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Clay Travis
This is an iHeart podcast.
Buck Sexton
IHeart presents the big three playoffs this Sunday. The remaining four teams battle to make the championship in the most physical, fierce and competitive basketball league in the world. The action starts with the Big three Monster Energy Celebrity game, then Dwight Howard and his LA Riot take on Montrez Harrell and Dr. J Chicago triplets. The finale will see popular Miami 305 with stars MVP Michael Beasley and Lance Stevenson take on Nancy Lieberman's Dallas power who will make it to the Big Three championship. The no holds barred action starts Sunday at 3P Eastern, 12 Pacific only on CBS.
Clay Travis
Now. You can stream Fox News Live on the Fox One app. Stay on top of breaking news and the biggest stories live as they happen, all from the Fox voices you trust, bringing you the coverage you won't find anywhere else.
Co-host (possibly Buck or Clay's co-host)
Start your 7 day free trial today. Offers are subject to change. Go to Fox one for complete terms and conditions. Fox one we live for live streaming now.
Cracker Barrel CEO (Michael or female CEO)
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Clay Travis
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Co-host (possibly Buck or Clay's co-host)
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Clay Travis
Welcome back in Clay Travis, BUCK SEXTON SHOW all right, we got a lot. Let's have some fun. Our number two Thursday edition of the some news out there. As we discussed in the first hour, Trump with a big legal win. New York appeals court tosses his $500 million mortgage fraud civil penalty verdict from Attorney General Letitia James. Trump has reacted as you would imagine that Trump has reacted. We've got news that Trump now says we'll have some fun with this probably in the third hour. First of all, DC crime has basically collapsed. Carjacking's down 83%. Robberies down by half in the nine some odd days since Trump deployed the National Guard and additional resources to help drive down crime. As we are speaking, I believe it has now been you jinx this thing because inevitably it's going to end. But it has been over a week since since there was a murder in Washington, D.C. they have searched the record books and they cannot find a summer, which is when murder typically peaks. Kids are out of school. There's way more people out and about in the streets. It's usually that time when murders are peaking all over the country. They have not found a summer stretch like this in decades going back to try to find a period of time where there has been no murders occurring. So we're going to get into this maybe in the third hour. But let's first, we're going to get to Cracker Barrel momentarily here. But I teased this as we went to break yesterday. As many of you know, producer Greg dropped the ball. He said we like to end hours and we certainly like to end the show, if you haven't noticed, on an uplifting idea. And producer Greg said, hit this talk back. And immediately it was a guy talking about working on the suicide hotline and trying to get people to not kill themselves. And everybody was just like, well, thanks, producer Greg, we're just going off into the rest of the day in an awful spirit.
Co-host (possibly Buck or Clay's co-host)
Well, well, to be fair, the gen, the gentleman was saying that people who have cats when they are in a very bad way, mentally, sometimes what is able to get them through that when they call the suicide help line is, well, I need to take care of my cat.
Clay Travis
Yeah, all that's very fine, but suicide helpline stories should not be the one that we end the show with.
Co-host (possibly Buck or Clay's co-host)
We did not get fair warning. We thought people, we thought Cat Lad was going to be coming at you and making fun of you. And instead it was like a very earnest and serious talkback.
Clay Travis
That's what I suggested, that msnbc, instead of rebranding as Ms. Now, should rebrand as Menopause, the Menopause Network. And that they should spell the paws P A W s with a cat paw to reach out to all of their childless cat ladies that are the base of the MSNBC viewing audience. But producer Greg, after throwing the show off the rails, recorded his own talk back. We have not heard this. To apologize to everyone, here it is.
Co-host (possibly Buck or Clay's co-host)
Hey, guys, it's producer Greg. Yeah, sorry, I kind of led you down the path there on that last talk back yesterday. It was a little grim, but I thought it was an interesting point, especially as someone who owns three cats myself, that women won't kill themselves because they have to feed their cats. Anyway, sorry about that. Meow Culpa. I like the Meow Culpa, though.
Clay Travis
Meow Culpa is pretty good.
Co-host (possibly Buck or Clay's co-host)
I'll give a high paw to Greg on that one.
Clay Travis
He also though even there he's trying to be like, have it both ways. Like, hey, cat people, I've got three cats too. I think there may be a revolution brewing among the cat fanatics out there and. But thanks to producer Greg, so that leads into. So hopefully all of you are still alive. That leads into Cracker Barrel, which is dead because they have decided that they need to rebrand themselves. So I have eaten at Cracker Barrel a lot. During the commercial break, my mom texted me and said, your dad and I used to eat at the very first Cracker Barrel in Lebanon. Lebanon, Tennessee spelled like Lebanon used to stop there going to Tennessee football games. The Southerners are not going to be happy about this. So I don't know what percentage of our audience has ever eaten at a Cracker Barrel. I have eaten at many different Cracker Barrels over the years. The way that I would describe Cracker Barrel is it's basically what your grandma cooked. If you grew up in the south that is this where I was say.
Co-host (possibly Buck or Clay's co-host)
As a Yankee, my first introduction to country fried steak?
Clay Travis
Perhaps that would be. That would be on the. That would be a very. They fry a lot of things at Cracker Barrel, as your grandma in the south would have fried everything. They have great biscuits and gravy. They have. I mean, again, the way that I would describe.
Co-host (possibly Buck or Clay's co-host)
How are they for the gluten free community, Clay?
Clay Travis
Probably not great.
Co-host (possibly Buck or Clay's co-host)
Probably not great. That's what I was thinking.
