David Rutherford Show: Buck Sexton On How The Left Brainwashes You

Summary

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Podcast Summary: The Clay Travis and Buck Sexton Show

Episode: David Rutherford Show: Buck Sexton On How The Left Brainwashes You
Date: March 4, 2026
Host: Rutger (Rut)
Guest: Buck Sexton
Network: iHeartPodcasts

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Main Theme

This episode centers on Buck Sexton's new book, Manufacturing Delusion, which analyzes how brainwashing, propaganda, and indoctrination are used to create mass hysteria and delusion, particularly in modern Western democracies. Through historical context, personal experiences as a CIA analyst, and academic research, Buck ties together tactics from totalitarian regimes and cults with present-day phenomena like cancel culture, college indoctrination, and the manipulation of identity.

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Key Discussion Points & Insights

1. Origin and Motivation for the Book

• Buck felt compelled to investigate how people fell into mass hysteria, especially in the wake of COVID-19.
• Observations about widespread social conformity during COVID, the BLM movement, and transgender debates led to the core question: “How did these people go so insane?” (03:47)
• The book is not about COVID, but it began from those observations.

2. Historical Precedents: Totalitarianism and Manufactured Delusion

• Buck draws parallels between modern-day social pressure and the tactics used by regimes like the Soviet Union, Maoist China, North Korea, and Nazi Germany.
• “The entirety of day-to-day life at the hands of a state…is rooted in mandatory or manufactured delusions.” — Buck Sexton [04:44]
• Referenced psychiatrist Joost Meerloo’s Rape of the Mind as a seminal work on how psychological manipulation and “menticide” (killing of the brain) are used to control societies.

3. Tactical Analysis: How Brainwashing Works

• Outlines specific mechanisms: forced confessions, social isolation, and identity construction are central tools (05:50).
• Mass hysteria comes from “coercive psychological approaches”—you’re expected to profess beliefs you know are untrue, or face social/career consequences.
• “You’re supposed to say, ‘Oh, no, that’s not a penis, that’s a vagina...’ The whole thing makes no sense.” — Buck Sexton [07:57]

4. Science & Propaganda: Pavlov, Brainwashing, and the Power of Conditioning

• Traces roots to Pavlov’s experiments: repeated external stimuli can fundamentally reshape responses—even personality (17:54).
• Describes the 1924 St. Petersburg lab flood and how trauma disrupted years of conditioning in dogs: “A third of the dogs, gone—just gone. It flicked switches in these animals…” [19:23]
• “When you go into a Maoist thought reform cell, what do they do to people? …They use a playbook of trauma to make you abandon what you had believed before and replace it with new belief.” — Buck Sexton [21:54]

5. Modern Applications: Cancel Culture, Social Pressure, and Technology

• Draws direct lines between historical tactics and modern life—especially college campuses where refusal to comply with identity claims brings real consequences.
• “They’re not beating you with truncheons, but you go to a college campus and it’s like, ‘Hey, tell that purple-haired dude it’s actually a chick and use the preferred pronouns or we’re going to kick you out of school.’” — Buck Sexton [02:25], repeated [21:54]

6. How Conditioning Persists and Evolves

• Technology greatly magnifies the power of repeated stimuli—smartphones, constant social media, targeted algorithms.
• “We’re inviting in the programming that has happened all the time. And when you add AI into that... we’ll be able to program you with a reality that is... indistinguishable from what is real.” — Buck Sexton [34:34], [35:32]

7. Notable Historical and Cult Examples

• Cites cases like Aum Shinrikyo and North Korea as models for how charismatic leaders or authoritarian regimes mold thought.
• “The whole state [of North Korea] is a cult... it’s all built along the same ideas... everybody’s brainwashed.” — Buck Sexton [24:25]

8. Why Western Societies Aren’t Immune

• Even free societies can be swept by mass delusion—Nazi Germany was highly cultured and intellectually advanced, yet fell rapidly into totalitarian madness.
• “It goes into the absolute grips of evil, madness. There was a process that people were put through that was... done to them.” — Buck Sexton [26:33]

9. What Can Be Done?

• Stresses individuality as a defense: “People go mad in herds and only regain their senses one by one.” [32:55]
• Imperfection in brainwashing: not everyone can be conditioned, emphasizing personal resilience.
• Points to awareness (“understanding this is the reality”) as key to resisting groupthink, especially for Gen Z.

