Toronto entrepreneurs Daniel Carson and Daniel Schreiber have been revelling in the spotlight ever since the Artemis ll astronauts blasted off into space on April 1. That’s because the best friends’ Goldy’s Superseed Strawberry Lavender breakfast cereal was along for the ride as part of the historic mission’s menu.

Their product is made in a KSA-certified kosher plant in Etobicoke. It was personally selected by Canadian astronaut Jeremy Hansen to be among his home-grown pantry during the crew’s 400,000 kilometre journey around the moon. It is the farthest distance any human, or cereal, has ever traveled from Earth.

And while that floating jar of Nutella in the capsule garnered global attention, which was also made in Canada and is kosher, the two Daniels’ all-natural, nut-free breakfast choice comes with a secret ingredient: Jewish pride.

Carson has been deeply rooted in the Jewish community, working for Camp Robin Hood and also the Magen Boys, while his childhood pal Schreiber, who he met growing up in Thornhill, was born in Israel.

On today’s The CJN “North Star” podcast, they speak with host Ellin Bessner about how it all started and about their next-level ambitions to bring kosher cereal to infinity—and beyond.

Related links

Learn more about the two Daniels behind Goldy’s kosher KSA-certified oatmeal and cereals.
Read more about the Israeli astronaut Ilan Ramon, killed when the Space Shuttle Columbia exploded on re-entry in 2003, in The CJN.
Interview with Gregory Chamitoff, a Jewish astronaut who grew up in Chomedey, Que. and went to space on board Discovery, in The CJN from 2013.

Credits

Host and writer: Ellin Bessner ( @ebessner )
Production team: Zachary Kauffman (senior producer), Andrea Varsany (producer), Michael Fraiman (executive producer), Alicia Richler (editorial director)
Music: Bret Higgins

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