Clay Travis
I don't think gluten free New Yorkers are not the base of the Cracker Barrel food pyramid. I think it's fair to say they.
Co-host (possibly Buck or Clay's co-host)
Have, I feel judged.
Clay Travis
They have a country store which has all sorts of things that your grandma would like to buy. I think that's probably a fair way to describe it.
Co-host (possibly Buck or Clay's co-host)
I'm looking at the menu now. A lot of the food is beige.
Clay Travis
What does that mean?
Co-host (possibly Buck or Clay's co-host)
The color? It's just like looking at the menu, they have all the pictures of the food and it's. It's just like variations of beige.
Clay Travis
I mean it is like breaded things.
Co-host (possibly Buck or Clay's co-host)
Bread things that are deep fried in bread. Things put between pieces of bread and french fries.
Clay Travis
Yes. Like they have cornbread with everything. They have rolls with everything. The bread is very much of a southern staple. So it basically is whatever was super popular to eat in the south in the 40s, the 50s, the 60s, the 70s. I think it's probably fair to say this is that writ large now. I think the Cracker Barrel is basically in all 50 states. They're based here in Nashville. They decided, Buck, that they needed to rebrand to get hipper, to get fresher. Now, of all the restaurant chains out there, I can't think of a less hip and a less forward thinking. And I actually think that's the strength of the brand. In other words, the nostalgia is what makes Cracker Barrel exist as a brand. If you want to go to a hip restaurant, you are not going to go to Cracker Barrel. That's that. That's not their brand. So they rebranded. They took the old grandfather off of their logo sitting by the Cracker Barrel and they now just have the words Cracker Barrel written there. The stock, this is crazy. The stock Today has dropped $8 a share. They have taken $100 million off of the market cap. Do we have the audio of the cackling Rachel Maddow looking new CEO of Cracker Barrel. It's as if she is a terrorist trying to destroy the existing track. Like if you created a movie She's a biscuit terrorist. Clay, if you created a movie villain to destroy a Southern restaurant chain, it would look exactly like this woman looks. Do we have the audio of this woman? I think she was on Good Morning America talking about how everyone loved the. We don't have it yet.
Co-host (possibly Buck or Clay's co-host)
We will have it in the next segment, so I'll introduce it.
Clay Travis
So this is, this is just. To me, maybe this would have flown a decade ago, but Cracker Barrel seems to me to have completely bud lighted themselves. And I think they're going to have to fire this CEO. I think they're going to have to acknowledge what I just told you, which is Cracker Barrel is a nostalgic place designed to evoke fond memories of people who used to eat Southern meals like this in the past and is not ever going to be something different than it is. And in fact should lean even more into the brand that it has created as opposed to trying to be, I don't know, like an orange and brown version of Applebee's. No, no shame for Applebee's out there.
Co-host (possibly Buck or Clay's co-host)
It is, it is impressively, calorically dense in some cases here, the hash brown casserole shepherd's pie comes in at a lean 1400 calories.
Clay Travis
So it is not a place where you would go to lose weight. You do not go to Cracker Barrel to lose weight.
Co-host (possibly Buck or Clay's co-host)
And can I honest question Cracker Barrel versus Olive Garden, which one is, which one do you think has better food? Because I have not been to the Cracker Barrel.
Clay Travis
I am an, I'm an expert on chain restaurants because I have eaten at them all often, frequently. I think it just depends on what kind of food you want. I mean, Olive Garden I think is pretty good Italian food in a chain setting. Just like I think. And people are going to get all fired up at me. They're even going to agree. Or just like I think chain restaurants in general do a pretty good job. Like is is Outback Steakhouse what an actual Australian steakhouse looks like? No, you know, but you know, do.
Co-host (possibly Buck or Clay's co-host)
You know that Foster's Australian beer I believe is. Well, first of all, it's not, I don't know if it's sold in Australia, probably is, but I think it's like bottled in New Jersey or something. I mean, it's like, oh, yeah, actually, I'll get to it.
Clay Travis
Well, but by the way, this goes both ways because they sell Budweiser as a premium brand in Australia. Right. So like Budweiser is, I don't know, it's. What is the Most premium brand.
Co-host (possibly Buck or Clay's co-host)
I'm sorry. Fort Worth, Texas, is the primary brewing location for Fosters.
Clay Travis
You can't sell your beer. You can't find an off a Foster's, but guess what? The Bloomin Onion, maybe the greatest chain restaurant dish ever created. I'll throw it out there. It's unbelievable. If you don't like a Bloomin Onion, I would submit to you. Your taste buds probably don't work.
Co-host (possibly Buck or Clay's co-host)
I think that was the most calorically dense single menu item across all American restaurants at one point in time. The Bloomin Onion, I think it was something like almost 3,000 calories if you ate one of those. So I would hope it tastes good.
Clay Travis
That is amazing. And so I think what's happening here is. I just said this on Fox News right before we came on the air. Aisha Hasny, who used to live in your building in New York City to tie everything together, she was hosting for Harris Faulkner. I really think that all of these companies need a director of common sense. And that is someone that actually consumes the product and says, hey, is this something that the base that actually made this company exist is going to support? If you had that Bud Light never happens with Sydney with Dylan Mulvaney. They should go with Sydney Sweeney. The Cracker Barrel, new logo, and the remake does not happen like this. You would not have Nike lighting its brand on fire with Colin Kaepernick. Back in the day, the NBA wouldn't decide to put political slogans on the back of jerseys and Black Lives Matter on the court. Again, just basic common sense. These companies, and this is. This is me getting on a soapbox because it fires me up so much. These companies employ people who have never, ever been fans of the company that they're leading, and they decide that they should make a choice without understanding the base of the company at all. You can't.