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Timestamps for Important Segments

| Timestamp | Segment | |-----------|-------------------------------------------------------------------------------| | 02:25 | Buck outlines social coercion and mass delusion on college campuses | | 03:47 | Buck describes motivation behind writing the book; origins post-COVID | | 05:50 | Tactical analysis—forced confessions, isolation, identity construction | | 08:00 | Mirloo’s “menticide” and applications to gender ideology | | 09:27 | Academic rigor: Buck on right-wing “slop books” vs. his own process | | 10:20 | Buck’s CIA experience—origins of mind control in radical Islam groups | | 15:36 | Cults and brainwashing: Aum Shinrikyo, North Korea, Soviet & Chinese roots | | 17:54 | Pavlov’s experiments—conditioning and trauma’s effect on personality | | 21:54 | Modern brainwashing: “preferred pronouns” coercion example | | 23:16 | Why the methods persist—education, media, politics as potential conduits | | 24:25 | Cult analysis: coercive persuasion, separation from family, leader worship | | 26:33 | Nazi Germany’s transformation: “a process that people were put through” | | 32:55 | Individuality as defense; herd behavior and regaining sanity | | 34:34 | Role of technology and AI in new forms of propaganda |

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Notable Quotes & Memorable Moments

• On the persistence of brainwashing tactics:
  “They use a playbook of trauma to make you abandon what you had believed before and replace it with new belief.”
  — Buck Sexton [02:25, 21:54]

• On modern cancel culture as coercive manipulation:
  “You’re supposed to say, ‘Oh, no, that’s not a penis, that’s a vagina...’ The whole thing makes no sense.”
  — Buck Sexton [07:57]

• On cults and state brainwashing:
  “North Korea is effectively a cult state. The whole state is a cult... it’s all built along the same ideas...”
  — Buck Sexton [24:25]

• On susceptibility of advanced societies to totalitarianism:
  “It goes into the absolute grips of, of evil, madness. There was a process that people were put through…”
  — Buck Sexton [26:33]

• On the unique power of the individual:
  “People go mad in herds and only regain their senses one by one. You have to always maintain that one by one attitude.”
  — Buck Sexton [32:55]

• On technology and propaganda:
  “We’re inviting in the programming… when you add AI… we’ll be able to program you with a reality that is indistinguishable from what is real.”
  — Buck Sexton [34:34], [35:32]

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Structure and Flow

• The episode closely follows Buck Sexton’s research journey, blending history, psychology, and real-world examples from both state regimes and cults.
• Rut provides context and connectivity, tying in military analogies and amplifying Buck’s points with questions about current cultural trends.
• The tone is direct, critical, and at times humorous, combining serious warnings with light banter about tennis, dog-loving, and the podcasting world.

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Conclusion & Call to Action

Buck closes with the warning that even Western democracies should take the threat of mass delusion seriously, given historical and current techniques applied in new technological contexts. Resilience relies on both knowledge and individual integrity.

Where to get the book:

• Manufacturing Delusion by Buck Sexton is available at Amazon and local bookstores (36:14).
• “I read the whole audiobook myself… each chapter is meant to be a standalone.” — Buck Sexton [36:14]

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This summary presents the key arguments and takeaways from a critical conversation on how propaganda, conditioning, and mass delusion remain potent forces from history into the social and technological realities of today.

Transcript

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[Buck Sexton]

are people that are engaged in what is clearly a mass hysteria. You have to call it a delusion. They use a playbook of trauma to make you abandon what you had believed before and replace it with new belief. So this is how this stuff all ties in. And now you say, well, Buck, why do we care about this stuff today? Yeah, well, I mean, they're not beating you with truncheons, but you go to a college campus and it's like, hey, tell that purple haired dude it's actually a chick and use the preferred pronouns or we're gonna kick you out of school.

