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On this episode of The Clarity Code, we sit down with Jared Johnson — digital strategist, podcast host, and one of healthcare’s top 100 digital influencers. With decades of experience across providers, vendors, and startups, Jared unpacks how healthcare marketing is changing, how to build authentic brand trust, and why marketers in any industry need to stop running on content autopilot.

From rapping on stage at Johns Hopkins, to livestreaming children’s surgeries, to creating scrappy startup campaigns, Jared shares lessons for both healthcare leaders and marketers who want to create genuine connection and measurable ROI.

TIMESTAMPS

00:00 – Intro & why explainer videos move pipeline

02:04 – Rap origin story → “Healthcare Rap” at Johns Hopkins

03:45 – Building a thought-leadership platform (CMO POV)

06:01 – Fractional leadership & staying human while remote

09:03 – HIPAA/privacy: the tracking-pixel crackdown (OCR guidance)

12:45 – Pushing boundaries: livestreaming a child’s surgery (Periscope)

15:30 – Do patient-story videos help the “funnel” in healthcare?

18:30 – Authenticity & trust when patients are vulnerable

23:25 – What actually works: surgeon reels & multi-touch content

26:48 – Outdated video practices to ditch (trying too hard)

29:11 – Kill the jargon: speak like a human, not an EHR

30:31 – Proving ROI beyond vanity metrics (incl. MyChart tracking)

32:21 – Scrappy vs. enterprise: speed is a strategic advantage

34:45 – Priya Health x LabCorp use case → explainer video clarity

Our main topics:

health marketing

marketing strategies

b2b saas marketing

What we don't discuss:

Bootstrapping

Weightloss

ruby on rails

true crime

mental health

SEO