Co-host (possibly Buck or Clay's co-host)
You can't run a kitchen if you don't know what your food tastes. You can't be a good chef if you're not putting that wooden spoon up to your mouth and knowing what's going on. You got to eat your own cooking, whether it's radio or it's running a restaurant or whatever. You got to know the product you're putting out there.
Clay Travis
Look, if you didn't have a Southern grandma, you probably shouldn't be the CEO of Cracker Barrel, because if you had a Southern grandma, you would recognize the menu and you would know exactly what the business is. They're trying to evoke the idea of walking into your grandma's Kitchen, right. Can I say grandma?
Co-host (possibly Buck or Clay's co-host)
Home cooked meals caller Steve in San Antonio, Texas, wants to weigh in on this one and I think we should let him because he has a different perspective on the Cracker Barrel. What's going on?
Clay Travis
Steve, good morning.
Byron Donalds (Congressman and former Cracker Barrel employee)
Thank you. I'm in San Antonio. Cracker Barrel has been here a long time. Long, long time. So I've eaten there, you know, now and again for a long, long time. And in recent years, their product took a turn for the worse. You know, I don't know why or exactly what it, what the particulars of that were, but I had pretty much stopped going there. And then I saw something that, that they changed their menu. I forget exactly how they said it. So I went and checked it out and yeah, it really did look different. And I saw food coming out that looked different. So I tried it and they improved it like 500% from where it had dropped to and.
Clay Travis
Okay. Thank you for calling in as a Cracker Barrel employee to tell us what you think the, the stock. Clay.
Co-host (possibly Buck or Clay's co-host)
Dismissive. Dismissive of our esteemed callers. Taste buds.
Clay Travis
I don't, I don't buy that this guy happens to call in and give the exact corporate line that the CEO. Wow. Good Morning America.
Co-host (possibly Buck or Clay's co-host)
We have a plant in this audience of.
Clay Travis
I'm just saying, when you call in with the exact talking points of the corporation, I just question whether you are giving your true opinion. Maybe I'm wrong. Maybe he, maybe he just happens to have the exact talking points. We'll play it for you. That the CEO gave this morning on Good Morning America. I just think it's awful. I'm skeptical.
Co-host (possibly Buck or Clay's co-host)
You come for the Cracker Barrel. You best not miss when you're, when you're talking about Mr. Clay Travis's cracker Barrel here, you better know what you're doing.
Clay Travis
The odds. What are the odds that somebody calls in and sounds exactly like what the CEO would want them to sound like?
Co-host (possibly Buck or Clay's co-host)
Maybe the new country fried steak is just better. Look, I have no dog in this fight. I've never even been to this place. I don't even think I've seen one before. This is not a thing we have in the. In Yankee town in the Northeast. Okay. I don't think there are any cracker guys. Are there cracker barrels up in the Northeast?
Byron Donalds (Congressman and former Cracker Barrel employee)
I don't.
Clay Travis
I would bet they have a Cracker Barrel somewhere in rural New York. I would bet. It's a good question. How many different states are these in? I would bet the majority of this audience has been to a Cracker Barrel before. Wow.
Co-host (possibly Buck or Clay's co-host)
There are cracker barrels in New York near major highways.
Clay Travis
Yeah. Not in New York City, but yeah, most, most people out there, I would think. I would think that they actually. That they actually have probably been. There.
Byron Donalds (Congressman and former Cracker Barrel employee)
We go.
Clay Travis
Well, if you think San Antonio caller was actually organic and he just happens to have the exact same opinion as the CEO when we come back, we will play the CEO this morning saying everybody loves everything that she's doing. It's ironic how that always happens when the CEO goes on television. Everybody agrees with every decision they've made. But I want to tell you about trust and will. Maybe, maybe you were listening to producer Greg's final call at the end of the last show and you were thinking, hey, maybe it's time. Maybe it's time. I gotta go get my Trust And Will done. Trustandwill.com you can get 20% off right now. We're having a funeral for Cracker Barrel. Go ahead and take care of your own funeral. Get your trust andwill done. Trustandwill.com is the website. 20% off when you use my name, Clay. Look, everybody needs to do this. If you think your family's going to feud after you're gone, Grandmother, grandfather, dad, mom, whoever it is, if you're trying to make your family's life better and you're trying to leave behind less chaos, less division, and you just want what you think is best for the family, why not tell them? Exactly. You don't have to get a lawyer. You can save 20% right now. Trustinwill.com my name, Clay. That's trustandwill.com my name, Clay. Stories of freedom. Stories of America. Inspirational stories that unite us all. Each day, spend time with Clay and Buck. Find them on the free iHeartRadio app or wherever you get your podcast.
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Cracker Barrel CEO (Michael or female CEO)
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Clay Travis
Now you can stream Fox News live on the FOX One app. Stay on top of breaking news and the biggest stories. Live as they happen, all from the FOX voices you trust, bringing you the coverage you won't find anywhere else.
Co-host (possibly Buck or Clay's co-host)
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Buck Sexton
Trust and Will.
Clay Travis
All right, welcome back in. Oh, sorry, my bad.
Co-host (possibly Buck or Clay's co-host)
Yeah, whatever. Close enough. We're both going to do the same thing, which is the CEO of Cracker Barrel. Let's just hear from her on the changes because she thinks she's a genius.
Buck Sexton
What if all the customers are coming at you hard enough about the look.