[Rutger (Rut) or Co-host]

So it's almost like there's been a programming and now what takes place next is really dependent on people whether or not they have the understanding that this is the reality. So proud to welcome the great Buck Sexton to the show. Back to the show. He was our first guest. I'm sorry it's been so long since we've had you on. And then also, once again, it was Baku who gave us the opportunity to come underneath the the Clay and Buck network and just. Man, once again, thank you for that. All right, Manufacturing delusion, dude, when did this pop into your head? And why would you ever want to tackle the magnitude of this issue?

[Buck Sexton]

So, brother, it was, first of all, thank you for having me, and thank you for making me look good for you being my draft choice for the Clay and Buck podcast network. People are like, he's doing a really good show and the audience loves it and keeps growing. And I'm like, there we go. Thank you, Buck. Scott Little Swagger knows the talent. So how I came up with this book was after Covid and I mean, like, really after, like, when pretty much everybody, I just kept walking around saying to myself or, you know, you know, thinking or muttering out loud, how did these people go so insane? Like, what? What is this? How does this happen? And the more I thought about it, also, I was like, well, you know, the craziness of some of these people that you saw during COVID where they were like, policing other people, believing wildly obviously untrue stuff like Double Mask and all the. By the way, this is not a Covid book. Right, but that's just kind of the germ of the thought.

[Rutger (Rut) or Co-host]

The trigger.

[Buck Sexton]

Yeah, exactly. I was like, but then you also think about BLM and you think about some of the transgender stuff. It's like, there are people, it's not everyone, but there are these mobs, masses that are engaged in what is clearly a mass hysteria. And. And they believe things that are so. So evidently false that you have to call it a delusion. Right. Because there's no facts, there's nothing. You can't present them with evidence to show them that they're wrong. That's a delusion. Right. So this is where I said, well, hold on a second. Where else does that happen? And I was like, this happens in totalitarian societies. In fact, the entirety of day to day life at the hands of a state, whether it's the Soviet Union, Maoist China, North Korea, Germany, et cetera. Nazi Germany is rooted in mandatory or manufactured delusions. So I started this journey into how do they do that? Like, what. What is it that are the. And I don't mean how in the most broad terms, I wanted to know, like, what are the tactical. Like, what's the ttp?

[Rutger (Rut) or Co-host]

Yes, yes.

[Buck Sexton]

And you get into things like, you know, forced confession, isolation, identity construction. And really the book is just looking at these things that are done to people to effectively bring about craziness in individuals, but on a mass scale in the masses. That's how they manufacture a. A delusion. And in doing so, I came across Miru, who you are the only dude I have to give Rut credit. And I've done dozens and dozens of interviews. You know, we're still in like the opening, opening salvo here of media. And I'm just like, already I'm like, oh, my God, no one else has ever heard of this guy. Rut, when I told. Cause I talked to you when I was writing this book, Juice Near Louis was a psychiatrist for your audience. I know. You know? Yeah, please, please, who to change his name from Abraham in occupied the Netherlands Holland during the Second World War to evade the Nazis and made his way to England and joined the Dutch army in exile. But he was a trained psychiatrist. And so he's like, you know what I could do here? I could help in information operations, psychological operations. I can debrief Nazi SS prisoners to learn what. How did you do this? Like, how did you psychologically corrupt the whole society? And he wrote a book called the Rape of the Mind that's a particularly seminal work on this issue where he looks at. This is how you break people down. This is how you can create mass delusion. And so that, I mean, menticide is his term, the killing of the brain. That's the second chapter of the book. And I look at gender theory and gender identity, where it's like, okay, I understand we're not all in camps and you know, they don't have like guards with, with bayonets to our throats. But you're supposed to say something that's obviously false and if you don't, you get fired. That's a coercive psychological approach, right? You're supposed to say, oh, no, that, that's not a penis, that's a vagina. No, it's not assigned at birth. In fact, the whole notion of assigned at birth is preposterous. Dave. You've got kids, you can know long before birth whether it's a boy or a girl. So that makes the whole thing makes no sense.

