of the business. That is the whole point with mutilple directions and streams.

Some patients utilize it all. Some utilize only what they are really interested in. We always have the opportunity to cross market internally with our existing and past patients to help float the whole boat rather than just one service. Hell yes that’s challenging to promote so many diifferent revenue streams.

I knew your question before you even verbalized it.

That’s why you use AI to come up with a monthly marketing plan to evenly support and promote all streams of business throughout the year. This month, for example, is January so AI say’s let’s do a “New Year, New You” campaign and concentrate on Weight loss meds, hormone pellets and balanceing, IV therapy, and chiropractic to start 2025 with more function, feeling better, and looking better.

Not a bad idea.

We’ll promote PRP and other services through February and on and on. Anyway, a little peek into the inner workings here at Ol Uncle Jeffro command and control. Take what you like, leave what you hate.

Onto the research!

Item #1 Our first one this week is called, “Hormone Therapy and Biological Aging in Postmenopausal Women” by Liu et al and published in JAMA Netowrk Open in August of 2024, hot potato, look out! Remember, the citations can be found at chiropracticforward.com under this episode. Liu Y, Li C. Hormone Therapy and Biological Aging in Postmenopausal Women. JAMA Netw Open. 2024;7(8):e2430839. doi:10.1001/jamanetworkopen.2024.30839

Why They Did It

Menopause is associated with biological aging, and hormone therapy is associated with health outcomes in postmenopausal women.

Objective<...