Byron Donalds (Congressman and former Cracker Barrel employee)
Of the restaurant and they want to.
Buck Sexton
Go back to the old way?
Clay Travis
Would you do it?
Cracker Barrel CEO (Michael or female CEO)
Honestly, the feedback's been overwhelmingly positive that people like what we're doing. I'll give you another soundbite. I actually happened to be in Orlando last week with all of our managers. We bring them together and once every other year. And the number one question that I got asked, Michael, was how can I get a remodel? When can I get a remodel? How do I get on the list?
Buck Sexton
Oh, really?
Cracker Barrel CEO (Michael or female CEO)
So because the feedback and the buzz is so good, not only from our customers, but from our team members. They want to work and in a wonderful restaurant. So we're doing everything for our guests and our team members.
Co-host (possibly Buck or Clay's co-host)
Doing everything. Great, Clay.
Clay Travis
Everybody loves my leadership of the greatest CEOs ever existed. Why is Good Morning America interviewing the CEO of Cracker Barrel?
Co-host (possibly Buck or Clay's co-host)
Because there have been 500,000 X posts about this. Clay, think about that. 500,000 posts about a logo change.
Clay Travis
It's wild.
Co-host (possibly Buck or Clay's co-host)
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Clay Travis
Welcome back in Clay Travis Buck Sexton show. Didn't expect this, but just saw his tweet. Probably the man who is going to be the next governor at the great state of Florida, Byron Donalds used to work at Cracker Barrel. And I'm going to let you tell the story to everybody. Appreciate you calling in. So you come down to the south from New York and you got a job at Cracker Barrel?
Byron Donalds (Congressman and former Cracker Barrel employee)
Absolutely. It's good to be with you. I worked at Cracker Barrel in Tallahassee when I was going to college. I was a waiter. I actually was able to become a three star waiter. And so that's how high I rose in the ranks. Man, I was a three star. I basically did everything in that store at the one in Tallahassee. And then when I moved to Naples, I transferred to the one down in Naples. It's on I75, exit 101. I worked there for about four or five months in Naples before I got.
Co-host (possibly Buck or Clay's co-host)
My first job at the Naples Cracker Barrel. Congressman, did they just, did they have the butler slip you like hundred dollar bills? You know, that's a very high, high rent area.
Byron Donalds (Congressman and former Cracker Barrel employee)
Listen, even at the Naples Cracker Barrel, it's about biscuits and hash brown casserole. That's what it's about. Ain't nobody flipping hundreds in there, I promise you that.
Clay Travis
So what do you think about the rebrand? So this is actually a brand I was, it's funny, your world and Cracker Barrel collides. I used to work at American Eagle back when I was a teenager. So the whole Sydney Sweeney thing, I felt like that whole controversy was designed for me. When you saw that they're rebranding and changing the logo and everything else, what's your reaction?
Byron Donalds (Congressman and former Cracker Barrel employee)
I hate it. I don't even understand why I needed a rebrand. Cracker Barrel is a staple of, you know, of the country. Everybody comes in there to eat. Doesn't matter who you are. You've come in there, you've had your. Your pancakes and your scrambled eggs and bacon. You made sure you got your biscuits. You might have tried to check the country fried steak or the chicken. Fried chicken. Look, I'm going through the menu and it's been more than 25 years since I worked there, but I will tell you, it's a staple. So I don't even know why we needed this rebrand. Some things just are what they are. That's Cracker Barrel Old country Store. I don't even know why they removed that out of the name. And then. And even in the inside, it looks. It looks like what they did is they tried to have it become like a photo. A photo shoot for like Better Homes and Gard. I don't even know what that place looks like. It doesn't look like anything. That is what Cracker Barrel. What made Cracker Barrel a real staple in the United States.
Co-host (possibly Buck or Clay's co-host)
Congressman, if I, you know, I am. I am sorry to say I have never, never been to a Cracker Barrel establishment.
Clay Travis
What is clearly, I know Buck is from. You're from New York too. I could. It doesn't surprise me like I grew up going to these things all over the country, but I mean, describe Cracker Barrel food to Buck as someone who.
Co-host (possibly Buck or Clay's co-host)
I was going to say, I mean, this is a gentleman. This is a gentleman who both appreciates the menu and had to people navigated for many years a long time ago. Congressman, what. As a. As a first timer, if I walked in there, what is like the best of Cracker Barrel? Like, what would I forget about my dietary restrictions? We'll leave that aside.
Byron Donalds (Congressman and former Cracker Barrel employee)
Let me help you. If you're coming in for breakfast, you have to get the old timers breakfast. Very simple, straightforward. Couple scrambled eggs, some bacon, some sausage. They don't really do link sausage too much. Most of it's patty sausage. You could get biscuits. You might get toast if you ask for it. But you really just want the biscuit. If you really want to get into it, get the French toast. The French toast is some of the best I've ever had, whether I was serving it or I've eaten French toast somewhere else. That's really good stuff. If you're coming in for dinner, you can't go wrong with the catfish fillets. They're awesome. Fried or grilled is going to be great. If you love fried okra, you can get that. Green beans are always there. Macaroni and cheese is always on point. And real quick for the people who love biscuits, you got to have their sausage gravy. I was never a sausage gravy guy, but a lot of people like it. It's iconic, man. It is great food. No matter what you eat, go there. I'm telling you, when you travel the country, go to Cracker Barrel. Maybe not this new version. Find one of the old ones. We're still designed the old way because the food is fantastic.