[Rutger (Rut) or Co-host]

Well, I think you're, I mean, first off, I, I'm, I'm so happy that you tackled this. Right. A lot of people have tackled whether it was, you know, RFK jr's book, the Real Anthony Fauci and the manipulation of, of, of, of ideas around our science industries. Because one of the components that Mir Lou talks about, right, is when you capture different industries or in particular science or governments. And, and, and, and it's. I, everybody knows that governments use propaganda as the manipulate. But I think what, what we're seeing now, although like you said, we're not in a totalitarian state, but the, the conditioning has improved to such a magnificent level that, you know, through this thing right here, you know, I'm, I'm a slave in, in the conditioning. And to. I, for me, it was, I, for me, it was really. I think it was Dr. Robert Malone, right, When he went on Rogan the first time and he talked about the phrase mass formation psychosis as a result of the COVID mania. And he quoted a friend of him, Matthias Desmet, who also wrote a book post Covid called the Psychology of Totalitarianism. So as I started to research this, I immediately found Yoshimir Lou's book. And I was, I read that and it was the roadmap.

[Buck Sexton]

Yes. Yeah. Juice Mere Lou. There's a reason why he became a phenomenon in the 50s. And by the way, that was right at the time where the term brainwashing. And just to be clear for everyone, like, why do I want you to get this book? There's a lot of right wing slop books. I'll just be honest. There are. There's a lot of right wing slop books. You pay someone 15 grand and it's like, here's how I think we can save America and how much I love Trump. You're learning nothing. Okay?

[Rutger (Rut) or Co-host]

That's right.

[Buck Sexton]

I took 18 months to research and write this Book every word of it myself. I had 5 months of PRB or PCRB by the way they call it now. Dave. Dave knows from the CIA side, I had to get cleared for this because for the first time. And, you know, I'm very clear about this stuff, like, I was. Like I was an analyst or whatever. But this is about being an analyst of things. This isn't about being some wannabe door kicker. I leave the door kicking to you, Rud. But I talk about my youth.

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My.

[Buck Sexton]

My first. Yeah. My first CIA assignment to Nigeria, which I never talked about before, which was wild stuff because I was essentially sent to a place no one wanted to go.

[Rutger (Rut) or Co-host]

Yeah.

[Buck Sexton]

And they. They almost pulled me when they realized how junior. They're like, what are, you know? You know, sometimes they're like, what the hell are you doing here? Even the stuff that I was getting. And there was one guy who, let's just say at home base there in Nigeria who just took me under his wing, who was a senior dude. And he's like, you're smart and capable. You're going to come with me everywhere. So I went with him to every meeting. I went all over the place, all over the country, looking for and looking at really the origins of what became Boko Haram.

[Rutger (Rut) or Co-host]

That's right.

[Buck Sexton]

And there were all. It was already the different mosques and the way that they were. The way that they were isolating people from even the. Even the Islamic community around them. The way they were doing identity construction, you know, so. So I saw it sort of in the earliest phase. And then I talk a little bit about some of the research into like, jihadist suicide bomber rat lines in Iraq and Pakistan.

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[Rutger (Rut) or Co-host]

Pakistan was the worst, right? What? 25,000 madrassas. I remember in 05 when I went back there was an expose. I forget it was either BBC or something. There was a reporter, I forget what her name was. Award winning reporter and they let her into the madrasas. And that's exactly what it was. It was the systematic conversion, right? You go into Quetta, you say hey, you've got 10 kids. I'll take your 8 to 13 year old, I'll bring them in, I'll teach them how to Arabic, I'll teach them the Quran and then over time, you know, they created what, something like a hundred thousand mula's missiles they were, they were called. Yeah. So it's, it's fascinating to me that as such a young analyst in, in, in really this profound time of, of mind manipulation in particular within Islam itself, you know, that, that triggered this thing that has stayed with you to now where, you know, as one of the top commentators in the world, you are so connected to witnessing the other side or whatever, the other side of totalitarianism. And now to, to say, all right, I'm going to invest a really profound amount of time when you had a lot of things going on in your life, by the way, during that time. Yeah. So like when you, when we were on the phone and you were like, dude, I'm writing a book about this, I was like, yes, yeah, this thing's going to rock, man.

[Buck Sexton]

So thank you, man. And I appreciated your support all along as I was doing it. And, and I'll tell you, you know what Russ said to me? He's like, he's like, dude, you're diving into mirror Lou. This thing's going to be awesome. It's a quote. Okay, so he knew. And that was like two years ago. This book took a long time to get, to get to where it is now. But you know, you talk about what was going on with the madrasas and in Pakistan, for example. But this is the thing you say there's like this very specific process. Well, yeah, there is. And that's what Miralu saw, by the way. So did Robert Lifton, who in the third chapter of the book, brainwashing, brainwashing for the audience. And there's a lot of this kind of stuff in the book that you should know, just the history of these things. That's an American term. It's a neologism from the Mandarin for wash mind, which is actually what they were saying among the Chinese in the early days of Maoist China. The early days of the Cultural Revolution was happening to people who would be released. They're like, this person has had wash mined. We call it brainwashing because of Edward Hunter. He was a journalist who came up with that. They had a term for it though, the Chinese thought reform. It was the reforming of your thoughts. And it was very systematic. Where did they get it from the ChiComs, they got it from the Soviets. And now if you want to know, where did the Soviets come up with some of this stuff? The father of conditioning was Ivan Pavlov. Now Pavlov is not a commie, but the first chapter I get into is, or rather I should say, you know, recognized the failures of communism, although he also benefited from their system once they realized he was too important a scientist to just like, let's starve in the streets. Because that was actually something that they're worried about, or he was worried about at one point because of all the failures of the Leninist system early on. But Pavlov, it's fascinating. Pavlov is doing the first scientific studies really of external stimuli taken in by the brain affecting the body directly. People knew that, you know, they'd been looking at this. But this is the earliest where he's proving because of the gastric secretions of dogs. And this is where we get to the buzzer. People have this whole thing about, like, Pavlov was great at training dogs. He wasn't training dogs. He was running scientific experiments to see what the brain body connection was and

[Rutger (Rut) or Co-host]

the correlation between the limbic response. Right. Your parasympathetic and your. In your sympathetic nervous. The dynamic integration of those two things based on stimuli.

[Buck Sexton]

Right, exactly. And so if you have enough of a stimul formulas from the outside that over time is repeated and the brain picks it up even subconsciously, can there be a physiological response? Of course the answer was yes. But what was fascinating. And I talk about this in the book, which is called Manufacturing Delusion. And I want all the pipe hitters and snake heaters in Rut's audience. You will like this book.

[Rutger (Rut) or Co-host]

All right. You know, absolutely.

[Buck Sexton]

This is analysts analyze, damn it. This is what I do. And this is a good book. And you guys will appreciate it.

[Rutger (Rut) or Co-host]

It's funny you bring that up because, like, when I. When you. When you were telling me about it, like, for. For me and I. And you know, it's. It's sometimes it's difficult to acknowledge this, but we experienced this. And going through buds, right? Like, I remember in hell week, like third night, you're sitting in late night chow or whatever it was, and an instructor would come over and put like a glass of cold ice water next to you. Just set it down. Just put it right down next to you. And I'd look at it and immediately start shaking, like, because I had developed hydrophobia from being immersed in the water. And that was the first time I was like, holy, I've just been conditioned.

[Buck Sexton]

That's correct.

[Rutger (Rut) or Co-host]

Through the integration of this and it. And it happened like that. Happened like that.

[Buck Sexton]

So let me take you back to the huge Eureka movement moment in 1924. And in some people's minds, is kind of the scientific beginnings of brainwashing as a, as a thing that will be pursued. Although again, that was not Pavlov's intent. But because of the revelation, by the way, they had spies in all of his labs. The Soviets are pay Lenin. They were, they were incredibly attuned to Ivan Pavlov, what he was doing. They ended up funding his stuff and giving him his own little scientific village. But, you know, he was kind of using them, they were using him. It was. And by the way, I became, I corresponded with the premier academic historian of Pavlov, a Professor Totis. Just so I was like, I need to understand who this guy really was. He's incredible, like thousand page biography, this guy. And he's a professor emeritus of Johns Hopkins. Anyway, but I talked to him just so I could kind of get, you know, squared away and I would ask him questions. And so Pavlov in the lab, there's a flood, okay. And the flood in 1924 in St. Petersburg is just. The whole city's basically just getting submerged underwater because the river's overflowing. Well, guess what? The dogs, of course, are on the ground floor. And they're essentially, essentially in these cages, like kennel like situation. And the dogs realize this is really bad, right? We're, we're toast. And they're, they're, they're all barking. They're all barking. You know, you're a dog guy, I'm a dog guy. I get like, I get like sad just thinking, me too, me too. However, the lab attendants were able to just break in at all. So the dogs were, they, they, when they got in, and this is according to the records, their snouts were above the water. They were literally just peeking up, just able to get air so you could, I mean, so they knew that, you know, that there was not much time left. They were dying, basically, or they're about to die. Lab technician gets in, saves all the dogs. But here's what happens. These dogs have been conditioned for years. Rut the conditioning in about, you know, a third of the dog's gone, just gone. All of a sudden, now the buzzer. Nothing happened. All of a sudden. Now some of them that were particularly friendly are really aggressive, some that are really shy, are really bold. It flicked switches in these animals that, that endured trauma over hours as the water rose. Brainwashing, Brainwashing. And now you see, when you go into a Maoist thought reform cell, what do they do to people? They separate you from everyone else. They force you into false confession.