Clay Travis
Why do you think this happens? Like, you are running for governor of Florida. You're in Congress now. You have to talk to people from all different backgrounds all over the state of Florida, all over the country. And as you just said, most people understand Cracker Barrel. It's like old Southern cooking. You know what? You're gonna get everybody's grandma cooked like that, if you're in the south at all. And it has kind of that down home nostalgic feel. Why is there such an. And look, you can connect this with Bud Light. I think you can connect it with lots of things. Why do we let people who never consume the product go out and try to change a brand like this? It seems to happen everywhere.
Byron Donalds (Congressman and former Cracker Barrel employee)
I mean, look, I think you sometimes will get a new CEO who thinks they have to rethink everything to prove their worth. What you really need to do as a chief executive is just make sure that the brand is earning money, make sure that the operations are sound, make sure the employees are getting the support that they need, and then, you know, no pun intended, but just let the place cook. Because if it's cooking good food, people will continue to come. So these rebrands, I think sometimes you'll have an executive who thinks they have to leave their mark. And that's really not what you need to be doing. You need to be making sure that everybody's making money. The earning per share has continued to look good. I don't know how much they're spending on this rebrand. Just looking at how some of the responses have been like mine and a lot of other responses. It's not going well, you know, so it's probably going to cost shareholders money. It's pretty unfortunate.
Clay Travis
Okay, shifting gears here, we got college football Kicking off in Ireland this weekend and other places and then next weekend. I was actually going to text you about this. Now I got you on the show. I'll just tell you. I am going to Alabama, Florida State. I have never been to FSU for a game. For those of you don't know, big Saturday in Tallahassee. One, will you be at the game? Two, what should I know and or go see at Florida State. I think I'm going to take a couple of my kids for that game on opening weekend of college football.
Byron Donalds (Congressman and former Cracker Barrel employee)
Number one, I won't be in Tallahassee. I wish I was. I was already scheduled to be in another part of Florida doing an event. So I'm sad I'm a miss the Knowles. But you know, I'm looking forward to seeing how we start this season. To make sure you take your kids to the unconquered statue at the stadium. It's an iconic statue right in front of Doe Campbell. Trust me, it's nothing like it. 3 and I'm, and I'm pulling from my nose. I think we're going to rebound from last season. So when that tomahawk chop comes out, let your kids do the tomahawk chop. Let them be a part of it. It's iconic in college football.
Clay Travis
Outstanding.
Co-host (possibly Buck or Clay's co-host)
Throw this. I just want to throw this out there. I was looking at, looking this up and hat tip. Our friend Sean Davis. Congressman, this may go a little bit to what happened with Cracker Barrel. Bring us back around here for a second. The Cracker Barrel chain. This is the New York Times Cracker Barrel chain evoking southern style home cooking and hospitality. Long seen as a white coated establishment that aligned with conservative social norms. Oh, oh, okay.
Byron Donalds (Congressman and former Cracker Barrel employee)
You see this is what I mean. You get some news. Some new CEO who thinks it's time to do something different now they're concerned that too many conservatives eat at Cracker Barrel. I got a news flash for this lady. I'm assuming it's a lady now. That's, that's the new.
Co-host (possibly Buck or Clay's co-host)
Definitely. It's a lady who looks like it looks like she's feeding her five cats while she's watching Ms. Now. Yes.
Byron Donalds (Congressman and former Cracker Barrel employee)
Oh boy. All right. News flash for her. This is how you lose customers because go look at your customer base. They're just regular people. They go and they eat good breakfast. A lot of repeats from people who live in the community who swear by Cracker Barrel. And now they're going to go somewhere else. I mean this is how you end up losing your company. This is, these are the dumb decisions where people who think they're smarter than everybody else. What you should do is go be undercover boss and go travel the country before you do these remodels and to see how people are in these restaurants. I worked in a Cracker Barrel for almost four years. Everybody was great. I never felt, you know, I'm a black man. I never felt like, oh, somebody was trying to hold me down because I was serving biscuits in the morning. It was a great.
Co-host (possibly Buck or Clay's co-host)
It sounds to me, Congressman, like, you disagree with the New York. The New York Times describes it as a, quote, Cracker Barrel, as, quote, a lightning rod for identity politics.
Byron Donalds (Congressman and former Cracker Barrel employee)
It's the New York Times. Of course I disagree with them. They're stupid. They don't know what they're talking about. That's why they're all.
Clay Travis
But, I mean, I do think this is important. You worked as a waiter there, and you said this earlier. People from all different backgrounds come in, and it sounds like you had a really good experience with the patrons and the overall environment of the place when you worked there. Yeah.
Co-host (possibly Buck or Clay's co-host)
What percentage of patrons would you say if you had to just put a percentage on it? We're just.
Byron Donalds (Congressman and former Cracker Barrel employee)
We're. We're.
Co-host (possibly Buck or Clay's co-host)
We're friendly and polite folks who were there to have a nice meal, either alone or with their friends or family. Like, what. What would you. What would you put that number at roughly in your four years of working there? I'm just curious.
Byron Donalds (Congressman and former Cracker Barrel employee)
Oh, it's like 98. Like, 98.
Clay Travis
98.
Byron Donalds (Congressman and former Cracker Barrel employee)
A good number. You know, every now and again, somebody might get a little rowdy if they didn't get their biscuits.
Co-host (possibly Buck or Clay's co-host)
Well, that's true of any. That's true of any restaurant. Right? But, yeah.
Byron Donalds (Congressman and former Cracker Barrel employee)
Yeah, yeah, 98%. Everybody was good. They just. They just want to come in and eat good food. That's what it's about.