[Rutger (Rut) or Co-host]

They struggle session and can they do

[Buck Sexton]

struggle sessions, they beat you, they say you're not sincere enough. Even what you say, even when you say what you're supposed to say, they use a playbook of trauma to make you abandon what you had believed before and replace it with new belief. So this is how this stuff all ties in. And now you say, well, Buck, why do we care about this stuff today? Yeah, well, I mean, they're not beating you with truncheons, but you go to a college campus and it's like, hey, tell that purple haired dude it's actually a chick and use the preferred pronouns, or we're going to kick you out of school, or we're going to say you're a bigot, or we're going to say whatever. Even Mirror Lou said the tactics are the same if the force used is different. Right.

[Rutger (Rut) or Co-host]

Interesting.

[Buck Sexton]

Yeah.

[Rutger (Rut) or Co-host]

All right, so where do you think. Why. Why has. All right, obviously it's easy to go back and reflect on the 20th century, right? And say, it's so obvious. When you look at all of those regimes, you look like. You look at, at that manufactured delusion and the systematic breakdown of the human psyche right, through these conditioning mechanisms. How does it continue to permeate? Like, would you believe, is it possible that the educational system is the easiest conduit into the American public? Is it politics that does it? Is it the media that does it? Like, I mean, you are.

[Buck Sexton]

This is a great question, and not just because I like you, but this is something I get into a lot. Think of this, think of this as, as you would the variations that occur. Again, whether it's, I mean, the, the subtitle of the book, Manufacturing Delusion is my book, which everybody should go get a copy of who's watching this podcast, because it's already a bestseller and you will love the book and you'll want to give it to people, but it's how the left uses brainwashing, indoctrination and propaganda against you. Those are all variations on a theme depending, you know, with some, some shifts in the tactics and the force used. But they're all trying to bring about the same thing, which is a molding of your neural processes in your mind and your brain. And so it's all dependent upon what, what the entity is that you're, you know, are you trying to make somebody. Are you. Are you operating within a totalitarian society? Or are you bringing somebody into a cult? Or are you trying to bring somebody into a political ideology? I get into cults in the book, by the way, and which cults did you find?

[Rutger (Rut) or Co-host]

Which cults that did you think were the best examples of?

[Buck Sexton]

I mean Aum Shinrikyo is wild, dude.

[Public Investing Advertiser]

It is.

[Buck Sexton]

These are educated, otherwise completely law abiding and normal Japanese people who are paying thousands of dollars for drops of water that they're told are bath water of the dude who then wants them to use sarin gas and kill everybody. I mean it is just nuts. And but you go again, you get into the processes of how do you convince people? How do you, you know, what promises do you make? How do you separate them from family? How do you know, how do you do these things to what, you know, psychologists, by the way, they have terms for this too. They'll say it's coercive persuasion is us the broad term. But so what are the different tools of coercive persuasion that are used? And the thing is, if you ever watch a documentary, I mean like neither you nor I is able to go to North Korea, but North Korea is effectively a cult state. The whole state is a cult. It's just, it's a total, has totalitarian force. But it's all built along the same ideas of this is a cult leader. Everybody does exactly what they're told, everybody's brainwashed and you know, and that's what you get. And so I mean, sort of the two takeaway concerns that I have that I want everyone to understand is one, this exists already meaning that you have communist China where they control the thoughts of the Chinese people to a large degree. I mean not entirely, but to a degree that is authoritarian if not totalitarian. And some would argue, by the way, it's totalitarian, right, but it's absolutely authoritarian mind control in the second biggest country and second biggest economy in the world today. So this isn't like, oh, but what if all the, all the whales die and the skies, you know, turn purple or something, right? This is real. And the other thing is that Amir lose warning even from Rape of the mind of the 50s. He's like, if you don't think that this can happen, meaning mass hysteria through mind control in western says, look at Nazi Germany.

[Rutger (Rut) or Co-host]

That's right.

[Buck Sexton]

Realize Nazi Germany was pre Nazi Germany. Even after World War I. Artistic, literary, free expression guaranteed our constitution. Everything else the hub of thought, right?

[Rutger (Rut) or Co-host]

The hub of modern thought.

[Buck Sexton]

I mean one of the most sophisticated, some would argue maybe the most sophisticated cultural and scientific hub in the world. And then it goes into the absolute grips of, of evil, madness. There was a process that people were put through that was, it was done to them and done, you know, and people did it to others. And that is how that, I mean I view it as the biggest threat to humanity. Right. So that's really why I wanted to write the book which is called Manufacturing Delusion and everybody should buy a copy of it.

[Rutger (Rut) or Co-host]

I love it. All right, before we get into the next aspect of this madness right here, I just really want to talk about how blessed we are to be sponsored by Black Rifle Coffee. I've been a Black Rifle fan and supporter since the beginning, since Evan came up with the idea years and years and years ago. We drink it at home today. I just want to tell you about their new cold brew Just Black that came out. This is really an amazing. It's, it's, it's for those who really love a bold flavor without compromise. Right. And it's made from premium coffee beans and steeped cold for a smoother, naturally rich taste. This is ready to drink can that delivers a crisp, refreshing finish with every single sip. Now you can find Black Rifle all over the place. Place from Bass Pro Shops to pop up stores that, that sell Black Rifle tactical stores. You can get it at Walmart or just go online, which I recommend you do the most. Just go toBlack Rifle Coffee dot com. Either sign up for your subscription or order that single case and get your cold brew soon. You know, if you like cold brew in a can, man on the go. This is the cold brew for you again. That's Black Rifles cold brew. Just [e-mail] Hoo ya. Love you guys.

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[Bethenny Frankel]

is Bethenny Frankel from Just Be with Bethenny Frankel. Let me be blunt. Most dog food is junk. It just is. And I'm not feeding junk to Biggie and Smalls. That is why they eat just food for dogs. It's real 100% human grade food with ingredients I actually recognize. Not mystery pellets pretending to be healthy. And once I switched, the difference was obvious. Better digestion, better skin, more energy. Dogs who actually feel good instead of just surviving dinner. Here's the thing. You care about quality. You make an intentional choice to be healthy. So why are you gambling with your dog's health? So let's think about our furry babies. Go to justfood for dogs.com right now and get 50% off your first box. No code. Just try it. Because once you see the difference, you're not going back.

[Rutger (Rut) or Co-host]

You know the one thing that I think is interesting is that correlation to a society that does that potentially doesn't seem vulnerable. And when you go back and you really look at at the profound impact of World War I on the German people in particular German males, right? And the, the, the the how hammered they were which put them into that revolutionary spirit, right? And to, to then to begin to contort through this great orator who was, you know, the Most angry about everything. And he picked the, you know, he picked Jewish people to be the outlet for the focus of the propaganda. And you know, and then you see like right now over the last 20, 25 plus years, you know, you have a, a really impacted group of us that served in the g. Wat right? To, to. To, you know, Iraq, Afghanistan. What was the end result? So there's some, you know, there's some demoralization there. Then you've been going after young men, convincing them that they're hostile to the world, they're oppressors. So it's almost like there's been a programming already. And now what takes place next is really dependent on people whether or not they have the understanding that this is the reality, this is how it works and how easily people can be manipulated towards these radical ideologies. How do you think we move forward other than buying your book manufacturing [e-mail] right. And how do we prepare, right, Gen Z to be able to begin to fight back against the potentiality of this manufactured dilution?