Co-host (possibly Buck or Clay's co-host)
Alrighty, Congressman, anything else you want to announce while we're here? While we got you? I mean, you're already running for governor, right? I'm a Floridian. So can you keep this place? Can you just promise you'll keep this place? Awesome. When you're governor?
Byron Donalds (Congressman and former Cracker Barrel employee)
What I'll tell you is, in Florida, we're gonna continue to be the free state of Florida. That will not change. Everything is going great. Proud and honored to have President Trump's endorsement, Rick Scott's endorsement, most of the congressional delegation, we're just gonna take our state to a whole nother level, but it will continue to be the free state of Florida.
Co-host (possibly Buck or Clay's co-host)
Appreciate you, sir. We'll talk to you Again soon. Especially as that gets closer.
Byron Donalds (Congressman and former Cracker Barrel employee)
Right.
Co-host (possibly Buck or Clay's co-host)
Thanks for making the time for us today, Congressman Donalds.
Byron Donalds (Congressman and former Cracker Barrel employee)
All right, take it easy, guys.
Co-host (possibly Buck or Clay's co-host)
See, Clay, you never know. You don't have to look that long. You figure, figure it out. This CEO came in. It's because there's this, there's a perception among people. This is what I think we've unearthed here, and I'm speaking kind of from the outsider perspective. There's a perception among coastal elites that Cracker Barrel is coded as old, white and Southern. And therefore inherently, even though it's just selling biscuits and pancakes and things to.
Clay Travis
Whomever goes through the door and people.
Co-host (possibly Buck or Clay's co-host)
Seem to love the place, inherently problematic. There's something problematic about the perception, which is not even rooted in anything of it's for it's old, white and Southern.
Clay Travis
Well, what I would say, and I am not an expert in cuisine, clearly, but in my experience, white and black people in the south eat very, very similar foods. So I've never met anybody of any race in the south who was like, you know what? I'm not really a biscuit guy. You know what? I'm not really, I'm not really into fried catfish. You know what? I'm not really into cobblers and pecan pies and all this stuff. I just, I see people eating very similar foods. I've been in the Cracker barrels all over the Southeast and my experience would reflect what Congressman Donald just said, which is most of the people there are just good old fashioned people. Now, would it surprise me if Cracker Barrel, to your point to the New York Times codes, because it's a Southern based company, as more likely to be eaten in by a Trump voter than. I don't know. I'm trying to think. I don't even know what the equivalent restaurant of liberals would be. Yeah, I would think that, but it's all over the South.
Co-host (possibly Buck or Clay's co-host)
I mean, so this is what people.
Clay Travis
Have picked up on the South.
Co-host (possibly Buck or Clay's co-host)
This is what they picked up on. Is that to quote, modernize it or to update it is to de. Southernize it.
Clay Travis
But that's my issue with it. It is the South. It's like.
Co-host (possibly Buck or Clay's co-host)
But that's the point. It's everyone's issue with it. That's why there's 500,000 tweets.
Clay Travis
And this is where I also think you. I think it's very similar to Bud Light. You take somebody from New York or L. A who would never drink a Bud Light and they say, you know what we should do? We should have trans influencers. Was there any trans person who was not drinking Bud Light because Bud Light wasn't trans enough. Of course not. The reason people go to Cracker Barrel is to get a good home cooked, old school style Southern meal that your black grandma or your black or your white grandma might have made for you back in the day. And as some grandmas to this day continue to cook. And so when you're trying to take away that which made people go to it in the first place, again, I don't understand. The marketplace for Cracker Barrel is not to be Applebee's, and that's not a shot at Applebee's, but Applebee's is like the most. We're probably just got a big deal we're about to do with Applebee's and they're like, this is done forever. But I would say like Applebee's is the most generic Americana style food out there. Like, what does Applebee's stand for? Nothing, right? It's like kind of. This is generic. This is generic. Whoa.
Co-host (possibly Buck or Clay's co-host)
Feel like. I feel like Applebee's just caught an eye out there.
Clay Travis
I tried to take Applebee's out, but like Chili's, you would be like, hey, Chili's is Mexican style food. Olive Garden, you'd be like, olive Garden is Italian style food. I mentioned it earlier. Outback is Australian steakhouse, steakhouse, South Texas roadhouse.
Co-host (possibly Buck or Clay's co-host)
I mean, is it though, Is is Outback Australia.
Clay Travis
I get it. I know it's not at all like that. But you understand the branding concept. The entire branding of Cracker Barrel is Southern style food. There is no competitor for that. There's a lot of competitor for Applebee's.
Co-host (possibly Buck or Clay's co-host)
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Clay Travis
You ain't imagining it. The world has gone insane. Reclaim your sanity with Clay and Buck. Find them on the free iHeartRadio app or wherever you get your podcasts.
Buck Sexton
The reviews and ratings are in and Ice Cube's Big three is the surprise hit of the summer. And to cap off the season, ihop presents the Big Three basketball playoffs this Sunday at 3pm Eastern. The remaining four teams battle it out for the right to make the Big three championship in the most physical, fierce and competitive basketball league in the world. The action starts with the Big 3 Monster Energy Celebrity game where your favorite stars compete in Big 33 on 3 basketball. Then the first of two semifinal games features Dwight Howard and the LA Riot taking on Montrez Harrell and Dr. J's first place Chicago triplets. The finale will see popular Miami 305 with Stars MVP Michael Beasley and last will make you Dan Stevenson take on Nancy Lieberman's Dallas power who finished the season winning five straight weeks to capture second place. Can Glenn Rice, Greg Monroe and Paul Millsap stop Miami's physical assault? Or will Miami, Miami and Beasley put an end to Dallas's winning ways? Who will make it to the big three championship? This no holds barred action starts Sunday at 3pm Eastern 12 Pacific only on.
Cracker Barrel CEO (Michael or female CEO)
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Clay Travis
Now you can stream Fox News live on the FOX One app. Stay on top of breaking news and the biggest stories live as they happen, all from the FOX voices you trust, bringing you the coverage you won't find anywhere else.
Co-host (possibly Buck or Clay's co-host)
Start your 7 day free trial today. Offers are subject to change. Go to Fox One for complete terms and conditions. Fox One we live for live streaming now.
Lisa Booth
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Co-host (possibly Buck or Clay's co-host)
Welcome back into Clay and Buck. Let's dive right into calls here, but just tell you about Crockett coffee. I realize I'm holding up not a mug, but a glass. But it's got Crockett coffee. I drink it cold, too. You can make cold brew with your Crockett coffee for yourself. Highly recommend you do. So go to crockettcoffee.com like Cracker Barrel, a great American brand that also has a C in the name. You think this is a coincidence? I think not.
Clay Travis
We're not going to replace, by the way, Davy Crockett from our logo. We are not. Because we decide that it is too antiquated.
Co-host (possibly Buck or Clay's co-host)
If we can make him look cooler, we will. But we will not get rid of Davy Crockett. He is an American patriot and hero and we celebrate him and American history in General. But remember, 10% of profits goes to tell the towers. Please get some Crockett coffee today. Try the mushroom coffee if you haven't already. It's really interesting stuff. Deborah in Virginia wants to talk Cracker Barrel. I had a feeling. What's going on? Deborah.
Byron Donalds (Congressman and former Cracker Barrel employee)
Thank you for having me on. I wanted to say that Cracker Barrel was one of my favorite restaurants of all time. They changed their menu maybe two years ago. They dropped the pot roast off of their menu and replaced it with something else which just didn't hold up to the standard they had before. And since they did that, I haven't gone back.
Clay Travis
What do you think about changing the logo?
Byron Donalds (Congressman and former Cracker Barrel employee)
I don't like it. I don't see the point.
Clay Travis
Thank you for the.
Byron Donalds (Congressman and former Cracker Barrel employee)
I think that they've made a huge mistake.
Clay Travis
Thank you. Bunch of people wanted to weigh in. Ed in North Carolina, what you got for us?
Byron Donalds (Congressman and former Cracker Barrel employee)
Hey, Clay. Yeah, listen, I agree with that caller from San Antonio, Cracker Barrel. The menu is trash, man. Not the menu, but the execution. Their product control is trash. I went in there a couple of months ago and I had the basic chicken fried steak and it was God awful. So they need to keep the menu, like you said, more socially.
Clay Travis
So you dis. Sorry. Sorry. You disagree with the caller from say I. I guess I'm confused.
Co-host (possibly Buck or Clay's co-host)
He said the changes were great. You're saying the changes are bad?
Byron Donalds (Congressman and former Cracker Barrel employee)
I'm saying they need to improve their quality control. The existing menu is good, but the way they're executing it is trash.
Clay Travis
Leonard in Virginia, really quick. All right, Leonard dropped. We'll come back. Third hour. We're getting deluged and crackered. And Buck had no idea what he was stepping into today. President Trump is saying that he's going to go on patrol in D.C. we'll dive into this as well as crime is plummeting in our nation's capital. More data for you on that. We will share it all with you. More Cracker barrel feedback and Trump's big legal win. All that coming to you. Third hour Next iheart presents the Big.
Buck Sexton
Three Playoffs this Sunday. The remaining four teams battle to make the championship in the most physical, fierce and competition competitive basketball league in the world. The action starts with the Big three Monster Energy Celebrity Games. Then Dwight Howard and his Ellie Riot take on Montrez Harrell and Dr. J Chicago triplets. The finale will see popular Miami 305 with stars MVP Michael Beasley and Lance Stevenson take on Nancy Lieberman's Dallas Power who will make it to the Big Three championship. The no holds barred action starts Sunday at 3pm Eastern, 12 Pacific only on.
Cracker Barrel CEO (Michael or female CEO)
CBS this Labor Day. Say goodbye to spills, stains and overpriced furniture with washablesofas.com featuring Anabe, the only machine washable sofa inside and out where designer quality meets budget friendly pricing. Sofas start at just $6.99, making it the perfect time to upgrade your space. Anibe's Pet Friendly stain resistant and interchangeable slipcovers are made with high performance fabric built for real life. You'll love the cloud like comfort of hypoallergenic, high resilience foam that never needs fluffing and a durable steel frame that stands the test of time with modular pieces you can rearrange anytime. It's a sofa that adapts to your life now through Labor Day. Get up to 60% off site wide@washablesofas.com Every order comes with a 30 day satisfaction guarantee. If you're not in love, send it back for a full refund. No return shipping, no restocking fees. Every penny back. Shop now@washablesofas.com Offers are subject to change and certain restrictions may apply.
Clay Travis
Now you can stream Fox News live on the Fox One app. Stay on top of breaking news and the biggest stories live as they happen. All from the Fox voices you trust, bringing you the coverage you won't find anywhere else.
Co-host (possibly Buck or Clay's co-host)
Start your 7 day free trial today. Offers are subject to change. Go to Fox one for complete terms and conditions. Fox one we live for live streaming now.