[Buck Sexton]

So there's a great lesson also from Pavlov's labs that he always, he struggled with, but also took a bit of heart from which was that human beings are far more complicated in their neurochemistry and their wiring, if you will, than dogs are. Although dogs are actually, you know, as two dog lovers. Dogs are very emotional and can be connected. But even, even under the, even under laboratory conditions, you can't really just replicate. You know, you can push things in a direction, but there's always the imperfection if you're trying to brainwash, if you're trying to coercively control the mind. Some dogs are just damn hard at, at doing that too. And some of the dogs in the lab, by the way, that almost drowned were fine and, and they were able to go forward and they maybe maintained the conditioning, but also they maintain their personality. So it is a very individualized thing, right? I mean, people go the old Mackie. The Mackie quote for, you know, madness of crowds is that people go mad in herds and only regain their senses one by one. You know, you just don't want to be pulled into that herd. You have to always maintain that one by one attitude. So it's up to the individual. And with technology now, this stuff is more powerful than, than ever before. Meaning that we have. You keep pulling up your phone. I do that too in interviews. People, I'm like, this thing, it was, it was innovative mind control in the Stalinist era to put posters of Peasants everywhere.

[Rutger (Rut) or Co-host]

That's right.

[Buck Sexton]

It worked, by the way. I mean, it was like they created this big brother thing of like the Soviet peasant is peasants were starving to death because of their horrible policies. But because of the healthy, happy looking peasants everywhere, people were kind of confused by the way confusion and degradation are two of the menticidal pillars. You know, buy the book, you'll get into more of this. But the, the truth is that they never could have dreamed of the amount of recurring propaganda that we're subjecting ourselves to now. Right? We're, we're inviting in, we're inviting in the programming that has happened all the time. And when you add AI into that, you know, artificial learning and these large language models and all this stuff now, it's, we're not just going to be programming you. We're going to be able to program you with a reality that is at least visually indistinct from what is real. You know, indistinguishable what is real and what is false.

[Rutger (Rut) or Co-host]

That's right.

[Buck Sexton]

And now we're heading, brother.

[Rutger (Rut) or Co-host]

So, you know, I, you know, I, I just, you know, you're, you're, you really. The thing that I've always loved so much about you, Buck, is, is the depth of your mind. And I think, you know, this book represents that commitment towards being able to deliver a system that benefits people in a really significant way. I am so excited to buy copy. And the next time I come down, we play tennis and I feel your 100 mile an hour serve, perhaps you would give me an autographed copy of it.

[Buck Sexton]

I'd love to. 103 rut. But who's counting?

[Rutger (Rut) or Co-host]

But who's counting? All right, but one last. Where can people buy it, this best selling book?

[Buck Sexton]

And how can they give you manufacturing delusion? Buck Sexton is the author. That is me. Amazon's obviously the easiest place. If you have a local bookstore, go yell at the, the purple haired ogre that will snort at you when you ask for the book. Because that's happened to a lot of my listeners when they go to the local bookstore. But you can still try. But honestly. Bucksackson.com or just go right to Amazon, get a copy. I did the audiobook, by the way. I read the whole audiobook myself. So people have a commute or something. They're like, I just want to be able to get this as I go. You'll get the whole thing there. And each chapter is really meant to be kind of a, a standalone. And that's why it's like you know, conditioning, menticide. It's if you ever want to just go back and, and relearn or, or remember what you learned about this stuff. I tried to build the book that way. So that's the idea.

[Rutger (Rut) or Co-host]

Well, there you have it. Ladies and gentlemen, the great Buck Sexton. Father, husband, dog lover and best selling author. I can't.

[Buck Sexton]

His radio too. I'm told he does a radio show.

[Rutger (Rut) or Co-host]

An awesome one too.

[Buck Sexton]

Someone says he does a radio show.

[Rutger (Rut) or Co-host]

Yeah.

[Buck Sexton]

Anyway, brother, thank you so much, man. Great to see you.

[Rutger (Rut) or Co-host]

Yeah, great to see you. God bless you, buddy.

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