Clay Travis
You want smart political talk without the meltdowns?
Lisa Booth
We got you.
Co-host (possibly Buck or Clay's co-host)
I'm Carol Markowitz.
Clay Travis
And I'm Mary Kathryn Ham. We've been around the block in media and we're doing things differently.
Co-host (possibly Buck or Clay's co-host)
Normally is about real conversations, thoughtful, try.
Clay Travis
To be funny, grounded and no panic. We'll keep you informed and entertained without ruining your day. Join us every Tuesday and Thursday Normally on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
Lisa Booth
This is an iHeart podcast.
Episode: Hour 2 - Cracker Barrel Crackup?
Date: August 21, 2025
Hosts: Clay Travis & Buck Sexton (iHeartPodcasts)
Main Theme:
This hour dives deep into the controversial Cracker Barrel rebrand, the pitfalls of companies veering away from their roots, and broader reflections on American identity, nostalgia, and cultural polarization. Interwoven humor, commentary, and notable guest Byron Donalds (Congressman and former Cracker Barrel employee) fuel the discussion.
Clay strongly feels that Cracker Barrel’s charm lies in its old-school Southern nostalgia—describes the menu as "what your grandma cooked if you grew up in the south" ([07:39]).
Buck (co-host) offers a "Yankee's" outsider perspective—first encounter with country fried steak at Cracker Barrel ([08:02]).
The hosts joke about the menu being "very beige" (Buck, [08:51]) and not gluten-free friendly.
Key Quote:
"I can’t think of a less hip and a less forward-thinking restaurant…that’s the strength of the brand."
—Clay Travis ([09:32])
Discussion on Cracker Barrel's rebrand: logo loses its “old grandfather,” move to become more “fresh” and “hip,” stock drops $8/share ($100M market cap loss) ([09:40–11:01]).
Clay equates Cracker Barrel’s move to “Bud Lighting” itself, referencing Bud Light’s past marketing controversies (Dylan Mulvaney ad).
Argues that companies need a "director of common sense"—someone who actually consumes and understands the product’s audience ([13:43]):
"You can't be a good chef if you’re not putting that wooden spoon up to your mouth and knowing what’s going on. You gotta eat your own cooking…"
—Co-host ([15:05])
Sums up: If you don’t have a Southern grandma, you probably shouldn’t be running Cracker Barrel ([15:20]).
“Steve from San Antonio” calls in, claims menu updates improved Cracker Barrel "500%." Clay and Buck are skeptical, suggesting he’s parroting the corporate line ([15:50–17:04]).
Clay:
"I don't buy that this guy happens to call in and give the exact corporate line that the CEO…gave this morning." ([16:52])
"The feedback’s been overwhelmingly positive that people like what we’re doing… the buzz is so good, not only from our customers, but from our team members." ([24:32])
Featuring: Byron Donalds, U.S. Congressman (R-FL), former Cracker Barrel waiter ([26:23–36:16])
Tells his story: Worked as a three-star waiter in Tallahassee and Naples, FL, says Cracker Barrel is a "staple of the country" ([26:49–27:58]).
Hates the rebrand:
"I hate it. I don’t even understand why I needed a rebrand. Cracker Barrel is a staple… Everybody comes in there to eat… Some things just are what they are. That's Cracker Barrel Old Country Store."
—Byron Donalds ([27:58])
Describes the Cracker Barrel menu: “Old Timers Breakfast,” French toast (“best I’ve ever had”), catfish fillets, fried okra, green beans. Alma mater=nostalgia ([29:27]).
On executives: Warns against CEOs disconnected from their company’s customers ([31:13]):
"Just make sure the brand is earning money...then, you know, no pun intended, but just let the place cook."
—Byron Donalds ([31:13])
Pushback on New York Times’ "identity politics" claim:
"That's how you lose customers, because go look at your customer base. They're just regular people." ([33:59]) "I'm a black man. I never felt like…somebody was trying to hold me down because I was serving biscuits in the morning. It was a great [experience]." ([34:36])
On the culture at Cracker Barrel, Donalds estimates 98% of customers were friendly, polite people just there to eat good food ([35:24]).
"The reason people go to Cracker Barrel is to get a good home-cooked, old-school style Southern meal… when you’re trying to take away that which made people go to it in the first place… I don't understand."
—Clay Travis ([38:31])
Clay, on the nature of restaurant branding:
“The entire branding of Cracker Barrel is Southern style food. There is no competitor for that.” ([40:04])
Byron Donalds, on rebranding:
“Some things just are what they are. That’s Cracker Barrel Old Country Store. I don't even know why they removed that out of the name…doesn't look like what made Cracker Barrel a real staple.” ([27:58]) “If it’s cooking good food, people will continue to come. These rebrands... you need to be making sure everyone’s making money... just let the place cook.” ([31:13])
Co-host:
“You can't be a good chef if you're not putting that wooden spoon up to your mouth and knowing what's going on. You gotta eat your own cooking.” ([15:05])
Clay:
“If you didn't have a Southern grandma, you probably shouldn't be the CEO of Cracker Barrel.” ([15:20])
The hosts argue passionately—supported by strong listener and guest input—that Cracker Barrel’s enduring appeal is precisely its un-trendy, nostalgic Southern identity. The rebranding effort is perceived as a tone-deaf attempt to “modernize” that betrays the brand’s core audience, provoking skepticism, ridicule, and backlash among loyalists. Listeners from across the country, including a sitting Congressman and former employee, reinforce the idea that “common sense” and authenticity matter more than chasing trends or placating cultural critics.